Europe Account-based Marketing Market Size, Share & Trends Analysis Report By Organization Size (Small and Medium-sized Enterprises (SMEs) and Large Enterprises), By Account Type, By End-use, By Country and Growth Forecast, 2025 - 2032

The Europe Account-based Marketing Market would witness market growth of 16.8% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe Account-based Marketing Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $249.3 million by 2032. The UK market is exhibiting a CAGR of 15.8% during (2025 - 2032). Additionally, The France market would experience a CAGR of 17.8% during (2025 - 2032).

As industries recognize the advantages of account-based engagement, ABM has evolved beyond its initial scope, influencing lead generation, customer retention, and revenue growth. The increasing emphasis on hyper-personalization, omnichannel strategies, and AI-driven insights has made ABM a crucial component of modern marketing frameworks.

ABM is widely used across diverse industries, such as IT and telecommunications, healthcare, finance, manufacturing, retail, and education. In the technology sector, ABM is instrumental in targeting enterprise clients who require highly customized solutions. Technology companies often deal with long sales cycles and complex buying processes that involve multiple decision-makers.

The market is gaining momentum as businesses increasingly prioritize personalized, data-driven marketing strategies to engage high-value clients. Economic and technological advancements across Europe, including industrial production growth, digitalization in healthcare, and manufacturing expansion, are fuelling the adoption of ABM strategies. The European Union’s rising industrial output, Italy’s investments in healthcare ICT, and the UK’s growing manufacturing sector create new opportunities for businesses to implement targeted B2B marketing campaigns aimed at key decision-makers and enterprise clients. The European Union’s industrial production has shown significant growth, increasing by 8% in 2021 and maintaining an upward trend with a 5% increase in 2022. In nominal terms, the value of sold production surged from €5.2 trillion in 2021 to €6.2 trillion in 2022, marking a 19% rise. This substantial industrial expansion is driving greater demand for precision-targeted marketing strategies as manufacturers, logistics providers, and industrial suppliers seek to connect with enterprise clients. In conclusion, the continued industrial expansion in Europe, digital transformation in Italy’s healthcare sector, and growth in the UK’s manufacturing industry collectively drive the adoption of ABM.

Free Valuable Insights: The Global Account-based Marketing Market will Hit USD 4.53 Billion by 2032, at a CAGR of 17.3%

Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Account Type, the market is segmented into Strategic account-based Marketing, Programmatic Account-based Marketing, and Account-based Marketing Lite. Based on End-use, the market is segmented into BFSI, Media, Telecommunications, & IT, Healthcare & Life Sciences, Retail & E-commerce, Government & Public Sector, Automotive & Manufacturing, and Other End-use. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Adobe, Inc.
• Demandbase, Inc.
• HubSpot, Inc.
• Oracle Corporation
• SAP SE
• Salesforce, Inc.
• 6sense
• Headley Media Ltd.
• Terminus Software, Inc.
• Fypion

Europe Account-based Marketing Market Report Segmentation

By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

By Account Type

• Strategic account-based Marketing
• Programmatic Account-based Marketing
• Account-based Marketing Lite

By End-use

• BFSI
• Media, Telecommunications, & IT
• Healthcare & Life Sciences
• Retail & E-commerce
• Government & Public Sector
• Automotive & Manufacturing
• Other End-use

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Account-based Marketing Market, by Organization Size
1.4.2 Europe Account-based Marketing Market, by Account Type
1.4.3 Europe Account-based Marketing Market, by End-use
1.4.4 Europe Account-based Marketing Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Porter Five Forces Analysis

Chapter 5. Europe Account-based Marketing Market by Organization Size
5.1 Europe Small and Medium-sized Enterprises (SMEs) Market by Country
5.2 Europe Large Enterprises Market by Country

Chapter 6. Europe Account-based Marketing Market by Account Type
6.1 Europe Strategic account-based Marketing Market by Country
6.2 Europe Programmatic Account-based Marketing Market by Country
6.3 Europe Account-based Marketing Lite Market by Country

