The North America Location Analytics Market would witness market growth of 13.4% CAGR during the forecast period (2024-2031).
The US market dominated the North America Location Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $12,327.3 million by 2031. The Canada market is experiencing a CAGR of 15.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.9% during (2024 - 2031).

These analytics is collecting, analyzing, and visualizing geographic or spatial data to derive meaningful insights for decision-making. It integrates geospatial data with business intelligence (BI), allowing organizations to understand patterns, relationships, and trends based on location-based factors. Businesses, governments, and industries across various sectors leverage these analytics to enhance operational efficiency, optimize resources, improve customer engagement, and make data-driven strategic decisions.
At its core, these analytics is powered by Geographic Information Systems (GIS), GPS tracking, IoT sensors, AI-driven predictive analytics, and real-time data processing. This technology enables companies to map and analyze customer behavior, track assets, optimize logistics, and enhance security measures. From predicting foot traffic in retail stores to improving urban infrastructure and emergency response, these analytics has become essential in modern data-driven decision-making.
Across the region, businesses and policymakers are leveraging geospatial intelligence to enhance security, optimize logistics, improve urban planning, and support economic growth. With AI-powered mapping solutions, IoT sensors, and real-time data analytics, industries in North America are transforming the way they operate. Smart city projects, intelligent transportation systems, and location-based services fuel regional demand, making location analytics an indispensable tool in both the public and private sectors. In the United States, the adoption of location analytics in government and defense is rapidly increasing. Agencies such as the National Geospatial-Intelligence Agency (NGA) and the Department of Homeland Security (DHS) are deploying real-time satellite monitoring, AI-driven threat detection, and predictive geospatial modeling to enhance national security and disaster response efforts. For instance, during the California wildfires, authorities used real-time geospatial analytics to track fire spread and coordinate evacuations, improving emergency response times. Additionally, major metropolitan areas like New York City and Los Angeles have integrated location-based intelligence into their smart city frameworks, using real-time traffic monitoring and environmental data to improve urban mobility, reduce emissions, and enhance public safety. Hence, North America’s continued investments in spatial intelligence, digital mapping, and cloud-based geospatial platforms solidify its position as a global leader in location-based services.
Free Valuable Insights: The Location Analytics Market is Predict to reach USD 52.81 Billion by 2031, at a CAGR of 14.1%
Based on Component, the market is segmented into Solution (Reporting & Visualization, Thematic Mapping & Spatial Analysis, Geocoding & Reverse Geocoding, Data Integration & ETL, and Other Solution Type) and Services (Consulting, Implementation, and Support & Maintenance). Based on Location Type, the market is segmented into Outdoor and Indoor. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on Industry Vertical, the market is segmented into Retail, Healthcare, Transportation & Logistics, BFSI, IT & Telecommunications, Manufacturing, and Other Industry Vertical. Based on Application, the market is segmented into Risk Assessment & Mitigation, Customer Experience Management, Sales & Marketing Optimization, Supply Chain Management, Disaster & Emergency Response Management, and Other Application. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- IBM Corporation
- SAP SE
- Microsoft Corporation
- Oracle Corporation
- SAS Institute, Inc.
- Google LLC (Alphabet Inc.)
- Hewlett Packard Enterprise Company
- Cisco Systems, Inc.
- Esri, Inc.
