The Latin America, Middle East and Africa Artificial Intelligence in Sports Market would witness market growth of 22.7% CAGR during the forecast period (2025-2032).
The Brazil market dominated the LAMEA Artificial Intelligence in Sports Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $809 million by 2032. The Argentina market is showcasing a CAGR of 23.2% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 20.8% during (2025 - 2032).
AI's influence is equally transformative in the domain of officiating. Technologies like Hawk-Eye in tennis and the Video Assistant Referee (VAR) in football use computer vision and real-time data feeds to improve decision-making accuracy. These systems reduce human error, enhance fairness, and bring transparency to crucial moments in the game. As these tools evolve, there’s growing acceptance among fans and officials alike, especially as they preserve the spirit of the game while ensuring its integrity.
Moving from the field to the fanbase, AI has revolutionized how fans interact with sports. Modern spectators demand immersive, real-time, and personalized experiences. AI enables this through chatbots, recommendation engines, and content personalization systems that adapt to fan preferences. Whether suggesting merchandise, curating highlight reels, or offering fantasy sports insights, AI tailors the content journey of each fan, making engagement more dynamic and profitable. Streaming platforms also benefit from AI by using algorithms that highlight key moments, automate commentary, and adapt camera angles for viewer preferences.
The United Arab Emirates (UAE) is emerging as a regional leader in adopting Artificial Intelligence in sports, driven by its strategic focus on digital transformation, smart city initiatives, and the hosting of global sports events. With a strong emphasis on innovation and infrastructure development, the UAE has integrated AI across various sports verticals, including football, cricket, motorsports, and esports. Professional clubs in the UAE Pro League use AI for tactical analysis, player workload management, and scouting, while sports academies leverage AI to identify and train emerging athletes using motion capture and predictive modeling. Argentina’s AI-in-sports market is developing steadily, propelled by its deep sports culture—particularly football—and an expanding ecosystem of research institutions, sports tech startups, and media networks seeking modernization. While AI adoption remains nascent compared to global leaders, top-tier football clubs in Argentina have started deploying data analytics and machine learning solutions to improve player performance, reduce injury risks, and refine tactics. The national football federation is also exploring the use of AI to support youth development programs, with a focus on identifying talent early and optimizing training methods.
The rest of the LAMEA region—which includes countries such as Chile, Colombia, Egypt, Kenya, and the Gulf states outside UAE and Saudi Arabia—is seeing varied but gradually increasing adoption of Artificial Intelligence in sports. While most nations are at early stages, grassroots and institutional initiatives are laying the groundwork for broader AI integration. In Latin America, football remains the primary focus, with teams in countries like Colombia and Chile starting to use AI for match analysis, scouting, and fitness monitoring. In the Middle East and North Africa, regional sports federations are exploring AI tools to digitize coaching and improve broadcasting capabilities.
Free Valuable Insights: The Worldwide Artificial Intelligence in Sports Market is Projected to reach USD 34.41 Billion by 2032, at a CAGR of 20.8%
Based on Offering, the market is segmented into Solution and Services. Based on Sports Type, the market is segmented into Team Sports, Esports, and Individual. Based on Technology, the market is segmented into Gen AI and Other AI. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Offering
By Sports Type
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