LAMEA Marketing Analytics Software Market By Application (Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others), By Deployment Type (Cloud and On-premise), By Organization Size (Large Enterprises and Small & Medium Enterprises), By End User (Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

The Latin America, Middle East and Africa Marketing Analytics Software Market would witness market growth of 20.4% CAGR during the forecast period (2020-2026). The marketing analytics software market is likely to experience substantial growth over the forecast period due to the increasing need for digital marketing.

The customer behavior is continuously shifting and basically this software tracks and understanding the behavior of the user from the data available over social media and support channels. Therefore, the marketing analytic software gathers this complex data and filters it depending on the segmentation. This filtered data helps the marketer to know which customers are changing, the right medium to reach the buyer, and also the customer’s requirements. The market landscape is affected by the factors like mergers and acquisitions by the market players, growing budgets for marketing analytics, and shifting customer behaviors.

The marketing analytics software market is anticipated to show tremendous growth over the forecast period owing to its features that help the organizations with profound insights about the market. The software is useful in both the marketing methods, including Business-to-consumer (B2C) marketing and Business-to-business (B2B) marketing. The B2C buyer’s usage the software in order to understand the activities of customers, and specific marketing activities affecting their sales. Whereas, B2B buyers need sophisticated analytics software that aids their sales processes and simplifies them.

Marketing analytics is the process of managing and studying metrics data to regulate the return on investment (ROI) of marketing efforts, also identifies opportunities for improvement. Marketing analytics is beneficial in understanding the bigger picture of marketing trends and helps in monitoring these trends over time. It is also used to forecast future results. Marketing analytics software is beneficial for a company to track those data affecting the leads, traffic, and sales. The major factor leading to the growth of the marketing analytics market is the increasing marketing budgets all across the globe.

Based on Application, the market is segmented into Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

Free Valuable Insights: Marketing Analytics Software Market in LAMEA is expected to register a CAGR of 20.4% during the forecast period (2020-2026)

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Accenture PLC, IBM Corporation, Oracle Corporation, Wipro Limited, Experian PLC, Pegasystems, Inc., Teradata Corporation, Harte Hanks, Inc., and SAS Institute, Inc.

Scope of the Study

Market Segments Covered in the Report:

By Application

• Social Media Marketing
• E-mail Marketing
• Search Engine Marketing
• Content Marketing
• Others

By Deployment Type

• Cloud
• On-premise

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By End User

• Consumer Goods
• Industrial
• Media & Communication
• Healthcare
• Retail
• BFSI
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Adobe, Inc.
• Accenture PLC
• IBM Corporation
• Oracle Corporation
• Wipro Limited
• Experian PLC
• Pegasystems, Inc.
• Teradata Corporation
• Harte Hanks, Inc.

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Marketing Analytics Software Market, by Application
1.4.2 LAMEA Marketing Analytics Software Market, by Deployment Type
1.4.3 LAMEA Marketing Analytics Software Market, by Organization Size
1.4.4 LAMEA Marketing Analytics Software Market, by End User
1.4.5 LAMEA Marketing Analytics Software Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Apr – 2020, Nov) Leading Players

Chapter 4. LAMEA Marketing Analytics Software Market by Application
4.1 LAMEA Marketing Analytics Software Social Media Marketing Market by Country
4.2 LAMEA Marketing Analytics Software E-mail Marketing Market by Country
4.3 LAMEA Marketing Analytics Software Search Engine Marketing Market by Country
4.4 LAMEA Marketing Analytics Software Content Marketing Market by Country
4.5 LAMEA Other Application Marketing Analytics Software Market by Country

Chapter 5. LAMEA Marketing Analytics Software Market by Deployment Type
5.1 LAMEA Cloud Marketing Analytics Software Market by Country
5.2 LAMEA On-premise Marketing Analytics Software Market by Country

Chapter 6. LAMEA Marketing Analytics Software Market by Organization Size
6.1 LAMEA Large Enterprises Marketing Analytics Software Market by Country
6.2 LAMEA Small & Medium Enterprises Marketing Analytics Software Market by Country

Chapter 7. LAMEA Marketing Analytics Software Market by End User
7.1 LAMEA Consumer Goods Marketing Analytics Software Market by Country
7.2 LAMEA Industrial Marketing Analytics Software Market by Country
7.3 LAMEA Media & Communication Marketing Analytics Software Market by Country
7.4 LAMEA Healthcare Marketing Analytics Software Market by Country
7.5 LAMEA Retail Marketing Analytics Software Market by Country
7.6 LAMEA BFSI Marketing Analytics Software Market by Country
7.7 LAMEA Others Marketing Analytics Software Market by Country

