North America Baby Personal Care Market Size, Share & Trends Analysis Report By Product (Toiletries, Cosmetics, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Online, and Specialty Stores & Others) By Country and Growth Forecast, 2024 - 2031

The North America Baby Personal Care Market would witness market growth of 5.9% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 3,615.0 million units, showcasing a growth of 11.9% (2020-2023).

Toiletries play a fundamental role in the market, offering essential products designed to maintain cleanliness, hygiene, and comfort for infants and toddlers. From gentle cleansers and shampoos to baby wipes and diaper creams, toiletries are formulated with mild ingredients tailored to the unique needs of delicate baby skin. Therefore, total consumption of toiletries in the US Market was 2,775.8 million units in 2023.

The US market dominated the North America Baby Personal Care Market by Country in 2023 and would continue to be a dominant market till 2031; thereby, achieving a market value of $29,959.9 Million by 2031. The Canada market is experiencing a CAGR of 8.3% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 7.3% during (2024 - 2031).

The market encompasses a wide range of items designed to address the specific needs of infants and toddlers. These products find applications across multiple infant care areas, including hygiene, skincare, grooming, and overall well-being. For instance, diapers and wipes are among the most essential baby care products for managing and maintaining cleanliness during diaper changes. Diapers offer absorbency and leakage protection, keeping babies dry and comfortable throughout the day and night.

Bath time is essential to a baby’s daily routine, and bath products are crucial in cleansing, moisturizing, and soothing a baby’s skin. Body wash, soap, and shampoo for babies all delicately remove dirt and pollutants from the skin without altering its natural moisture balance. Bath oils and bubble baths add a touch of luxury and relaxation to the bathing experience, leaving the baby’s skin soft and supple.

The proliferation of e-commerce platforms makes baby personal care products more accessible to consumers across Canada. Parents, especially those residing in remote or underserved areas, can conveniently access a wide range of baby care essentials online, expanding the market reach and penetration of baby personal care brands. The expansion of e-commerce platforms makes such products more accessible to consumers across Mexico, including those in remote or underserved areas where brick-and-mortar stores may be limited. As per the ITA, e-commerce retail trade sales in Canada amounted to an all-time high of US$3.82 billion in December 2020. 75% of Canadians, or more than 27 million people, used e-commerce in 2022. In addition, by 2025, this percentage is projected to increase to 77.6%. Hence, the expansion of the region’s e-commerce sector is driving the market’s growth.

Free Valuable Insights: The Baby Personal Care Market is Predict to reach USD 170 Billion by 2031, at a CAGR of 6.4%

Based on Product, the market is segmented into Toiletries, Cosmetics, and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Online, and Specialty Stores & Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• L'Oreal S.A.
• Dabur India Ltd.
• Abbott Laboratories
• Unilever PLC
• The Procter & Gamble Company
• Kimberly-Clark Corporation
• Johnson & Johnson
• Beiersdorf AG
• Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
• Avon Products, Inc. (Natura &Co Holding S.A.)

North America Baby Personal Care Market Report Segmentation

By Product (Volume, Million Units, USD Billion, 2020-2031)

• Toiletries
• Cosmetics
• Others

By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)

• Hypermarkets & Supermarkets
• Online
• Specialty Stores & Others

By Country (Volume, Million Units, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Baby Personal Care Market, by Product
1.4.2 North America Baby Personal Care Market, by Distribution Channel
1.4.3 North America Baby Personal Care Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2020, Apr – 2024, Jan) Leading Players
4.4 Porter Five Forces Analysis

Chapter 5. North America Baby Personal Care Market by Product
5.1 North America Toiletries Market by Country
5.2 North America Cosmetics Market by Country
5.3 North America Others Market by Country

Chapter 6. North America Baby Personal Care Market by Distribution Channel
6.1 North America Hypermarkets & Supermarkets Market by Country
6.2 North America Online Market by Country
6.3 North America Specialty Stores & Others Market by Country

