The Europe Fashion Influencer Marketing Market would witness market growth of 37.4% CAGR during the forecast period (2020-2026). In this digital age, the fashion industry has undergone a huge transformation, all thanks to fashion enthusiasts who are open to sharing their personal styles online. Using social media platforms such as Snapchat, Instagram, Facebook, and Pinterest, these fashion influencers don’t need to rely on magazines to tell the audience, what the new ‘must-have’ fashion items are.
The fame of these fashion influencers is not separate from the impact of social media on the modern lifestyle. In the early days, fashion was a privilege dominated by those who had access to the prestigious fashion shows, but today, these online fashion gurus, fashion-related information become more accessible for everyone as they created their own definition of style. Going to various channels online, influencers can freely express themselves, either by making a new outfit of the day (OOTD) look or by sharing their current favorite fashion items, which made fashion becomes mainstream.
The successive rise of the fashion influencers gains attention from brands, who are looking for opportunities to reach their potential customer base as well as to keep their current customers interested. With the rising demand for authentic voices emerging in the market, the gear in marketing changed from the traditional top-down model to the dynamic and interactive one that prioritizes authenticity as the real marketing value.
Based on Fashion Type, the market is segmented into Beauty & Cosmetics, Jewelry & Accessories and Apparel. Based on Influencer Type, the market is segmented into Nanoinfluencers, Microinfluencers, Macroinfluencers, and Megainfluencers. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: Fashion Influencer Marketing Market in Europe is expected to register a CAGR of 37.4% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IZEA Worldwide, Inc., Launchmetrics, Inc., Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, InfluencerDB Tech GmbH & Co. KG, Speakr, Inc., Juliusworks, Inc. (Hypr Brands) and Socially Powerful.
Scope of the Study
Market Segments Covered in the Report:
By Fashion Type
- Beauty & Cosmetics
- Jewelry & Accessories
- Apparel
By Influencer Type
- Nanoinfluencers
- Microinfluencers
- Macroinfluencers
- Megainfluencers
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Companies Profiled
- IZEA Worldwide, Inc.
- Launchmetrics, Inc.
- Klear
- Upfluence, Inc.
- AspireIQ, Inc.
- Mavrck
- InfluencerDB Tech GmbH & Co. KG
- Speakr, Inc.
- Juliusworks, Inc. (Hypr Brands)
- Socially Powerful
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Fashion Influencer Marketing Market, by Fashion Type
1.4.2 Europe Fashion Influencer Marketing Market, by Influencer Type
1.4.3 Europe Fashion Influencer Marketing Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Europe Fashion Influencer Marketing Market by Fashion Type
