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Europe Customer Data Platform Market By Component (Platform (Without Services) and Services), By Application (Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention & Engagement, Security Management and Others), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (BFSI, Retail & eCommerce, Media & Entertainment, Healthcare, Travel & Hospitality, Telecom & IT and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027

Published Date : 13-Oct-2021

Pages: 142

Formats: PDF

The Europe Customer Data Platform Market would witness market growth of 33% CAGR during the forecast period (2021-2027).

A customer data platform refers to a software that can aggregate and arrange customer data across several touchpoints and is utilized by other software, systems, and marketing initiatives. By using CDP, companies can easily gather and organize real-time data into individual, centralized customer profiles. Moreover, it is a type of database software that is helpful in developing constant, unified records of all the customers, their characteristics, and their data. An ideal customer data platform is capable of combining the available data and enable simple extraction of the data it saves.

All the customer data is extremely organized and available for instant utilization. Some technical knowledge is required to install and maintain the CDP; however, it doesn’t need a high degree of technical competence, unlike a conventional data warehouse. Data gathered and structured with a CDP is visualized through data profiles for every user. This comprehensive view of the customer is feasible because of the centralized located customer data.

In Europe, customer data platforms are gaining attention across various data-driven marketers. CDP gathers customer data from various sources and integrates it with a combined customer database, which is open for use and gets connected to other systems. In addition, the European CDP market has witnessed a swift upsurge in its growth in the past couple of years. Moreover, a steady shift of market is witnessed from access vendors to campaign vendors but the growth witnessed a slowdown for a short period as analytics vendors gained the attention. This shift exhibit that varied types of customer data platforms that are achieving success across varied customer groups.

Based on the latest update by CDP Institute, the CDP market has significantly boosted in the past few years including the huge investment in the CDP market. Further, a campaign is significantly enhanced by making use of the CDP and the enterprises could learn & enhance their efforts for another campaign. Thus, it is anticipated that the demand for customer data platforms is surging in this region, thereby fueling the growth of the customer data platform market.

The Germany market dominated the Europe Customer Data Platform Marketing Data Segmentation Market by Country 2020, thereby, achieving a market value of $236.9 million by 2027. The UK market is exhibiting a CAGR of 33.1% during (2021 - 2027). Additionally, The France market is poised to witness a CAGR of 35% during (2021 - 2027).

Based on Component, the market is segmented into Platform (Without Services) and Services. Based on Application, the market is segmented into Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention & Engagement, Security Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Retail & eCommerce, Media & Entertainment, Healthcare, Travel & Hospitality, Telecom & IT and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

Free Valuable Insights: The Global Customer Data Platform Market Size will Hit $20.5 Billion by 2027, at a CAGR of 34%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Oracle Corporation, Microsoft Corporation, Adobe, Inc., Salesforce.com, Inc., Teradata Corporation, Totango, Ltd., Upland Software, Inc., Acquia, Inc. and SAS Institute, Inc.

Scope of the Study

Market Segments Covered in the Report:

By Component

  • Platform (Without Services)
  • Services

By Application

  • Personalized Recommendations
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention & Engagement
  • Security Management
  • Others

By Deployment Type

  • On-premise
  • Cloud

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises

By End User

  • BFSI
  • Retail & eCommerce
  • Media & Entertainment
  • Healthcare
  • Travel & Hospitality
  • Telecom & IT
  • Others

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

  • SAP SE
  • Oracle Corporation
  • Microsoft Corporation
  • Adobe, Inc.
  • Salesforce.com, Inc.
  • Teradata Corporation
  • Totango, Ltd.
  • Upland Software, Inc.
  • Acquia, Inc.
  • SAS Institute, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Customer Data Platform Market, by Component
1.4.2 Europe Customer Data Platform Market, by Application
1.4.3 Europe Customer Data Platform Market, by Deployment Type
1.4.4 Europe Customer Data Platform Market, by Enterprise Size
1.4.5 Europe Customer Data Platform Market, by End User
1.4.6 Europe Customer Data Platform Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2019, Jun – 2021, Aug) Leading Players

Chapter 4. Europe Customer Data Platform Market by Component
4.1 Europe Customer Data Platform (Without Services) Market by Country
4.2 Europe Customer Data Platform Services Market by Country

Chapter 5. Europe Customer Data Platform Market by Application
5.1 Europe Customer Data Platform Personalized Recommendations Market by Country
5.2 Europe Customer Data Platform Predictive Analytics Market by Country
5.3 Europe Customer Data Platform Marketing Data Segmentation Market by Country
5.4 Europe Customer Data Platform Customer Retention & Engagement Market by Country
5.5 Europe Customer Data Platform Security Management Market by Country
5.6 Europe Other Application Customer Data Platform Market by Country

Chapter 6. Europe Customer Data Platform Market by Deployment Type
6.1 Europe On-premise Customer Data Platform Market by Country
6.2 Europe Cloud Customer Data Platform Market by Country