- Zebra Technologies Corporation
North America Location Analytics Market Report Segmentation
By Component
- Solution
- Reporting & Visualization
- Thematic Mapping & Spatial Analysis
- Geocoding & Reverse Geocoding
- Data Integration & ETL
- Other Solution Type
- Services
- Consulting
- Implementation
- Support & Maintenance
By Location Type
By Deployment
By Industry Vertical
- Retail
- Healthcare
- Transportation & Logistics
- BFSI
- IT & Telecommunications
- Manufacturing
- Other Industry Vertical
By Application
- Risk Assessment & Mitigation
- Customer Experience Management
- Sales & Marketing Optimization
- Supply Chain Management
- Disaster & Emergency Response Management
- Other Application
By Country
- US
- Canada
- Mexico
- Rest of North America
TABLE 1 North America Location Analytics Market, 2020 - 2023, USD Million
TABLE 2 North America Location Analytics Market, 2024 - 2031, USD Million
TABLE 3 North America Location Analytics Market by Component, 2020 - 2023, USD Million
TABLE 4 North America Location Analytics Market by Component, 2024 - 2031, USD Million
TABLE 5 North America Solution Market by Region, 2020 - 2023, USD Million
TABLE 6 North America Solution Market by Region, 2024 - 2031, USD Million
TABLE 7 North America Location Analytics Market by Solution Type, 2020 - 2023, USD Million
TABLE 8 North America Location Analytics Market by Solution Type, 2024 - 2031, USD Million
TABLE 9 North America Reporting & Visualization Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Reporting & Visualization Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Thematic Mapping & Spatial Analysis Market by Country, 2020 - 2023, USD Million
TABLE 12 North America Thematic Mapping & Spatial Analysis Market by Country, 2024 - 2031, USD Million
TABLE 13 North America Geocoding & Reverse Geocoding Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Geocoding & Reverse Geocoding Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Data Integration & ETL Market by Country, 2020 - 2023, USD Million
TABLE 16 North America Data Integration & ETL Market by Country, 2024 - 2031, USD Million
TABLE 17 North America Other Solution Type Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Other Solution Type Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Services Market by Region, 2020 - 2023, USD Million
TABLE 20 North America Services Market by Region, 2024 - 2031, USD Million
TABLE 21 North America Location Analytics Market by Services Type, 2020 - 2023, USD Million
TABLE 22 North America Location Analytics Market by Services Type, 2024 - 2031, USD Million
TABLE 23 North America Consulting Market by Country, 2020 - 2023, USD Million
TABLE 24 North America Consulting Market by Country, 2024 - 2031, USD Million
TABLE 25 North America Implementation Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Implementation Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Support & Maintenance Market by Country, 2020 - 2023, USD Million
TABLE 28 North America Support & Maintenance Market by Country, 2024 - 2031, USD Million
TABLE 29 North America Location Analytics Market by Location Type, 2020 - 2023, USD Million
TABLE 30 North America Location Analytics Market by Location Type, 2024 - 2031, USD Million
TABLE 31 North America Outdoor Market by Region, 2020 - 2023, USD Million
TABLE 32 North America Outdoor Market by Region, 2024 - 2031, USD Million
TABLE 33 North America Indoor Market by Region, 2020 - 2023, USD Million
TABLE 34 North America Indoor Market by Region, 2024 - 2031, USD Million
TABLE 35 North America Location Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 36 North America Location Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 37 North America On-Premises Market by Country, 2020 - 2023, USD Million
TABLE 38 North America On-Premises Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Cloud Market by Country, 2020 - 2023, USD Million
TABLE 40 North America Cloud Market by Country, 2024 - 2031, USD Million
TABLE 41 North America Location Analytics Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 42 North America Location Analytics Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 43 North America Retail Market by Country, 2020 - 2023, USD Million
TABLE 44 North America Retail Market by Country, 2024 - 2031, USD Million
TABLE 45 North America Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 46 North America Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 47 North America Transportation & Logistics Market by Country, 2020 - 2023, USD Million
TABLE 48 North America Transportation & Logistics Market by Country, 2024 - 2031, USD Million
TABLE 49 North America BFSI Market by Country, 2020 - 2023, USD Million
TABLE 50 North America BFSI Market by Country, 2024 - 2031, USD Million
TABLE 51 North America IT & Telecommunications Market by Country, 2020 - 2023, USD Million
