North America Account-based Marketing Market Size, Share & Trends Analysis Report By Organization Size (Small and Medium-sized Enterprises (SMEs) and Large Enterprises), By Account Type, By End-use, By Country and Growth Forecast, 2025 - 2032

The North America Account-based Marketing Market would witness market growth of 16.7% CAGR during the forecast period (2025-2032).

The US market dominated the North America Account-based Marketing Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,171.2 million by 2032. The Canada market is experiencing a CAGR of 18.9% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 18.2% during (2025 - 2032).

This marketing is a highly focused business marketing strategy that aligns sales and marketing efforts to target specific high-value accounts. Unlike traditional marketing methods, which often take a broad and generalized approach, ABM leverages personalized communication and tailored campaigns to engage key stakeholders within targeted accounts.

This precision-driven marketing approach is gaining significant traction across industries, primarily in the B2B sector, where businesses aim to establish long-term relationships with high-value customers. The rise of digital transformation, artificial intelligence (AI), data analytics, and automation tools has further accelerated the adoption of ABM strategies, enabling businesses to optimize their marketing campaigns with greater accuracy.

The U.S. entertainment industry continues to experience robust growth, with the combined theatrical and home/mobile entertainment industry reaching $36.8 billion in 2021, marking a 14% increase compared to 2020, according to the Motion Picture Association’s THEME report. Additionally, global streaming subscriptions surpassed one billion in 2020 and grew by another 14% in 2021, reaching 1.3 billion. This surge in digital content consumption is transforming marketing strategies in the media, entertainment, and OTT (over-the-top) streaming sectors, where companies leverage ABM to drive subscriber growth, increase engagement, and optimize targeted advertising. Telecom companies in Mexico are adopting ABM to enhance B2B relationships, optimize customer acquisition strategies, and drive digital transformation. With increasing competition among mobile network providers, broadband service companies, and content delivery platforms, targeted marketing campaigns are crucial for differentiating services and offering personalized telecom solutions. Additionally, integrating 5G technology, IoT (Internet of Things), and cloud-based telecom services creates opportunities for ABM-driven marketing strategies to engage enterprise clients and decision-makers in the telecom sector effectively. Thus, the growth of entertainment and streaming services in the USA, telecommunications expansion in Mexico, and healthcare investments in Canada are collectively fuelling the demand for ABM strategies.

Free Valuable Insights: The Account-based Marketing Market is Predict to reach USD 4.53 Billion by 2032, at a CAGR of 17.3%

Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Account Type, the market is segmented into Strategic account-based Marketing, Programmatic Account-based Marketing, and Account-based Marketing Lite. Based on End-use, the market is segmented into BFSI, Media, Telecommunications, & IT, Healthcare & Life Sciences, Retail & E-commerce, Government & Public Sector, Automotive & Manufacturing, and Other End-use. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Adobe, Inc.
• Demandbase, Inc.
• HubSpot, Inc.
• Oracle Corporation
• SAP SE
• Salesforce, Inc.
• 6sense
• Headley Media Ltd.
• Terminus Software, Inc.
• Fypion

North America Account-based Marketing Market Report Segmentation

By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

By Account Type

• Strategic account-based Marketing
• Programmatic Account-based Marketing
• Account-based Marketing Lite

By End-use

• BFSI
• Media, Telecommunications, & IT
• Healthcare & Life Sciences
• Retail & E-commerce
• Government & Public Sector
• Automotive & Manufacturing
• Other End-use

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Account-based Marketing Market, by Organization Size
1.4.2 North America Account-based Marketing Market, by Account Type
1.4.3 North America Account-based Marketing Market, by End-use
1.4.4 North America Account-based Marketing Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Porter Five Forces Analysis

Chapter 5. North America Account-based Marketing Market by Organization Size
5.1 North America Small and Medium-sized Enterprises (SMEs) Market by Region
5.2 North America Large Enterprises Market by Region

Chapter 6. North America Account-based Marketing Market by Account Type
6.1 North America Strategic account-based Marketing Market by Country
6.2 North America Programmatic Account-based Marketing Market by Country
6.3 North America Account-based Marketing Lite Market by Country

Chapter 7. North America Account-based Marketing Market by End-use
7.1 North America BFSI Market by Country
7.2 North America Media, Telecommunications, & IT Market by Country
7.3 North America Healthcare & Life Sciences Market by Country
7.4 North America Retail & E-commerce Market by Country
7.5 North America Government & Public Sector Market by Country
7.6 North America Automotive & Manufacturing Market by Country
7.7 North America Other End-use Market by Country

Chapter 8. North America Account-based Marketing Market by Country
8.1 US Account-based Marketing Market
8.1.1 US Account-based Marketing Market by Organization Size
8.1.2 US Account-based Marketing Market by Account Type
8.1.3 US Account-based Marketing Market by End-use
8.2 Canada Account-based Marketing Market
8.2.1 Canada Account-based Marketing Market by Organization Size
8.2.2 Canada Account-based Marketing Market by Account Type
8.2.3 Canada Account-based Marketing Market by End-use
8.3 Mexico Account-based Marketing Market
8.3.1 Mexico Account-based Marketing Market by Organization Size
8.3.2 Mexico Account-based Marketing Market by Account Type
8.3.3 Mexico Account-based Marketing Market by End-use
8.4 Rest of North America Account-based Marketing Market
8.4.1 Rest of North America Account-based Marketing Market by Organization Size
8.4.2 Rest of North America Account-based Marketing Market by Account Type
8.4.3 Rest of North America Account-based Marketing Market by End-use

