The Latin America, Middle East and Africa Fashion Influencer Marketing Market would witness market growth of 42.7% CAGR during the forecast period (2020-2026).
The fame of these fashion influencers is not separate from the impact of social media on the modern lifestyle. In the early days, fashion was a privilege dominated by those who had access to the prestigious fashion shows, but today, these online fashion gurus, fashion-related information become more accessible for everyone as they created their own definition of style. Going to various channels online, influencers can freely express themselves, either by making a new outfit of the day (OOTD) look or by sharing their current favorite fashion items, which made fashion becomes mainstream.
The successive rise of the fashion influencers gains attention from brands, who are looking for opportunities to reach their potential customer base as well as to keep their current customers interested. With the rising demand for authentic voices emerging in the market, the gear in marketing changed from the traditional top-down model to the dynamic and interactive one that prioritizes authenticity as the real marketing value.
Acknowledged, social media do not only transform the way people get fashion-related information, but also the way people perceive and think about fashion. Social media and all its features deliver the perfect medium for influencers to make fashion trends that reach faster and wider only because of the capability of the internet to tap into people from different backgrounds and locations.
Besides making fashion trends, these influencers are also valuable for many fashion brands all thanks to the increasing e-commerce websites and businesses. On a click and a single tap promoted by these fashion influencers, consumers are capable to visit different shopping pages and purchase the said items immediately. Now, it is possible for consumers to directly discover the brands that the influencers are wearing in their posts as well as purchasing them instantly through the mentioned links provided in the said post.
Based on Fashion Type, the market is segmented into Beauty & Cosmetics, Jewelry & Accessories and Apparel. Based on Influencer Type, the market is segmented into Nanoinfluencers, Microinfluencers, Macroinfluencers, and Megainfluencers. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: Fashion Influencer Marketing Market in LAMEA is expected to register a CAGR of 42.7% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IZEA Worldwide, Inc., Launchmetrics, Inc., Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, InfluencerDB Tech GmbH & Co. KG, Speakr, Inc., Juliusworks, Inc. (Hypr Brands) and Socially Powerful.
Scope of the Study
Market Segments Covered in the Report:
By Fashion Type
- Beauty & Cosmetics
- Jewelry & Accessories
- Apparel
By Influencer Type
- Nanoinfluencers
- Microinfluencers
- Macroinfluencers
- Megainfluencers
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Companies Profiled
- IZEA Worldwide, Inc.
- Launchmetrics, Inc.
- Klear
- Upfluence, Inc.
- AspireIQ, Inc.
- Mavrck
- InfluencerDB Tech GmbH & Co. KG
- Speakr, Inc.
- Juliusworks, Inc. (Hypr Brands)
- Socially Powerful
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Fashion Influencer Marketing Market, by Fashion Type
1.4.2 LAMEA Fashion Influencer Marketing Market, by Influencer Type
1.4.3 LAMEA Fashion Influencer Marketing Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. LAMEA Fashion Influencer Marketing Market by Fashion Type
