According to a new report, published by KBV research, The Global AI Shopping Assistant Market size is expected to reach $20.07 billion by 2032, rising at a market growth of 26.0% CAGR during the forecast period.
The concept of AI shopping assistance originated from basic online chatbots introduced in the early 2010s. These bots primarily served customer service roles, answering frequently asked questions or assisting with order tracking. However, with growing access to AI tools and natural language processing technologies, particularly after 2016, their functions expanded to include personalized recommendations, dynamic pricing suggestions, and voice-activated shopping features. Governments across the globe began recognizing the potential of AI in commerce.
The Solution segment captured the maximum revenue in the Global AI Shopping Assistant Market by Offering in 2024, thereby, achieving a market value of $13.2 billion by 2032. These solutions encompass voice-based assistants, virtual shopping bots, recommendation engines, and visual search tools. This growth highlights a major trend toward the integration of advanced AI technologies that personalize and automate the customer journey. Retailers are increasingly leveraging voice-based assistants and chatbots to offer real-time assistance, while recommendation engines and visual search tools are becoming essential for improving product discovery and user satisfaction.
The Natural Language Processing (NLP) segment is experiencing a CAGR of 25.2% during the forecast period. NLP plays a vital role in enabling machines to understand and respond to human language, making online shopping more intuitive and user-friendly. Retailers are increasingly utilizing NLP-powered chatbots and voice assistants to handle customer inquiries, offer product suggestions, and assist with purchases. This not only enhances customer satisfaction by providing real-time support but also helps businesses operate more efficiently.
The Retail & E-Commerce segment led the maximum revenue in the Global AI Shopping Assistant Market by End-use in 2024, thereby, achieving a market value of $10.9 billion by 2032. Businesses in this space are leveraging AI to offer personalized shopping experiences, real-time product recommendations, and faster customer support. AI assistants are streamlining operations by automating tasks like order tracking and inventory updates. Their integration helps enhance customer satisfaction and increase conversion rates. Retailers are also using AI to analyze customer behavior and improve marketing strategies. This has made AI a vital tool in the evolving digital shopping landscape.
The Text segment is growing at a CAGR of 25.3% during the forecast period. Its widespread adoption stems from the familiarity and ease of use it offers to consumers across digital platforms. Users can interact with text-based assistants through chat windows, messaging apps, and e-commerce platforms, making it a versatile solution. The segment benefits from advancements in natural language processing, enabling more accurate and context-aware interactions. Many retailers integrate text-based AI to enhance customer service and streamline purchase decisions.
The North America region dominated the Global AI Shopping Assistant Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $7.7 billion by 2032. The Europe region is anticipated to grow at a CAGR of 25.5% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 26.7% during (2025 - 2032).
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