TABLE 52 North America IT & Telecommunications Market by Country, 2024 - 2031, USD Million
TABLE 53 North America Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 54 North America Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 55 North America Other Industry Vertical Market by Country, 2020 - 2023, USD Million
TABLE 56 North America Other Industry Vertical Market by Country, 2024 - 2031, USD Million
TABLE 57 North America Location Analytics Market by Application, 2020 - 2023, USD Million
TABLE 58 North America Location Analytics Market by Application, 2024 - 2031, USD Million
TABLE 59 North America Risk Assessment & Mitigation Market by Country, 2020 - 2023, USD Million
TABLE 60 North America Risk Assessment & Mitigation Market by Country, 2024 - 2031, USD Million
TABLE 61 North America Customer Experience Management Market by Country, 2020 - 2023, USD Million
TABLE 62 North America Customer Experience Management Market by Country, 2024 - 2031, USD Million
TABLE 63 North America Sales & Marketing Optimization Market by Country, 2020 - 2023, USD Million
TABLE 64 North America Sales & Marketing Optimization Market by Country, 2024 - 2031, USD Million
TABLE 65 North America Supply Chain Management Market by Country, 2020 - 2023, USD Million
TABLE 66 North America Supply Chain Management Market by Country, 2024 - 2031, USD Million
TABLE 67 North America Disaster & Emergency Response Management Market by Country, 2020 - 2023, USD Million
TABLE 68 North America Disaster & Emergency Response Management Market by Country, 2024 - 2031, USD Million
TABLE 69 North America Other Application Market by Country, 2020 - 2023, USD Million
TABLE 70 North America Other Application Market by Country, 2024 - 2031, USD Million
TABLE 71 North America Location Analytics Market by Country, 2020 - 2023, USD Million
TABLE 72 North America Location Analytics Market by Country, 2024 - 2031, USD Million
TABLE 73 US Location Analytics Market, 2020 - 2023, USD Million
TABLE 74 US Location Analytics Market, 2024 - 2031, USD Million
TABLE 75 US Location Analytics Market by Component, 2020 - 2023, USD Million
TABLE 76 US Location Analytics Market by Component, 2024 - 2031, USD Million
TABLE 77 US Location Analytics Market by Solution Type, 2020 - 2023, USD Million
TABLE 78 US Location Analytics Market by Solution Type, 2024 - 2031, USD Million
TABLE 79 US Location Analytics Market by Services Type, 2020 - 2023, USD Million
TABLE 80 US Location Analytics Market by Services Type, 2024 - 2031, USD Million
TABLE 81 US Location Analytics Market by Location Type, 2020 - 2023, USD Million
TABLE 82 US Location Analytics Market by Location Type, 2024 - 2031, USD Million
TABLE 83 US Location Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 84 US Location Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 85 US Location Analytics Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 86 US Location Analytics Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 87 US Location Analytics Market by Application, 2020 - 2023, USD Million
TABLE 88 US Location Analytics Market by Application, 2024 - 2031, USD Million
TABLE 89 Canada Location Analytics Market, 2020 - 2023, USD Million
TABLE 90 Canada Location Analytics Market, 2024 - 2031, USD Million
TABLE 91 Canada Location Analytics Market by Component, 2020 - 2023, USD Million
TABLE 92 Canada Location Analytics Market by Component, 2024 - 2031, USD Million
TABLE 93 Canada Location Analytics Market by Solution Type, 2020 - 2023, USD Million
TABLE 94 Canada Location Analytics Market by Solution Type, 2024 - 2031, USD Million
TABLE 95 Canada Location Analytics Market by Services Type, 2020 - 2023, USD Million
TABLE 96 Canada Location Analytics Market by Services Type, 2024 - 2031, USD Million
TABLE 97 Canada Location Analytics Market by Location Type, 2020 - 2023, USD Million
TABLE 98 Canada Location Analytics Market by Location Type, 2024 - 2031, USD Million
TABLE 99 Canada Location Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 100 Canada Location Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 101 Canada Location Analytics Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 102 Canada Location Analytics Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 103 Canada Location Analytics Market by Application, 2020 - 2023, USD Million
TABLE 104 Canada Location Analytics Market by Application, 2024 - 2031, USD Million
TABLE 105 Mexico Location Analytics Market, 2020 - 2023, USD Million
TABLE 106 Mexico Location Analytics Market, 2024 - 2031, USD Million
TABLE 107 Mexico Location Analytics Market by Component, 2020 - 2023, USD Million
TABLE 108 Mexico Location Analytics Market by Component, 2024 - 2031, USD Million
TABLE 109 Mexico Location Analytics Market by Solution Type, 2020 - 2023, USD Million
TABLE 110 Mexico Location Analytics Market by Solution Type, 2024 - 2031, USD Million
TABLE 111 Mexico Location Analytics Market by Services Type, 2020 - 2023, USD Million
