The Latin America, Middle East and Africa Authentication and Brand Protection Market would witness market growth of 10.9% CAGR during the forecast period (2023-2030).
Consumer preferences for opulent lives and higher spending power are products of rapid industrialization and urbanization. Growing end-use sectors have led to an increase in theft, counterfeiting, and brand infringement. Additionally, over the past few years, the e-commerce sector has rapidly expanded. Strong and reliable internet infrastructure and consumer preferences for adopting digital media have contributed to the industry's expansion. More firms can now sell their products online to draw in a growing number of clients owing to the rapidly expanding regional e-commerce sector. The need for brand protection technologies and solutions has increased due to the additional chances this has given counterfeiters to produce goods.
As a result of the continuing increase in organized crime and counterfeiting activities in the region, the issue of Resolution 5 was brought up in June 2003. This resolution included basic requirements for reciprocal cooperation in combating piracy, a shared effort to control counterfeiting as well as illegal imports on the triple frontier, and it was brought up because it was a shared endeavor. Argentina, Brazil, Paraguay, and Uruguay undertook this important cooperative effort. Counterfeit goods often enter the region through Paraguay and seaports. Over 12 million illicit health goods have been seized due to a pan-African police operation that INTERPOL and AFRIPOL jointly organized in 2022.
The two-month operation, code-named "Flash-IPPA" (Illicit Pharmaceutical Products in Africa), finished in December, gathered law enforcement as well as drug regulatory agencies from 20 African countries to dismantle the organized crime networks responsible for the regional pharmaceutical crime. Antibiotics, anti-inflammatories, analgesics, and drugs to treat erectile dysfunction, rheumatism, and epilepsy were among the illegal drugs that were most frequently seized during the investigation. Government bodies and major market participants in the region have also made efforts to protect brands from excessive counterfeit activities. Thus, there is enormous growth potential for the market.
The Brazil market dominated the LAMEA Authentication and Brand Protection Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $102.1 million by 2030. The Argentina market is showcasing a CAGR of 11.5% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 10.6% during (2023 - 2030).
Based on Offering, the market is segmented into Barcodes & QR Codes, Security Labels & Inks, RFID/NFC, Holograms and Authentication Chips. Based on Application, the market is segmented into Pharmaceuticals, Food & Beverages, Electronics, Automobile, Apparel, Luxury Goods, Cosmetics and Others. Based on Technology, the market is segmented into Overt, Covert, Digital and Forensic. Based on Authentication Mode, the market is segmented into Blockchain and Smartphone. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Authentication and Brand Protection Market is Projected to reach USD 5.1 Billion by 2030, at a CAGR of 8.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Authentix Inc., Avery Dennison Corporatio, Brady Corporation, De La Reu plc, WISeKey International Holding Ltd, Infineon Technologies AG, Merck KGaA, Assa Abloy AB, Centro Grafico DG and Optel Group.
Scope of the Study
Market Segments Covered in the Report:
By Offering
- Barcodes & QR Codes
- Security Labels & Inks
- RFID/NFC
- Holograms
- Authentication Chips
By Application
- Pharmaceuticals
- Food & Beverages
- Electronics
- Automobile
- Apparel
- Luxury Goods
- Cosmetics
- Others
By Technology
- Overt
- Covert
- Digital
- Forensic
By Authentication Mode
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Authentix Inc.