Chapter 7. North America Baby Personal Care Market by Country
7.1 US Baby Personal Care Market
7.1.1 US Baby Personal Care Market by Product
7.1.2 US Baby Personal Care Market by Distribution Channel
7.2 Canada Baby Personal Care Market
7.2.1 Canada Baby Personal Care Market by Product
7.2.2 Canada Baby Personal Care Market by Distribution Channel
7.3 Mexico Baby Personal Care Market
7.3.1 Mexico Baby Personal Care Market by Product
7.3.2 Mexico Baby Personal Care Market by Distribution Channel
7.4 Rest of North America Baby Personal Care Market
7.4.1 Rest of North America Baby Personal Care Market by Product
7.4.2 Rest of North America Baby Personal Care Market by Distribution Channel

Chapter 8. Company Profiles
8.1 L'Oreal S.A.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Partnerships, Collaborations, and Agreements:
8.1.4.2 Acquisition and Mergers:
8.1.5 SWOT Analysis
8.2 Dabur India Ltd.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Abbott Laboratories
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Unilever PLC
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 SWOT Analysis
8.5 The Procter & Gamble Company
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expense
8.5.5 Recent strategies and developments:
8.5.5.1 Product Launches and Product Expansions:
8.5.5.2 Geographical Expansions:
8.5.6 SWOT Analysis
8.6 Kimberly-Clark Corporation
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.5.2 Acquisition and Mergers:
8.6.5.3 Geographical Expansions:
8.6.6 SWOT Analysis
8.7 Johnson & Johnson
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental & Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Beiersdorf AG
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expense
8.8.5 Recent strategies and developments:
8.8.5.1 Acquisition and Mergers:
8.8.6 SWOT Analysis
8.9 Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.3 SWOT Analysis
8.10. Avon Products, Inc. (Natura &Co Holding S.A.)
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Partnerships, Collaborations, and Agreements:
8.10.3 SWOT Analysis

