According to a new report Global Marketing Automation Market, published by KBV Research, The Global Marketing Automation Market size is expected to reach $6.6 billion by 2025, rising at a market growth of 13.3% CAGR during the forecast period.
The Software market dominated the Global Marketing Automation Market by Component 2018, growing at a CAGR of 12.3 % during the forecast period. The marketing automation software allows companies to redefine their marketing strategies by targeting them with more appropriate marketing content and increasing the conversion rate of the prospect to the client. In addition, the software helps enhance marketing management's productivity and effectiveness by improving their understanding of the behavior of the buyer. The Services market is expected to witness a CAGR of 15.6% during (2019 - 2025).
Lead nurturing & lead scoring is projected to be the dominant segment by keeping higher market share. Lead nurturing and lead scoring enables an organization to identify the most effective leads, thereby allowing marketing and sales teams to get a better idea of where to focus the efforts. The Email Marketing and Social Marketing market is expected to witness a CAGR of 12.3% during (2019 - 2025). Additionally, The Campaign Management market is expected to witness highest CAGR of 14% during (2019 - 2025).
The BFSI market dominated the Global Marketing Automation Market by End User 2018, growing at a CAGR of 11.6 % during the forecast period. The Retail and Consumer Goods market is expected to witness a CAGR of 12.4% during (2019 - 2025). The Travel and Hospitality market is expected to witness a CAGR of 15.4% during (2019 - 2025). Additionally, The Education and Media & Entertainment market is expected to witness highest CAGR of 15.1% during (2019 - 2025).
Full Report:https://www.kbvresearch.com/marketing-automation-market/
The North America market dominated the Global Marketing Automation Market by Region 2018, growing at a CAGR of 11.8 % during the forecast period. The Europe market is expected to witness a CAGR of 12.4% during (2019 - 2025). Additionally, The Asia Pacific market is expected to witness a CAGR of 15.2% during (2019 - 2025).
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Adobe, Inc., Oracle Corporation, Salesforce.com, Inc., Microsoft Corporation, Cognizant Technology Solutions Corporation, HubSpot, Inc., Act-On-Software, Inc., ActiveCampaign, Inc., Keap, Inc. and SAS Institute, Inc.
By Component
By Application
By Deployment Type
By Organization Size
By End User
By Geography
Companies Profiled
Unique Offerings from KBV Research
Unique Offerings 