Chapter 8. LAMEA Marketing Analytics Software Market by Country
8.1 Brazil Marketing Analytics Software Market
8.1.1 Brazil Marketing Analytics Software Market by Application
8.1.2 Brazil Marketing Analytics Software Market by Deployment Type
8.1.3 Brazil Marketing Analytics Software Market by Organization Size
8.1.4 Brazil Marketing Analytics Software Market by End User
8.2 Argentina Marketing Analytics Software Market
8.2.1 Argentina Marketing Analytics Software Market by Application
8.2.2 Argentina Marketing Analytics Software Market by Deployment Type
8.2.3 Argentina Marketing Analytics Software Market by Organization Size
8.2.4 Argentina Marketing Analytics Software Market by End User
8.3 UAE Marketing Analytics Software Market
8.3.1 UAE Marketing Analytics Software Market by Application
8.3.2 UAE Marketing Analytics Software Market by Deployment Type
8.3.3 UAE Marketing Analytics Software Market by Organization Size
8.3.4 UAE Marketing Analytics Software Market by End User
8.4 Saudi Arabia Marketing Analytics Software Market
8.4.1 Saudi Arabia Marketing Analytics Software Market by Application
8.4.2 Saudi Arabia Marketing Analytics Software Market by Deployment Type
8.4.3 Saudi Arabia Marketing Analytics Software Market by Organization Size
8.4.4 Saudi Arabia Marketing Analytics Software Market by End User
8.5 South Africa Marketing Analytics Software Market
8.5.1 South Africa Marketing Analytics Software Market by Application
8.5.2 South Africa Marketing Analytics Software Market by Deployment Type
8.5.3 South Africa Marketing Analytics Software Market by Organization Size
8.5.4 South Africa Marketing Analytics Software Market by End User
8.6 Nigeria Marketing Analytics Software Market
8.6.1 Nigeria Marketing Analytics Software Market by Application
8.6.2 Nigeria Marketing Analytics Software Market by Deployment Type
8.6.3 Nigeria Marketing Analytics Software Market by Organization Size
8.6.4 Nigeria Marketing Analytics Software Market by End User
8.7 Rest of LAMEA Marketing Analytics Software Market
8.7.1 Rest of LAMEA Marketing Analytics Software Market by Application
8.7.2 Rest of LAMEA Marketing Analytics Software Market by Deployment Type
8.7.3 Rest of LAMEA Marketing Analytics Software Market by Organization Size
8.7.4 Rest of LAMEA Marketing Analytics Software Market by End User

Chapter 9. Company Profiles
9.1 Adobe, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Accenture PLC
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Oracle Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Product Launches and Product Expansions:
9.4.6 SWOT Analysis
9.5 Wipro Limited
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research and Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Experian PLC
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Acquisition and Mergers:
9.6.5.3 Product Launches and Product Expansions:
9.7 Pegasystems, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 Teradata Corporation
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expense
9.8.5 Recent strategies and developments:
9.8.5.1 Partnerships, Collaborations, and Agreements:
9.8.5.2 Acquisition and Mergers:
9.8.5.3 Product Launches and Product Expansions:
9.8.6 SWOT Analysis
9.9 Harte Hanks, Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional Analysis
9.9.4 Recent strategies and developments:
9.9.4.1 Partnerships, Collaborations, and Agreements:
9.9.4.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Partnerships, Collaborations, and Agreements:
9.10.2.2 Product Launches and Product Expansions:

