The North America Action Figures Market would witness market growth of 7.6% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 2,01,693.4 thousand units, showcasing a growth of 9.0% (2019-2022).
The action figures market is a vibrant and dynamic sector within the broader realm of toys and collectibles. Defined by its diversity, creativity, and the profound connection it forges with popular culture, this market has evolved significantly over the years, reflecting the changing preferences of consumers, technological advancements, and the influence of rising trends. The versatility of action figures extends far beyond the realm of traditional play. These miniature representations of characters have found applications in diverse domains, contributing to their ubiquity in popular culture. From serving as promotional items for movies and TV shows to becoming sought-after collectibles with investment potential, action figures have carved out a multifaceted niche.
Moreover, action figures have become integral to promotional strategies for movies, TV series, and video games. Immortalizing characters in the form of action figures not only generates additional revenue for entertainment franchises but also serves as a tangible and enduring promotional tool. The collector's sector has elevated action figures to the status of valuable investments. Limited editions, rare variants, and figures associated with iconic characters or franchises can be appreciated over time, turning collecting into a serious pursuit for investors and enthusiasts alike.
The United States has a strong culture of licensing popular characters from movies, TV shows, and video games for merchandise, including action figures. Higher disposable income can drive demand for action figures featuring characters from beloved franchises. Thus, rising disposable income and e-commerce growth in North America is expected to boost the demand for action figures in the region.
The US market dominated the North America Action Figures Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,930.7 Million by 2030. The Canada market is experiencing a CAGR of 10% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9% during (2023 - 2030).
Free Valuable Insights: The Action Figures Market is Predict to reach $15.3 Billion by 2030, at a CAGR of 8.3%
Based on Distribution Channel, the market is segmented into Offline, and Online. Based on End-user, the market is segmented into 9 - 15 Years, up to 8 Years, and 15 Years & Above. Based on Type, the market is segmented into Superheroes, Anime Characters, Movie Characters, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Hasbro, Inc.
- LEGO Group (KIRKBI A/S)
- Playmates Toys Ltd. (Playmates Holdings Ltd.)
- JAKKS Pacific, Inc.
- Mattel, Inc.
- Bandai Namco Holdings Inc.
- Diamond Select Toys
- Good Smile Company, Inc.
- Spin Master Corp.
- McFarlane Toys
North America Action Figures Market Report Segmentation
By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)
By End-user (Volume, Thousand Units, USD Billion, 2019-2030)
- 9 - 15 Years
- Up to 8 Years
- 15 Years & Above
By Type (Volume, Thousand Units, USD Billion, 2019-2030)
- Superheroes
- Anime Characters
- Movie Characters
- Others
By Country (Volume, Thousand Units, USD Billion, 2019-2030)
- US
- Canada
- Mexico
- Rest of North America
TABLE 1 North America Action Figures Market, 2019 - 2022, USD Million
TABLE 2 North America Action Figures Market, 2023 - 2030, USD Million
TABLE 3 North America Action Figures Market, 2019 - 2022, Thousand Units
TABLE 4 North America Action Figures Market, 2023 - 2030, Thousand Units
TABLE 5 North America Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 6 North America Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 7 North America Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 8 North America Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 9 North America Offline Market by Country, 2019 - 2022, USD Million
TABLE 10 North America Offline Market by Country, 2023 - 2030, USD Million
TABLE 11 North America Offline Market by Country, 2019 - 2022, Thousand Units
TABLE 12 North America Offline Market by Country, 2023 - 2030, Thousand Units
TABLE 13 North America Online Market by Country, 2019 - 2022, USD Million
TABLE 14 North America Online Market by Country, 2023 - 2030, USD Million
TABLE 15 North America Online Market by Country, 2019 - 2022, Thousand Units
TABLE 16 North America Online Market by Country, 2023 - 2030, Thousand Units
