“Global Precision Nutrition Market to reach a market value of USD 18.94 Billion by 2032 growing at a CAGR of 15.9%”
The Global Precision Nutrition Market size is expected to reach USD 18.94 billion by 2032, rising at a market growth of 15.9% CAGR during the forecast period.
The precision nutrition market has expanded recently, backed by the convergence of digital health, advanced nutrition science, and biotechnology. The government support, by way of initiatives such as Europe’s Food 2030 and the US Nutrition for Precision Health program, is also surging in expansion. Further, advancements in AI-based analytics, microbiome research, and metabolomics have widened customization beyond genetics, allowing personalized dietary insights. The approval of over-the-counter continuous glucose monitors by the FDA enabled consumers to access real-time biomarker data. Also, corporations like DSM-Firmenich, Danone, and Nestle Health Science are integrating AI, diagnostics, and nutrition solutions into platforms. Data protection and privacy regulations such as US health data rules, and GDPR have bolstered the necessity of consumer transparency and trust in this rapidly growing industries.
The precision nutrition market is supported by trends like the integration of precision nutrition in the healthcare sector through initiatives like “Food as Medicine”, the mainstreaming of wearables and biosensors, and AI-based customization at scale. Big organizations are leading in the market through clinical credibility, and medical device manufacturers such as Dexcom and Abbott are providing a technological backbone by real-time monitoring. Further, digital startups like Viome and ZOE are offering metabolomic and microbiome-based subscription models in the precision nutrition market. Key market players are forming partnerships, consumer engagement, healthcare integration, and combining scientific validation with the aim of building scalability and trust. Further, the adoption of precision nutrition as a part of preventive care by healthcare providers as well as insurers has further shifted the market from a wellness trend to a pillar for the healthcare industry.
The COVID-19 pandemic hurt the precision nutrition market by breaking down global supply chains, which led to shortages of raw materials and delays in production. People started spending less on high-end personalized nutrition products and more on necessities like food and healthcare. Research and development also took a hit because clinical trials and pilot projects were put on hold because of limited access and healthcare resources being redirected. These problems slowed down new ideas, cut down on sales, and put a lot of small and medium-sized businesses in financial trouble, with some leaving the market. The pandemic caused the precision nutrition sector to slow down its growth for a short time. Thus, the COVID-19 pandemic had a negative impact on the market.
Based on Service Type, the market is segmented into Personalized Plans & Subscription Services, Genomics & Multi-Omics Analysis Services, Digital Platforms & Solutions, Consultation Services, and Institutional & Wellness Programs. The genomics & multi-omics analysis services segment recorded 23% revenue share in the precision nutrition market in 2024. By analyzing genetic, metabolic, and microbiome data, these services enable highly precise dietary and lifestyle recommendations. Adoption is expanding among consumers interested in proactive health management, as well as among healthcare providers who use these insights to support treatment strategies.
Based on End Use, the market is segmented into Healthcare Providers, Direct-to-Consumers, Dietary Supplement Manufacturers, Fitness & Wellness Companies, Research Institutes, and Other End Use. The direct-to-consumers segment garnered 25% revenue share in the market in 2024. Mobile apps, at-home testing kits, subscription-based diet plans, and wearable technology have made personalized nutrition more accessible to the average consumer. Individuals are increasingly seeking control over their own health and wellness, and direct-to-consumer offerings allow them to tailor nutrition strategies based on unique needs and preferences without clinical intervention.
Free Valuable Insights: Global Precision Nutrition Market size to reach USD 18.94 Billion by 2032
Region-wise, the precision nutrition market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 39% revenue share in the precision nutrition market in 2024. The precision nutrition market is expected to capture a noticeable share in the North America and Europe region. This is supported by the high spending in the healthcare sector, growing adoption of digital health systems, and favourable attitude of government towards precision nutrition. Initiatives like NIH’s Nutrition for Precision Health Program and approval of over-the-counter biosensors by the FDA in the US has supported the regional expansion. Moreover, Europe’s demand for precision nutrition is also accelerating owing to strict regulations like GDPR building consumer trust, thereby offering clinically validated and privacy-complaint nutrition solutions. The region focuses on public health as well as sustainability, promoting customized diet plans as a chronic disease prevention guide, which leads to increased acceptance of precision nutrition.
The Asia Pacific and LAMEA precision nutrition market is anticipated to grow at a high rate in the upcoming years. Regional expansion is supported by increasing healthcare advancements and rising cases of chronic diseases. Further, the presence of a wide population, rapid acceptance of digital health platforms, and increasing demand for functional foods Is leading to the market expansion. Also, market players and governments are highly investing in microbiome and genomics research, thereby offering positive opportunities for scalable, technology-based precision nutrition solutions. Furthermore, LAMEA is also predicted to procure a promising market share in the precision nutrition market. This is due to the acceptance of precision nutrition supported by the increasing healthcare modernization in the Middle East and the rising emphasis on nutrition-driven interventions in chronic diseases in Latin America.
| Report Attribute | Details |
|---|---|
| Market size value in 2025 | USD 6.74 Billion |
| Market size forecast in 2032 | USD 18.94 Billion |
| Base Year | 2024 |
| Historical Period | 2021 to 2023 |
| Forecast Period | 2025 to 2032 |
| Revenue Growth Rate | CAGR of 15.9% from 2025 to 2032 |
| Number of Pages | 582 |
| Number of Tables | 521 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Technology, End Use, Service Type, Application, Region |
| Country scope |
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| Companies Included | Viome Life Sciences, Inc., ZOE Limited, Lifenome Inc., Precision Nutrition Inc., Prenetics Global Limited, Decodify Me LLC (SelfDecode), 23ANDME HOLDING CO., Genesis Healthcare Co., AMILI Pte Ltd, and Xcode Life |
By Technology
By End Use
By Service Type
By Application
By Geography
This Market size is expected to reach USD 18.94 Billion billion by 2032.
The precision nutrition market is projected to grow at a CAGR of 15.9% between 2025 and 2032.
Advancements in genomics, multi-omics, and data science driving growing consumer awareness and demand for personalized health.
Viome Life Sciences, Inc., ZOE Limited, Lifenome Inc., Precision Nutrition Inc., Prenetics Global Limited, Decodify Me LLC (SelfDecode), 23ANDME HOLDING CO., Genesis Healthcare Co., AMILI Pte Ltd, and Xcode Life
The Personalized Plans & Subscription Services segment led the maximum revenue in the Global Precision Nutrition Market by Service Type in 2024, thereby, achieving a market value of USD 5.20 billion by 2032.
The North America region dominated the Global Precision Nutrition Market by Region in 2024, thereby, achieving a market value of USD 7.09 billion by 2032. The Europe region is anticipated to grow a CAGR of 15.7% during (2025 - 2032).
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