TABLE 1 North America Baby Personal Care Market, 2020 - 2023, USD Million
TABLE 2 North America Baby Personal Care Market, 2024 - 2031, USD Million
TABLE 3 North America Baby Personal Care Market, 2020 - 2023, MILLION UNITS
TABLE 4 North America Baby Personal Care Market, 2024 - 2031, MILLION UNITS
TABLE 5 Partnerships, Collaborations and Agreements– Baby Personal Care Market
TABLE 6 Product Launches And Product Expansions– Baby Personal Care Market
TABLE 7 Acquisition and Mergers– Baby Personal Care Market
TABLE 8 Geographical Expansions – Baby Personal Care Market
TABLE 9 North America Baby Personal Care Market by Product, 2020 - 2023, USD Million
TABLE 10 North America Baby Personal Care Market by Product, 2024 - 2031, USD Million
TABLE 11 North America Baby Personal Care Market by Product, 2020 - 2023, MILLION UNITS
TABLE 12 North America Baby Personal Care Market by Product, 2024 - 2031, MILLION UNITS
TABLE 13 North America Toiletries Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Toiletries Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Toiletries Market by Country, 2020 - 2023, MILLION UNITS
TABLE 16 North America Toiletries Market by Country, 2024 - 2031, MILLION UNITS
TABLE 17 North America Cosmetics Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Cosmetics Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Cosmetics Market by Country, 2020 - 2023, MILLION UNITS
TABLE 20 North America Cosmetics Market by Country, 2024 - 2031, MILLION UNITS
TABLE 21 North America Others Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Others Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Others Market by Country, 2020 - 2023, MILLION UNITS
TABLE 24 North America Others Market by Country, 2024 - 2031, MILLION UNITS
TABLE 25 North America Baby Personal Care Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 26 North America Baby Personal Care Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 27 North America Baby Personal Care Market by Distribution Channel, 2020 - 2023, MILLION UNITS
TABLE 28 North America Baby Personal Care Market by Distribution Channel, 2024 - 2031, MILLION UNITS
TABLE 29 North America Hypermarkets & Supermarkets Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Hypermarkets & Supermarkets Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Hypermarkets & Supermarkets Market by Country, 2020 - 2023, MILLION UNITS
TABLE 32 North America Hypermarkets & Supermarkets Market by Country, 2024 - 2031, MILLION UNITS
TABLE 33 North America Online Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Online Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Online Market by Country, 2020 - 2023, MILLION UNITS
TABLE 36 North America Online Market by Country, 2024 - 2031, MILLION UNITS
TABLE 37 North America Specialty Stores & Others Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Specialty Stores & Others Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Specialty Stores & Others Market by Country, 2020 - 2023, MILLION UNITS
TABLE 40 North America Specialty Stores & Others Market by Country, 2024 - 2031, MILLION UNITS
TABLE 41 North America Baby Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 42 North America Baby Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 43 North America Baby Personal Care Market by Country, 2020 - 2023, MILLION UNITS
TABLE 44 North America Baby Personal Care Market by Country, 2024 - 2031, MILLION UNITS
TABLE 45 US Baby Personal Care Market, 2020 - 2023, USD Million
TABLE 46 US Baby Personal Care Market, 2024 - 2031, USD Million
TABLE 47 US Baby Personal Care Market, 2020 - 2023, MILLION UNITS
TABLE 48 US Baby Personal Care Market, 2024 - 2031, MILLION UNITS
TABLE 49 US Baby Personal Care Market by Product, 2020 - 2023, USD Million
TABLE 50 US Baby Personal Care Market by Product, 2024 - 2031, USD Million
TABLE 51 US Baby Personal Care Market by Product, 2020 - 2023, MILLION UNITS
TABLE 52 US Baby Personal Care Market by Product, 2024 - 2031, MILLION UNITS
TABLE 53 US Baby Personal Care Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 54 US Baby Personal Care Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 55 US Baby Personal Care Market by Distribution Channel, 2020 - 2023, MILLION UNITS
TABLE 56 US Baby Personal Care Market by Distribution Channel, 2024 - 2031, MILLION UNITS
TABLE 57 Canada Baby Personal Care Market, 2020 - 2023, USD Million
TABLE 58 Canada Baby Personal Care Market, 2024 - 2031, USD Million
TABLE 59 Canada Baby Personal Care Market, 2020 - 2023, MILLION UNITS
TABLE 60 Canada Baby Personal Care Market, 2024 - 2031, MILLION UNITS
TABLE 61 Canada Baby Personal Care Market by Product, 2020 - 2023, USD Million
TABLE 62 Canada Baby Personal Care Market by Product, 2024 - 2031, USD Million
