Europe Marketing Automation Market

Europe Marketing Automation Market Size, Share & Industry Analysis Report By Deployment (On-premise and Hosted), By Enterprise Size (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-use, By Solution, By Country and Growth Forecast, 2025 - 2032

Report Id: KBV-28971 Publication Date: September-2025 Number of Pages: 194 Report Format: PDF + Excel
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Marketing Automation Market, by Deployment
1.4.2 Europe Marketing Automation Market, by Enterprise Size
1.4.3 Europe Marketing Automation Market, by End-use
1.4.4 Europe Marketing Automation Market, by Solution
1.4.5 Europe Marketing Automation Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario 
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Market Trends – Europe Marketing Automation Market
Chapter 5. State of Competition – Europe Marketing Automation Market
Chapter 8. Product Life Cycle – Marketing Automation Market
Chapter 9. Market Consolidation – Marketing Automation Market
Chapter 10. Competition Analysis - Global
10.1 KBV Cardinal Matrix
10.2 Recent Industry Wide Strategic Developments
10.2.1 Partnerships, Collaborations and Agreements
10.2.2 Product Launches and Product Expansions
10.2.3 Acquisition and Mergers
10.3 Top Winning Strategies
10.3.1 Key Leading Strategies: Percentage Distribution (2021-2025)
10.4 Porter Five Forces Analysis

Chapter 9. Value Chain Analysis of Marketing Automation Market
Chapter 10. Key Customer Criteria – Marketing Automation Market
Chapter 11. Europe Marketing Automation Market by Deployment
11.1 Europe On-premise Market by Country
11.2 Europe Hosted Market by Country

Chapter 12. Europe Marketing Automation Market by Enterprise Size
12.1 Europe Large Enterprises Market by Country
12.2 Europe Small & Medium Enterprises (SMEs) Market by Country

Chapter 13. Europe Marketing Automation Market by End-use
13.1 Europe BFSI Market by Country
13.2 Europe Retail Market by Country
13.3 Europe Healthcare Market by Country
13.4 Europe Telecom & IT Market by Country
13.5 Europe Discrete Manufacturing Market by Country
13.6 Europe Government & Education Market by Country
13.7 Europe Other End-use Market by Country

Chapter 14. Europe Marketing Automation Market by Solution
14.1 Europe Email Marketing Market by Country
14.2 Europe Campaign Management Market by Country
14.3 Europe Social Media Marketing Market by Country
14.4 Europe Lead Nurturing & Lead Scoring Market by Country
14.5 Europe Reporting & Analytics Market by Country
14.6 Europe Inbound Marketing Market by Country
14.7 Europe Mobile End-uses Market by Country
14.8 Europe Other Solution Market by Country

Chapter 15. Europe Marketing Automation Market by Country
15.1 Germany Marketing Automation Market
15.1.1 Germany Marketing Automation Market by Deployment
15.1.2 Germany Marketing Automation Market by Enterprise Size
15.1.3 Germany Marketing Automation Market by End-use
15.1.4 Germany Marketing Automation Market by Solution
15.2 UK Marketing Automation Market
15.2.1 UK Marketing Automation Market by Deployment
15.2.2 UK Marketing Automation Market by Enterprise Size
15.2.3 UK Marketing Automation Market by End-use
15.2.4 UK Marketing Automation Market by Solution
15.3 France Marketing Automation Market
15.3.1 France Marketing Automation Market by Deployment
15.3.2 France Marketing Automation Market by Enterprise Size
15.3.3 France Marketing Automation Market by End-use
15.3.4 France Marketing Automation Market by Solution
15.4 Russia Marketing Automation Market
15.4.1 Russia Marketing Automation Market by Deployment
15.4.2 Russia Marketing Automation Market by Enterprise Size
15.4.3 Russia Marketing Automation Market by End-use
15.4.4 Russia Marketing Automation Market by Solution
15.5 Spain Marketing Automation Market
15.5.1 Spain Marketing Automation Market by Deployment
15.5.2 Spain Marketing Automation Market by Enterprise Size
15.5.3 Spain Marketing Automation Market by End-use
15.5.4 Spain Marketing Automation Market by Solution
15.6 Italy Marketing Automation Market
15.6.1 Italy Marketing Automation Market by Deployment
15.6.2 Italy Marketing Automation Market by Enterprise Size
15.6.3 Italy Marketing Automation Market by End-use
15.6.4 Italy Marketing Automation Market by Solution
15.7 Rest of Europe Marketing Automation Market
15.7.1 Rest of Europe Marketing Automation Market by Deployment
15.7.2 Rest of Europe Marketing Automation Market by Enterprise Size
15.7.3 Rest of Europe Marketing Automation Market by End-use
15.7.4 Rest of Europe Marketing Automation Market by Solution

Chapter 16. Company Profiles
16.1 HubSpot, Inc.
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Regional Analysis
16.1.4 Research & Development Expenses
16.1.5 Recent strategies and developments:
16.1.5.1 Product Launches and Product Expansions:
16.1.5.2 Acquisition and Mergers:
16.2 Adobe, Inc.
16.2.1 Company Overview
16.2.2 Financial Analysis
16.2.3 Segmental and Regional Analysis
16.2.4 Research & Development Expense
16.2.5 Recent strategies and developments:
16.2.5.1 Partnerships, Collaborations, and Agreements:
16.2.5.2 Product Launches and Product Expansions:
16.2.6 SWOT Analysis
16.3 Zoho Corporation Pvt. Ltd.
16.3.1 Company Overview
16.3.2 SWOT Analysis
16.4 Oracle Corporation
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Segmental and Regional Analysis
16.4.4 Research & Development Expense
16.4.5 Recent strategies and developments:
16.4.5.1 Partnerships, Collaborations, and Agreements:
16.4.5.2 Product Launches and Product Expansions:
16.4.6 SWOT Analysis
16.5 Salesforce, Inc.
16.5.1 Company Overview
16.5.2 Financial Analysis
16.5.3 Regional Analysis
16.5.4 Research & Development Expenses
16.5.5 Recent strategies and developments:
16.5.5.1 Product Launches and Product Expansions:
16.5.5.2 Acquisition and Mergers:
16.5.6 SWOT Analysis
16.6 Microsoft Corporation
16.6.1 Company Overview
16.6.2 Financial Analysis
16.6.3 Segmental and Regional Analysis
16.6.4 Research & Development Expenses
16.6.5 Recent strategies and developments:
16.6.5.1 Product Launches and Product Expansions:
16.6.6 SWOT Analysis
16.7 Cognizant Technology Solutions Corporation
16.7.1 Company overview
16.7.2 Financial Analysis
16.7.3 Segmental and Regional Analysis
16.7.4 SWOT Analysis
16.8 SAS Institute, Inc.
16.8.1 Company Overview
16.8.2 SWOT Analysis
16.9 Brevo
16.9.1 Company Overview
16.10. Keap, Inc.
16.10.1 Company Overview
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