North America In-store Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud, and On-premises), By Solution Type, By Application, By Country and Growth Forecast, 2025 - 2032

The North America In-store Analytics Market would witness market growth of 20.8% CAGR during the forecast period (2025-2032).

The US market dominated the North America In-store Analytics Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $5,548.3 million by 2032. The Canada market is experiencing a CAGR of 22% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 21.7% during (2025 - 2032).

In recent years, the landscape of retail and consumer experience has dramatically transformed. The advent of data-driven technologies and the integration of sophisticated analytical tools have reshaped how retailers operate and engage with customers in physical stores. At the heart of this transformation lies in-store analytics, which leverages advanced data analysis and technology to gain insights from customer behaviour and store performance.

This has given rise to this market, a rapidly expanding sector that aims to empower retailers with real-time, actionable data to enhance the shopping experience, optimize store operations, and drive sales. The market encompasses a variety of technologies and applications that track and analyze customer activities in a physical retail environment.

In the United States, a surge in retail sales alongside an explosive rise in eCommerce is catalyzing demand for these analytics. According to the U.S. Census Bureau, national retail sales rose by 3.1% from $5,402.3 billion in 2019 to $5,570.4 billion in 2020. More notably, electronic shopping experienced a substantial 35.2% increase in 2020, reaching $888.5 billion. This rapid shift toward digital channels is compelling brick-and-mortar retailers to integrate these analytics solutions to stay competitive. These tools enable retailers to understand customer preferences better, track in-store behaviour, and optimize store layouts, enhancing the overall customer experience and boosting sales performance. Furthermore, in Mexico, the growing diversification of retail formats and rising retail revenue are crucial drivers for these analytics adoption. According to the International Trade Association (ITA), the retail industry in Mexico generated an estimated USD 76 billion in revenue in 2023. Data from the Mexican Retailers’ Association (ANTAD) shows a significant distribution of retail sales across hyperstores (15%), discount stores (11%), convenience stores (7.5%), and a growing 12% share for eCommerce. Thus, the convergence of rising retail sales, digital commerce expansion, and advanced connectivity in the U.S., Mexico, and Canada creates fertile ground for the market.

Free Valuable Insights: The In-store Analytics Market is Predict to reach USD 22.34 Billion by 2032, at a CAGR of 21.4%

Based on Deployment, the market is segmented into Cloud, and On-premises. Based on Solution Type, the market is segmented into Shopper Traffic Analysis, Inventory Management, Queue Management, Planogram Compliance, and In-Store Navigation. Based on Application, the market is segmented into Merchandising Analysis, Customer Experience Enhancement, Retail Performance Management, and Loss Prevention and Security. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• RetailNext, Inc. 
• Capillary Technologies India Limited
• SAP SE
• Honeywell International, Inc.
• Microsoft Corporation
• Mood Media, LLC 
• IBM Corporation
• Johnson Controls International PLC
• Trax Technology Solutions Pte Ltd.
• Zebra Technologies Corporation

North America In-store Analytics Market Report Segmentation

By Deployment

• Cloud
• On-premises

By Solution Type

• Shopper Traffic Analysis
• Inventory Management
• Queue Management
• Planogram Compliance
• In-Store Navigation

By Application

• Merchandising Analysis
• Customer Experience Enhancement
• Retail Performance Management
• Loss Prevention and Security