TABLE 63 Canada Baby Personal Care Market by Product, 2020 - 2023, MILLION UNITS
TABLE 64 Canada Baby Personal Care Market by Product, 2024 - 2031, MILLION UNITS
TABLE 65 Canada Baby Personal Care Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 66 Canada Baby Personal Care Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 67 Canada Baby Personal Care Market by Distribution Channel, 2020 - 2023, MILLION UNITS
TABLE 68 Canada Baby Personal Care Market by Distribution Channel, 2024 - 2031, MILLION UNITS
TABLE 69 Mexico Baby Personal Care Market, 2020 - 2023, USD Million
TABLE 70 Mexico Baby Personal Care Market, 2024 - 2031, USD Million
TABLE 71 Mexico Baby Personal Care Market, 2020 - 2023, MILLION UNITS
TABLE 72 Mexico Baby Personal Care Market, 2024 - 2031, MILLION UNITS
TABLE 73 Mexico Baby Personal Care Market by Product, 2020 - 2023, USD Million
TABLE 74 Mexico Baby Personal Care Market by Product, 2024 - 2031, USD Million
TABLE 75 Mexico Baby Personal Care Market by Product, 2020 - 2023, MILLION UNITS
TABLE 76 Mexico Baby Personal Care Market by Product, 2024 - 2031, MILLION UNITS
TABLE 77 Mexico Baby Personal Care Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 78 Mexico Baby Personal Care Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 79 Mexico Baby Personal Care Market by Distribution Channel, 2020 - 2023, MILLION UNITS
TABLE 80 Mexico Baby Personal Care Market by Distribution Channel, 2024 - 2031, MILLION UNITS
TABLE 81 Rest of North America Baby Personal Care Market, 2020 - 2023, USD Million
TABLE 82 Rest of North America Baby Personal Care Market, 2024 - 2031, USD Million
TABLE 83 Rest of North America Baby Personal Care Market, 2020 - 2023, MILLION UNITS
TABLE 84 Rest of North America Baby Personal Care Market, 2024 - 2031, MILLION UNITS
TABLE 85 Rest of North America Baby Personal Care Market by Product, 2020 - 2023, USD Million
TABLE 86 Rest of North America Baby Personal Care Market by Product, 2024 - 2031, USD Million
TABLE 87 Rest of North America Baby Personal Care Market by Product, 2020 - 2023, MILLION UNITS
TABLE 88 Rest of North America Baby Personal Care Market by Product, 2024 - 2031, MILLION UNITS
TABLE 89 Rest of North America Baby Personal Care Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 90 Rest of North America Baby Personal Care Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 91 Rest of North America Baby Personal Care Market by Distribution Channel, 2020 - 2023, MILLION UNITS
TABLE 92 Rest of North America Baby Personal Care Market by Distribution Channel, 2024 - 2031, MILLION UNITS
TABLE 93 Key Information – L'Oreal S.A.
TABLE 94 key Information – Dabur India Ltd.
TABLE 95 Key Information – Abbott Laboratories
TABLE 96 Key Information – Unilever PLC
TABLE 97 Key Information – The Procter & Gamble Company
TABLE 98 Key Information – Kimberly-Clark Corporation
TABLE 99 Key Information – Johnson & Johnson
TABLE 100 Key Information – Beiersdorf AG
TABLE 101 Key Information – The Himalaya Drug Company
TABLE 102 Key Information – Avon Products, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Baby Personal Care Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Baby Personal Care Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 6 Key Strategic Move: (Product Launches and Product Expansions: 2020, Apr – 2024, Jan) Leading Players
FIG 7 Porter’s Five Forces Analysis – Baby Personal Care Market
FIG 8 North America Baby Personal Care Market share by Product, 2023
FIG 9 North America Baby Personal Care Market share by Product, 2031
FIG 10 North America Baby Personal Care Market by Product, 2020 - 2031, USD Million
FIG 11 North America Baby Personal Care Market share by Distribution Channel, 2023
FIG 12 North America Baby Personal Care Market share by Distribution Channel, 2031
FIG 13 North America Baby Personal Care Market by Distribution Channel, 2020 - 2031, USD Million
FIG 14 North America Baby Personal Care Market share by Country, 2023
FIG 15 North America Baby Personal Care Market share by Country, 2031
FIG 16 North America Baby Personal Care Market by Country, 2020 - 2031, USD Million
FIG 17 Recent strategies and developments: L'Oreal S.A.
FIG 18 Swot Analysis: L'Oréal S.A.
FIG 19 SWOT Analysis: Dabur India Ltd.
FIG 20 SWOT Analysis: Abbott Laboratories
FIG 21 SWOT Analysis: Unilever PLC
FIG 22 Recent strategies and developments: The Procter and Gamble Company
FIG 23 SWOT Analysis: The Procter & Gamble Company
FIG 24 Recent strategies and developments: Kimberly-Clark Corporation
FIG 25 SWOT Analysis: Kimberly-Clark Corporation
FIG 26 SWOT Analysis: Johnson & Johnson
FIG 27 SWOT Analysis: Beiersdorf AG
FIG 28 SWOT Analysis: Himalaya Wellness Company
FIG 29 SWOT Analysis: Avon Products, Inc.