North America Fashion Influencer Marketing Market Size, Share & Trends Analysis Report By End Use (Beauty & Cosmetics, Apparel, and Jewelry & Accessories), By Type, By Country and Growth Forecast, 2024 - 2031

The North America Fashion Influencer Marketing Market would witness market growth of 31.8% CAGR during the forecast period (2024-2031).

The US market dominated the North America Fashion Influencer Marketing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $12,230.9 million by 2031. The Canada market is experiencing a CAGR of 34.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 33.5% during (2024 - 2031).

The rise of Gen Z and Millennials as key consumer groups has significantly influenced the fashion industry, particularly in how brands approach marketing. These younger generations heavily rely on social media influencers for fashion advice, style inspiration, and product recommendations. Social media platforms have become their primary sources for discovering trends, with influencers creating relatable and engaging content that resonates deeply with their digital-first lifestyles.

Moreover, brands like Shein and Zara leverage TikTok influencers to showcase affordable, trendy outfits. This authenticity-driven approach aligns perfectly with younger shoppers’ genuine and inclusive messaging preferences.

North America is one of the largest and most dynamic markets for fashion influencer marketing, driven by high internet penetration, a robust e-commerce infrastructure, and a strong presence of global and local fashion brands. According to industry insights, by 2023, nine in ten U.S. adults actively used smartphones, with younger demographics exhibiting near-universal adoption rates. This widespread smartphone usage has significantly bolstered the fashion influencer marketing market, enabling seamless access to social media platforms where influencers thrive and engage with their audiences. Additionally, American influencers are known for their ability to reach audiences worldwide, making them highly sought after by domestic and international fashion brands.

Free Valuable Insights: The Fashion Influencer Marketing Market is Predict to reach USD 46.47 Billion by 2031, at a CAGR of 32.5%

Based on End Use, the market is segmented into Beauty & Cosmetics, Apparel, and Jewelry & Accessories. Based on Type, the market is segmented into Nanoinfluencers, Microinfleuncers, Macroinfleuncers, and Megainfluencer. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• IZEA Worldwide, Inc.
• Launchmetrics, Inc. (Lectra)
• Klear (Meltwater)
• Upfluence, Inc.
• AspireIQ, Inc.
• Mavrck (Later Influence)
• Juliusworks, Inc. (Hypr Brands)
• CreatorIQ
• Traackr, Inc.
• NeoReach

North America Fashion Influencer Marketing Market Report Segmentation

By End Use

• Beauty & Cosmetics
• Apparel
• Jewelry & Accessories

By Type

• Nanoinfluencers
• Microinfleuncers
• Macroinfleuncers
• Megainfluencer

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Fashion Influencer Marketing Market, by End Use
1.4.2 North America Fashion Influencer Marketing Market, by Type
1.4.3 North America Fashion Influencer Marketing Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Fashion Influencer Marketing Market by End Use
4.1 North America Beauty & Cosmetics Market by Country
4.2 North America Apparel Market by Country
4.3 North America Jewelry & Accessories Market by Country

Chapter 5. North America Fashion Influencer Marketing Market by Type
5.1 North America Nanoinfluencers Market by Country
5.2 North America Microinfleuncers Market by Country
5.3 North America Macroinfleuncers Market by Country
5.4 North America Megainfluencer Market by Country

Chapter 6. North America Fashion Influencer Marketing Market by Country
6.1 US Fashion Influencer Marketing Market
6.1.1 US Fashion Influencer Marketing Market by End Use
6.1.2 US Fashion Influencer Marketing Market by Type
6.2 Canada Fashion Influencer Marketing Market
6.2.1 Canada Fashion Influencer Marketing Market by End Use
6.2.2 Canada Fashion Influencer Marketing Market by Type
6.3 Mexico Fashion Influencer Marketing Market
6.3.1 Mexico Fashion Influencer Marketing Market by End Use
6.3.2 Mexico Fashion Influencer Marketing Market by Type
6.4 Rest of North America Fashion Influencer Marketing Market
6.4.1 Rest of North America Fashion Influencer Marketing Market by End Use
6.4.2 Rest of North America Fashion Influencer Marketing Market by Type

Chapter 7. Company Profiles
7.1 IZEA Worldwide, Inc.
7.1.1 Company Overview
7.2 Launchmetrics, Inc. (Lectra)
7.2.1 Company Overview
7.3 Klear (Meltwater)
7.3.1 Company Overview
7.4 Upfluence, Inc.
7.4.1 Company Overview
7.5 AspireIQ, Inc.
7.5.1 Company Overview
7.6 Mavrck (Later Influence)
7.6.1 Company Overview
7.7 Juliusworks, Inc. (Hypr Brands)
7.7.1 Company Overview
7.8 CreatorIQ
7.8.1 Company Overview
7.9 Traackr, Inc.
7.9.1 Company Overview
7.10. NeoReach, Inc.
7.10.1 Company Overview

