LAMEA Marketing Attribution Software Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Type, By Deployment Mode (On-premises and Cloud), By Organization Size, By Vertical, By Country and Growth Forecast, 2022 - 2028

The Latin America, Middle East and Africa Marketing Attribution Software Market would witness market growth of 20.1% CAGR during the forecast period (2022-2028).

Attribution metrics provide merchants with a wealth of information to better comprehend consumer behavior across all touchpoints and optimize marketing strategy. Yet not all attributions are equivalent. Frequent flaws in marketing attribution data can mislead merchants into optimizing the incorrect channels and messaging, a blunder that no marketer can afford. Combining offline and online attribution data into a single customer journey perspective is crucial. Retailers who invest in the greatest unified marketing measurement technology, which provides holistic attribution data at the individual level, will build exceptional consumer experiences that generate tangible results from shoppers everywhere they buy.

Hence, the demand for marketing attribution software market is increasing. Marketing managers invest a lot to support and increase their sales, whether through social media marketing, SEO, or content marketing. Marketing solution providers will have an advantage in the age of digitization and aggressive marketing strategies due to data-driven promotion, artificial intelligence (AI), and search engine optimization (SEO). In addition, AI will likely create opportunities for industries, countries, and businesses in the coming years.

Middle Eastern countries already understand the crucial need for digital services adapted to their unique needs. Current laws and regulations are being relaxed to keep up with the shifting market trends. Regulations must be changed to reflect the widespread adoption of cashless transactions. Businesses in South Africa also have a thorough awareness of and analysis of their customers' actions and inquiries. They respond to their clients with the best solutions to fulfill their needs and boost client happiness. It will strengthen their bonds with customers, raise customer satisfaction, and boost brand loyalty, all of which will fuel the expansion of the marketing cloud platform and, in turn, the demand for marketing attribution software.

The Brazil market dominated the LAMEA Marketing Attribution Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $160.3 million by 2028. The Argentina market is experiencing a CAGR of 20.8% during (2022 - 2028). Additionally, The UAE market would display a CAGR of 19.8% during (2022 - 2028).

Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Multi-source Attribution, Probabilistic or Algorithmic Attribution and Single-source Attribution. Based on Deployment Mode, the market is segmented into On-premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on Vertical, the market is segmented into Consumer Goods & Retail, BFSI, Telecom & IT, Healthcare, Travel & Hospitality, Media & Entertainment and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

Free Valuable Insights: The Worldwide Marketing Attribution Software Market is Projected to reach USD 7.2 Billion by 2028, at a CAGR of 13.7%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Google LLC (Alphabet, Inc.), SAP SE, Adobe, Inc., Merkle Inc. (Dentsu Group Inc.), Neustar, Inc. (TransUnion LLC), HubSpot, Inc., Nielsen Holdings plc (Elliott Investment Management L.P.), Ruler Analytics Limited, and Windsor Group AG

Scope of the Study

Market Segments Covered in the Report:

By Component

• Solution
• Services

By Type

• Multi-source Attribution
• Probabilistic or Algorithmic Attribution
• Single-source Attribution

By Deployment Mode

• On-premises
• Cloud

By Organization Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By Vertical

• Consumer Goods & Retail
• BFSI
• Telecom & IT
• Healthcare
• Travel & Hospitality
• Media & Entertainment
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Oracle Corporation
• Google LLC (Alphabet, Inc.)
• SAP SE
• Adobe, Inc.
• Merkle Inc. (Dentsu Group Inc.)
• Neustar, Inc. (TransUnion LLC)
• HubSpot, Inc.
• Nielsen Holdings plc (Elliott Investment Management L.P.)
• Ruler Analytics Limited
• Windsor Group AG

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Marketing Attribution Software Market, by Component
1.4.2 LAMEA Marketing Attribution Software Market, by Type
1.4.3 LAMEA Marketing Attribution Software Market, by Deployment Mode
1.4.4 LAMEA Marketing Attribution Software Market, by Organization Size
1.4.5 LAMEA Marketing Attribution Software Market, by Vertical
1.4.6 LAMEA Marketing Attribution Software Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis – Global
3.1 Market Share Analysis, 2021

Chapter 4. LAMEA Marketing Attribution Software Market by Component
4.1 LAMEA Solution Market by Country
4.2 LAMEA Services Market by Country

Chapter 5. LAMEA Marketing Attribution Software Market by Type
5.1 LAMEA Multi-source Attribution Market by Country
5.2 LAMEA Probabilistic or Algorithmic Attribution Market by Country
5.3 LAMEA Single-source Attribution Market by Country

Chapter 6. LAMEA Marketing Attribution Software Market by Deployment Mode
6.1 LAMEA On-premises Market by Country
6.2 LAMEA Cloud Market by Country

Chapter 7. LAMEA Marketing Attribution Software Market by Organization Size
7.1 LAMEA Large Enterprises Market by Country
7.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country

