LAMEA Account-based Marketing Market Size, Share & Trends Analysis Report By Organization Size (Small and Medium-sized Enterprises (SMEs) and Large Enterprises), By Account Type, By End-use, By Country and Growth Forecast, 2025 - 2032

The Latin America, Middle East and Africa Account-based Marketing Market would witness market growth of 19.3% CAGR during the forecast period (2025-2032).

The Brazil market dominated the LAMEA Account-based Marketing Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $104.6 million by 2032. The Argentina market is showcasing a CAGR of 20% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 18.3% during (2025 - 2032).

ABM helps businesses identify and target key distributors, suppliers, and industrial partners in the manufacturing sector. Since B2B transactions in this industry often involve high-value deals and long decision-making cycles, ABM allows manufacturers to nurture leads more effectively. Manufacturers can improve engagement and accelerate sales by tailoring marketing messages to address specific challenges and needs within the industry.

The education industry, particularly the EdTech sector, has embraced ABM to engage prospective students, academic institutions, and corporate training partners. Online education platforms, universities, and professional training providers use ABM to target decision-makers within institutions, offering personalized learning solutions and academic programs.

Brazil’s AI industry experienced remarkable growth in 2023, with spending surpassing US$1 billion, representing a 33% year-over-year increase. Additionally, investments in Intelligent Process Automation (IPA) exceeded US$214 million, while spending on cloud infrastructure (IaaS and PaaS) grew by 41% to reach US$4.5 billion. These technological advancements drive significant changes in ABM, enabling businesses to enhance marketing automation and customer targeting. AI-powered tools are helping companies in Brazil optimize their ABM strategies by analyzing vast amounts of customer data and personalizing engagement in real-time. The UAE has established itself as a leader in the MENA fintech sector, reaching a record-high USD 2.5 billion in 2022. This rapid growth attracts major financial institutions to invest heavily in payments, capital markets, and cybersecurity. As fintech companies expand, the need for ABM strategies is becoming more evident, particularly in helping businesses build personalized engagement with high-value clients such as banks, investment firms, and regulatory authorities. Hence, the rapid growth of AI and automation in Brazil, fintech advancements in the UAE, and increased healthcare investment in Argentina collectively shape the market's future.

Free Valuable Insights: The Worldwide Account-based Marketing Market is Projected to reach USD 4.53 Billion by 2032, at a CAGR of 17.3%

Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Account Type, the market is segmented into Strategic account-based Marketing, Programmatic Account-based Marketing, and Account-based Marketing Lite. Based on End-use, the market is segmented into BFSI, Media, Telecommunications, & IT, Healthcare & Life Sciences, Retail & E-commerce, Government & Public Sector, Automotive & Manufacturing, and Other End-use. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

• Adobe, Inc.
• Demandbase, Inc.
• HubSpot, Inc.
• Oracle Corporation
• SAP SE
• Salesforce, Inc.
• 6sense
• Headley Media Ltd.
• Terminus Software, Inc.
• Fypion

LAMEA Account-based Marketing Market Report Segmentation

By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

By Account Type

• Strategic account-based Marketing
• Programmatic Account-based Marketing
• Account-based Marketing Lite

By End-use

• BFSI
• Media, Telecommunications, & IT
• Healthcare & Life Sciences
• Retail & E-commerce
• Government & Public Sector
• Automotive & Manufacturing
• Other End-use

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Account-based Marketing Market, by Organization Size
1.4.2 LAMEA Account-based Marketing Market, by Account Type
1.4.3 LAMEA Account-based Marketing Market, by End-use
1.4.4 LAMEA Account-based Marketing Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Porter Five Forces Analysis

Chapter 5. LAMEA Account-based Marketing Market by Organization Size
5.1 LAMEA Small and Medium-sized Enterprises (SMEs) Market by Country
5.2 LAMEA Large Enterprises Market by Country

Chapter 6. LAMEA Account-based Marketing Market by Account Type
6.1 LAMEA Strategic account-based Marketing Market by Country
6.2 LAMEA Programmatic Account-based Marketing Market by Country
6.3 LAMEA Account-based Marketing Lite Market by Country

