North America Hair Serum Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Sales Channel (Offline, and Online), By Product Type (Hair Treatment Serum, and Hair Styling Serum) By Country and Growth Forecast, 2023 - 2030

The North America Hair Serum Market would witness market growth of 7.8% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 12,919.4 thousand units (100 ml), showcasing a growth of 7.6% (2019-2022).

Online platforms offer unparalleled convenience, enabling customers to browse a vast array of hair serums from the comfort of their homes and make informed purchasing decisions through detailed product descriptions, reviews, and ratings. This accessibility transcends geographical boundaries, providing consumers with access to a diverse range of brands and formulations that may not be readily available in local brick-and-mortar stores. Therefore, the U.S market will purchase 9,202.8 thousand units (100 ml) of hair serum through online mode by 2030.

The US market dominated the North America Hair Serum Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $448.6 Million by 2030. The Canada market is experiencing a CAGR of 10.3% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9.3% during (2023 - 2030).

Hair serum is often adopted as an essential component of a comprehensive hair care routine. Many consumers incorporate hair serum into their daily regimen to address specific hair concerns and improve their hair’s overall health and appearance. Hair serum is a styling aid to achieve various hairstyles and looks. Also, hair serum offers versatility in styling options, whether sleek and straight, defined curls, voluminous waves, or textured layers. It gives the hair hold, control, and manageability, allowing for effortless styling and long-lasting results.

With the widespread use of heat styling tools such as blow dryers, straighteners, and curling irons, hair serum is increasingly adopted for its heat protection benefits. Many hair serums contain ingredients that create a protective barrier on the hair strands, shielding them from the damaging effects of heat styling and reducing the risk of breakage and split ends. Frizz control is a common concern for many individuals, especially in humid or dry climates. Hair serum is adopted as an effective solution for taming frizz and flyaway, providing smoothness and sleekness to the hair. Its lightweight formula helps to seal the hair cuticle and prevent moisture loss, resulting in frizz-free hair.

The growing e-commerce sector in Mexico provides opportunities for hair serum brands to enhance their digital presence and engage with consumers through targeted digital marketing initiatives. According to the International Trade Administration (ITA), the Mexican e-commerce sector was valued at USD 26.2 billion in 2022, representing a 23 percent increase over 2021. Therefore, the increasing e-commerce sector and expansion of the cosmetics and personal care industry are driving the market’s growth.

Free Valuable Insights: The Hair Serum Market is Predict to reach USD 2.1 Billion by 2030, at a CAGR of 8.1%

Based on Nature, the market is segmented into Conventional, and Organic. Based on Sales Channel, the market is segmented into Offline, and Online. Based on Product Type, the market is segmented into Hair Treatment Serum, and Hair Styling Serum. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Henkel AG & Company, KGaA
• HerStyler
• Kao Corporation
• L'Oréal S.A.
• The Procter and Gamble Company
• Unilever PLC
• Natura & Co Holding S.A.
• Giovanni Cosmetics, Inc.
• John Paul Mitchell Systems
• Revlon, Inc. (MacAndrews & Forbes)

North America Hair Serum Market Report Segmentation

By Nature (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

• Conventional
• Organic

By Sales Channel (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

• Offline
• Online

By Product Type (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

• Hair Treatment Serum
• Hair Styling Serum

By Country (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Hair Serum Market, by Nature
1.4.2 North America Hair Serum Market, by Sales Channel
1.4.3 North America Hair Serum Market, by Product Type
1.4.4 North America Hair Serum Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. Recent Strategies Deployed in Hair Serum Market

Chapter 5. North America Hair Serum Market, By Nature
5.1 North America Conventional Market, By Country
5.2 North America Organic Market, By Country

Chapter 6. North America Hair Serum Market, By Sales Channel
6.1 North America Offline Market, By Country
6.2 North America Online Market, By Country

Chapter 7. North America Hair Serum Market, By Product Type
7.1 North America Hair Treatment Serum Market, By Country
7.2 North America Hair Styling Serum Market, By Country

Chapter 8. North America Hair Serum Market, By Country
8.1 US Hair Serum Market
8.1.1 US Hair Serum Market, By Nature
8.1.2 US Hair Serum Market, By Sales Channel
8.1.3 US Hair Serum Market, By Product Type
8.2 Canada Hair Serum Market
8.2.1 Canada Hair Serum Market, By Nature
8.2.2 Canada Hair Serum Market, By Sales Channel
8.2.3 Canada Hair Serum Market, By Product Type
8.3 Mexico Hair Serum Market
8.3.1 Mexico Hair Serum Market, By Nature
8.3.2 Mexico Hair Serum Market, By Sales Channel
8.3.3 Mexico Hair Serum Market, By Product Type
8.4 Rest of North America Hair Serum Market
8.4.1 Rest of North America Hair Serum Market, By Nature
8.4.2 Rest of North America Hair Serum Market, By Sales Channel
8.4.3 Rest of North America Hair Serum Market, By Product Type

