Europe Car Subscription Market

Europe Car Subscription Market Size, Share & Industry Analysis Report By Propulsion Type (Internal-Combustion Engine (ICE), and Electric Vehicle (EV)), By End User (Private, and Corporate), By Subscription Type (Single Brand (Single-Brand Swap), and Multi Brand), By Service Provider, By Subscription Period, By Country and Growth Forecast, 2025 - 2032

Report Id: KBV-28890 Publication Date: September-2025 Number of Pages: 194 Report Format: PDF + Excel
Special Offering:
Industry Insights | Market Trends
Highest number of Tables | 24/7 Analyst Support

Analysis of Market Size & Trends

The Europe Car Subscription Market would witness market growth of 22.9% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe Car Subscription Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,478.5 million by 2032. The UK market is experiencing a CAGR of 21.7% during (2025 - 2032). Additionally, The France market would exhibit a CAGR of 23.8% during (2025 - 2032). The Germany and UK led the Europe Car Subscription Market by Country with a market share of 21.9% and 17.9% in 2024. The Spain market is expected to witness a CAGR of 24.7% during throughout the forecast period.

Europe Car Subscription Market Size, 2021 - 2032

For More Details on This Report - Download FREE Sample Copy – Delivered Instantly!

A mix of sustainability rules, consumer demand, and automakers' move toward mobility services has led to the growth of the European car subscription market. Europe's growth has been shaped by regulatory goals and planning for urban mobility, unlike North America's pilot-driven approach. Renault, through its Mobilize brand, and Sixt, through its SIXT+ brand, have been the first to offer flexible models that combine insurance, service, and digital management. Acciona's NanoCar was a new idea that connected electric vehicle access to battery subscriptions and swap networks. Car subscriptions are part of a larger, more sustainable transportation ecosystem, not just a way to get rid of car ownership. This is supported by city-level Mobility as a Service (MaaS) programs in cities like Helsinki and Brussels.

Some of the most important trends are the integration of energy services, like battery subscriptions with EVs; the creation of dedicated mobility brands, like Renault's Mobilize; and the addition of subscriptions to multi-modal urban platforms. Renault sees subscriptions as a core business, Sixt combines services into one app, and Acciona focuses on the convergence of energy and mobility. There is a lot of competition, including car makers, rental companies, startups, and city-backed MaaS platforms. This interaction shows how Europe's unique mix of public-private coordination, sustainability priorities, and consumer culture has made subscriptions a well-known and growing part of modern mobility across the region.

Subscription Type Outlook

Based on Subscription Type, the market is segmented into Single Brand (Single-Brand Swap), and Multi Brand. With a compound annual growth rate (CAGR) of 20.8% over the projection period, the Single Brand (Single-Brand Swap) Market, dominate the Germany Car Subscription Market by Subscription Type in 2024 and would be a prominent market until 2032. The Multi Brand market is expected to witness a CAGR of 21.8% during (2025 - 2032).

End User Outlook

Based on End User, the market is segmented into Private, and Corporate. The Private market segment dominated the France Car Subscription Market by End User is expected to grow at a CAGR of 23.4 % during the forecast period thereby continuing its dominance until 2032. Also, The Corporate market is anticipated to grow as a CAGR of 24.8 % during the forecast period during (2025 - 2032).

Country Car Subscription Market Size by Segmentation

For More Details on This Report - Download FREE Sample Copy – Delivered Instantly!

Service Provider Outlook

Based on Service Provider, the market is segmented into OEM/Captives, Mobility Providers, and Technology Companies. Among various Spain Car Subscription Market by Service Provider; The OEM/Captives market achieved a market size of USD $60.6 Million in 2024 and is expected to grow at a CAGR of 24.1 % during the forecast period. The Technology Companies market is predicted to experience a CAGR of 26.7% throughout the forecast period from (2025 - 2032).

Country Outlook

Germany's car subscription market is doing well because people in the country like high-end transportation, the government supports electric cars, and people's lifestyles are changing to favor flexibility over ownership. Younger professionals want app-based services that are easy to use because of their concerns about digitalization and sustainability. Policymakers want to cut emissions and get more people to use electric vehicles (EVs), which makes it easier for providers to add electric fleets and build more charging stations. There are both chances and problems in the market. For example, some car companies are cutting back because they aren't making enough money, while new companies like FINN are doing well with their all-inclusive, eco-friendly products. Long-standing companies like Sixt use brand trust to add subscriptions to larger mobility ecosystems. In Germany's changing mobility landscape, competition between startups, legacy companies, and tech companies is driving innovation, making things better for users, and making subscriptions a real option.

Europe Car Subscription Market - Get online access to the report

Sample Image

Get Real Time Market Insights

  • Multi-Level Analysis
  • Insights Based on Segmentation
  • Dynamic Charts and Graphs
  • Detailed Numeric Data
  • Cross-Sector Coverage
Need a report that reflects how COVID-19 has impacted this market and its growth? Download Free Sample Now

List of Key Companies Profiled

  • Volvo Group
  • Mercedes-Benz Group AG
  • BMW AG
  • Hyundai Motor Company
  • Volkswagen AG
  • Sixt SE
  • The Hertz Corporation
  • FINN GmbH
  • Ayvens
  • Cazoo

Europe Car Subscription Market Report Segmentation

By Propulsion Type

  • Internal-Combustion Engine (ICE)
  • Electric Vehicle (EV)

By End User

  • Private
  • Corporate

By Subscription Type

  • Single Brand (Single-Brand Swap)
  • Multi Brand

By Service Provider

  • OEM/Captives
  • Mobility Providers
  • Technology Companies

By Subscription Period

  • 1 to 6 Months
  • 6 to 12 Months
  • More than 12 Months

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
HAVE A QUESTION?

HAVE A QUESTION?

Call: +1(646) 832-2886

SPECIAL PRICING & DISCOUNTS


  • Buy Sections of This Report
  • Buy Country Level Reports
  • Request for Historical Data
  • Discounts Available for Start-Ups & Universities

Unique Offerings Unique Offerings


  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Support with 10% customization free after sale

Trusted by over
5000+ clients

Our team of dedicated experts can provide you with attractive expansion opportunities for your business.

Client Logo