According to a new report, published by KBV research, The Global Baby Personal Care Market size is expected to reach $170 billion by 2031, rising at a market growth of 6.4% CAGR during the forecast period. In the year 2023, the market attained a volume of 20,377.8 million units, experiencing a growth of 12.2% (2020-2023).
The baby personal care market is becoming more inclusive and diverse, with brands embracing a wider range of skin types, textures, and cultural backgrounds. Products formulated for sensitive skin, ethnic hair, and specific cultural practices are gaining traction, reflecting the diverse needs of today’s multicultural society. Inclusivity in product offerings and marketing messages helps brands connect with a broader audience and build stronger consumer relationships. Furthermore, the clean label movement influences baby personal care products, with consumers seeking products with simple, recognizable ingredients and transparent labeling.
Digital technology is revolutionizing the baby personal care market with the emergence of smart devices and apps that monitor a baby’s health, sleep, and development. Technology is empowering parents with valuable insights and support in caring for their infants, from smart diapers that detect hydration levels to apps that track feeding schedules and growth milestones. Additionally, technology is being used in product development to create innovative formulations and delivery systems that enhance performance and user experience.
The Toiletries segment is generating highest revenue in the Global Baby Personal Care Market by Product in 2023; thereby, achieving a market value of $111.3 Billion by 2031. Babies require frequent diaper changes and baths throughout the day, resulting in a continuous need for toiletry products. Parents typically stock up on toiletries in larger quantities than other baby personal care products, ensuring they have an ample supply to meet their baby’s needs. Toiletries such as diapers, wipes, and baby wash are essential for maintaining proper hygiene for infants and toddlers. These products are used daily during diaper changes and bath time to keep babies clean, comfortable, and protected from irritation or infection.
The Hypermarkets & Supermarkets segment is experiencing a CAGR of 5.8% during (2024 - 2031). Supermarkets and hypermarkets typically offer a wide selection of baby personal care products from various brands, including diapers, wipes, bath products, and skincare items. This variety allows parents and caregivers to compare different products and choose the ones that best suit their needs and preferences.
Full Report: https://www.kbvresearch.com/baby-personal-care-market/
The Asia Pacific region dominated the Global Baby Personal Care Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $70.6 Billion by 2031. The Europe region is anticipated to grow at a CAGR of 5.6% during (2024 - 2031). Additionally, The North America region would witness a CAGR of 5.9% during (2024 - 2031).
By Product (Volume, Million Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)
By Geography (Volume, Million Units, USD Billion, 2020-2031)
Unique Offerings 