Chapter 9. Company Profiles
9.1 Henkel AG & Company, KGaA
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.6 SWOT Analysis
9.2 Kao Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 L'Oréal S.A.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Partnerships, Collaborations, and Agreements:
9.3.4.2 Acquisition and Mergers:
9.3.5 SWOT Analysis
9.4 The Procter and Gamble Company
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.6 SWOT Analysis
9.5 Unilever PLC
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.6 SWOT Analysis
9.6 Natura & Co Holding S.A.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.7 Revlon, Inc. (MacAndrews & Forbes)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental Analysis
9.7.4 SWOT Analysis
9.8 HerStyler
9.8.1 Company Overview
9.8.2 SWOT Analysis
9.9 Giovanni Cosmetics, Inc.
9.9.1 Company Overview
9.9.2 SWOT Analysis
9.10. John Paul Mitchell Systems
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Product Launches and Product Expansions:
9.10.3 SWOT Analysis

TABLE 1 North America Hair Serum Market, 2019 - 2022, USD Million
TABLE 2 North America Hair Serum Market, 2023 - 2030, USD Million
TABLE 3 North America Hair Serum Market, 2019 - 2022, Thousand Units (100 ML)
TABLE 4 North America Hair Serum Market, 2023 - 2030, Thousand Units (100 ML)
TABLE 5 North America Hair Serum Market, By Nature, 2019 - 2022, USD Million
TABLE 6 North America Hair Serum Market, By Nature, 2023 - 2030, USD Million
TABLE 7 North America Hair Serum Market, By Nature, 2019 - 2022, Thousand Units (100 ML)
TABLE 8 North America Hair Serum Market, By Nature, 2023 - 2030, Thousand Units (100 ML)
TABLE 9 North America Conventional Market, By Country, 2019 - 2022, USD Million
TABLE 10 North America Conventional Market, By Country, 2023 - 2030, USD Million
TABLE 11 North America Conventional Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 12 North America Conventional Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 13 North America Organic Market, By Country, 2019 - 2022, USD Million
TABLE 14 North America Organic Market, By Country, 2023 - 2030, USD Million
TABLE 15 North America Organic Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 16 North America Organic Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 17 North America Hair Serum Market, By Sales Channel, 2019 - 2022, USD Million
TABLE 18 North America Hair Serum Market, By Sales Channel, 2023 - 2030, USD Million
TABLE 19 North America Hair Serum Market, By Sales Channel, 2019 - 2022, Thousand Units (100 ML)
TABLE 20 North America Hair Serum Market, By Sales Channel, 2023 - 2030, Thousand Units (100 ML)
TABLE 21 North America Offline Market, By Country, 2019 - 2022, USD Million
TABLE 22 North America Offline Market, By Country, 2023 - 2030, USD Million
TABLE 23 North America Offline Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 24 North America Offline Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 25 North America Online Market, By Country, 2019 - 2022, USD Million
TABLE 26 North America Online Market, By Country, 2023 - 2030, USD Million
TABLE 27 North America Online Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 28 North America Online Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 29 North America Hair Serum Market, By Product Type, 2019 - 2022, USD Million
TABLE 30 North America Hair Serum Market, By Product Type, 2023 - 2030, USD Million
TABLE 31 North America Hair Serum Market, By Product Type, 2019 - 2022, Thousand Units (100 ML)
TABLE 32 North America Hair Serum Market, By Product Type, 2023 - 2030, Thousand Units (100 ML)
TABLE 33 North America Hair Treatment Serum Market, By Country, 2019 - 2022, USD Million
TABLE 34 North America Hair Treatment Serum Market, By Country, 2023 - 2030, USD Million
TABLE 35 North America Hair Treatment Serum Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 36 North America Hair Treatment Serum Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 37 North America Hair Styling Serum Market, By Country, 2019 - 2022, USD Million
TABLE 38 North America Hair Styling Serum Market, By Country, 2023 - 2030, USD Million
TABLE 39 North America Hair Styling Serum Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 40 North America Hair Styling Serum Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 41 North America Hair Serum Market, By Country, 2019 - 2022, USD Million
TABLE 42 North America Hair Serum Market, By Country, 2023 - 2030, USD Million
TABLE 43 North America Hair Serum Market, By Country, 2019 - 2022, Thousand Units (100 ML)
TABLE 44 North America Hair Serum Market, By Country, 2023 - 2030, Thousand Units (100 ML)
TABLE 45 US Hair Serum Market, 2019 - 2022, USD Million
TABLE 46 US Hair Serum Market, 2023 - 2030, USD Million
TABLE 47 US Hair Serum Market, 2019 - 2022, Thousand Units (100 ML)
TABLE 48 US Hair Serum Market, 2023 - 2030, Thousand Units (100 ML)
TABLE 49 US Hair Serum Market, By Nature, 2019 - 2022, USD Million
TABLE 50 US Hair Serum Market, By Nature, 2023 - 2030, USD Million
TABLE 51 US Hair Serum Market, By Nature, 2019 - 2022, Thousand Units (100 ML)