Chapter 7. LAMEA Account-based Marketing Market by End-use
7.1 LAMEA BFSI Market by Country
7.2 LAMEA Media, Telecommunications, & IT Market by Country
7.3 LAMEA Healthcare & Life Sciences Market by Country
7.4 LAMEA Retail & E-commerce Market by Country
7.5 LAMEA Government & Public Sector Market by Country
7.6 LAMEA Automotive & Manufacturing Market by Country
7.7 LAMEA Other End-use Market by Country

Chapter 8. LAMEA Account-based Marketing Market by Country
8.1 Brazil Account-based Marketing Market
8.1.1 Brazil Account-based Marketing Market by Organization Size
8.1.2 Brazil Account-based Marketing Market by Account Type
8.1.3 Brazil Account-based Marketing Market by End-use
8.2 Argentina Account-based Marketing Market
8.2.1 Argentina Account-based Marketing Market by Organization Size
8.2.2 Argentina Account-based Marketing Market by Account Type
8.2.3 Argentina Account-based Marketing Market by End-use
8.3 UAE Account-based Marketing Market
8.3.1 UAE Account-based Marketing Market by Organization Size
8.3.2 UAE Account-based Marketing Market by Account Type
8.3.3 UAE Account-based Marketing Market by End-use
8.4 Saudi Arabia Account-based Marketing Market
8.4.1 Saudi Arabia Account-based Marketing Market by Organization Size
8.4.2 Saudi Arabia Account-based Marketing Market by Account Type
8.4.3 Saudi Arabia Account-based Marketing Market by End-use
8.5 South Africa Account-based Marketing Market
8.5.1 South Africa Account-based Marketing Market by Organization Size
8.5.2 South Africa Account-based Marketing Market by Account Type
8.5.3 South Africa Account-based Marketing Market by End-use
8.6 Nigeria Account-based Marketing Market
8.6.1 Nigeria Account-based Marketing Market by Organization Size
8.6.2 Nigeria Account-based Marketing Market by Account Type
8.6.3 Nigeria Account-based Marketing Market by End-use
8.7 Rest of LAMEA Account-based Marketing Market
8.7.1 Rest of LAMEA Account-based Marketing Market by Organization Size
8.7.2 Rest of LAMEA Account-based Marketing Market by Account Type
8.7.3 Rest of LAMEA Account-based Marketing Market by End-use

Chapter 9. Company Profiles
9.1 Adobe, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 Demandbase, Inc.
9.2.1 Company Overview
9.2.2 Recent strategies and developments:
9.2.2.1 Partnerships, Collaborations, and Agreements:
9.2.3 SWOT Analysis
9.3 HubSpot, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expenses
9.4 Oracle Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 SWOT Analysis
9.5 SAP SE
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Salesforce, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 SWOT Analysis
9.7 6sense
9.7.1 Company Overview
9.7.2 SWOT Analysis
9.8 Headley Media Ltd.
9.8.1 Company Overview
9.9 Terminus Software, Inc.
9.9.1 Company Overview
9.10. Fypion
9.10.1 Company Overview

