The Europe Ready to Drink Shakes Market would witness market growth of 5.7% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 283.9 million units (200ml-pack of 6), showcasing a growth of 6.5% (2019-2022).
The robustness of cans ensures product integrity and shelf stability, safeguarding the quality and freshness of the ready-to-drink shakes over extended periods, without the need for refrigeration until opened. Additionally, cans provide ample surface area for branding and marketing, allowing manufacturers to effectively communicate product attributes and differentiate their offerings on crowded retail shelves. Therefore, the UK market consumed 25.19 million units (200 ml – pack of 6) cans in 2022.
The Germany market dominated the Europe Ready to Drink Shakes Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,008.4 Million by 2030. The UK market is exhibiting a CAGR of 4.7% during (2023 - 2030). Additionally, The France market would experience a CAGR of 6.5% during (2023 - 2030).
The surge in plant-based and vegan lifestyles has catalyzed the development of plant-based RTD Shakes. Almond milk, soy milk, pea protein, and other plant-derived ingredients have become popular, appealing to consumers with dietary preferences, ethical considerations, or lactose intolerance. Including functional ingredients and nutraceuticals, such as probiotics, prebiotics, adaptogens, and superfoods, aligns with the growing interest in products offering additional health benefits. These formulations cater to consumers seeking holistic well-being.
In addition, technological advancements focusing on consumer preferences and health-conscious choices have paved the way for innovative developments in the ready to drink shakes market. These innovations, from formulation enhancements to smart packaging solutions, reshape the industry and elevate the consumer experience This technique safeguards these ingredients from external factors like light, heat, or oxygen, preserving their stability and efficacy throughout the product's shelf life. This ensures that consumers receive the intended nutritional benefits with each sip.
With higher disposable income, consumers in the EU are often willing to pay a premium for products that offer quality, convenience, and nutritional benefits. This inclination towards premiumization can increase demand for high-quality RTD shakes with premium ingredients, innovative formulations, and enhanced nutritional profiles. Therefore, rising fitness trends and disposable income in Europe will assist in the expansion of the regional ready-to-drink shakes market.
Free Valuable Insights: The Global Ready to Drink Shakes Market will Hit USD 15.9 Billion by 2030, at a CAGR of 6.1%
Based on Type, the market is segmented into Bottles, Cans, and Tetra Packs. Based on Distribution Channel, the market is segmented into Supermarkets, & Hypermarkets, Convenience Stores and Online. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
By Type (Volume, Million Units (200ml-pack of 6), USD Billion, 2019-2030)
By Distribution Channel (Volume, Million Units (200ml-pack of 6), USD Billion, 2019-2030)
By Country (Volume, Million Units (200ml-pack of 6), USD Billion, 2019-2030)
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