The Europe Digital Out-of-home Advertising Market would witness market growth of 11.5% CAGR during the forecast period (2022-2028).
While digital OOH was originally only employed by businesses with significant revenue, such as automobiles or entertainment, marketers today have far more access to high-performing ad space, as well as greater flexibility and control. Instead of targeting people based on streets and corners, DOOH uses advanced audience targeting to allow companies to reach specific people with certain behaviors or habits. Traditional OOH remains popular, but there is considerably more flexibility in how traditional and DOOH places can be combined for maximum impact. By extending standard buys or streamlining distinctive creative treatments, marketers can leverage programmatic buying to supplement existing DOOH programs.
One of the best aspects of DOOH is how rapidly it can be implemented. A company may have thousands of zip codes in mind, with the intention of using Creative A in one area and Creative B in another. Depending on the market, several versions of the campaign may be required to reach different DMAs with different messages. With direct purchase, this may take a team, weeks to deploy. The back-and-forth with vendors and proposals could slow the campaign down or compel the company to simplify its plan. Programmatic technology simplifies the process, allowing companies to be more agile and respond to changes in real-time.
According to the IAB Europe's Attitudes to Programmatic Advertising 2020 research, nearly a third of agencies anticipate that in 2021, DOOH will be the most important growth area for programmatic spending. Europe is one of the most developed regions on the globe with the proper infrastructure to aid the widespread adoption of digital out-of-home advertising. The region also has the world’s biggest automotive and fashion companies, which want to advertise their products to a diverse audience in the region.
The advertising industry in the United Kingdom generates £13.3 billion in gross revenue. However, this includes payments for media space, some of which are included in the income for television, radio, and publishing in this report. It is estimated for net sales to be between £4 billion and £6 billion. The value-added contribution of advertising to the UK economy is £2.9 billion, while advertising agencies' net earnings are around £1 billion. The UK also has densely populated and well-developed cities such as London and Manchester which is a boon for the digital out-of-home advertising market.
The Germany market dominated the Europe Digital Out-of-home Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $910.8 Million by 2028. The UK market is experiencing a CAGR of 10.5% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 12.3% during (2022 - 2028).
Based on Format, the market is segmented into Billboards, Transit & Transportation, Street Furniture, and Place-based Media. Based on Vertical, the market is segmented into Real Estate, Financial Services, Government, Restaurants, Media & Entertainment, Automotive & Transportation, Retail, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Digital Out-of-home Advertising Market Size will Hit $14.3 Billion by 2028, at a CAGR of 11.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include JCDecaux Group, Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings, Inc., OUTFRONT Media, Inc., oOH!Media Limited, Broadsign International, LLC, Focus Media Information Technology Ltd., and Global Media Group Services Limited.
Scope of the Study
Market Segments Covered in the Report:
By Format
- Billboards
- Transit & Transportation
- Street Furniture
- Place-based Media
By Vertical
- Real Estate
- Financial Services
- Government
- Restaurants
- Media & Entertainment
- Automotive & Transportation
- Retail
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- JCDecaux Group
- Ströer SE & Co. KGaA
- Clear Channel Outdoor Holdings, Inc.
- OUTFRONT Media, Inc.
- oOH!Media Limited
- Broadsign International, LLC
- Focus Media Information Technology Ltd.
- Global Media Group Services Limited
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Digital Out-of-home Advertising Market, by Format
1.4.2 Europe Digital Out-of-home Advertising Market, by Vertical
1.4.3 Europe Digital Out-of-home Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Digital Out-of-home Advertising Market
Chapter 4. Europe Digital Out-of-home Advertising Market by Format
4.1 Europe Billboards Market by Country
4.2 Europe Transit & Transportation Market by Country
4.3 Europe Street Furniture Market by Country
4.4 Europe Place-based Media Market by Country
Chapter 5. Europe Digital Out-of-home Advertising Market by Vertical
5.1 Europe Real Estate Market by Country
5.2 Europe Financial Services Market by Country
5.3 Europe Government Market by Country
5.4 Europe Restaurants Market by Country
5.5 Europe Media & Entertainment Market by Country
5.6 Europe Automotive & Transportation Market by Country
5.7 Europe Retail Market by Country
5.8 Europe Others Market by Country
Chapter 6. Europe Digital Out-of-home Advertising Market by Country
6.1 Germany Digital Out-of-home Advertising Market
6.1.1 Germany Digital Out-of-home Advertising Market by Format
6.1.2 Germany Digital Out-of-home Advertising Market by Vertical
6.2 UK Digital Out-of-home Advertising Market
6.2.1 UK Digital Out-of-home Advertising Market by Format
6.2.2 UK Digital Out-of-home Advertising Market by Vertical
6.3 France Digital Out-of-home Advertising Market
6.3.1 France Digital Out-of-home Advertising Market by Format
6.3.2 France Digital Out-of-home Advertising Market by Vertical
6.4 Russia Digital Out-of-home Advertising Market
6.4.1 Russia Digital Out-of-home Advertising Market by Format
6.4.2 Russia Digital Out-of-home Advertising Market by Vertical
6.5 Spain Digital Out-of-home Advertising Market
6.5.1 Spain Digital Out-of-home Advertising Market by Format
6.5.2 Spain Digital Out-of-home Advertising Market by Vertical
6.6 Italy Digital Out-of-home Advertising Market
6.6.1 Italy Digital Out-of-home Advertising Market by Format
6.6.2 Italy Digital Out-of-home Advertising Market by Vertical
6.7 Rest of Europe Digital Out-of-home Advertising Market
6.7.1 Rest of Europe Digital Out-of-home Advertising Market by Format
6.7.2 Rest of Europe Digital Out-of-home Advertising Market by Vertical
Chapter 7. Company Profiles
7.1 JCDecaux Group
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.1.5.2 Product Launches and Product Expansions:
7.1.5.3 Acquisition and Mergers:
7.2 Ströer SE & Co. KGaA
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Partnerships, Collaborations, and Agreements:
7.3 Clear Channel Outdoor Holdings, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Recent strategies and developments:
7.3.4.1 Partnerships, Collaborations, and Agreements:
7.3.4.2 Product Launches and Product Expansions:
7.4 OUTFRONT Media, Inc.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.4.4.2 Acquisition and Mergers:
7.5 oOH!Media Limited
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Recent strategies and developments:
7.5.3.1 Partnerships, Collaborations, and Agreements:
7.6 Broadsign International, LLC
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Partnerships, Collaborations, and Agreements:
