According to a new report, published by KBV research, The Global Advertising-based Video On Demand Market size is expected to reach $219.6 billion by 2030, rising at a market growth of 30.2% CAGR during the forecast period.
The Mobile segment is leading the Global Advertising-based Video On Demand Market by Device in 2022; thereby, achieving a market value of $98.0 billion by 2030. The segment's expansion is attributable to the increasing adoption of mobile devices due to their unmatched convenience and accessibility. These devices are also portable and lightweight, enabling users to remain connected and access information on the go. Particularly in nations like India, China, and Japan, many individuals now have access to smartphones because of their wide availability at low prices.
The Media & Entertainment segment is showcasing a CAGR of 31.8% during (2023 - 2030). AVOD platforms provide media and entertainment companies with a vast distribution network through which they can reach a vast audience. They may use advertising-supported video on demand channels to distribute their movies, TV shows, web series, documentaries, and other content to global audiences. Additionally, media and entertainment companies can monetize their content using AVOD systems by generating revenue from advertising.
The Mid-roll segment acquired the highest revenue in the Global Advertising-based Video On Demand Market by Advertisement Position in 2022; thereby, achieving a market value of $106.9 billion by 2030. The experience of the viewer or listener is regularly interrupted by mid-roll advertising, which is inserted in the middle of a video or audio clip. Additionally, the placement of a mid-roll advertisement may vary based on the platform and content format. In addition, mid-roll advertisements on online video platforms such as YouTube are frequently placed at regular intervals, such as every five minutes or at timestamps specified by the content provider. This balances between maintaining viewer interest and enabling advertisements to reach their target audience.
The Large Enterprises segment is experiencing a CAGR of 29.1% during (2023 - 2030). Large enterprises typically have ample resources to produce top-notch video content. They produce professional videos for distribution on advertisement channels, including advertisements, product demonstrations, brand promotions, and corporate documentaries. Moreover, significant businesses employ sophisticated advertising strategies within their industry. They also use user analytics and data from AVOD platforms to target particular demographics, interests, and watching behaviors. This increases the effectiveness of businesses' marketing operations by enabling them to present tailored advertisements to their target audience.
The North America region dominated the Global Advertising-based Video On Demand Market by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $78.9 billion by 2030. The Asia Pacific region is estimated to grow at a CAGR of 31% during (2023 - 2030). Additionally, The Europe region would witness a CAGR of 29.9% during (2023 - 2030).
Full Report: https://www.kbvresearch.com/advertising-based-video-on-demand-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Brightcove, Inc., Facebook (Meta Platforms, Inc.), IBM Corporation, Kaltura, Inc., Vidyard, Vimeo.com, Inc., Google LLC (YouTube), Dacast, Dailymotion (VIVENDI), and Muvi
By Device
By Vertical
By Advertisement Position
By Enterprise Size
By Geography
Companies Profiled
Unique Offerings 