TABLE 1 LAMEA Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 2 LAMEA Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 3 LAMEA Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 4 LAMEA Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 5 LAMEA Small and Medium-sized Enterprises (SMEs) Market by Country, 2021 - 2024, USD Million
TABLE 6 LAMEA Small and Medium-sized Enterprises (SMEs) Market by Country, 2025 - 2032, USD Million
TABLE 7 LAMEA Large Enterprises Market by Country, 2021 - 2024, USD Million
TABLE 8 LAMEA Large Enterprises Market by Country, 2025 - 2032, USD Million
TABLE 9 LAMEA Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 10 LAMEA Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 11 LAMEA Strategic account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 12 LAMEA Strategic account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 13 LAMEA Programmatic Account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 14 LAMEA Programmatic Account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 15 LAMEA Account-based Marketing Lite Market by Country, 2021 - 2024, USD Million
TABLE 16 LAMEA Account-based Marketing Lite Market by Country, 2025 - 2032, USD Million
TABLE 17 LAMEA Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 18 LAMEA Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 19 LAMEA BFSI Market by Country, 2021 - 2024, USD Million
TABLE 20 LAMEA BFSI Market by Country, 2025 - 2032, USD Million
TABLE 21 LAMEA Media, Telecommunications, & IT Market by Country, 2021 - 2024, USD Million
TABLE 22 LAMEA Media, Telecommunications, & IT Market by Country, 2025 - 2032, USD Million
TABLE 23 LAMEA Healthcare & Life Sciences Market by Country, 2021 - 2024, USD Million
TABLE 24 LAMEA Healthcare & Life Sciences Market by Country, 2025 - 2032, USD Million
TABLE 25 LAMEA Retail & E-commerce Market by Country, 2021 - 2024, USD Million
TABLE 26 LAMEA Retail & E-commerce Market by Country, 2025 - 2032, USD Million
TABLE 27 LAMEA Government & Public Sector Market by Country, 2021 - 2024, USD Million
TABLE 28 LAMEA Government & Public Sector Market by Country, 2025 - 2032, USD Million
TABLE 29 LAMEA Automotive & Manufacturing Market by Country, 2021 - 2024, USD Million
TABLE 30 LAMEA Automotive & Manufacturing Market by Country, 2025 - 2032, USD Million
TABLE 31 LAMEA Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 32 LAMEA Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 33 LAMEA Account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 34 LAMEA Account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 35 Brazil Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 36 Brazil Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 37 Brazil Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 38 Brazil Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 39 Brazil Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 40 Brazil Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 41 Brazil Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 42 Brazil Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 43 Argentina Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 44 Argentina Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 45 Argentina Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 46 Argentina Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 47 Argentina Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 48 Argentina Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 49 Argentina Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 50 Argentina Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 51 UAE Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 52 UAE Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 53 UAE Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 54 UAE Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 55 UAE Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 56 UAE Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 57 UAE Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 58 UAE Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 59 Saudi Arabia Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 60 Saudi Arabia Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 61 Saudi Arabia Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 62 Saudi Arabia Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 63 Saudi Arabia Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 64 Saudi Arabia Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 65 Saudi Arabia Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 66 Saudi Arabia Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 67 South Africa Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 68 South Africa Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 69 South Africa Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 70 South Africa Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 71 South Africa Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 72 South Africa Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 73 South Africa Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 74 South Africa Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 75 Nigeria Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 76 Nigeria Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 77 Nigeria Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 78 Nigeria Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 79 Nigeria Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 80 Nigeria Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 81 Nigeria Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 82 Nigeria Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 83 Rest of LAMEA Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 84 Rest of LAMEA Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 85 Rest of LAMEA Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 86 Rest of LAMEA Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 87 Rest of LAMEA Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 88 Rest of LAMEA Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 89 Rest of LAMEA Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 90 Rest of LAMEA Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 91 Key Information – Adobe, Inc.
TABLE 92 Key Information – Demandbase, Inc.
TABLE 93 Key Information – HubSpot, Inc.
TABLE 94 Key Information – Oracle Corporation
TABLE 95 Key Information – SAP SE
TABLE 96 Key Information – Salesforce, Inc.
TABLE 97 Key Information – 6sense
TABLE 98 Key Information – Headley Media Ltd.
TABLE 99 Key Information – Terminus Software, Inc.
TABLE 100 Key Information – Fypion

List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Account-based Marketing Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Account-based Marketing Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – Account-based Marketing Market
FIG 6 LAMEA Account-based Marketing Market share by Organization Size, 2024
FIG 7 LAMEA Account-based Marketing Market share by Organization Size, 2032
FIG 8 LAMEA Account-based Marketing Market by Organization Size, 2021 - 2032, USD Million
FIG 9 LAMEA Account-based Marketing Market share by Account Type, 2024
FIG 10 LAMEA Account-based Marketing Market share by Account Type, 2032
FIG 11 LAMEA Account-based Marketing Market by Account Type, 2021 - 2032, USD Million
FIG 12 LAMEA Account-based Marketing Market share by End-use, 2024
FIG 13 LAMEA Account-based Marketing Market share by End-use, 2032
FIG 14 LAMEA Account-based Marketing Market by End-use, 2021 - 2032, USD Million
FIG 15 LAMEA Account-based Marketing Market share by Country, 2024
FIG 16 LAMEA Account-based Marketing Market share by Country, 2032
FIG 17 LAMEA Account-based Marketing Market by Country, 2021 - 2032, USD Million
FIG 18 Recent strategies and developments: Adobe, Inc.
FIG 19 SWOT Analysis: Adobe, Inc.
FIG 20 SWOT Analysis: Demandbase, Inc.
FIG 21 SWOT Analysis: Oracle Corporation
FIG 22 SWOT Analysis: SAP SE
FIG 23 SWOT Analysis: Salesforce, Inc.
FIG 24 SWOT Analysis: 6sense