7.6.2.2 Acquisition and Mergers:
7.7 Focus Media Information Technology Co., Ltd.
7.7.1 Company Overview
7.8 Global Media Group Services Limited (Global Media & Entertainment Group)
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
TABLE 1 Europe Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 2 Europe Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 3 Europe Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 4 Europe Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 5 Europe Billboards Market by Country, 2018 - 2021, USD Million
TABLE 6 Europe Billboards Market by Country, 2022 - 2028, USD Million
TABLE 7 Europe Transit & Transportation Market by Country, 2018 - 2021, USD Million
TABLE 8 Europe Transit & Transportation Market by Country, 2022 - 2028, USD Million
TABLE 9 Europe Street Furniture Market by Country, 2018 - 2021, USD Million
TABLE 10 Europe Street Furniture Market by Country, 2022 - 2028, USD Million
TABLE 11 Europe Place-based Media Market by Country, 2018 - 2021, USD Million
TABLE 12 Europe Place-based Media Market by Country, 2022 - 2028, USD Million
TABLE 13 Europe Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 14 Europe Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 15 Europe Real Estate Market by Country, 2018 - 2021, USD Million
TABLE 16 Europe Real Estate Market by Country, 2022 - 2028, USD Million
TABLE 17 Europe Financial Services Market by Country, 2018 - 2021, USD Million
TABLE 18 Europe Financial Services Market by Country, 2022 - 2028, USD Million
TABLE 19 Europe Government Market by Country, 2018 - 2021, USD Million
TABLE 20 Europe Government Market by Country, 2022 - 2028, USD Million
TABLE 21 Europe Restaurants Market by Country, 2018 - 2021, USD Million
TABLE 22 Europe Restaurants Market by Country, 2022 - 2028, USD Million
TABLE 23 Europe Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 24 Europe Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 25 Europe Automotive & Transportation Market by Country, 2018 - 2021, USD Million
TABLE 26 Europe Automotive & Transportation Market by Country, 2022 - 2028, USD Million
TABLE 27 Europe Retail Market by Country, 2018 - 2021, USD Million
TABLE 28 Europe Retail Market by Country, 2022 - 2028, USD Million
TABLE 29 Europe Others Market by Country, 2018 - 2021, USD Million
TABLE 30 Europe Others Market by Country, 2022 - 2028, USD Million
TABLE 31 Europe Digital Out-of-home Advertising Market by Country, 2018 - 2021, USD Million
TABLE 32 Europe Digital Out-of-home Advertising Market by Country, 2022 - 2028, USD Million
TABLE 33 Germany Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 34 Germany Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 35 Germany Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 36 Germany Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 37 Germany Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 38 Germany Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 39 UK Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 40 UK Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 41 UK Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 42 UK Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 43 UK Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 44 UK Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 45 France Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 46 France Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 47 France Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 48 France Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 49 France Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 50 France Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 51 Russia Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 52 Russia Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 53 Russia Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 54 Russia Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 55 Russia Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 56 Russia Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 57 Spain Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 58 Spain Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 59 Spain Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 60 Spain Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 61 Spain Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 62 Spain Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 63 Italy Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 64 Italy Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 65 Italy Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 66 Italy Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 67 Italy Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 68 Italy Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 69 Rest of Europe Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 70 Rest of Europe Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 71 Rest of Europe Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 72 Rest of Europe Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 73 Rest of Europe Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 74 Rest of Europe Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 75 Key Information – JCDecaux Group
TABLE 76 Key Information – Ströer SE & Co. KGaA
TABLE 77 Key Information – Clear Channel Outdoor Holdings, Inc.
TABLE 78 Key Information – OUTFRONT Media Inc.
TABLE 79 Key Information – OOH!Media Limited
TABLE 80 Key Information – Broadsign International, LLC
TABLE 81 Key Information – Focus Media Information Technology Co., Ltd.
TABLE 82 Key Information – Global Media Group Services Limited
List of Figures
FIG 1 Methodology for the research