Chapter 7. Europe Account-based Marketing Market by End-use
7.1 Europe BFSI Market by Country
7.2 Europe Media, Telecommunications, & IT Market by Country
7.3 Europe Healthcare & Life Sciences Market by Country
7.4 Europe Retail & E-commerce Market by Country
7.5 Europe Government & Public Sector Market by Country
7.6 Europe Automotive & Manufacturing Market by Country
7.7 Europe Other End-use Market by Country

Chapter 8. Europe Account-based Marketing Market by Country
8.1 Germany Account-based Marketing Market
8.1.1 Germany Account-based Marketing Market by Organization Size
8.1.2 Germany Account-based Marketing Market by Account Type
8.1.3 Germany Account-based Marketing Market by End-use
8.2 UK Account-based Marketing Market
8.2.1 UK Account-based Marketing Market by Organization Size
8.2.2 UK Account-based Marketing Market by Account Type
8.2.3 UK Account-based Marketing Market by End-use
8.3 France Account-based Marketing Market
8.3.1 France Account-based Marketing Market by Organization Size
8.3.2 France Account-based Marketing Market by Account Type
8.3.3 France Account-based Marketing Market by End-use
8.4 Russia Account-based Marketing Market
8.4.1 Russia Account-based Marketing Market by Organization Size
8.4.2 Russia Account-based Marketing Market by Account Type
8.4.3 Russia Account-based Marketing Market by End-use
8.5 Spain Account-based Marketing Market
8.5.1 Spain Account-based Marketing Market by Organization Size
8.5.2 Spain Account-based Marketing Market by Account Type
8.5.3 Spain Account-based Marketing Market by End-use
8.6 Italy Account-based Marketing Market
8.6.1 Italy Account-based Marketing Market by Organization Size
8.6.2 Italy Account-based Marketing Market by Account Type
8.6.3 Italy Account-based Marketing Market by End-use
8.7 Rest of Europe Account-based Marketing Market
8.7.1 Rest of Europe Account-based Marketing Market by Organization Size
8.7.2 Rest of Europe Account-based Marketing Market by Account Type
8.7.3 Rest of Europe Account-based Marketing Market by End-use

Chapter 9. Company Profiles
9.1 Adobe, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 Demandbase, Inc.
9.2.1 Company Overview
9.2.2 Recent strategies and developments:
9.2.2.1 Partnerships, Collaborations, and Agreements:
9.2.3 SWOT Analysis
9.3 HubSpot, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expenses
9.4 Oracle Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 SWOT Analysis
9.5 SAP SE
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Salesforce, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 SWOT Analysis
9.7 6sense
9.7.1 Company Overview
9.7.2 SWOT Analysis
9.8 Headley Media Ltd.
9.8.1 Company Overview
9.9 Terminus Software, Inc.
9.9.1 Company Overview
9.10. Fypion
9.10.1 Company Overview