TABLE 17 North America Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 18 North America Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 19 North America Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 20 North America Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 21 North America 9 - 15 Years Market by Country, 2019 - 2022, USD Million
TABLE 22 North America 9 - 15 Years Market by Country, 2023 - 2030, USD Million
TABLE 23 North America 9 - 15 Years Market by Country, 2019 - 2022, Thousand Units
TABLE 24 North America 9 - 15 Years Market by Country, 2023 - 2030, Thousand Units
TABLE 25 North America Up to 8 Years Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Up to 8 Years Market by Country, 2023 - 2030, USD Million
TABLE 27 North America Up to 8 Years Market by Country, 2019 - 2022, Thousand Units
TABLE 28 North America Up to 8 Years Market by Country, 2023 - 2030, Thousand Units
TABLE 29 North America 15 Years & Above Market by Country, 2019 - 2022, USD Million
TABLE 30 North America 15 Years & Above Market by Country, 2023 - 2030, USD Million
TABLE 31 North America 15 Years & Above Market by Country, 2019 - 2022, Thousand Units
TABLE 32 North America 15 Years & Above Market by Country, 2023 - 2030, Thousand Units
TABLE 33 North America Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 34 North America Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 35 North America Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 36 North America Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 37 North America Superheroes Market by Country, 2019 - 2022, USD Million
TABLE 38 North America Superheroes Market by Country, 2023 - 2030, USD Million
TABLE 39 North America Superheroes Market by Country, 2019 - 2022, Thousand Units
TABLE 40 North America Superheroes Market by Country, 2023 - 2030, Thousand Units
TABLE 41 North America Anime Characters Market by Country, 2019 - 2022, USD Million
TABLE 42 North America Anime Characters Market by Country, 2023 - 2030, USD Million
TABLE 43 North America Anime Characters Market by Country, 2019 - 2022, Thousand Units
TABLE 44 North America Anime Characters Market by Country, 2023 - 2030, Thousand Units
TABLE 45 North America Movie Characters Market by Country, 2019 - 2022, USD Million
TABLE 46 North America Movie Characters Market by Country, 2023 - 2030, USD Million
TABLE 47 North America Movie Characters Market by Country, 2019 - 2022, Thousand Units
TABLE 48 North America Movie Characters Market by Country, 2023 - 2030, Thousand Units
TABLE 49 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 50 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 51 North America Others Market by Country, 2019 - 2022, Thousand Units
TABLE 52 North America Others Market by Country, 2023 - 2030, Thousand Units
TABLE 53 North America Action Figures Market by Country, 2019 - 2022, USD Million
TABLE 54 North America Action Figures Market by Country, 2023 - 2030, USD Million
TABLE 55 North America Action Figures Market by Country, 2019 - 2022, Thousand Units
TABLE 56 North America Action Figures Market by Country, 2023 - 2030, Thousand Units
TABLE 57 US Action Figures Market, 2019 - 2022, USD Million
TABLE 58 US Action Figures Market, 2023 - 2030, USD Million
TABLE 59 US Action Figures Market, 2019 - 2022, Thousand Units
TABLE 60 US Action Figures Market, 2023 - 2030, Thousand Units
TABLE 61 US Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 62 US Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 63 US Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 64 US Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 65 US Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 66 US Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 67 US Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 68 US Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 69 US Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 70 US Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 71 US Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 72 US Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 73 Canada Action Figures Market, 2019 - 2022, USD Million
TABLE 74 Canada Action Figures Market, 2023 - 2030, USD Million
TABLE 75 Canada Action Figures Market, 2019 - 2022, Thousand Units
TABLE 76 Canada Action Figures Market, 2023 - 2030, Thousand Units