TABLE 1 North America Fashion Influencer Marketing Market, 2020 - 2023, USD Million
TABLE 2 North America Fashion Influencer Marketing Market, 2024 - 2031, USD Million
TABLE 3 North America Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 4 North America Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 5 North America Beauty & Cosmetics Market by Country, 2020 - 2023, USD Million
TABLE 6 North America Beauty & Cosmetics Market by Country, 2024 - 2031, USD Million
TABLE 7 North America Apparel Market by Country, 2020 - 2023, USD Million
TABLE 8 North America Apparel Market by Country, 2024 - 2031, USD Million
TABLE 9 North America Jewelry & Accessories Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Jewelry & Accessories Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
TABLE 12 North America Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
TABLE 13 North America Nanoinfluencers Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Nanoinfluencers Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Microinfleuncers Market by Country, 2020 - 2023, USD Million
TABLE 16 North America Microinfleuncers Market by Country, 2024 - 2031, USD Million
TABLE 17 North America Macroinfleuncers Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Macroinfleuncers Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Megainfluencer Market by Country, 2020 - 2023, USD Million
TABLE 20 North America Megainfluencer Market by Country, 2024 - 2031, USD Million
TABLE 21 North America Fashion Influencer Marketing Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Fashion Influencer Marketing Market by Country, 2024 - 2031, USD Million
TABLE 23 US Fashion Influencer Marketing Market, 2020 - 2023, USD Million
TABLE 24 US Fashion Influencer Marketing Market, 2024 - 2031, USD Million
TABLE 25 US Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 26 US Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 27 US Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
TABLE 28 US Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
TABLE 29 Canada Fashion Influencer Marketing Market, 2020 - 2023, USD Million
TABLE 30 Canada Fashion Influencer Marketing Market, 2024 - 2031, USD Million
TABLE 31 Canada Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 32 Canada Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 33 Canada Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
TABLE 34 Canada Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
TABLE 35 Mexico Fashion Influencer Marketing Market, 2020 - 2023, USD Million
TABLE 36 Mexico Fashion Influencer Marketing Market, 2024 - 2031, USD Million
TABLE 37 Mexico Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 38 Mexico Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 39 Mexico Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
TABLE 40 Mexico Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
TABLE 41 Rest of North America Fashion Influencer Marketing Market, 2020 - 2023, USD Million
TABLE 42 Rest of North America Fashion Influencer Marketing Market, 2024 - 2031, USD Million
TABLE 43 Rest of North America Fashion Influencer Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 44 Rest of North America Fashion Influencer Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 45 Rest of North America Fashion Influencer Marketing Market by Type, 2020 - 2023, USD Million
TABLE 46 Rest of North America Fashion Influencer Marketing Market by Type, 2024 - 2031, USD Million
TABLE 47 key information – IZEA Worldwide, Inc.
TABLE 48 Key Information – Launchmetrics, Inc.
TABLE 49 key information – Klear
TABLE 50 key information – Upfluence, Inc.
TABLE 51 Key Information – AspireIQ, Inc.
TABLE 52 Key Information – Mavrck
TABLE 53 Key Information – Juliusworks, Inc.
TABLE 54 Key Information – CreatorIQ
TABLE 55 Key Information – Traackr, Inc.
TABLE 56 Key Information – NeoReach, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Fashion Influencer Marketing Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Fashion Influencer Marketing Market
FIG 4 Porter’s Five Forces Analysis – Fashion Influencer Marketing Market
FIG 5 North America Fashion Influencer Marketing Market share by End Use, 2023
FIG 6 North America Fashion Influencer Marketing Market share by End Use, 2031
FIG 7 North America Fashion Influencer Marketing Market by End Use, 2020 - 2031, USD Million
FIG 8 North America Fashion Influencer Marketing Market share by Type, 2023
FIG 9 North America Fashion Influencer Marketing Market share by Type, 2031
FIG 10 North America Fashion Influencer Marketing Market by Type, 2020 - 2031, USD Million
FIG 11 North America Fashion Influencer Marketing Market share by Country, 2023
FIG 12 North America Fashion Influencer Marketing Market share by Country, 2031
FIG 13 North America Fashion Influencer Marketing Market by Country, 2020 - 2031, USD Million