TABLE 52 US Hair Serum Market, By Nature, 2023 - 2030, Thousand Units (100 ML)
TABLE 53 US Hair Serum Market, By Sales Channel, 2019 - 2022, USD Million
TABLE 54 US Hair Serum Market, By Sales Channel, 2023 - 2030, USD Million
TABLE 55 US Hair Serum Market, By Sales Channel, 2019 - 2022, Thousand Units (100 ML)
TABLE 56 US Hair Serum Market, By Sales Channel, 2023 - 2030, Thousand Units (100 ML)
TABLE 57 US Hair Serum Market, By Product Type, 2019 - 2022, USD Million
TABLE 58 US Hair Serum Market, By Product Type, 2023 - 2030, USD Million
TABLE 59 US Hair Serum Market, By Product Type, 2019 - 2022, Thousand Units (100 ML)
TABLE 60 US Hair Serum Market, By Product Type, 2023 - 2030, Thousand Units (100 ML)
TABLE 61 Canada Hair Serum Market, 2019 - 2022, USD Million
TABLE 62 Canada Hair Serum Market, 2023 - 2030, USD Million
TABLE 63 Canada Hair Serum Market, 2019 - 2022, Thousand Units (100 ML)
TABLE 64 Canada Hair Serum Market, 2023 - 2030, Thousand Units (100 ML)
TABLE 65 Canada Hair Serum Market, By Nature, 2019 - 2022, USD Million
TABLE 66 Canada Hair Serum Market, By Nature, 2023 - 2030, USD Million
TABLE 67 Canada Hair Serum Market, By Nature, 2019 - 2022, Thousand Units (100 ML)
TABLE 68 Canada Hair Serum Market, By Nature, 2023 - 2030, Thousand Units (100 ML)
TABLE 69 Canada Hair Serum Market, By Sales Channel, 2019 - 2022, USD Million
TABLE 70 Canada Hair Serum Market, By Sales Channel, 2023 - 2030, USD Million
TABLE 71 Canada Hair Serum Market, By Sales Channel, 2019 - 2022, Thousand Units (100 Ml)
TABLE 72 Canada Hair Serum Market, By Sales Channel, 2023 - 2030, Thousand Units (100 Ml)
TABLE 73 Canada Hair Serum Market, By Product Type, 2019 - 2022, USD Million
TABLE 74 Canada Hair Serum Market, By Product Type, 2023 - 2030, USD Million
TABLE 75 Canada Hair Serum Market, By Product Type, 2019 - 2022, Thousand Units (100 Ml)
TABLE 76 Canada Hair Serum Market, By Product Type, 2023 - 2030, Thousand Units (100 Ml)
TABLE 77 Mexico Hair Serum Market, 2019 - 2022, USD Million
TABLE 78 Mexico Hair Serum Market, 2023 - 2030, USD Million
TABLE 79 Mexico Hair Serum Market, 2019 - 2022, Thousand Units (100 Ml)
TABLE 80 Mexico Hair Serum Market, 2023 - 2030, Thousand Units (100 Ml)
TABLE 81 Mexico Hair Serum Market, By Nature, 2019 - 2022, USD Million
TABLE 82 Mexico Hair Serum Market, By Nature, 2023 - 2030, USD Million
TABLE 83 Mexico Hair Serum Market, By Nature, 2019 - 2022, Thousand Units (100 Ml)
TABLE 84 Mexico Hair Serum Market, By Nature, 2023 - 2030, Thousand Units (100 Ml)
TABLE 85 Mexico Hair Serum Market, By Sales Channel, 2019 - 2022, USD Million
TABLE 86 Mexico Hair Serum Market, By Sales Channel, 2023 - 2030, USD Million
TABLE 87 Mexico Hair Serum Market, By Sales Channel, 2019 - 2022, Thousand Units (100 Ml)
TABLE 88 Mexico Hair Serum Market, By Sales Channel, 2023 - 2030, Thousand Units (100 Ml)
TABLE 89 Mexico Hair Serum Market, By Product Type, 2019 - 2022, USD Million
TABLE 90 Mexico Hair Serum Market, By Product Type, 2023 - 2030, USD Million
TABLE 91 Mexico Hair Serum Market, By Product Type, 2019 - 2022, Thousand Units (100 Ml)
TABLE 92 Mexico Hair Serum Market, By Product Type, 2023 - 2030, Thousand Units (100 Ml)
TABLE 93 Rest of North America Hair Serum Market, 2019 - 2022, USD Million
TABLE 94 Rest of North America Hair Serum Market, 2023 - 2030, USD Million
TABLE 95 Rest of North America Hair Serum Market, 2019 - 2022, Thousand Units (100 Ml)
TABLE 96 Rest of North America Hair Serum Market, 2023 - 2030, Thousand Units (100 Ml)
TABLE 97 Rest of North America Hair Serum Market, By Nature, 2019 - 2022, USD Million
TABLE 98 Rest of North America Hair Serum Market, By Nature, 2023 - 2030, USD Million
TABLE 99 Rest of North America Hair Serum Market, By Nature, 2019 - 2022, Thousand Units (100 Ml)
TABLE 100 Rest of North America Hair Serum Market, By Nature, 2023 - 2030, Thousand Units (100 Ml)
TABLE 101 Rest of North America Hair Serum Market, By Sales Channel, 2019 - 2022, USD Million
TABLE 102 Rest of North America Hair Serum Market, By Sales Channel, 2023 - 2030, USD Million
TABLE 103 Rest of North America Hair Serum Market, By Sales Channel, 2019 - 2022, Thousand Units (100 Ml)
TABLE 104 Rest of North America Hair Serum Market, By Sales Channel, 2023 - 2030, Thousand Units (100 Ml)
TABLE 105 Rest of North America Hair Serum Market, By Product Type, 2019 - 2022, USD Million
TABLE 106 Rest of North America Hair Serum Market, By Product Type, 2023 - 2030, USD Million
TABLE 107 Rest of North America Hair Serum Market, By Product Type, 2019 - 2022, Thousand Units (100 Ml)
TABLE 108 Rest of North America Hair Serum Market, By Product Type, 2023 - 2030, Thousand Units (100 Ml)
TABLE 109 Key Information – Henkel AG & Company, KGaA
TABLE 110 Key Information – Kao Corporation
TABLE 111 Key Information – L'Oréal S.A.
TABLE 112 Key Information – The Procter and Gamble Company
TABLE 113 Key Information – Unilever PLC
TABLE 114 Key Information – Natura & Co Holding S.A.
TABLE 115 key Information – Revlon, Inc.
TABLE 116 Key Information – HerStyler
TABLE 117 Key Information – Giovanni Cosmetics, Inc.
TABLE 118 Key Information – John Paul Mitchell Systems