TABLE 77 Canada Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 78 Canada Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 79 Canada Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 80 Canada Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 81 Canada Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 82 Canada Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 83 Canada Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 84 Canada Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 85 Canada Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 86 Canada Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 87 Canada Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 88 Canada Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 89 Mexico Action Figures Market, 2019 - 2022, USD Million
TABLE 90 Mexico Action Figures Market, 2023 - 2030, USD Million
TABLE 91 Mexico Action Figures Market, 2019 - 2022, Thousand Units
TABLE 92 Mexico Action Figures Market, 2023 - 2030, Thousand Units
TABLE 93 Mexico Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 94 Mexico Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 95 Mexico Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 96 Mexico Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 97 Mexico Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 98 Mexico Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 99 Mexico Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 100 Mexico Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 101 Mexico Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 102 Mexico Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 103 Mexico Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 104 Mexico Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 105 Rest of North America Action Figures Market, 2019 - 2022, USD Million
TABLE 106 Rest of North America Action Figures Market, 2023 - 2030, USD Million
TABLE 107 Rest of North America Action Figures Market, 2019 - 2022, Thousand Units
TABLE 108 Rest of North America Action Figures Market, 2023 - 2030, Thousand Units
TABLE 109 Rest of North America Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 110 Rest of North America Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 111 Rest of North America Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 112 Rest of North America Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 113 Rest of North America Action Figures Market by End-user, 2019 - 2022, USD Million
TABLE 114 Rest of North America Action Figures Market by End-user, 2023 - 2030, USD Million
TABLE 115 Rest of North America Action Figures Market by End-user, 2019 - 2022, Thousand Units
TABLE 116 Rest of North America Action Figures Market by End-user, 2023 - 2030, Thousand Units
TABLE 117 Rest of North America Action Figures Market by Type, 2019 - 2022, USD Million
TABLE 118 Rest of North America Action Figures Market by Type, 2023 - 2030, USD Million
TABLE 119 Rest of North America Action Figures Market by Type, 2019 - 2022, Thousand Units
TABLE 120 Rest of North America Action Figures Market by Type, 2023 - 2030, Thousand Units
TABLE 121 Key Information – Hasbro, Inc.
TABLE 122 key information – LEGO Group
TABLE 123 key information – JAKKS Pacific, Inc.
TABLE 124 Key Information – MATTEL, INC.
TABLE 125 Key Information – Bandai Namco Holdings, Inc.
TABLE 126 key information – Playmates Toys Limited
TABLE 127 Key information – Spin Master Corp.
TABLE 128 Key Information – Diamond Select Toys
TABLE 129 Key Information – Good Smile Company, Inc.
TABLE 130 Key Information – McFarlane Toys
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Action Figures Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Action Figures Market
FIG 4 Porter’s Five Forces Analysis - Action Figures Market
FIG 5 North America Action Figures Market share by Distribution Channel, 2022
FIG 6 North America Action Figures Market share by Distribution Channel, 2030
FIG 7 North America Action Figures Market by Distribution Channel, 2019 - 2030, USD Million
FIG 8 North America Action Figures Market share by End-user, 2022
FIG 9 North America Action Figures Market share by End-user, 2030
FIG 10 North America Action Figures Market by End-user, 2019 - 2030, USD Million
FIG 11 North America Action Figures Market share by Type, 2022
FIG 12 North America Action Figures Market share by Type, 2030
FIG 13 North America Action Figures Market by Type, 2019 - 2030, USD Million
FIG 14 North America Action Figures Market share by Country, 2022
FIG 15 North America Action Figures Market share by Country, 2030
FIG 16 North America Action Figures Market by Country, 2019 - 2030, USD Million
FIG 17 SWOT Analysis: Hasbro, Inc.
FIG 18 SWOT Analysis: LEGO Group
FIG 19 SWOT Analysis: JAKKS Pacific, Inc
FIG 20 SWOT Analysis: Mattel, Inc.
FIG 21 SWOT Analysis: Playmates Toys Limited
FIG 22 SWOT Analysis: Spin Master Corp.
FIG 23 SWOT Analysis: Diamond Select Toys
FIG 24 SWOT Analysis: Good Smile Company, Inc.
FIG 25 SWOT Analysis: McFarlane Toys