- Avery Dennison Corporation
- Brady Corporation
- De La Reu plc
- WISeKey International Holding Ltd
- Infineon Technologies AG
- Merck KGaA
- Assa Abloy AB
- Centro Grafico DG
- Optel Group
TABLE 1 LAMEA Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 2 LAMEA Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 3 LAMEA Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 4 LAMEA Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 5 LAMEA Barcodes & QR Codes Market by Country, 2019 - 2022, USD Million
TABLE 6 LAMEA Barcodes & QR Codes Market by Country, 2023 - 2030, USD Million
TABLE 7 LAMEA Security Labels & Inks Market by Country, 2019 - 2022, USD Million
TABLE 8 LAMEA Security Labels & Inks Market by Country, 2023 - 2030, USD Million
TABLE 9 LAMEA RFID/NFC Market by Country, 2019 - 2022, USD Million
TABLE 10 LAMEA RFID/NFC Market by Country, 2023 - 2030, USD Million
TABLE 11 LAMEA Holograms Market by Country, 2019 - 2022, USD Million
TABLE 12 LAMEA Holograms Market by Country, 2023 - 2030, USD Million
TABLE 13 LAMEA Authentication Chips Market by Country, 2019 - 2022, USD Million
TABLE 14 LAMEA Authentication Chips Market by Country, 2023 - 2030, USD Million
TABLE 15 LAMEA Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 16 LAMEA Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 17 LAMEA Pharmaceuticals Market by Country, 2019 - 2022, USD Million
TABLE 18 LAMEA Pharmaceuticals Market by Country, 2023 - 2030, USD Million
TABLE 19 LAMEA Food & Beverages Market by Country, 2019 - 2022, USD Million
TABLE 20 LAMEA Food & Beverages Market by Country, 2023 - 2030, USD Million
TABLE 21 LAMEA Electronics Market by Country, 2019 - 2022, USD Million
TABLE 22 LAMEA Electronics Market by Country, 2023 - 2030, USD Million
TABLE 23 LAMEA Automobile Market by Country, 2019 - 2022, USD Million
TABLE 24 LAMEA Automobile Market by Country, 2023 - 2030, USD Million
TABLE 25 LAMEA Apparel Market by Country, 2019 - 2022, USD Million
TABLE 26 LAMEA Apparel Market by Country, 2023 - 2030, USD Million
TABLE 27 LAMEA Luxury Goods Market by Country, 2019 - 2022, USD Million
TABLE 28 LAMEA Luxury Goods Market by Country, 2023 - 2030, USD Million
TABLE 29 LAMEA Cosmetics Market by Country, 2019 - 2022, USD Million
TABLE 30 LAMEA Cosmetics Market by Country, 2023 - 2030, USD Million
TABLE 31 LAMEA Others Market by Country, 2019 - 2022, USD Million
TABLE 32 LAMEA Others Market by Country, 2023 - 2030, USD Million
TABLE 33 LAMEA Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 34 LAMEA Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 35 LAMEA Overt Market by Country, 2019 - 2022, USD Million
TABLE 36 LAMEA Overt Market by Country, 2023 - 2030, USD Million
TABLE 37 LAMEA Covert Market by Country, 2019 - 2022, USD Million
TABLE 38 LAMEA Covert Market by Country, 2023 - 2030, USD Million
TABLE 39 LAMEA Digital Market by Country, 2019 - 2022, USD Million
TABLE 40 LAMEA Digital Market by Country, 2023 - 2030, USD Million
TABLE 41 LAMEA Forensic Market by Country, 2019 - 2022, USD Million
TABLE 42 LAMEA Forensic Market by Country, 2023 - 2030, USD Million
TABLE 43 LAMEA Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 44 LAMEA Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 45 LAMEA Blockchain Market by Country, 2019 - 2022, USD Million
TABLE 46 LAMEA Blockchain Market by Country, 2023 - 2030, USD Million
TABLE 47 LAMEA Smartphone Market by Country, 2019 - 2022, USD Million
TABLE 48 LAMEA Smartphone Market by Country, 2023 - 2030, USD Million
TABLE 49 LAMEA Authentication and Brand Protection Market by Country, 2019 - 2022, USD Million
TABLE 50 LAMEA Authentication and Brand Protection Market by Country, 2023 - 2030, USD Million
TABLE 51 Brazil Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 52 Brazil Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 53 Brazil Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 54 Brazil Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 55 Brazil Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 56 Brazil Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 57 Brazil Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 58 Brazil Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 59 Brazil Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 60 Brazil Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 61 Argentina Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 62 Argentina Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 63 Argentina Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 64 Argentina Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 65 Argentina Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 66 Argentina Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 67 Argentina Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 68 Argentina Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 69 Argentina Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 70 Argentina Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 71 UAE Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 72 UAE Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 73 UAE Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 74 UAE Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 75 UAE Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 76 UAE Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 77 UAE Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 78 UAE Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 