The Europe Tissue Paper Market would witness market growth of 3.0% CAGR during the forecast period (2023-2030).
Tissue napkins are popular due to the rising demand for personal hygiene and sanitary products to maintain sanitation and hygiene. As residential and hospitality facilities expand, the demand for lavatory and bathroom accessories and tissue napkins increases. In addition, the increasing number of nuclear families and urbanization rate drive sales of disposable sanitary products, thereby increasing market demand.
Tissue papers are significantly more hygienic than cotton towels or other products, as each tissue is used only once, promoting personal hygiene. When cotton towels or other products are reused, there is a possibility that bacteria and other microorganisms that can cause illness and other adverse effects will proliferate. The development of the market is significantly influenced by sustainability and environmental friendliness.
Many tissue paper producers and brands have adopted sustainable methods and included recycled components in their products. This modification complies with their corporate social responsibility goals and meets the growing consumer demand for environmentally friendly solutions. Additionally, sustainable production minimizes carbon emissions, water use, and energy use. The use of eco-friendly packaging enhances face wipes' reputation as being ecologically friendly, draws eco-aware customers, and increases demand for facial tissues.
The premiumization trend has attracted consumers desiring products of higher quality. Consumer preferences are changing, pursuing products with enhanced suppleness, durability, and overall quality, causing producers to improve their offerings. As the rate of urbanization in Europe continues to rise, more people reside in cities with limited storage space. In comparison to traditional handkerchiefs, single-use tissues have become popular due to their convenience and reduced environmental footprint. These factors are anticipated to contribute to the expansion of the regional market.
The Germany market dominated the Europe Tissue Paper Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1.6 Billion by 2030. The UK market is poised to grow at a CAGR of 2.1% during (2023 - 2030). Additionally, The France market would showcase a CAGR of 3.7% during (2023 - 2030).
Based on Application, the market is segmented into At Home, and Away From Home. Based on Product Type, the market is segmented into Paper Tissues (made from pulp), Facial Tissue, Wet Wipes, and Others. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Worldwide Tissue Paper Market is Projected to reach USD 25.1 Billion by 2030, at a CAGR of 3.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Georgia-Pacific LLC (Koch Industries, Inc.), Kruger Inc., Kimberly-Clark Corporation, Essity AB, Naturelle Consumer Products Ltd, Solaris Paper, Inc., Seventh Generation, Inc. (Unilever PLC), Hengan International Group Company Limited, Asia Pulp and Paper Group Sinar Mas
Scope of the Study
Market Segments Covered in the Report:
By Application
By Product Type
- Paper Tissues (made from pulp)
- Facial Tissue
- Wet Wipes
- Others
By Distribution Channel
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- The Procter and Gamble Company
- Georgia-Pacific LLC (Koch Industries, Inc.)
- Kruger Inc.
- Kimberly-Clark Corporation
- Essity AB
- Naturelle Consumer Products Ltd
- Solaris Paper, Inc.
- Seventh Generation, Inc. (Unilever PLC)
- Hengan International Group Company Limited
- Asia Pulp and Paper Group Sinar Mas
TABLE 1 Europe Tissue Paper Market, 2019 - 2022, USD Million
TABLE 2 Europe Tissue Paper Market, 2023 - 2030, USD Million
TABLE 3 Europe Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 4 Europe Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 5 Europe At Home Market by Country, 2019 - 2022, USD Million
TABLE 6 Europe At Home Market by Country, 2023 - 2030, USD Million
TABLE 7 Europe Away From Home Market by Country, 2019 - 2022, USD Million
TABLE 8 Europe Away From Home Market by Country, 2023 - 2030, USD Million
TABLE 9 Europe Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 10 Europe Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 11 Europe Paper Tissues (made from pulp) Market by Country, 2019 - 2022, USD Million
TABLE 12 Europe Paper Tissues (made from pulp) Market by Country, 2023 - 2030, USD Million
TABLE 13 Europe Facial Tissue Market by Country, 2019 - 2022, USD Million
TABLE 14 Europe Facial Tissue Market by Country, 2023 - 2030, USD Million
TABLE 15 Europe Wet Wipes Market by Country, 2019 - 2022, USD Million
TABLE 16 Europe Wet Wipes Market by Country, 2023 - 2030, USD Million
TABLE 17 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 18 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 19 Europe Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 20 Europe Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 21 Europe Offline Market by Country, 2019 - 2022, USD Million
TABLE 22 Europe Offline Market by Country, 2023 - 2030, USD Million
TABLE 23 Europe Online Market by Country, 2019 - 2022, USD Million
TABLE 24 Europe Online Market by Country, 2023 - 2030, USD Million
TABLE 25 Europe Tissue Paper Market by Country, 2019 - 2022, USD Million
TABLE 26 Europe Tissue Paper Market by Country, 2023 - 2030, USD Million
TABLE 27 Germany Tissue Paper Market, 2019 - 2022, USD Million
TABLE 28 Germany Tissue Paper Market, 2023 - 2030, USD Million