3.1 LAMEA Fashion Influencer Marketing Beauty & Cosmetics Market by Country
3.2 LAMEA Fashion Influencer Marketing Jewelry & Accessories Market by Country
3.3 LAMEA Fashion Influencer Marketing Apparel Market by Country
Chapter 4. LAMEA Fashion Influencer Marketing Market by Influencer Type
4.1 LAMEA Nanoinfluencers Fashion Influencer Marketing Market by Country
4.2 LAMEA Microinfluencers Fashion Influencer Marketing Market by Country
4.3 LAMEA Macroinfluencers Fashion Influencer Marketing Market by Country
4.4 LAMEA Megainfluencers Fashion Influencer Marketing Market by Country
Chapter 5. LAMEA Fashion Influencer Marketing Market by Country
5.1 Brazil Fashion Influencer Marketing Market
5.1.1 Brazil Fashion Influencer Marketing Market by Fashion Type
5.1.2 Brazil Fashion Influencer Marketing Market by Influencer Type
5.2 Argentina Fashion Influencer Marketing Market
5.2.1 Argentina Fashion Influencer Marketing Market by Fashion Type
5.2.2 Argentina Fashion Influencer Marketing Market by Influencer Type
5.3 UAE Fashion Influencer Marketing Market
5.3.1 UAE Fashion Influencer Marketing Market by Fashion Type
5.3.2 UAE Fashion Influencer Marketing Market by Influencer Type
5.4 Saudi Arabia Fashion Influencer Marketing Market
5.4.1 Saudi Arabia Fashion Influencer Marketing Market by Fashion Type
5.4.2 Saudi Arabia Fashion Influencer Marketing Market by Influencer Type
5.5 South Africa Fashion Influencer Marketing Market
5.5.1 South Africa Fashion Influencer Marketing Market by Fashion Type
5.5.2 South Africa Fashion Influencer Marketing Market by Influencer Type
5.6 Nigeria Fashion Influencer Marketing Market
5.6.1 Nigeria Fashion Influencer Marketing Market by Fashion Type
5.6.2 Nigeria Fashion Influencer Marketing Market by Influencer Type
5.7 Rest of LAMEA Fashion Influencer Marketing Market
5.7.1 Rest of LAMEA Fashion Influencer Marketing Market by Fashion Type
5.7.2 Rest of LAMEA Fashion Influencer Marketing Market by Influencer Type
Chapter 6. Company Profiles
6.1 IZEA Worldwide, Inc.
6.1.1 Company Overview
6.1.2 Financial Analysis
6.1.3 Recent strategies and developments:
6.1.3.1 Product Launches and Product Expansions:
6.1.3.2 Acquisition and Mergers:
6.1.4 SWOT Analysis
6.2 Launchmetrics, Inc.
6.2.1 Company Overview
6.2.1 Recent strategies and developments:
6.2.1.1 Product Launches and Product Expansions:
6.2.1.2 Acquisition and Mergers:
6.2.1.3 Partnerships, Collaborations, and Agreements:
6.3 Klear
6.3.1 Company Overview
6.3.2 Recent strategies and developments:
6.3.2.1 Partnerships, Collaborations, and Agreements:
6.4 Upfluence, Inc.
6.4.1 Company Overview
6.5 AspireIQ, Inc.
6.5.1 Company Overview
6.5.2 Recent strategies and developments:
6.5.2.1 Product Launches and Product Expansions:
6.6 Mavrck
6.6.1 Company Overview
6.7 InfluencerDB Tech GmbH & Co. KG
6.7.1 Company Overview
6.8 Speakr, Inc.
6.8.1 Company Overview
6.9 Juliusworks, Inc. (Hypr Brands)
6.9.1 Company Overview
6.9.2 Recent strategies and developments:
6.9.2.1 Product Launches and Product Expansions:
6.9.2.2 Partnerships, Collaborations, and Agreements:
6.10. Socially Powerful
6.10.1 Company Overview
TABLE 1 LAMEA Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 2 LAMEA Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 3 LAMEA Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 4 LAMEA Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 5 LAMEA Fashion Influencer Marketing Beauty & Cosmetics Market by Country, 2016 - 2019, USD Million
TABLE 6 LAMEA Fashion Influencer Marketing Beauty & Cosmetics Market by Country, 2020 - 2026, USD Million
TABLE 7 LAMEA Fashion Influencer Marketing Jewelry & Accessories Market by Country, 2016 - 2019, USD Million
TABLE 8 LAMEA Fashion Influencer Marketing Jewelry & Accessories Market by Country, 2020 - 2026, USD Million
TABLE 9 LAMEA Fashion Influencer Marketing Apparel Market by Country, 2016 - 2019, USD Million
TABLE 10 LAMEA Fashion Influencer Marketing Apparel Market by Country, 2020 - 2026, USD Million
TABLE 11 LAMEA Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 12 LAMEA Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 13 LAMEA Nanoinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 14 LAMEA Nanoinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 15 LAMEA Microinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 16 LAMEA Microinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 17 LAMEA Macroinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 18 LAMEA Macroinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 19 LAMEA Megainfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 20 LAMEA Megainfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 21 LAMEA Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 22 LAMEA Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 23 Brazil Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 24 Brazil Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 25 Brazil Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 26 Brazil Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 27 Brazil Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 28 Brazil Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 29 Argentina Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 30 Argentina Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 31 Argentina Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 32 Argentina Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 33 Argentina Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 34 Argentina Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 35 UAE Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 36 UAE Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 37 UAE Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 38 UAE Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 39 UAE Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 40 UAE Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 41 Saudi Arabia Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 42 Saudi Arabia Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 43 Saudi Arabia Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 44 Saudi Arabia Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 45 Saudi Arabia Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 46 Saudi Arabia Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 47 South Africa Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 48 South Africa Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 49 South Africa Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 50 South Africa Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 51 South Africa Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 52 South Africa Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 53 Nigeria Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 54 Nigeria Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 55 Nigeria Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 56 Nigeria Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 57 Nigeria Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 58 Nigeria Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 59 Rest of LAMEA Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 60 Rest of LAMEA Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 61 Rest of LAMEA Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 62 Rest of LAMEA Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 63 Rest of LAMEA Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 64 Rest of LAMEA Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 65 key information – IZEA Worldwide, Inc.
TABLE 66 Key Information – Launchmetrics, Inc.
TABLE 67 key information – Klear
TABLE 68 key information – Upfluence, Inc.
TABLE 69 Key Information – AspireIQ, Inc.
TABLE 70 Key Information – Mavrck
TABLE 71 Key Information – InfluencerDB Tech GmbH & Co. KG
TABLE 72 key Information – Speakr, Inc.
TABLE 73 Key Information – Juliusworks, Inc.
TABLE 74 Key Information – Socially Powerful
List of Figures
FIG 1 Methodology for the research
FIG 2 Recent strategies and developments: IZEA Worldwide, Inc.
FIG 3 Swot analysis: IZEA Worldwide, Inc.
FIG 4 Recent strategies and developments: Launchmetrics, Inc.
FIG 5 Recent strategies and developments: Juliusworks, Inc.