Published Date: 29-Feb-2020
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According to a new report Global Web Analytics Market, published by KBV Research, The Global Web Analytics Market size is expected to reach $9.4 billion by 2025, rising at a market growth of 19.5% CAGR during the forecast period. The market for web analytics is expected to grow as a result of the rapid adoption of the cloud and the growing demand for multi-channel marketing. Enterprises from various industries have used web analytics to expand their foothold in their respective markets. Web analytics tools help to determine user preferences for a wide range of products and services. In this context, the market for web analytics is projected to see a substantial increase due to the growth of the e-commerce industry. Other factors, such as marketing mechanization and transitioning to data-driven companies, may increase demand for web analytics in the coming years.
The retail & ecommerce industry in the end-user segment recorded the highest revenue in 2018. The retail market worldwide is witnessing a substantial transformation from physical stores to online channels. Due to increased developments in the internet as well as its accessibility from anywhere, brick-and-mortar stores are transforming as digital retailers.
Off-site and on-site are the two ways of conducting web analytics. Web expansion is accelerating the growth of off-site web analytics as it relates to the whole of the Internet's research and data measurement. Whereas, on-site web analytics is commonly preferred by businesses with huge amounts of web data as it analyzes the actions of users on their website and hence, The On-premise market dominated the Global Web Analytics Market by Deployment Type in 2018. It is expected that these factors will fuel the growth of the global web analytics market in the years to come.
The North American web analytics market is expanding rapidly due to a steady increase in online shopping, marketing automation, and an increasing change to online data-driven businesses in the area. The North American market is a leader in the digital sector and is also home to the world's largest e-commerce market. Asia-Pacific is anticipated to record high CAGR levels in the web analytics industry in the near future.
Structural Insights: https://www.kbvresearch.com/web-analytics-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of IBM Corporation, Google, Inc., MicroStrategy, Inc., Adobe, Inc., Splunk, Inc., Salesforce.com, Inc. (Tableau Software, Inc.), Teradata Corporation, Verizon Communications, Inc. (Yahoo!), At Internet Ltd., SAS Institute, Inc., Facebook, Inc., and Microsoft Corporation.
By Deployment Type
By End User
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