TABLE 29 Germany Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 30 Germany Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 31 Germany Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 32 Germany Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 33 Germany Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 34 Germany Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 35 UK Tissue Paper Market, 2019 - 2022, USD Million
TABLE 36 UK Tissue Paper Market, 2023 - 2030, USD Million
TABLE 37 UK Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 38 UK Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 39 UK Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 40 UK Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 41 UK Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 42 UK Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 43 France Tissue Paper Market, 2019 - 2022, USD Million
TABLE 44 France Tissue Paper Market, 2023 - 2030, USD Million
TABLE 45 France Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 46 France Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 47 France Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 48 France Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 49 France Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 50 France Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 51 Russia Tissue Paper Market, 2019 - 2022, USD Million
TABLE 52 Russia Tissue Paper Market, 2023 - 2030, USD Million
TABLE 53 Russia Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 54 Russia Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 55 Russia Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 56 Russia Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 57 Russia Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 58 Russia Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 59 Spain Tissue Paper Market, 2019 - 2022, USD Million
TABLE 60 Spain Tissue Paper Market, 2023 - 2030, USD Million
TABLE 61 Spain Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 62 Spain Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 63 Spain Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 64 Spain Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 65 Spain Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 66 Spain Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 67 Italy Tissue Paper Market, 2019 - 2022, USD Million
TABLE 68 Italy Tissue Paper Market, 2023 - 2030, USD Million
TABLE 69 Italy Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 70 Italy Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 71 Italy Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 72 Italy Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 73 Italy Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 74 Italy Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 75 Rest of Europe Tissue Paper Market, 2019 - 2022, USD Million
TABLE 76 Rest of Europe Tissue Paper Market, 2023 - 2030, USD Million
TABLE 77 Rest of Europe Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 78 Rest of Europe Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 79 Rest of Europe Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 80 Rest of Europe Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 81 Rest of Europe Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 82 Rest of Europe Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 83 Key Information – The Procter and Gamble Company
TABLE 84 Key Information – Georgia-Pacific LLC
TABLE 85 Key Information – Kruger Inc.
TABLE 86 Key Information – Kimberly-Clark Corporation
TABLE 87 Key Information – Essity AB
TABLE 88 Key Information – Naturelle Consumer Products Ltd
TABLE 89 Key Information – Solaris Paper, Inc.
TABLE 90 Key Information – Seventh Generation, Inc.
TABLE 91 Key Information – Hengan International Group Company Limited
TABLE 92 Key Information – Asia Pulp and Paper Group Sinar Mas
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Tissue Paper Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Tissue Paper Market
FIG 4 Porter’s Five Force Analysis: Tissue Paper Market
FIG 5 Europe Tissue Paper Market share by Application, 2022
FIG 6 Europe Tissue Paper Market share by Application, 2030
FIG 7 Europe Tissue Paper Market by Application, 2019 - 2030, USD Million
FIG 8 Europe Tissue Paper Market share by Product Type, 2022
FIG 9 Europe Tissue Paper Market share by Product Type, 2030
FIG 10 Europe Tissue Paper Market by Product Type, 2019 - 2030, USD Million
FIG 11 Europe Tissue Paper Market share by Distribution Channel, 2022
FIG 12 Europe Tissue Paper Market share by Distribution Channel, 2030
FIG 13 Europe Tissue Paper Market by Distribution Channel, 2019 - 2030, USD Million
FIG 14 Europe Tissue Paper Market share by Country, 2022
FIG 15 Europe Tissue Paper Market share by Country, 2030
FIG 16 Europe Tissue Paper Market by Country, 2019 - 2030, USD Million
FIG 17 SWOT analysis: The Procter and Gamble Company
FIG 18 SWOT analysis: Georgia-Pacific LLC
FIG 19 Recent strategies and developments: Kruger Inc.
FIG 20 SWOT analysis: KRUGER INC.
FIG 21 Recent strategies and developments: Kimberly-Clark Corporation
FIG 22 SWOT analysis: Kimberly-Clark Corporation
FIG 23 Recent strategies and developments: Essity AB
FIG 24 SWOT Analysis: Essity AB
FIG 25 SWOT analysis: NATURELLE CONSUMER PRODUCTS LTD
FIG 26 SWOT analysis: Solaris Paper, Inc.
FIG 27 SWOT analysis: Seventh Generation, Inc.
FIG 28 SWOT analysis: HENGAN INTERNATIONAL GROUP COMPANY LIMITED
FIG 29 SWOT analysis: Asia Pulp and Paper Group Sinar Mas