3.1 Europe Fashion Influencer Marketing Beauty & Cosmetics Market by Country
3.2 Europe Fashion Influencer Marketing Jewelry & Accessories Market by Country
3.3 Europe Fashion Influencer Marketing Apparel Market by Country
Chapter 4. Europe Fashion Influencer Marketing Market by Influencer Type
4.1 Europe Nanoinfluencers Fashion Influencer Marketing Market by Country
4.2 Europe Microinfluencers Fashion Influencer Marketing Market by Country
4.3 Europe Macroinfluencers Fashion Influencer Marketing Market by Country
4.4 Europe Megainfluencers Fashion Influencer Marketing Market by Country
Chapter 5. Europe Fashion Influencer Marketing Market by Country
5.1 Germany Fashion Influencer Marketing Market
5.1.1 Germany Fashion Influencer Marketing Market by Fashion Type
5.1.2 Germany Fashion Influencer Marketing Market by Influencer Type
5.2 UK Fashion Influencer Marketing Market
5.2.1 UK Fashion Influencer Marketing Market by Fashion Type
5.2.2 UK Fashion Influencer Marketing Market by Influencer Type
5.3 France Fashion Influencer Marketing Market
5.3.1 France Fashion Influencer Marketing Market by Fashion Type
5.3.2 France Fashion Influencer Marketing Market by Influencer Type
5.4 Russia Fashion Influencer Marketing Market
5.4.1 Russia Fashion Influencer Marketing Market by Fashion Type
5.4.2 Russia Fashion Influencer Marketing Market by Influencer Type
5.5 Spain Fashion Influencer Marketing Market
5.5.1 Spain Fashion Influencer Marketing Market by Fashion Type
5.5.2 Spain Fashion Influencer Marketing Market by Influencer Type
5.6 Italy Fashion Influencer Marketing Market
5.6.1 Italy Fashion Influencer Marketing Market by Fashion Type
5.6.2 Italy Fashion Influencer Marketing Market by Influencer Type
5.7 Rest of Europe Fashion Influencer Marketing Market
5.7.1 Rest of Europe Fashion Influencer Marketing Market by Fashion Type
5.7.2 Rest of Europe Fashion Influencer Marketing Market by Influencer Type
Chapter 6. Company Profiles
6.1 IZEA Worldwide, Inc.
6.1.1 Company Overview
6.1.2 Financial Analysis
6.1.3 Recent strategies and developments:
6.1.3.1 Product Launches and Product Expansions:
6.1.3.2 Acquisition and Mergers:
6.1.4 SWOT Analysis
6.2 Launchmetrics, Inc.
6.2.1 Company Overview
6.2.1 Recent strategies and developments:
6.2.1.1 Product Launches and Product Expansions:
6.2.1.2 Acquisition and Mergers:
6.2.1.3 Partnerships, Collaborations, and Agreements:
6.3 Klear
6.3.1 Company Overview
6.3.2 Recent strategies and developments:
6.3.2.1 Partnerships, Collaborations, and Agreements:
6.4 Upfluence, Inc.
6.4.1 Company Overview
6.5 AspireIQ, Inc.
6.5.1 Company Overview
6.5.2 Recent strategies and developments:
6.5.2.1 Product Launches and Product Expansions:
6.6 Mavrck
6.6.1 Company Overview
6.7 InfluencerDB Tech GmbH & Co. KG
6.7.1 Company Overview
6.8 Speakr, Inc.
6.8.1 Company Overview
6.9 Juliusworks, Inc. (Hypr Brands)
6.9.1 Company Overview
6.9.2 Recent strategies and developments:
6.9.2.1 Product Launches and Product Expansions:
6.9.2.2 Partnerships, Collaborations, and Agreements:
6.10. Socially Powerful
6.10.1 Company Overview
TABLE 1 Europe Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 2 Europe Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 3 Europe Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 4 Europe Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 5 Europe Fashion Influencer Marketing Beauty & Cosmetics Market by Country, 2016 - 2019, USD Million
TABLE 6 Europe Fashion Influencer Marketing Beauty & Cosmetics Market by Country, 2020 - 2026, USD Million
TABLE 7 Europe Fashion Influencer Marketing Jewelry & Accessories Market by Country, 2016 - 2019, USD Million
TABLE 8 Europe Fashion Influencer Marketing Jewelry & Accessories Market by Country, 2020 - 2026, USD Million
TABLE 9 Europe Fashion Influencer Marketing Apparel Market by Country, 2016 - 2019, USD Million
TABLE 10 Europe Fashion Influencer Marketing Apparel Market by Country, 2020 - 2026, USD Million
TABLE 11 Europe Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 12 Europe Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 13 Europe Nanoinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 14 Europe Nanoinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 15 Europe Microinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 16 Europe Microinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 17 Europe Macroinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 18 Europe Macroinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 19 Europe Megainfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 20 Europe Megainfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 21 Europe Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 22 Europe Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 23 Germany Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 24 Germany Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 25 Germany Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 26 Germany Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 27 Germany Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 28 Germany Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 29 UK Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 30 UK Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 31 UK Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 32 UK Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 33 UK Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 34 UK Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 35 France Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 36 France Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 37 France Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 38 France Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 39 France Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 40 France Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 41 Russia Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 42 Russia Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 43 Russia Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 44 Russia Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 45 Russia Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 46 Russia Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 47 Spain Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 48 Spain Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 49 Spain Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 50 Spain Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 51 Spain Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 52 Spain Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 53 Italy Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 54 Italy Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 55 Italy Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 56 Italy Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 57 Italy Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 58 Italy Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 59 Rest of Europe Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 60 Rest of Europe Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 61 Rest of Europe Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 62 Rest of Europe Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 63 Rest of Europe Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 64 Rest of Europe Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 65 key information – IZEA Worldwide, Inc.
TABLE 66 Key Information – Launchmetrics, Inc.
TABLE 67 key information – Klear
TABLE 68 key information – Upfluence, Inc.
TABLE 69 Key Information – AspireIQ, Inc.
TABLE 70 Key Information – Mavrck
TABLE 71 Key Information – InfluencerDB Tech GmbH & Co. KG
TABLE 72 key Information – Speakr, Inc.
TABLE 73 Key Information – Juliusworks, Inc.
TABLE 74 Key Information – Socially Powerful
List of Figures
FIG 1 Methodology for the research
FIG 2 Recent strategies and developments: IZEA Worldwide, Inc.
FIG 3 Swot analysis: IZEA Worldwide, Inc.
FIG 4 Recent strategies and developments: Launchmetrics, Inc.
FIG 5 Recent strategies and developments: Juliusworks, Inc.