TABLE 1 LAMEA Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 2 LAMEA Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Marketing Analytics Software Market
TABLE 4 Product Launches And Product Expansions– Marketing Analytics Software Market
TABLE 5 Acquisition and Mergers– Marketing Analytics Software Market
TABLE 6 LAMEA Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 7 LAMEA Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 8 LAMEA Marketing Analytics Software Social Media Marketing Market by Country, 2016 - 2019, USD Million
TABLE 9 LAMEA Marketing Analytics Software Social Media Marketing Market by Country, 2020 - 2026, USD Million
TABLE 10 LAMEA Marketing Analytics Software E-mail Marketing Market by Country, 2016 - 2019, USD Million
TABLE 11 LAMEA Marketing Analytics Software E-mail Marketing Market by Country, 2020 - 2026, USD Million
TABLE 12 LAMEA Marketing Analytics Software Search Engine Marketing Market by Country, 2016 - 2019, USD Million
TABLE 13 LAMEA Marketing Analytics Software Search Engine Marketing Market by Country, 2020 - 2026, USD Million
TABLE 14 LAMEA Marketing Analytics Software Content Marketing Market by Country, 2016 - 2019, USD Million
TABLE 15 LAMEA Marketing Analytics Software Content Marketing Market by Country, 2020 - 2026, USD Million
TABLE 16 LAMEA Other Application Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 17 LAMEA Other Application Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 18 LAMEA Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 19 LAMEA Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 20 LAMEA Cloud Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 21 LAMEA Cloud Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 22 LAMEA On-premise Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 23 LAMEA On-premise Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 24 LAMEA Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 25 LAMEA Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 26 LAMEA Large Enterprises Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 27 LAMEA Large Enterprises Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 28 LAMEA Small & Medium Enterprises Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 29 LAMEA Small & Medium Enterprises Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 30 LAMEA Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 31 LAMEA Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 32 LAMEA Consumer Goods Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 33 LAMEA Consumer Goods Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 34 LAMEA Industrial Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 35 LAMEA Industrial Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 36 LAMEA Media & Communication Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 37 LAMEA Media & Communication Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 38 LAMEA Healthcare Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 39 LAMEA Healthcare Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 40 LAMEA Retail Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 41 LAMEA Retail Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 42 LAMEA BFSI Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 43 LAMEA BFSI Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 44 LAMEA Others Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 45 LAMEA Others Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 46 LAMEA Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 47 LAMEA Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 48 Brazil Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 49 Brazil Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 50 Brazil Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 51 Brazil Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 52 Brazil Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 53 Brazil Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 54 Brazil Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 55 Brazil Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 56 Brazil Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 57 Brazil Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 58 Argentina Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 59 Argentina Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 60 Argentina Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 61 Argentina Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 62 Argentina Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 63 Argentina Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 64 Argentina Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 65 Argentina Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 66 Argentina Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 67 Argentina Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 68 UAE Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 69 UAE Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 70 UAE Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 71 UAE Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 72 UAE Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 73 UAE Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 74 UAE Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 75 UAE Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 76 UAE Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 77 UAE Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 78 Saudi Arabia Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 79 Saudi Arabia Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 80 Saudi Arabia Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 81 Saudi Arabia Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 82 Saudi Arabia Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 83 Saudi Arabia Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 84 Saudi Arabia Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 85 Saudi Arabia Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 86 Saudi Arabia Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 87 Saudi Arabia Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 88 South Africa Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 89 South Africa Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 90 South Africa Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 91 South Africa Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 92 South Africa Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 93 South Africa Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 94 South Africa Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 95 South Africa Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 96 South Africa Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 97 South Africa Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 98 Nigeria Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 99 Nigeria Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 100 Nigeria Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 101 Nigeria Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 102 Nigeria Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 103 Nigeria Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 104 Nigeria Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 105 Nigeria Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 106 Nigeria Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 107 Nigeria Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 108 Rest of LAMEA Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 109 Rest of LAMEA Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 110 Rest of LAMEA Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 111 Rest of LAMEA Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 112 Rest of LAMEA Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 113 Rest of LAMEA Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 114 Rest of LAMEA Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 115 Rest of LAMEA Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 116 Rest of LAMEA Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 117 Rest of LAMEA Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 118 Key Information – Adobe, Inc.
TABLE 119 Key information – Accenture PLC
TABLE 120 Key information – IBM Corporation
TABLE 121 Key Information – Oracle Corporation
TABLE 122 Key Information – Wipro Limited
TABLE 123 key information – Experian PLC
TABLE 124 Key Information – Pegasystems, Inc.
TABLE 125 Key Information – Teradata Corporation
TABLE 126 key information – Harte Hanks, Inc.
TABLE 127 Key information – SAS Institute, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Apr – 2020, Nov) Leading Players
FIG 5 Recent strategies and developments: Adobe, Inc.
FIG 6 SWOT Analysis: Adobe, inc.
FIG 7 Swot analysis: Accenture plc
FIG 8 Recent strategies and developments: IBM Corporation
FIG 9 Swot analysis: IBM Corporation
FIG 10 Recent strategies and developments: Oracle Corporation
FIG 11 SWOT analysis: Oracle Corporation
FIG 12 Recent strategies and developments: Wipro Limited
FIG 13 SWOT Analysis: Wipro Limited
FIG 14 Recent strategies and developments: Experian PLC
FIG 15 Recent strategies and developments: Pegasystems, Inc.
FIG 16 SWOT Analysis: Pegasystems, Inc.
FIG 17 Recent strategies and developments: Teradata Corporation
FIG 18 SWOT Analysis: Teradata Corporation
FIG 19 Recent strategies and developments: Harte Hanks, Inc.
FIG 20 Recent strategies and developments: SAS Institute, Inc.