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The global Air Freshener Market Size is expected to reach a value of $12.3 billion by 2022, rising at a CAGR of 3.7% during the forecast period.
Air Fresheners are one of the common consumer products. Aromatic chemicals, ethanol, deionized water, aerosol propellants, mineral oil, and others are some of the different kinds of ingredients used in air fresheners. In current market, there are different varieties of air fresheners sold by the manufactures. New products launches, product differentiation, and acquisition have become one of the strategic moves of market players. For instance, Procter & Gambler has launched a new automatic air freshener. P&G?s Sci-Fi Air Freshener is one of the innovative technologies. Consumer can use this product by smartphones app.
The product has motion sensor and febreze plug that helps in releasing one out of two fragrances from the device with the use of smartphone. Air Freshener products have witnessed prominent growth in the recent years owing to the increasing adoption of organic products used for manufacturing Air Fresheners. Some people suffer from allergy and asthma related diseases. Products that are loaded with chemicals are harmful for them. Therefore, many consumers have started preferring organic air fresheners. There are lots of chemical free products available in the market such as organic candles, natural air fresheners, essential oils and others. These products have accelerated the adoption of the product among buyers. The factors driving the growth of air freshener market is the growing importance for indoor air quality and rise in the adoption of natural fragrance products.
Additionally, rising awareness about remedies to stop waste generation and increase in car sales has also fueled the growth of air freshener market. However, side effects related to chemical based products is restraining the growth of air freshener market. The Air Freshener Market has been segmented on the basis of Application, product type, Consumer Type and Region. Based on Application, the market has been segmented into corporate offices, Residential, cars and others (Hospitals, railways, hotels, malls, theaters, Gov. Buildings & institutions, and public washrooms). Based on Product Type, the market is segmented into Candle Air Freshener, SpraysAerosols, Electric Air Freshener, Car Air Freshener, Gel Air Freshener, and Other Freshener (Liquid, solid, pot pourri, papers, vents, clips and crystal beads).
Based on Region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Plug-ins has witnessed prominent growth in the recent years with the innovation. According to U.S. Simmons National Consumer Survey (NHCS), ?114.71 million Americans have used Febreze in 2016?. Additionally, Europe has witnessed the prominent growth in air fresheners owing to the standard living and increase in consumer?s disposable income.
The key players operating in air freshener market are Procter & Gamble Co., Reckitt Benckiser Group plc, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., Car Freshner Corporation, S.C. Johnson & Son, Inc., Kobayashi Pharmaceutical Co. Ltd., and Farcent Enterprise Co. Ltd. Market leaders have come up with new strategies. Recently, S.C. Johnson & Son Inc. acquired with Home Brands A.S. from Unilever CR.