The North America Out-of-band (OOB) Authentication Market would witness market growth of 15.2% CAGR during the forecast period (2025-2032).
The US market dominated the North America Out-of-band (OOB) Authentication Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,226.7 Million by 2032. The Canada market is expected to witness a CAGR of 18% during (2025 - 2032). Additionally, The Mexico market is expected to witness a CAGR of 16.9% during (2025 - 2032). The US and Canada led the North America Out-of-band (OOB) Authentication Market by Country with a market share of 79.2% and 9.9% in 2024.
The North America Out-of-Band (OOB) Authentication market has grown along with the region's early use of digital banking, e-government services, healthcare IT, and cloud systems for businesses. OOB authentication makes things safer by using a different way to verify identity, which lowers the risk of stolen credentials. As cyber threats grew and password-only security became less effective, more people started using it. Government support, especially through the NIST and CISA frameworks, strongly pushed multi-factor authentication as a best practice for cybersecurity. More people wanted things because of the rise of cloud computing, mobile devices, and remote work. OOB authentication went from being a separate tool to a key part of layered identity strategies. Today, it helps keep logins safe, check transactions, and follow the rules in all fields.
Some of the most important trends in the market are that Zero Trust initiatives are making MFA mandatory for many users, that cloud-native and remote access environments are becoming more integrated, and that authentication methods that are less likely to be hacked are becoming more popular. To make things safer and better for users, companies are moving away from SMS and toward push-based verification and authenticator apps. Market leaders build OOB features into full identity and access management platforms. Following government cybersecurity rules is still a big advantage in the market. Vendors are also putting money into context-aware, risk-based authentication to find a balance between security and ease of use. Platform integration, compliance alignment, and scalable user-centric solutions are all factors that make the competitive landscape change.
Based on Authentication Channel, the market is segmented into SMS, Token-Based, Email and Other Authentication Channel. The SMS market segment dominated the US Out-of-band (OOB) Authentication Market by Authentication Channel is expected to grow at a CAGR of 13.7 % during the forecast period thereby continuing its dominance until 2032. Also, The Email market is anticipated to grow as a CAGR of 15 % during the forecast period during (2025 - 2032).
Based on Components, the market is segmented into Software and Services. With a compound annual growth rate (CAGR) of 17.6% over the projection period, the Software Market, dominate the Canada Out-of-band (OOB) Authentication Market by Components in 2024 and would be a prominent market until 2032.The Services market is expected to witness a CAGR of 18.6% during (2025 - 2032).
Free Valuable Insights: The Out-of-band (OOB) Authentication Market is Predicted to reach USD 4.59 Billion by 2032, at a CAGR of 15.8%
The United States OOB authentication market is very mature and important for the country's cybersecurity and digital identity system. It is widely used in banking, healthcare, government, and enterprise IT. Phishing and account takeovers are two examples of rising cyber threats that have made people want more than just password-based security. They want multi-factor authentication. OOB adoption is also helped by strong regulatory guidance and security strategies that don't trust anyone. High smartphones use and a strong telecommunications infrastructure make it possible to deploy on a large scale. There is a shift in the market from SMS to app-based and push-notification authentication. Increasingly, biometrics and behavioral analytics are being used together. Competition is still fierce, thanks to new ideas, following the rules, and making the user experience better.
By Components
By Deployment
By Authentication Channel
By End-User Industry
By Country
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