TABLE 1 Europe Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 2 Europe Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 3 Europe Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 4 Europe Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 5 Europe Small and Medium-sized Enterprises (SMEs) Market by Country, 2021 - 2024, USD Million
TABLE 6 Europe Small and Medium-sized Enterprises (SMEs) Market by Country, 2025 - 2032, USD Million
TABLE 7 Europe Large Enterprises Market by Country, 2021 - 2024, USD Million
TABLE 8 Europe Large Enterprises Market by Country, 2025 - 2032, USD Million
TABLE 9 Europe Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 10 Europe Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 11 Europe Strategic account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 12 Europe Strategic account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 13 Europe Programmatic Account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 14 Europe Programmatic Account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 15 Europe Account-based Marketing Lite Market by Country, 2021 - 2024, USD Million
TABLE 16 Europe Account-based Marketing Lite Market by Country, 2025 - 2032, USD Million
TABLE 17 Europe Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 18 Europe Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 19 Europe BFSI Market by Country, 2021 - 2024, USD Million
TABLE 20 Europe BFSI Market by Country, 2025 - 2032, USD Million
TABLE 21 Europe Media, Telecommunications, & IT Market by Country, 2021 - 2024, USD Million
TABLE 22 Europe Media, Telecommunications, & IT Market by Country, 2025 - 2032, USD Million
TABLE 23 Europe Healthcare & Life Sciences Market by Country, 2021 - 2024, USD Million
TABLE 24 Europe Healthcare & Life Sciences Market by Country, 2025 - 2032, USD Million
TABLE 25 Europe Retail & E-commerce Market by Country, 2021 - 2024, USD Million
TABLE 26 Europe Retail & E-commerce Market by Country, 2025 - 2032, USD Million
TABLE 27 Europe Government & Public Sector Market by Country, 2021 - 2024, USD Million
TABLE 28 Europe Government & Public Sector Market by Country, 2025 - 2032, USD Million
TABLE 29 Europe Automotive & Manufacturing Market by Country, 2021 - 2024, USD Million
TABLE 30 Europe Automotive & Manufacturing Market by Country, 2025 - 2032, USD Million
TABLE 31 Europe Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 32 Europe Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 33 Europe Account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 34 Europe Account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 35 Germany Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 36 Germany Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 37 Germany Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 38 Germany Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 39 Germany Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 40 Germany Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 41 Germany Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 42 Germany Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 43 UK Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 44 UK Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 45 UK Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 46 UK Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 47 UK Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 48 UK Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 49 UK Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 50 UK Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 51 France Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 52 France Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 53 France Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 54 France Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 55 France Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 56 France Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 57 France Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 58 France Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 59 Russia Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 60 Russia Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 61 Russia Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 62 Russia Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 63 Russia Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 64 Russia Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 65 Russia Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 66 Russia Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 67 Spain Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 68 Spain Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 69 Spain Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 70 Spain Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 71 Spain Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 72 Spain Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 73 Spain Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 74 Spain Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 75 Italy Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 76 Italy Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 77 Italy Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 78 Italy Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 79 Italy Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 80 Italy Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 81 Italy Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 82 Italy Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 83 Rest of Europe Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 84 Rest of Europe Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 85 Rest of Europe Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 86 Rest of Europe Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 87 Rest of Europe Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 88 Rest of Europe Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 89 Rest of Europe Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 90 Rest of Europe Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 91 Key Information – Adobe, Inc.
TABLE 92 Key Information – Demandbase, Inc.
TABLE 93 Key Information – HubSpot, Inc.
TABLE 94 Key Information – Oracle Corporation
TABLE 95 Key Information – SAP SE
TABLE 96 Key Information – Salesforce, Inc.
TABLE 97 Key Information – 6sense
TABLE 98 Key Information – Headley Media Ltd.
TABLE 99 Key Information – Terminus Software, Inc.
TABLE 100 Key Information – Fypion

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Account-based Marketing Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Account-based Marketing Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – Account-based Marketing Market
FIG 6 Europe Account-based Marketing Market share by Organization Size, 2024
FIG 7 Europe Account-based Marketing Market share by Organization Size, 2032
FIG 8 Europe Account-based Marketing Market by Organization Size, 2021 - 2032, USD Million
FIG 9 Europe Account-based Marketing Market share by Account Type, 2024
FIG 10 Europe Account-based Marketing Market share by Account Type, 2032
FIG 11 Europe Account-based Marketing Market by Account Type, 2021 - 2032, USD Million
FIG 12 Europe Account-based Marketing Market share by End-use, 2024
FIG 13 Europe Account-based Marketing Market share by End-use, 2032
FIG 14 Europe Account-based Marketing Market by End-use, 2021 - 2032, USD Million
FIG 15 Europe Account-based Marketing Market share by Country, 2024
FIG 16 Europe Account-based Marketing Market share by Country, 2032
FIG 17 Europe Account-based Marketing Market by Country, 2021 - 2032, USD Million
FIG 18 Recent strategies and developments: Adobe, Inc.
FIG 19 SWOT Analysis: Adobe, Inc.
FIG 20 SWOT Analysis: Demandbase, Inc.
FIG 21 SWOT Analysis: Oracle Corporation
FIG 22 SWOT Analysis: SAP SE
FIG 23 SWOT Analysis: Salesforce, Inc.
FIG 24 SWOT Analysis: 6sense