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Hair Serum Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting HAir Serum Market
FIG 4 Porter’s Five Forces Analysis – Hair serum market
FIG 5 North America Hair Serum Market share, By Nature, 2022
FIG 6 North America Hair Serum Market share, By Nature, 2030
FIG 7 North America Hair Serum Market, By Nature, 2019 - 2030, USD Million
FIG 8 North America Hair Serum Market share, By Sales Channel, 2022
FIG 9 North America Hair Serum Market share, By Sales Channel, 2030
FIG 10 North America Hair Serum Market, By Sales Channel, 2019 - 2030, USD Million
FIG 11 North America Hair Serum Market share, By Product Type, 2022
FIG 12 North America Hair Serum Market share, By Product Type, 2030
FIG 13 North America Hair Serum Market, By Product Type, 2019 - 2030, USD Million
FIG 14 North America Hair Serum Market share, By Country, 2022
FIG 15 North America Hair Serum Market share, By Country, 2030
FIG 16 North America Hair Serum Market, By Country, 2019 - 2030, USD Million
FIG 17 SWOT Analysis: Henkel AG & Company, KGaA
FIG 18 SWOT Analysis: Kao Corporation
FIG 19 Recent strategies and developments: L'Oréal S.A
FIG 20 Swot Analysis: L'Oréal S.A.
FIG 21 SWOT Analysis: The Procter and Gamble Company
FIG 22 SWOT Analysis: Unilever PLC
FIG 23 Swot Analysis: Revlon, Inc.
FIG 24 Swot Analysis: HerStyler
FIG 25 Swot Analysis: Giovanni Cosmetics, Inc.
FIG 26 Swot Analysis: John Paul Mitchell systems