The Europe E-commerce Fashion Accessories Market would witness market growth of 14.0% CAGR during the forecast period (2023-2030).
The introduction and incorporation of new and advanced technology in eCommerce, such as virtual fittings to improve the consumer experience, is expected to lead to significant market possibilities. This technology eliminates the need for users to see and examine the tangible product and replicates the in-store experience.
E-commerce provides consumers with a vast selection of fashion accessories from which to choose. The unavailability or insufficiency of system security, standard communication protocols, and dependability is a significant factor inhibiting market expansion. Most market leaders are employing acquisition strategies to capture the largest market share possible.
One of the primary factors driving the market is the shift in consumer behavior. The modern consumer seeks convenience, diversity, and personalization in their shopping experience. E-commerce platforms provide all of these and more. With the power to shop anytime, anywhere, consumers are no longer bound by the constraints of physical stores or geographical locations. This behavior change has led to a surge in online fashion accessory shopping. Technology is at the heart of the market. The advancement of mobile devices, user-friendly apps, and secure payment gateways has made it easier than ever for consumers to shop online. Augmented reality (AR) and virtual reality (VR) applications transform how shoppers interact with fashion accessories. Try-before-you-buy features, where consumers can virtually try on accessories, have become a common practice.
According to the International Trade Administration, Germany's e-commerce industry is one of the largest in Europe. The total number of e-commerce consumers, internet penetration, and annual average expenditures are all higher than the European average. In 2021, total sales reached USD 127.5 billion, a 24 percent increase over 2020. The robust e-commerce industry in Germany can be attributed to the large percentage of the population (81 percent) that possesses a smartphone. In 2021, 59% of online purchases were made via mobile devices. Germany has a high smartphone penetration rate, with a significant portion of the population owning and regularly using smartphones. This widespread smartphone usage provides a solid foundation for mobile e-commerce.
The International Trade Administration reports that Internet purchasing is more prevalent in the United Kingdom than in any other nation. Customer e-commerce accounted for 30% of the UK's total retail sector, up from 20% in 2020, and generated over $120 billion annually. In 2021, 82% of the UK purchased at least one product online. In 2020, there were 53 million active social media users in the UK. The rising trend of internet shopping and the increasing number of social media users in the UK are expected to expand e-commerce fashion accessories further. The above aspects will drive market growth in this region.
The Germany market dominated the Europe E-commerce Fashion Accessories Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $28,991.5 million by 2030. The UK market is experiencing a CAGR of 13% during (2023 - 2030). Additionally, The France market would exhibit a CAGR of 14.8% during (2023 - 2030).
Based on Product Type, the market is segmented into Watches & Jewelry, Luggage & Bags, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global E-commerce Fashion Accessories Market will Hit $630.2 Billion by 2030, at a CAGR of 15%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include H & M Hennes & Mauritz AB, Walmart, Inc., Amazon.com, Inc., Nike, Inc., Industria de Diseno Textil, S.A. (Inditex S.A.), eBay, Inc., ASOS Plc (Frasers Group), Revolve Group, Inc., Zalando SE, and Nordstrom, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Product Type
- Watches & Jewelry
- Luggage & Bags
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- H & M Hennes & Mauritz AB
- Walmart, Inc.
- Amazon.com, Inc.
- Nike, Inc.
- Industria de Diseno Textil, S.A. (Inditex S.A.)
- eBay, Inc.
- ASOS Plc (Frasers Group)
- Revolve Group, Inc.
- Zalando SE
- Nordstrom, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe E-commerce Fashion Accessories Market, by Product Type
1.4.2 Europe E-commerce Fashion Accessories Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Apr - 2023, Mar) Leading Players
4.4 Porter Five Forces Analysis
Chapter 5. Europe E-commerce Fashion Accessories Market by Product Type
5.1 Europe Watches & Jewelry Market by Country
5.2 Europe Luggage & Bags Market by Country
5.3 Europe Others Market by Country
Chapter 6. Europe E-commerce Fashion Accessories Market by Country
6.1 Germany E-commerce Fashion Accessories Market
6.1.1 Germany E-commerce Fashion Accessories Market by Product Type
6.2 UK E-commerce Fashion Accessories Market
6.2.1 UK E-commerce Fashion Accessories Market by Product Type
6.3 France E-commerce Fashion Accessories Market
6.3.1 France E-commerce Fashion Accessories Market by Product Type
6.4 Russia E-commerce Fashion Accessories Market
6.4.1 Russia E-commerce Fashion Accessories Market by Product Type
6.5 Spain E-commerce Fashion Accessories Market
6.5.1 Spain E-commerce Fashion Accessories Market by Product Type
6.6 Italy E-commerce Fashion Accessories Market
6.6.1 Italy E-commerce Fashion Accessories Market by Product Type
6.7 Rest of Europe E-commerce Fashion Accessories Market
6.7.1 Rest of Europe E-commerce Fashion Accessories Market by Product Type
Chapter 7. Company Profiles
7.1 H & M Hennes & Mauritz AB
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Recent strategies and developments:
7.1.4.1 Partnerships, Collaborations, and Agreements:
7.1.4.2 Product Launches and Product Expansions:
7.1.4.3 Geographical Expansions:
7.1.5 SWOT Analysis
7.2 ASOS Plc (Frasers Group)
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Partnerships, Collaborations, and Agreements:
7.2.5 SWOT Analysis
7.3 Revolve Group, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Recent strategies and developments:
7.3.4.1 Partnerships, Collaborations, and Agreements:
7.3.5 SWOT Analysis
7.4 Nordstrom, Inc.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 SWOT Analysis
7.5 Walmart, Inc.
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Recent strategies and developments:
7.5.4.1 Partnerships, Collaborations, and Agreements:
7.5.4.2 Product Launches and Product Expansions:
7.5.5 SWOT Analysis
7.6 Amazon.com, Inc.
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental Analysis
7.6.4 Recent strategies and developments:
7.6.4.1 Partnerships, Collaborations, and Agreements:
7.6.4.2 Product Launches and Product Expansions:
7.6.5 SWOT Analysis
7.7 Nike, Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Segmental Analysis
7.7.4 SWOT Analysis
7.8 Industria de Diseno Textil, S.A. (Inditex S.A.)
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 Recent strategies and developments:
7.8.4.1 Geographical Expansions:
7.8.5 SWOT Analysis
7.9 eBay, Inc.
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Segmental and Regional Analysis
7.9.4 Recent strategies and developments:
7.9.4.1 Partnerships, Collaborations, and Agreements:
7.9.4.2 Product Launches and Product Expansions:
7.9.4.3 Acquisition and Mergers:
7.9.5 SWOT Analysis
7.10. Zalando SE
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Segmental and Regional Analysis
7.10.4 SWOT Analysis
TABLE 1 Europe E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 2 Europe E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements - E-commerce Fashion Accessories Market
TABLE 4 Product Launches And Product Expansions - E-commerce Fashion Accessories Market
TABLE 5 Acquisition and Mergers - E-commerce Fashion Accessories Market
TABLE 6 Geographical Expansions - E-commerce Fashion Accessories Market
TABLE 7 Europe E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 8 Europe E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 9 Europe Watches & Jewelry Market by Country, 2019 - 2022, USD Million
TABLE 10 Europe Watches & Jewelry Market by Country, 2023 - 2030, USD Million
TABLE 11 Europe Luggage & Bags Market by Country, 2019 - 2022, USD Million
TABLE 12 Europe Luggage & Bags Market by Country, 2023 - 2030, USD Million
TABLE 13 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 14 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 15 Europe E-commerce Fashion Accessories Market by Country, 2019 - 2022, USD Million
TABLE 16 Europe E-commerce Fashion Accessories Market by Country, 2023 - 2030, USD Million
TABLE 17 Germany E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 18 Germany E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 19 Germany E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 20 Germany E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 21 UK E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 22 UK E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 23 UK E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 24 UK E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 25 France E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 26 France E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 27 France E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 28 France E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 29 Russia E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 30 Russia E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 31 Russia E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 32 Russia E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 33 Spain E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 34 Spain E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 35 Spain E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 36 Spain E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 37 Italy E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 38 Italy E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 39 Italy E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 40 Italy E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 41 Rest of Europe E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 42 Rest of Europe E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 43 Rest of Europe E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 44 Rest of Europe E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 45 Key Information - H & M Hennes & Mauritz AB
TABLE 46 Key Information - ASOS Plc
TABLE 47 Key Information - Revolve Group, Inc.
TABLE 48 Key Information - Nordstrom, Inc.
TABLE 50 Key Information - Amazon.com, Inc.
TABLE 51 Key Information - Nike, Inc.
TABLE 52 Key Information - Industria de Diseno Textil, S.A.
TABLE 53 Key Information - eBay, Inc.
TABLE 54 Key Information - Zalando SE
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe E-commerce Fashion Accessories Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the E-commerce Fashion Accessories Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 6 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Apr - 2023, Mar) Leading Players
FIG 7 Porter's Five Forces Analysis - E-commerce Fashion Accessories Market
FIG 8 Europe E-commerce Fashion Accessories Market share by Product Type, 2022
FIG 9 Europe E-commerce Fashion Accessories Market share by Product Type, 2030
FIG 10 Europe E-commerce Fashion Accessories Market by Product Type, 2019 - 2030, USD Million
FIG 11 Europe E-commerce Fashion Accessories Market share by Country, 2022
FIG 12 Europe E-commerce Fashion Accessories Market share by Country, 2030
FIG 13 Europe E-commerce Fashion Accessories Market by Country, 2019 - 2030, USD Million
FIG 14 Recent strategies and developments: H & M Hennes & Mauritz AB
FIG 15 SWOT Analysis: H & M Hennes & Mauritz AB
FIG 16 SWOT Analysis: ASOS Plc
FIG 17 SWOT Analysis: Revolve Group, Inc.
FIG 18 SWOT Analysis: Nordstrom, Inc.
FIG 19 Recent strategies and developments: Walmart Inc.
FIG 20 SWOT Analysis: Walmart Inc.
FIG 21 Recent strategies and developments: Amazon.com, Inc.
FIG 22 SWOT Analysis: Amazon.com, Inc.
FIG 23 SWOT Analysis: Nike, Inc.
FIG 24 SWOT Analysis: Inditex S.A.
FIG 25 Recent strategies and developments: eBay, Inc.
FIG 26 SWOT Analysis: eBay, Inc.
FIG 27 SWOT Analysis: Zalando SE