Chapter 8. LAMEA Marketing Attribution Software Market by Vertical
8.1 LAMEA Consumer Goods & Retail Market by Country
8.2 LAMEA BFSI Market by Country
8.3 LAMEA Telecom & IT Market by Country
8.4 LAMEA Healthcare Market by Country
8.5 LAMEA Travel & Hospitality Market by Country
8.6 LAMEA Media & Entertainment Market by Country
8.7 LAMEA Others Market by Country

Chapter 9. LAMEA Marketing Attribution Software Market by Country
9.1 Brazil Marketing Attribution Software Market
9.1.1 Brazil Marketing Attribution Software Market by Component
9.1.2 Brazil Marketing Attribution Software Market by Type
9.1.3 Brazil Marketing Attribution Software Market by Deployment Mode
9.1.4 Brazil Marketing Attribution Software Market by Organization Size
9.1.5 Brazil Marketing Attribution Software Market by Vertical
9.2 Argentina Marketing Attribution Software Market
9.2.1 Argentina Marketing Attribution Software Market by Component
9.2.2 Argentina Marketing Attribution Software Market by Type
9.2.3 Argentina Marketing Attribution Software Market by Deployment Mode
9.2.4 Argentina Marketing Attribution Software Market by Organization Size
9.2.5 Argentina Marketing Attribution Software Market by Vertical
9.3 UAE Marketing Attribution Software Market
9.3.1 UAE Marketing Attribution Software Market by Component
9.3.2 UAE Marketing Attribution Software Market by Type
9.3.3 UAE Marketing Attribution Software Market by Deployment Mode
9.3.4 UAE Marketing Attribution Software Market by Organization Size
9.3.5 UAE Marketing Attribution Software Market by Vertical
9.4 Saudi Arabia Marketing Attribution Software Market
9.4.1 Saudi Arabia Marketing Attribution Software Market by Component
9.4.2 Saudi Arabia Marketing Attribution Software Market by Type
9.4.3 Saudi Arabia Marketing Attribution Software Market by Deployment Mode
9.4.4 Saudi Arabia Marketing Attribution Software Market by Organization Size
9.4.5 Saudi Arabia Marketing Attribution Software Market by Vertical
9.5 South Africa Marketing Attribution Software Market
9.5.1 South Africa Marketing Attribution Software Market by Component
9.5.2 South Africa Marketing Attribution Software Market by Type
9.5.3 South Africa Marketing Attribution Software Market by Deployment Mode
9.5.4 South Africa Marketing Attribution Software Market by Organization Size
9.5.5 South Africa Marketing Attribution Software Market by Vertical
9.6 Nigeria Marketing Attribution Software Market
9.6.1 Nigeria Marketing Attribution Software Market by Component
9.6.2 Nigeria Marketing Attribution Software Market by Type
9.6.3 Nigeria Marketing Attribution Software Market by Deployment Mode
9.6.4 Nigeria Marketing Attribution Software Market by Organization Size
9.6.5 Nigeria Marketing Attribution Software Market by Vertical
9.7 Rest of LAMEA Marketing Attribution Software Market
9.7.1 Rest of LAMEA Marketing Attribution Software Market by Component
9.7.2 Rest of LAMEA Marketing Attribution Software Market by Type
9.7.3 Rest of LAMEA Marketing Attribution Software Market by Deployment Mode
9.7.4 Rest of LAMEA Marketing Attribution Software Market by Organization Size
9.7.5 Rest of LAMEA Marketing Attribution Software Market by Vertical

Chapter 10. Company Profiles
10.1 Oracle Corporation
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.6 SWOT Analysis
10.2 Google LLC (Alphabet, Inc.)
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 SWOT Analysis
10.3 SAP SE
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 SWOT Analysis
10.4 Adobe, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Acquisition and Mergers:
10.5 Merkle Inc. (Dentsu Group Inc.)
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Recent strategies and developments:
10.5.3.1 Product Launches and Product Expansions:
10.6 Neustar, Inc. (TransUnion LLC)
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental Analysis
10.7 HubSpot, Inc.
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Regional Analysis
10.7.4 Research & Development Expense
10.8 Nielsen Holdings plc (Elliott Investment Management L.P.)
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Regional Analysis
10.9 Ruler Analytics Limited
10.9.1 Company Overview
10.10. Windsor Group AG
10.10.1 Company Overview

