According to a new report, published by KBV research, The Global Artificial Intelligence (AI) In Marketing Market size is expected to reach $78.8 billion by 2030, rising at a market growth of 26.9% CAGR during the forecast period.
The Natural Language Processing segment is showcasing a CAGR of 27.2% during (2023 - 2030). This is owing to using NLP in various industries to understand better customer preferences, changing trends, consumer behavior, decision-making processes, and more. NLP can be used to tailor each user's interaction with a company. A person's speech can have patterns and tones that NLP systems, like mobile voice analytics, can identify and provide information based on. There is an abundance of helpful data produced by digital marketing. Consider social media marketing as an illustration.
The Media & Entertainment segment is leading the Global Artificial Intelligence (AI) In Marketing Market by End User in 2022 thereby, achieving a market value of $22.2 billion by 2030. The segment's growth can be attributed to the rapidly expanding AI marketing apps that have gained momentum. AI is used in marketing and advertising to segment customers, send them messages at the best moments, and customize campaigns. AI frequently attempts to automate these procedures so that organizations can save time and money. AI in marketing and advertising has significantly altered how businesses market and sell their goods and services.
The Services segment has shown the growth rate of 28.7% during (2023 - 2030). The segment's growth is because businesses use AI services to lower operating expenses and increase profit. To get a competitive advantage over cloud computing, many businesses turn to artificial intelligence as a service, often AIaaS. Services for artificial intelligence encompass tasks like installation, integration, upkeep, and support. As a result, the segment is anticipated to have rapid growth over the projected period.
The Content Curation segment is generating the highest revenue share in the Global Artificial Intelligence (AI) In Marketing Market by Application in 2022 thereby, achieving a market value of $15.9 billion by 2030. The practice of gathering, compiling, and disseminating valuable information from numerous sources is known as content curation. AI can assist with content curation in several ways. Utilizing algorithms to sift through vast volumes of data and identify the most pertinent articles, movies, and other sorts of content, can assist authors in finding pertinent content. This can be particularly useful for content producers who wish to stay current on a certain subject or business.
The North America market dominated the Global Artificial Intelligence (AI) In Marketing Market by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $26.3 billion by 2030. The Europe market is exhibiting a CAGR of 26.7% during (2023 - 2030). Additionally, The Asia Pacific market would showcase a CAGR of 27.7% during (2023 - 2030).
Full Report: https://www.kbvresearch.com/artificial-intelligence-in-marketing-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Amazon.com, Inc., Baidu, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., NVIDIA Corporation, Google LLC (Alphabet Inc.), Intel Corporation and Twitter, Inc.
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