According to a new report, published by KBV research, The Global Authentication and Brand Protection Market size is expected to reach $5.1 billion by 2030, rising at a market growth of 8.2% CAGR during the forecast period.
The Barcodes & QR Codes segment generated the highest revenue in the Global Authentication and Brand Protection Market by Offering in 2022; thereby, achieving a market value of $2 billion by 2030. These codes provide a practical and adaptable product authentication solution, allowing customers to instantly check the legitimacy of a product using their smartphones. QR codes efficiently track and trace goods along the supply chain, assisting brands in keeping an eye on and preventing gray market or counterfeiting operations.
The Electronics segment would showcase a CAGR of 7% during (2023 - 2030). Globally there is a high demand for portable electronics and accessories. A thriving parallel retail and online market exists for fraudulent, stolen, and illegally imported goods. Along with bulk purchases from China at reduced rates, which scare businesses, insufficient efforts to check for counterfeiting have also helped.
The Overt segment is leading the Global Authentication and Brand Protection Market by Technology in 2022; thereby, achieving a market value of $2.2 billion by 2030. Overt measures are frequently less expensive than other methods of brand protection. With hidden technology, authentication and brand protection options can be incorporated into product packaging or labels without incurring considerable additional production expenses.
The Blockchain segment is registering a CAGR of 9.8% during (2023 - 2030). The problem of product counterfeiting might not be resolved by anti-counterfeit packaging alone. Therefore, counterfeiters devise means of duplicating modern technology like barcodes and taggants. The blockchain can therefore be used to trace products and evaluate their validity. Users can access real-time transaction data owing to blockchain technology, which also eliminates the possibility of data duplication.
The North America region dominated the Global Authentication and Brand Protection Market by Region in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $1.8 billion by 2030. The Europe market is anticipated to grow at a CAGR of 7.8% during (2023 - 2030). Additionally, The Asia Pacific market would witness a CAGR of 8.7% during (2023 - 2030).
Full Report: https://www.kbvresearch.com/authentication-and-brand-protection-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Authentix Inc., Avery Dennison Corporatio, Brady Corporation, De La Reu plc, WISeKey International Holding Ltd, Infineon Technologies AG, Merck KGaA , Assa Abloy AB, Centro Grafico DG and Optel Group.
By Offering
By Application
By Technology
By Authentication Mode
By Geography
Companies Profiled
Unique Offerings 