Chapter 7. Europe Customer Data Platform Market by Enterprise Size
7.1 Europe Large Enterprises Customer Data Platform Market by Country
7.2 Europe Small & Medium Enterprises Customer Data Platform Market by Country

Chapter 8. Europe Customer Data Platform Market by End User
8.1 Europe BFSI Customer Data Platform Market by Country
8.2 Europe Retail & eCommerce Customer Data Platform Market by Country
8.3 Europe Media & Entertainment Customer Data Platform Market by Country
8.4 Europe Healthcare Customer Data Platform Market by Country
8.5 Europe Travel & Hospitality Customer Data Platform Market by Country
8.6 Europe Telecom & IT Customer Data Platform Market by Country
8.7 Europe Others Customer Data Platform Market by Country

Chapter 9. Europe Customer Data Platform Market by Country
9.1 Germany Customer Data Platform Market
9.1.1 Germany Customer Data Platform Market by Component
9.1.2 Germany Customer Data Platform Market by Application
9.1.3 Germany Customer Data Platform Market by Deployment Type
9.1.4 Germany Customer Data Platform Market by Enterprise Size
9.1.5 Germany Customer Data Platform Market by End User
9.2 UK Customer Data Platform Market
9.2.1 UK Customer Data Platform Market by Component
9.2.2 UK Customer Data Platform Market by Application
9.2.3 UK Customer Data Platform Market by Deployment Type
9.2.4 UK Customer Data Platform Market by Enterprise Size
9.2.5 UK Customer Data Platform Market by End User
9.3 France Customer Data Platform Market
9.3.1 France Customer Data Platform Market by Component
9.3.2 France Customer Data Platform Market by Application
9.3.3 France Customer Data Platform Market by Deployment Type
9.3.4 France Customer Data Platform Market by Enterprise Size
9.3.5 France Customer Data Platform Market by End User
9.4 Russia Customer Data Platform Market
9.4.1 Russia Customer Data Platform Market by Component
9.4.2 Russia Customer Data Platform Market by Application
9.4.3 Russia Customer Data Platform Market by Deployment Type
9.4.4 Russia Customer Data Platform Market by Enterprise Size
9.4.5 Russia Customer Data Platform Market by End User
9.5 Spain Customer Data Platform Market
9.5.1 Spain Customer Data Platform Market by Component
9.5.2 Spain Customer Data Platform Market by Application
9.5.3 Spain Customer Data Platform Market by Deployment Type
9.5.4 Spain Customer Data Platform Market by Enterprise Size
9.5.5 Spain Customer Data Platform Market by End User
9.6 Italy Customer Data Platform Market
9.6.1 Italy Customer Data Platform Market by Component
9.6.2 Italy Customer Data Platform Market by Application
9.6.3 Italy Customer Data Platform Market by Deployment Type
9.6.4 Italy Customer Data Platform Market by Enterprise Size
9.6.5 Italy Customer Data Platform Market by End User
9.7 Rest of Europe Customer Data Platform Market
9.7.1 Rest of Europe Customer Data Platform Market by Component
9.7.2 Rest of Europe Customer Data Platform Market by Application
9.7.3 Rest of Europe Customer Data Platform Market by Deployment Type
9.7.4 Rest of Europe Customer Data Platform Market by Enterprise Size
9.7.5 Rest of Europe Customer Data Platform Market by End User