TABLE 112 Mexico Location Analytics Market by Services Type, 2024 - 2031, USD Million
TABLE 113 Mexico Location Analytics Market by Location Type, 2020 - 2023, USD Million
TABLE 114 Mexico Location Analytics Market by Location Type, 2024 - 2031, USD Million
TABLE 115 Mexico Location Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 116 Mexico Location Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 117 Mexico Location Analytics Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 118 Mexico Location Analytics Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 119 Mexico Location Analytics Market by Application, 2020 - 2023, USD Million
TABLE 120 Mexico Location Analytics Market by Application, 2024 - 2031, USD Million
TABLE 121 Rest of North America Location Analytics Market, 2020 - 2023, USD Million
TABLE 122 Rest of North America Location Analytics Market, 2024 - 2031, USD Million
TABLE 123 Rest of North America Location Analytics Market by Component, 2020 - 2023, USD Million
TABLE 124 Rest of North America Location Analytics Market by Component, 2024 - 2031, USD Million
TABLE 125 Rest of North America Location Analytics Market by Solution Type, 2020 - 2023, USD Million
TABLE 126 Rest of North America Location Analytics Market by Solution Type, 2024 - 2031, USD Million
TABLE 127 Rest of North America Location Analytics Market by Services Type, 2020 - 2023, USD Million
TABLE 128 Rest of North America Location Analytics Market by Services Type, 2024 - 2031, USD Million
TABLE 129 Rest of North America Location Analytics Market by Location Type, 2020 - 2023, USD Million
TABLE 130 Rest of North America Location Analytics Market by Location Type, 2024 - 2031, USD Million
TABLE 131 Rest of North America Location Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 132 Rest of North America Location Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 133 Rest of North America Location Analytics Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 134 Rest of North America Location Analytics Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 135 Rest of North America Location Analytics Market by Application, 2020 - 2023, USD Million
TABLE 136 Rest of North America Location Analytics Market by Application, 2024 - 2031, USD Million
TABLE 137 Key Information – IBM Corporation
TABLE 138 Key Information – Microsoft Corporation
TABLE 139 Key Information – SAP SE
TABLE 140 Key Information – Oracle Corporation
TABLE 141 Key Information – SAS Institute, Inc.
TABLE 142 Key Information – Google LLC
TABLE 143 Key Information – Hewlett Packard Enterprise Company
TABLE 144 Key Information – Cisco Systems, Inc.
TABLE 145 Key Information – Esri, Inc.
TABLE 146 Key information – Zebra Technologies Corporation
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Location Analytics Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Location Analytics Market
FIG 4 Market Share Analysis, 2023
FIG 5 Porter’s Five Forces Analysis – Location Analytics Market
FIG 6 North America Location Analytics Market share by Component, 2023
FIG 7 North America Location Analytics Market share by Component, 2031
FIG 8 North America Location Analytics Market by Component, 2024 - 2031, USD Million
FIG 9 North America Location Analytics Market share by Location Type, 2023
FIG 10 North America Location Analytics Market share by Location Type, 2031
FIG 11 North America Location Analytics Market by Location Type, 2024 - 2031, USD Million
FIG 12 North America Location Analytics Market share by Deployment, 2023
FIG 13 North America Location Analytics Market share by Deployment, 2031
FIG 14 North America Location Analytics Market by Deployment, 2024 - 2031, USD Million
FIG 15 North America Location Analytics Market share by Industry Vertical, 2023
FIG 16 North America Location Analytics Market share by Industry Vertical, 2031
FIG 17 North America Location Analytics Market by Industry Vertical, 2024 - 2031, USD Million
FIG 18 North America Location Analytics Market share by Application, 2023
FIG 19 North America Location Analytics Market share by Application, 2031
FIG 20 North America Location Analytics Market by Application, 2024 - 2031, USD Million
FIG 21 North America Location Analytics Market share by Country, 2023
FIG 22 North America Location Analytics Market share by Country, 2031
FIG 23 North America Location Analytics Market by Country, 2024 - 2031, USD Million
FIG 24 Swot Analysis: IBM Corporation
FIG 25 SWOT Analysis: Microsoft Corporation
FIG 26 SWOT Analysis: SAP SE
FIG 27 SWOT Analysis: Oracle Corporation
FIG 28 SWOT Analysis: SAS INSTITUTE, INC.
FIG 29 SWOT Analysis: Google LLC
FIG 30 SWOT Analysis: Hewlett Packard Enterprise Company
FIG 31 SWOT Analysis: Cisco Systems, Inc.
FIG 32 Recent strategies and developments: Esri, Inc.
FIG 33 SWOT Analysis: Esri, Inc.
FIG 34 SWOT Analysis: Zebra Technologies Corporation