Chapter 9. Company Profiles
9.1 Adobe, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 Demandbase, Inc.
9.2.1 Company Overview
9.2.2 Recent strategies and developments:
9.2.2.1 Partnerships, Collaborations, and Agreements:
9.2.3 SWOT Analysis
9.3 HubSpot, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expenses
9.4 Oracle Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 SWOT Analysis
9.5 SAP SE
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Salesforce, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 SWOT Analysis
9.7 6sense
9.7.1 Company Overview
9.7.2 SWOT Analysis
9.8 Headley Media Ltd.
9.8.1 Company Overview
9.9 Terminus Software, Inc.
9.9.1 Company Overview
9.10. Fypion
9.10.1 Company Overview

TABLE 1 North America Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 2 North America Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 3 North America Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 4 North America Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 5 North America Small and Medium-sized Enterprises (SMEs) Market by Region, 2021 - 2024, USD Million
TABLE 6 North America Small and Medium-sized Enterprises (SMEs) Market by Region, 2025 - 2032, USD Million
TABLE 7 North America Large Enterprises Market by Region, 2021 - 2024, USD Million
TABLE 8 North America Large Enterprises Market by Region, 2025 - 2032, USD Million
TABLE 9 North America Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 10 North America Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 11 North America Strategic account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 12 North America Strategic account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 13 North America Programmatic Account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 14 North America Programmatic Account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 15 North America Account-based Marketing Lite Market by Country, 2021 - 2024, USD Million
TABLE 16 North America Account-based Marketing Lite Market by Country, 2025 - 2032, USD Million
TABLE 17 North America Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 18 North America Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 19 North America BFSI Market by Country, 2021 - 2024, USD Million
TABLE 20 North America BFSI Market by Country, 2025 - 2032, USD Million
TABLE 21 North America Media, Telecommunications, & IT Market by Country, 2021 - 2024, USD Million
TABLE 22 North America Media, Telecommunications, & IT Market by Country, 2025 - 2032, USD Million
TABLE 23 North America Healthcare & Life Sciences Market by Country, 2021 - 2024, USD Million
TABLE 24 North America Healthcare & Life Sciences Market by Country, 2025 - 2032, USD Million
TABLE 25 North America Retail & E-commerce Market by Country, 2021 - 2024, USD Million
TABLE 26 North America Retail & E-commerce Market by Country, 2025 - 2032, USD Million
TABLE 27 North America Government & Public Sector Market by Country, 2021 - 2024, USD Million
TABLE 28 North America Government & Public Sector Market by Country, 2025 - 2032, USD Million
TABLE 29 North America Automotive & Manufacturing Market by Country, 2021 - 2024, USD Million
TABLE 30 North America Automotive & Manufacturing Market by Country, 2025 - 2032, USD Million
TABLE 31 North America Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 32 North America Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 33 North America Account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 34 North America Account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 35 US Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 36 US Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 37 US Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 38 US Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 39 US Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 40 US Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 41 US Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 42 US Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 43 Canada Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 44 Canada Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 45 Canada Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 46 Canada Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 47 Canada Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 48 Canada Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 49 Canada Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 50 Canada Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 51 Mexico Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 52 Mexico Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 53 Mexico Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 54 Mexico Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 55 Mexico Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 56 Mexico Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 57 Mexico Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 58 Mexico Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 59 Rest of North America Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 60 Rest of North America Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 61 Rest of North America Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 62 Rest of North America Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 63 Rest of North America Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 64 Rest of North America Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 65 Rest of North America Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 66 Rest of North America Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 67 Key Information – Adobe, Inc.
TABLE 68 Key Information – Demandbase, Inc.
TABLE 69 Key Information – HubSpot, Inc.
TABLE 70 Key Information – Oracle Corporation
TABLE 71 Key Information – SAP SE
TABLE 72 Key Information – Salesforce, Inc.
TABLE 73 Key Information – 6sense
TABLE 74 Key Information – Headley Media Ltd.
TABLE 75 Key Information – Terminus Software, Inc.
TABLE 76 Key Information – Fypion

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Account-based Marketing Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Account-based Marketing Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – Account-based Marketing Market
FIG 6 North America Account-based Marketing Market share by Organization Size, 2024
FIG 7 North America Account-based Marketing Market share by Organization Size, 2032
FIG 8 North America Account-based Marketing Market by Organization Size, 2021 - 2032, USD Million
FIG 9 North America Account-based Marketing Market share by Account Type, 2024
FIG 10 North America Account-based Marketing Market share by Account Type, 2032
FIG 11 North America Account-based Marketing Market by Account Type, 2021 - 2032, USD Million
FIG 12 North America Account-based Marketing Market share by End-use, 2024
FIG 13 North America Account-based Marketing Market share by End-use, 2032
FIG 14 North America Account-based Marketing Market by End-use, 2021 - 2032, USD Million
FIG 15 North America Account-based Marketing Market share by Country, 2024
FIG 16 North America Account-based Marketing Market share by Country, 2032
FIG 17 North America Account-based Marketing Market by Country, 2021 - 2032, USD Million
FIG 18 Recent strategies and developments: Adobe, Inc.
FIG 19 SWOT Analysis: Adobe, Inc.
FIG 20 SWOT Analysis: Demandbase, Inc.
FIG 21 SWOT Analysis: Oracle Corporation
FIG 22 SWOT Analysis: SAP SE
FIG 23 SWOT Analysis: Salesforce, Inc.
FIG 24 SWOT Analysis: 6sense