79 UAE Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 80 UAE Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 81 Saudi Arabia Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 82 Saudi Arabia Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 83 Saudi Arabia Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 84 Saudi Arabia Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 85 Saudi Arabia Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 86 Saudi Arabia Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 87 Saudi Arabia Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 88 Saudi Arabia Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 89 Saudi Arabia Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 90 Saudi Arabia Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 91 South Africa Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 92 South Africa Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 93 South Africa Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 94 South Africa Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 95 South Africa Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 96 South Africa Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 97 South Africa Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 98 South Africa Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 99 South Africa Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 100 South Africa Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 101 Nigeria Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 102 Nigeria Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 103 Nigeria Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 104 Nigeria Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 105 Nigeria Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 106 Nigeria Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 107 Nigeria Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 108 Nigeria Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 109 Nigeria Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 110 Nigeria Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 111 Rest of LAMEA Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 112 Rest of LAMEA Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 113 Rest of LAMEA Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 114 Rest of LAMEA Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 115 Rest of LAMEA Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 116 Rest of LAMEA Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 117 Rest of LAMEA Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 118 Rest of LAMEA Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 119 Rest of LAMEA Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 120 Rest of LAMEA Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 121 Key Information – Authentix Inc.
TABLE 122 Key Information – Avery Dennison Corporation
TABLE 123 Key Information – Brady Corporation
TABLE 124 Key Information – De La Reu plc
TABLE 125 Key Information – WISeKey International Holding Ltd
TABLE 126 Key Information – Infineon Technologies AG
TABLE 127 key Information – Merck KGaA
TABLE 128 Key Information – Assa Abloy AB
TABLE 129 Key Information – Centro Grafico DG
TABLE 130 Key Information – Optel Group
List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Authentication and Brand Protection Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Authentication and Brand Protection Market
FIG 4 Market Share Analysis, 2022
FIG 5 Porter’s Five Forces Analysis – Authentication and Brand Protection Market
FIG 6 LAMEA Authentication and Brand Protection Market share by Offering, 2022
FIG 7 LAMEA Authentication and Brand Protection Market share by Offering, 2030
FIG 8 LAMEA Authentication and Brand Protection Market by Offering, 2019 - 2030, USD Million
FIG 9 LAMEA Authentication and Brand Protection Market share by Application, 2022
FIG 10 LAMEA Authentication and Brand Protection Market share by Application, 2030
FIG 11 LAMEA Authentication and Brand Protection Market by Application, 2019 - 2030, USD Million
FIG 12 LAMEA Authentication and Brand Protection Market share by Technology, 2022
FIG 13 LAMEA Authentication and Brand Protection Market share by Technology, 2030
FIG 14 LAMEA Authentication and Brand Protection Market by Technology, 2019 - 2030, USD Million
FIG 15 LAMEA Authentication and Brand Protection Market share by Authentication Mode, 2022
FIG 16 LAMEA Authentication and Brand Protection Market share by Authentication Mode, 2030
FIG 17 LAMEA Authentication and Brand Protection Market by Authentication Mode, 2019 - 2030, USD Million
FIG 18 LAMEA Authentication and Brand Protection Market share by Country, 2022
FIG 19 LAMEA Authentication and Brand Protection Market share by Country, 2030
FIG 20 LAMEA Authentication and Brand Protection Market by Country, 2019 - 2030, USD Million
FIG 21 Swot Analysis: Authentix Inc.
FIG 22 Recent strategies and developments: Avery Dennison Corporation
FIG 23 Swot Analysis: Avery Dennison Corporation
FIG 24 Swot Analysis: Brady Corporation
FIG 25 Swot Analysis: De La Reu plc
FIG 26 Swot Analysis: WISeKey International Holding Ltd
FIG 27 Swot analysis: INFINEON TECHNOLOGIES AG
FIG 28 Swot Analysis: Merck KGaA
FIG 29 SWOT Analysis: Assa Abloy AB
FIG 30 Swot Analysis: Centro Grafico DG
FIG 31 Swot Analysis: Optel Group