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America In-store Analytics Market, by Deployment
1.4.2 North America In-store Analytics Market, by Solution Type
1.4.3 North America In-store Analytics Market, by Application
1.4.4 North America In-store Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2024
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2022, Aug – 2025, Mar) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America In-store Analytics Market by Deployment
5.1 North America Cloud Market by Country
5.2 North America On-premises Market by Country
Chapter 6. North America In-store Analytics Market by Solution Type
6.1 North America Shopper Traffic Analysis Market by Country
6.2 North America Inventory Management Market by Country
6.3 North America Queue Management Market by Country
6.4 North America Planogram Compliance Market by Country
6.5 North America In-Store Navigation Market by Country
Chapter 7. North America In-store Analytics Market by Application
7.1 North America Merchandising Analysis Market by Country
7.2 North America Customer Experience Enhancement Market by Country
7.3 North America Retail Performance Management Market by Country
7.4 North America Loss Prevention and Security Market by Country
Chapter 8. North America In-store Analytics Market by Country
8.1 US In-store Analytics Market
8.1.1 US In-store Analytics Market by Deployment
8.1.2 US In-store Analytics Market by Solution Type
8.1.3 US In-store Analytics Market by Application
8.2 Canada In-store Analytics Market
8.2.1 Canada In-store Analytics Market by Deployment
8.2.2 Canada In-store Analytics Market by Solution Type
8.2.3 Canada In-store Analytics Market by Application
8.3 Mexico In-store Analytics Market
8.3.1 Mexico In-store Analytics Market by Deployment
8.3.2 Mexico In-store Analytics Market by Solution Type
8.3.3 Mexico In-store Analytics Market by Application
8.4 Rest of North America In-store Analytics Market
8.4.1 Rest of North America In-store Analytics Market by Deployment
8.4.2 Rest of North America In-store Analytics Market by Solution Type
8.4.3 Rest of North America In-store Analytics Market by Application
Chapter 9. Company Profiles
9.1 RetailNext Inc.
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Partnerships, Collaborations, and Agreements:
9.2 Capillary Technologies India Limited
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 Recent strategies and developments:
9.2.4.1 Partnerships, Collaborations, and Agreements:
9.2.5 SWOT Analysis
9.3 SAP SE
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Honeywell International, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 Recent strategies and developments:
9.4.5.1 Partnerships, Collaborations, and Agreements:
9.4.6 SWOT Analysis
9.5 Microsoft Corporation
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 Recent strategies and developments:
9.5.5.1 Product Launches and Product Expansions:
9.5.6 SWOT Analysis
9.6 Mood Media, LLC
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Acquisition and Mergers:
9.7 IBM Corporation
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional & Segmental Analysis
9.7.4 Research & Development Expenses
9.7.5 Recent strategies and developments:
9.7.5.1 Acquisition and Mergers:
9.7.6 SWOT Analysis
9.8 Johnson Controls International PLC
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental & Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 SWOT Analysis
9.9 Trax Technology Solutions Pte. Ltd.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.10. Zebra Technologies Corporation
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expenses
9.10.5 Recent strategies and developments:
9.10.5.1 Product Launches and Product Expansions:
9.10.6 SWOT Analysis