Chapter 10. Company Profiles
10.1 SAP SE
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.1 Recent strategies and developments:
10.1.1.1 Acquisitions and Mergers:
10.1.1.2 Product Launches and Product Expansions:
10.1.2 SWOT Analysis
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Microsoft Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 Adobe, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Salesforce.com, Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.5.3 Acquisition and Mergers:
10.5.6 SWOT Analysis
10.6 Teradata Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.6 SWOT Analysis
10.7 Totango, Ltd.
10.7.1 Company Overview
10.8 Upland Software, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Acquisitions and Mergers:
10.9 Acquia, Inc.
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Acquisitions and Mergers:
10.9.2.2 Product Launches and Product Expansions:
10.10. SAS Institute, Inc.
10.10.1 Company Overview
10.10.2 Recent Strategies and Developments:
10.10.2.1 Acquisitions and Mergers:
10.10.2.2 Product Launches and Product Launches:
TABLE 1 Europe Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 2 Europe Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Customer Data Platform Market
TABLE 4 Product Launches And Product Expansions– Customer Data Platform Market
TABLE 5 Acquisition and Mergers– Customer Data Platform Market
TABLE 6 Europe Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 7 Europe Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 8 Europe Customer Data Platform (Without Services) Market by Country, 2017 - 2020, USD Million
TABLE 9 Europe Customer Data Platform (Without Services) Market by Country, 2021 - 2027, USD Million
TABLE 10 Europe Customer Data Platform Services Market by Country, 2017 - 2020, USD Million
TABLE 11 Europe Customer Data Platform Services Market by Country, 2021 - 2027, USD Million
TABLE 12 Europe Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 13 Europe Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 14 Europe Customer Data Platform Personalized Recommendations Market by Country, 2017 - 2020, USD Million
TABLE 15 Europe Customer Data Platform Personalized Recommendations Market by Country, 2021 - 2027, USD Million
TABLE 16 Europe Customer Data Platform Predictive Analytics Market by Country, 2017 - 2020, USD Million
TABLE 17 Europe Customer Data Platform Predictive Analytics Market by Country, 2021 - 2027, USD Million
TABLE 18 Europe Customer Data Platform Marketing Data Segmentation Market by Country, 2017 - 2020, USD Million
TABLE 19 Europe Customer Data Platform Marketing Data Segmentation Market by Country, 2021 - 2027, USD Million
TABLE 20 Europe Customer Data Platform Customer Retention & Engagement Market by Country, 2017 - 2020, USD Million
TABLE 21 Europe Customer Data Platform Customer Retention & Engagement Market by Country, 2021 - 2027, USD Million
TABLE 22 Europe Customer Data Platform Security Management Market by Country, 2017 - 2020, USD Million
TABLE 23 Europe Customer Data Platform Security Management Market by Country, 2021 - 2027, USD Million
TABLE 24 Europe Other Application Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 25 Europe Other Application Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 26 Europe Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 27 Europe Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 28 Europe On-premise Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 29 Europe On-premise Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 30 Europe Cloud Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 31 Europe Cloud Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 32 Europe Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 33 Europe Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 34 Europe Large Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 35 Europe Large Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 36 Europe Small & Medium Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 37 Europe Small & Medium Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 38 Europe Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 39 Europe Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 40 Europe BFSI Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 41 Europe BFSI Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 42 Europe Retail & eCommerce Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 43 Europe Retail & eCommerce Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 44 Europe Media & Entertainment Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 45 Europe Media & Entertainment Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 46 Europe Healthcare Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 47 Europe Healthcare Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 48 Europe Travel & Hospitality Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 49 Europe Travel & Hospitality Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 50 Europe Telecom & IT Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 51 Europe Telecom & IT Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 52 Europe Others Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 53 Europe Others Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 54 Europe Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 55 Europe Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 56 Germany Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 57 Germany Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 58 Germany Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 59 Germany Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 60 Germany Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 61 Germany Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 62 Germany Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 63 Germany Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 64 Germany Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 65 Germany Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 66 Germany Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 67 Germany Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 68 UK Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 69 UK Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 70 UK Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 71 UK Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 72 UK Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 73 UK Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 74 UK Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 75 UK Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 76 UK Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 77 UK Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 78 UK Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 79 UK Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 80 France Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 81 France Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 82 France Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 83 France Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 84 France Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 85 France Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 86 France Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 87 France Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 88 France Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 89 France Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 90 France Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 91 France Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 92 Russia Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 93 Russia Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 94 Russia Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 95 Russia Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 96 Russia Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 97 Russia Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 98 Russia Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 99 Russia Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 100 Russia Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 101 Russia Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 102 Russia Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 103 Russia Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 104 Spain Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 105 Spain Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 106 Spain Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 107 Spain Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 108 Spain Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 109 Spain Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 110 Spain Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 111 Spain Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 112 Spain Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 113 Spain Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 114 Spain Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 115 Spain Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 116 Italy Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 117 Italy Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 118 Italy Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 119 Italy Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 120 Italy Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 121 Italy Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 122 Italy Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 123 Italy Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 124 Italy Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 125 Italy Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 126 Italy Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 127 Italy Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 128 Rest of Europe Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 129 Rest of Europe Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 130 Rest of Europe Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 131 Rest of Europe Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 132 Rest of Europe Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 133 Rest of Europe Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 134 Rest of Europe Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 135 Rest of Europe Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 136 Rest of Europe Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 137 Rest of Europe Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 138 Rest of Europe Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 139 Rest of Europe Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 140 Key Information – SAP SE
TABLE 141 Key Information – Oracle Corporation
TABLE 142 key information – Microsoft Corporation
TABLE 143 Key Information – Adobe, Inc.
TABLE 144 Key Information –Salesforce.com, Inc.
TABLE 145 Key Information – Teradata Corporation
TABLE 146 key information – Totango, Ltd.
TABLE 147 key information – Upland Software, Inc.
TABLE 148 Key Information – Acquia, Inc.
TABLE 149 Key information – SAS Institute, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jun – 2021, Aug) Leading Players
FIG 1 Recent strategies and developments: SAP SE
FIG 2 SWOT Analysis: SAP SE
FIG 3 Recent strategies and developments: Oracle Corporation
FIG 4 SWOT analysis: Oracle Corporation
FIG 5 Recent strategies and developments: Microsoft Corporation
FIG 6 SWOT Analysis: Microsoft Corporation
FIG 7 Recent strategies and developments: Adobe, Inc.
FIG 8 SWOT Analysis: Adobe, inc.
FIG 9 Recent strategies and developments: Salesforce.com, Inc.
FIG 10 SWOT Analysis: Salesforce.com Inc.
FIG 11 SWOT Analysis: Teradata Corporation
FIG 12 Recent strategies and developments: Acquia, Inc.

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