North America Marketing Automation Market

North America Marketing Automation Market Size, Share & Industry Analysis Report By Deployment (On-premise and Hosted), By Enterprise Size (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-use, By Solution, By Country and Growth Forecast, 2025 - 2032

Report Id: KBV-28973 Publication Date: September-2025 Number of Pages: 179 Report Format: PDF + Excel
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Marketing Automation Market, by Deployment
1.4.2 North America Marketing Automation Market, by Enterprise Size
1.4.3 North America Marketing Automation Market, by End-use
1.4.4 North America Marketing Automation Market, by Solution
1.4.5 North America Marketing Automation Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario 
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Market Trends – North America Marketing Automation Market
Chapter 5. State of Competition – North America Marketing Automation Market
Chapter 6. Product Life Cycle – Marketing Automation Market
Chapter 7. Market Consolidation – Marketing Automation Market
Chapter 8. Competition Analysis - Global
8.1 KBV Cardinal Matrix
8.2 Recent Industry Wide Strategic Developments
8.2.1 Partnerships, Collaborations and Agreements
8.2.2 Product Launches and Product Expansions
8.2.3 Acquisition and Mergers
8.3 Top Winning Strategies
8.3.1 Key Leading Strategies: Percentage Distribution (2021-2025)
8.4 Porter Five Forces Analysis

Chapter 9. Value Chain Analysis of Marketing Automation Market
Chapter 10. Key Customer Criteria – Marketing Automation Market
Chapter 11. North America Marketing Automation Market by Deployment
11.1 North America On-premise Market by Region
11.2 North America Hosted Market by Region

Chapter 12. North America Marketing Automation Market by Enterprise Size
12.1 North America Large Enterprises Market by Country
12.2 North America Small & Medium Enterprises (SMEs) Market by Country

Chapter 13. North America Marketing Automation Market by End-use
13.1 North America BFSI Market by Country
13.2 North America Retail Market by Country
13.3 North America Healthcare Market by Country
13.4 North America Telecom & IT Market by Country
13.5 North America Discrete Manufacturing Market by Country
13.6 North America Government & Education Market by Country
13.7 North America Other End-use Market by Country

Chapter 14. North America Marketing Automation Market by Solution
14.1 North America Email Marketing Market by Country
14.2 North America Campaign Management Market by Country
14.3 North America Social Media Marketing Market by Country
14.4 North America Lead Nurturing & Lead Scoring Market by Country
14.5 North America Reporting & Analytics Market by Country
14.6 North America Inbound Marketing Market by Country
14.7 North America Mobile End-uses Market by Country
14.8 North America Other Solution Market by Country

Chapter 15. North America Marketing Automation Market by Country
15.1 US Marketing Automation Market
15.1.1 US Marketing Automation Market by Deployment
15.1.2 US Marketing Automation Market by Enterprise Size
15.1.3 US Marketing Automation Market by End-use
15.1.4 US Marketing Automation Market by Solution
15.2 Canada Marketing Automation Market
15.2.1 Canada Marketing Automation Market by Deployment
15.2.2 Canada Marketing Automation Market by Enterprise Size
15.2.3 Canada Marketing Automation Market by End-use
15.2.4 Canada Marketing Automation Market by Solution
15.3 Mexico Marketing Automation Market
15.3.1 Mexico Marketing Automation Market by Deployment
15.3.1.1.1 Mexico Marketing Automation Market by Enterprise Size
15.3.2 Mexico Marketing Automation Market by End-use
15.3.3 Mexico Marketing Automation Market by Solution
15.4 Rest of North America Marketing Automation Market
15.4.1 Rest of North America Marketing Automation Market by Deployment
15.4.2 Rest of North America Marketing Automation Market by Enterprise Size
15.4.3 Rest of North America Marketing Automation Market by End-use
15.4.4 Rest of North America Marketing Automation Market by Solution

Chapter 16. Company Profiles
16.1 HubSpot, Inc.
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Regional Analysis
16.1.4 Research & Development Expenses
16.1.5 Recent strategies and developments:
16.1.5.1 Product Launches and Product Expansions:
16.1.5.2 Acquisition and Mergers:
16.2 Adobe, Inc.
16.2.1 Company Overview
16.2.2 Financial Analysis
16.2.3 Segmental and Regional Analysis
16.2.4 Research & Development Expense
16.2.5 Recent strategies and developments:
16.2.5.1 Partnerships, Collaborations, and Agreements:
16.2.5.2 Product Launches and Product Expansions:
16.2.6 SWOT Analysis
16.3 Zoho Corporation Pvt. Ltd.
16.3.1 Company Overview
16.3.2 SWOT Analysis
16.4 Oracle Corporation
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Segmental and Regional Analysis
16.4.4 Research & Development Expense
16.4.5 Recent strategies and developments:
16.4.5.1 Partnerships, Collaborations, and Agreements:
16.4.5.2 Product Launches and Product Expansions:
16.4.6 SWOT Analysis
16.5 Salesforce, Inc.
16.5.1 Company Overview
16.5.2 Financial Analysis
16.5.3 Regional Analysis
16.5.4 Research & Development Expenses
16.5.5 Recent strategies and developments:
16.5.5.1 Product Launches and Product Expansions:
16.5.5.2 Acquisition and Mergers:
16.5.6 SWOT Analysis
16.6 Microsoft Corporation
16.6.1 Company Overview
16.6.2 Financial Analysis
16.6.3 Segmental and Regional Analysis
16.6.4 Research & Development Expenses
16.6.5 Recent strategies and developments:
16.6.5.1 Product Launches and Product Expansions:
16.6.6 SWOT Analysis
16.7 Cognizant Technology Solutions Corporation
16.7.1 Company overview
16.7.2 Financial Analysis
16.7.3 Segmental and Regional Analysis
16.7.4 SWOT Analysis
16.8 SAS Institute, Inc.
16.8.1 Company Overview
16.8.2 SWOT Analysis
16.9 Brevo
16.9.1 Company Overview
16.10. Keap, Inc.
16.10.1 Company Overview
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