The Global Air Freshener Market size is expected to reach $17.4 billion by 2030, rising at a market growth of 4.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,532.3 million units, experiencing a growth of 4.9% (2019-2022).
Air fresheners maintain a welcoming and fresh atmosphere in shared living spaces. This prolonged indoor presence has heightened the emphasis on creating a pleasant and comfortable living environment. Consequently, the Residential segment captured $5,027.9 million revenue in the market in 2022. With the prevalence of remote work, individuals spend more time within their homes. Families spending more time together at home engage in various indoor activities. A pleasant environment, free from unpleasant odors, enhances these shared experiences. They play a role in ensuring the space remains inviting and pleasant for various activities. A pleasant environment has been associated with improved moods, productivity, and mental well-being. Some of the factors impacting the market are health awareness and indoor air quality concerns, rising urbanization and population density and health and environmental concerns.
Consumers are more conscious of the potential health implications of poor indoor air quality, including allergies, respiratory issues, and overall well-being. This awareness has driven the need for solutions that address and improve air quality. With an increasing amount of time spent indoors, be it in homes or workplaces, the quality of indoor air significantly impacts comfort and health. Consumers seek these fresheners that contribute to a fresher and cleaner environment to enhance their living and working spaces. Additionally, urban areas often feature smaller living spaces like apartments, condos, and studios. Limited space means odors can be more noticeable, and they become essential to maintain a pleasant atmosphere. In urban settings, shared living spaces and communal areas in apartment buildings or multifamily residences necessitate continuous efforts to create a pleasant environment for all residents. They are used not only for functional reasons but also to contribute to the overall aesthetic appeal of interiors. The need for portable and compact air freshener solutions is pronounced in urban living, as they are ideal for smaller spaces and on-the-go usage. With busy urban lifestyles, the convenience of using the fresheners provides a quick and efficient method of maintaining a pleasant indoor atmosphere. These factors will propel the demand in the market.
However, as consumers become more informed about the potential health risks associated with synthetic fragrances and aerosol-based air fresheners, trust in traditional air freshener products may decline. This erosion of trust can lead to a decrease in brand loyalty and, subsequently, a reduction in consumer demand. Health-conscious consumers may actively seek alternatives perceived as safer and more natural. Products with essential oils or other natural ingredients may gain popularity, shifting consumer preferences away from traditional air fresheners. Increased awareness of health concerns may prompt regulatory bodies to implement stricter regulations on the ingredients used in these fresheners. Compliance with these regulations may pose challenges for manufacturers, requiring them to reformulate their products or invest in research and development to meet new standards. A critical factor in determining the success of consumer products is public opinion. Therefore, these factors will hamper the demand for the fresheners in the coming years.
Based on customer type, the market is bifurcated into enterprise and individual. In 2022, the enterprise segment witnessed a substantial revenue share in the market. Enterprises prioritize creating a positive and comfortable work environment for their employees. Pleasant fragrances enhance the mood and ambiance, potentially boosting employee morale and productivity. Businesses in retail, hospitality, and service industries use these fresheners to create a welcoming atmosphere, positively impacting their customers' experience. A pleasing ambiance can influence customer perceptions and behavior, encouraging longer stays or increased spending. These factors will boost the demand in the segment.
Based on product type, the market is segmented into sprays/aerosols, electric, gel, candles, and others. The sprays/aerosols segment held the largest revenue share in the market in 2022. Consumers appreciate the ease of use associated with aerosol sprays. The spray mechanism allows for effortless application, making it a go-to choose for immediate odor control. Companies have been investing in research and development to create innovative formulations for aerosol air fresheners. This includes long-lasting scents, odor-neutralizing technologies, and eco-friendly formulations, contributing to increased consumer interest. These factors will boost the demand in the segment.
On the basis of application, the market is divided into corporate offices, residential, cars, and others. In 2022, the residential segment witnessed the maximum revenue share in the market. They contribute to an improved lifestyle by helping eliminate unpleasant odors from cooking, pets, and other sources. This has increased demand for products that offer long-lasting and pleasant fragrances. Consumers seek the fresheners that allow them to customize and personalize their living spaces with scents that match their preferences. The proliferation of fragrance options has garnered the attention of consumers desiring to personalize the atmosphere within their residences. These aspects will pose lucrative growth prospects for the segment.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 12 Billion |
| Market size forecast in 2030 | USD 17.4 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 4.8% from 2023 to 2030 |
| Number of Pages | 353 |
| Number of Table | 727 |
| Quantitative Data | Volume in Million Units, Revenue in USD Billion, and CAGR from 2019 to 2030 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Product Type, Customer Type, Application, Region |
| Country scope |
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| Companies Included | The Procter & Gamble Company (P&G), Reckitt Benckiser Group Plc, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., S. C. JOHNSON & SON, INC., Godrej Consumer Products Ltd., Newell Brands, Inc., Amway Corporation, Kobayashi Pharmaceutical Co. Ltd. and Farcent Enterprise Co. Ltd. |
| Growth Drivers |
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| Restraints |
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By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific segment acquired a considerable revenue share in the market. The Asia Pacific region has experienced substantial urbanization, leading to an increased demand for the fresheners in densely populated cities. Urban areas face challenges related to pollution and odors, prompting the adoption of these fresheners to improve indoor air quality. Evolving consumer lifestyles, especially in urban centers, have increased interest in creating pleasant and comfortable living spaces. The desire for a more sophisticated lifestyle has driven the adoption of the fresheners to enhance home environments. These aspects will help in the expansion of the segment.
Free Valuable Insights: Global Air Freshener Market size to reach USD 17.4 Billion by 2030
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter & Gamble Company (P&G), Reckitt Benckiser Group Plc, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., S. C. JOHNSON & SON, INC., Godrej Consumer Products Ltd., Newell Brands, Inc., Amway Corporation, Kobayashi Pharmaceutical Co. Ltd. and Farcent Enterprise Co. Ltd.
By Application (Volume, Million Unit, USD Billion, 2019-30)
By Customer Type (Volume, Million Unit, USD Billion, 2019-30)
By Product Type (Volume, Million Unit, USD Billion, 2019-30)
By Geography (Volume, Million Unit, USD Billion, 2019-30)
This Market size is expected to reach $17.4 billion by 2030.
Health awareness and indoor air quality concerns are driving the Market in coming years, however, Health and environmental concerns restraints the growth of the Market.
The Procter & Gamble Company (P&G), Reckitt Benckiser Group Plc, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., S. C. JOHNSON & SON, INC., Godrej Consumer Products Ltd., Newell Brands, Inc., Amway Corporation, Kobayashi Pharmaceutical Co. Ltd. and Farcent Enterprise Co. Ltd.
In the year 2022, the market attained a volume of 2,532.3 million units, experiencing a growth of 4.9% (2019-2022).
The Individual segment is generating the maximum revenue in the Market by Customer Type in 2022; thereby, achieving a market value of $10.7 billion by 2030.
The Europe region dominated the Market by Region in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $5.8 billion by 2030.
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