TABLE 1 LAMEA Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 2 LAMEA Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 3 LAMEA Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 4 LAMEA Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 5 LAMEA Solution Market by Country, 2018 - 2021, USD Million
TABLE 6 LAMEA Solution Market by Country, 2022 - 2028, USD Million
TABLE 7 LAMEA Services Market by Country, 2018 - 2021, USD Million
TABLE 8 LAMEA Services Market by Country, 2022 - 2028, USD Million
TABLE 9 LAMEA Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 10 LAMEA Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 11 LAMEA Multi-source Attribution Market by Country, 2018 - 2021, USD Million
TABLE 12 LAMEA Multi-source Attribution Market by Country, 2022 - 2028, USD Million
TABLE 13 LAMEA Probabilistic or Algorithmic Attribution Market by Country, 2018 - 2021, USD Million
TABLE 14 LAMEA Probabilistic or Algorithmic Attribution Market by Country, 2022 - 2028, USD Million
TABLE 15 LAMEA Single-source Attribution Market by Country, 2018 - 2021, USD Million
TABLE 16 LAMEA Single-source Attribution Market by Country, 2022 - 2028, USD Million
TABLE 17 LAMEA Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 18 LAMEA Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 19 LAMEA On-premises Market by Country, 2018 - 2021, USD Million
TABLE 20 LAMEA On-premises Market by Country, 2022 - 2028, USD Million
TABLE 21 LAMEA Cloud Market by Country, 2018 - 2021, USD Million
TABLE 22 LAMEA Cloud Market by Country, 2022 - 2028, USD Million
TABLE 23 LAMEA Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 24 LAMEA Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 25 LAMEA Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 26 LAMEA Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 27 LAMEA Small & Medium Enterprises (SMEs) Market by Country, 2018 - 2021, USD Million
TABLE 28 LAMEA Small & Medium Enterprises (SMEs) Market by Country, 2022 - 2028, USD Million
TABLE 29 LAMEA Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 30 LAMEA Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 31 LAMEA Consumer Goods & Retail Market by Country, 2018 - 2021, USD Million
TABLE 32 LAMEA Consumer Goods & Retail Market by Country, 2022 - 2028, USD Million
TABLE 33 LAMEA BFSI Market by Country, 2018 - 2021, USD Million
TABLE 34 LAMEA BFSI Market by Country, 2022 - 2028, USD Million
TABLE 35 LAMEA Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 36 LAMEA Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 37 LAMEA Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 38 LAMEA Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 39 LAMEA Travel & Hospitality Market by Country, 2018 - 2021, USD Million
TABLE 40 LAMEA Travel & Hospitality Market by Country, 2022 - 2028, USD Million
TABLE 41 LAMEA Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 42 LAMEA Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 43 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 44 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 45 LAMEA Marketing Attribution Software Market by Country, 2018 - 2021, USD Million
TABLE 46 LAMEA Marketing Attribution Software Market by Country, 2022 - 2028, USD Million
TABLE 47 Brazil Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 48 Brazil Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 49 Brazil Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 50 Brazil Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 51 Brazil Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 52 Brazil Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 53 Brazil Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 54 Brazil Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 55 Brazil Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 56 Brazil Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 57 Brazil Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 58 Brazil Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 59 Argentina Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 60 Argentina Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 61 Argentina Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 62 Argentina Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 63 Argentina Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 64 Argentina Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 65 Argentina Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 66 Argentina Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 67 Argentina Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 68 Argentina Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 69 Argentina Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 70 Argentina Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 71 UAE Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 72 UAE Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 73 UAE Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 74 UAE Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 75 UAE Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 76 UAE Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 77 UAE Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 78 UAE Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 79 UAE Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 80 UAE Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 81 UAE Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 82 UAE Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 83 Saudi Arabia Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 84 Saudi Arabia Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 85 Saudi Arabia Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 86 Saudi Arabia Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 87 Saudi Arabia Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 88 Saudi Arabia Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 89 Saudi Arabia Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 90 Saudi Arabia Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 91 Saudi Arabia Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 92 Saudi Arabia Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 93 Saudi Arabia Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 94 Saudi Arabia Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 95 South Africa Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 96 South Africa Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 97 South Africa Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 98 South Africa Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 99 South Africa Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 100 South Africa Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 101 South Africa Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 102 South Africa Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 103 South Africa Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 104 South Africa Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 105 South Africa Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 106 South Africa Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 107 Nigeria Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 108 Nigeria Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 109 Nigeria Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 110 Nigeria Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 111 Nigeria Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 112 Nigeria Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 113 Nigeria Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 114 Nigeria Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 115 Nigeria Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 116 Nigeria Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 117 Nigeria Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 118 Nigeria Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 119 Rest of LAMEA Marketing Attribution Software Market, 2018 - 2021, USD Million
TABLE 120 Rest of LAMEA Marketing Attribution Software Market, 2022 - 2028, USD Million
TABLE 121 Rest of LAMEA Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
TABLE 122 Rest of LAMEA Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
TABLE 123 Rest of LAMEA Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
TABLE 124 Rest of LAMEA Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
TABLE 125 Rest of LAMEA Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 126 Rest of LAMEA Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 127 Rest of LAMEA Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
TABLE 128 Rest of LAMEA Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
TABLE 129 Rest of LAMEA Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
TABLE 130 Rest of LAMEA Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
TABLE 131 Key Information – Oracle Corporation
TABLE 132 Key Information – Google LLC
TABLE 133 Key Information – SAP SE
TABLE 134 Key Information – Adobe, Inc.
TABLE 135 Key Information – Merkle Inc.
TABLE 136 Key Information – Neustar, Inc.
TABLE 137 Key Information – HubSpot, Inc.
TABLE 138 Key Information – Nielsen Holdings plc
TABLE 139 Key Information – Ruler Analytics Limited
TABLE 140 Key Information – Windsor Group AG

List of Figures
FIG 1 Methodology for the research
FIG 2 Market Share Analysis, 2021
FIG 3 SWOT analysis: Oracle Corporation
FIG 4 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 5 SWOT Analysis: SAP SE