According to a new report, published by KBV research, The Global AI Dataset Licensing For Advertising And Marketing Market size is expected to reach $3.04 billion by 2032, rising at a market growth of 27.3% CAGR during the forecast period.
The convergence of artificial intelligence (AI) and digital marketing has created a new frontier in which high-quality licensed datasets are essential for training models that drive advertising creativity, audience targeting and campaign optimisation. In its broadest sense, the dataset licensing segment for advertising and marketing involves organisations obtaining access to, or procuring rights for, large volumes of structured or unstructured data (text, image, video, audio, consumer-behaviour logs) that can feed machine learning (ML) or generative-AI engines used by brands, agencies and platforms.
The Text segment is experiencing a CAGR of 26.2 % during the forecast period. The text segment of the dataset-licensing market serves as an important pillar for advertising and marketing organisations, given that text-based data such as consumer reviews, social media posts, chat transcripts, search keywords and message logs enable AI systems to analyse, interpret and generate insights around language, intent, sentiment and behaviour. In a licensing model, providers supply curated corpora of text content (often annotated or enriched) to enable advertising/marketing platforms to train models that generate copy, personalise messages, segment audiences and measure voice tone.
The Ad Creation & Ideation segment led the maximum revenue in the Global AI Dataset Licensing For Advertising And Marketing Market by Application in 2024, thereby, achieving a market value of $747.1 million by 2032. This segment covers licensing of datasets that support the generation of new advertising concepts, creative layouts, text copy, visuals or campaign blueprints. Providers supply richly annotated corpora of consumer behaviours, creative assets and historical campaign outcomes so that AI tools can generate ideation frameworks, creative variants or entirely new ad-approaches.
The Retail & eCommerce segment is growing at a CAGR of 26.4 % during the forecast period. In the retail and e-commerce domain, dataset-licensing plays a key role in empowering AI systems to support personalised product recommendations, dynamic pricing, visual merchandising, consumer journey mapping and campaign targeting. Licensed datasets provide retailers and e-commerce platforms with annotated consumer behaviour records, browsing and purchase logs, image-rich product catalogues and interaction datasets that allow models to understand purchase intent, segment shoppers, tailor promotional content and optimise visual presentation of goods across channels.
The North America region dominated the Global AI Dataset Licensing For Advertising And Marketing Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1.1 billion by 2032. The Asia Pacific region is anticipated to grow at a CAGR of 28% during (2025 - 2032). Additionally, The Europe region would witness a CAGR of 27.1% during (2025 - 2032).
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