TABLE 1 North America In-store Analytics Market, 2021 - 2024, USD Million
TABLE 2 North America In-store Analytics Market, 2025 - 2032, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– In-store Analytics Market
TABLE 4 Product Launches And Product Expansions– In-store Analytics Market
TABLE 5 Acquisition and Mergers– In-store Analytics Market
TABLE 6 North America In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 7 North America In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 8 North America Cloud Market by Country, 2021 - 2024, USD Million
TABLE 9 North America Cloud Market by Country, 2025 - 2032, USD Million
TABLE 10 North America On-premises Market by Country, 2021 - 2024, USD Million
TABLE 11 North America On-premises Market by Country, 2025 - 2032, USD Million
TABLE 12 North America In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 13 North America In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 14 North America Shopper Traffic Analysis Market by Country, 2021 - 2024, USD Million
TABLE 15 North America Shopper Traffic Analysis Market by Country, 2025 - 2032, USD Million
TABLE 16 North America Inventory Management Market by Country, 2021 - 2024, USD Million
TABLE 17 North America Inventory Management Market by Country, 2025 - 2032, USD Million
TABLE 18 North America Queue Management Market by Country, 2021 - 2024, USD Million
TABLE 19 North America Queue Management Market by Country, 2025 - 2032, USD Million
TABLE 20 North America Planogram Compliance Market by Country, 2021 - 2024, USD Million
TABLE 21 North America Planogram Compliance Market by Country, 2025 - 2032, USD Million
TABLE 22 North America In-Store Navigation Market by Country, 2021 - 2024, USD Million
TABLE 23 North America In-Store Navigation Market by Country, 2025 - 2032, USD Million
TABLE 24 North America In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 25 North America In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 26 North America Merchandising Analysis Market by Country, 2021 - 2024, USD Million
TABLE 27 North America Merchandising Analysis Market by Country, 2025 - 2032, USD Million
TABLE 28 North America Customer Experience Enhancement Market by Country, 2021 - 2024, USD Million
TABLE 29 North America Customer Experience Enhancement Market by Country, 2025 - 2032, USD Million
TABLE 30 North America Retail Performance Management Market by Country, 2021 - 2024, USD Million
TABLE 31 North America Retail Performance Management Market by Country, 2025 - 2032, USD Million
TABLE 32 North America Loss Prevention and Security Market by Country, 2021 - 2024, USD Million
TABLE 33 North America Loss Prevention and Security Market by Country, 2025 - 2032, USD Million
TABLE 34 North America In-store Analytics Market by Country, 2021 - 2024, USD Million
TABLE 35 North America In-store Analytics Market by Country, 2025 - 2032, USD Million
TABLE 36 US In-store Analytics Market, 2021 - 2024, USD Million
TABLE 37 US In-store Analytics Market, 2025 - 2032, USD Million
TABLE 38 US In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 39 US In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 40 US In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 41 US In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 42 US In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 43 US In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 44 Canada In-store Analytics Market, 2021 - 2024, USD Million
TABLE 45 Canada In-store Analytics Market, 2025 - 2032, USD Million
TABLE 46 Canada In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 47 Canada In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 48 Canada In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 49 Canada In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 50 Canada In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 51 Canada In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 52 Mexico In-store Analytics Market, 2021 - 2024, USD Million
TABLE 53 Mexico In-store Analytics Market, 2025 - 2032, USD Million
TABLE 54 Mexico In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 55 Mexico In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 56 Mexico In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 57 Mexico In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 58 Mexico In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 59 Mexico In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 60 Rest of North America In-store Analytics Market, 2021 - 2024, USD Million
TABLE 61 Rest of North America In-store Analytics Market, 2025 - 2032, USD Million
TABLE 62 Rest of North America In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 63 Rest of North America In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 64 Rest of North America In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 65 Rest of North America In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 66 Rest of North America In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 67 Rest of North America In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 68 Key information –Retailnext inc.
TABLE 69 Key Information – Capillary Technologies India Limited
TABLE 70 Key Information – SAP SE
TABLE 71 Key Information – Honeywell International, Inc.
TABLE 72 Key Information – Microsoft Corporation
TABLE 73 Key Information – Mood Media, LLC
TABLE 74 Key Information – IBM Corporation
TABLE 75 Key Information – Johnson Controls International PLC
TABLE 76 Key Information – Trax Technology Solutions Pte. Ltd.
TABLE 77 Key information – Zebra Technologies Corporation

List of Figures
FIG 1 Methodology for the research
FIG 2 North America In-store Analytics Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting In-store Analytics Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2024
FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
FIG 7 Key Strategic Move: (Product Launches and Product Expansions : 2022, Aug – 2025, Mar) Leading Players
FIG 8 Porter’s Five Forces Analysis – In-store Analytics Market
FIG 9 North America In-store Analytics Market share by Deployment, 2024
FIG 10 North America In-store Analytics Market share by Deployment, 2032
FIG 11 North America In-store Analytics Market by Deployment, 2021 - 2032, USD Million
FIG 12 North America In-store Analytics Market share by Solution Type, 2024
FIG 13 North America In-store Analytics Market share by Solution Type, 2032
FIG 14 North America In-store Analytics Market by Solution Type, 2021 - 2032, USD Million
FIG 15 North America In-store Analytics Market share by Application, 2024
FIG 16 North America In-store Analytics Market share by Application, 2032
FIG 17 North America In-store Analytics Market by Application, 2021 - 2032, USD Million
FIG 18 North America In-store Analytics Market share by Country, 2024
FIG 19 North America In-store Analytics Market share by Country, 2032
FIG 20 North America In-store Analytics Market by Country, 2021 - 2032, USD Million
FIG 21 SWOT Analysis: Capillary Technologies India Limited
FIG 22 SWOT Analysis: SAP SE
FIG 23 SWOT Analysis: Honeywell international, inc.
FIG 24 SWOT Analysis: Microsoft Corporation
FIG 25 SWOT Analysis: IBM Corporation
FIG 26 SWOT Analysis: Johnson Controls International PLC
FIG 27 SWOT Analysis: Zebra Technologies Corporation