Top Trends and Applications of Digital Banking Platform
Here’s how The Digital Banking Platform is making a Wave in the Industry. Due to the shift from traditional banking methods to Digital Banking Platform that has led customers to rely more on digital banking. Digital Banking Platform has many advantages over traditional banking method. With the surge of in users for smartphones and revolution on the internet have also led to digital banking platforms to grow.
What is digital banking?
Everyone prefers to get their work done with ease. Digital Banking Platform is one such a platform which saves the time of the consumer from visiting the banks. If you working and find it difficult to get time to visit the bank, you can get information about your balance in the account, can plan to invest money and at the same time, you can transfer the money just by a click on laptop or phone.
Digital Banking Platform is a type of online banking service that digitalizes banking operations. This platform allows the bank to offer its customers with digital financial support. It facilitates the virtual transfer of funds, loan sanctions, withdrawal and deposition of cash, and many more with the help of the internet. The new, as well as traditional services and products of the bank, are directly delivered automatically to the end-user by the Digital Banking Platform. There is a gradual shift from traditional banking to digital banking. Digital Banking Platform is also making financial works easy and more accessible for customers because of the increased use of desktop, mobile, and ATM services.
Digital banking platforms can be broadly categorized into two types
In retail banking, bank services like savings, transactions, debit and credit cards, personal loans, etc., it mostly deals with the general public and can be called as consumer banking.
Corporate banking deals with business customers therefore also known as commercial banking. Corporate banking provides facilities services such as treasury and cash management, trade finance, equipment lending, etc. to the companies and the investors in the business.
Modes of Digital banking platforms
Online banking refers to any banking transaction done on the bank's website from a private profile using a desktop or laptop. It is also very important for business point of view that makes the smooth transactions
Mobile banking facilitates bank services on mobile apps. What one needs to do is to log in the app to use the features offered by the bank in the mobile app. Apart from general transaction services one can also pay bills and also helps in locating nearby ATMs using GPS of mobile. Mobile banking is increasing in demand because of an increase in the number of users of the smartphone and a rise in cashless transactions, apps like BHIM, Paytm, swipe machines, etc. are working for this purpose only. Both the modes of digital banking platforms give convenience to users to manage their finance with ease.
Advantages of digital banking platforms:
The convenience of customers
Digital Banking Platform provides access to all the bank account holders. To use digital banking all that you needed is a device like desktop, laptop, or smartphone, and internet connectivity. One can easily log in to the website or app having a username and password.
In the busy schedule, it is difficult to find time thus digital banking platforms reduce the time to be spent for visiting banks. Consumers need not stand in long queues to wait for their turn. With the use of digital banking platforms, you can make your turn according to your ease. The use of digital banking is very flexible as it provides 24x7 facilities such as mobile banking, ATMs, debit cards and credit cards, bill payments, etc.
Improve efficiencies of business
digital banking platforms improve bank-customer interaction. This ensures the increase in the number of customers when banks provide better and quick service to their consumers.
by the application of the Digital Banking Platform, banks cut the cost to pay employees if the banking system occurs manually. The traditional banking methods require more manpower, is slow and costly, it is also prone to errors. So the Digital Banking Platform is more beneficial for banks too.
Accuracy and Environmental friendly
Traditional banking methods are mostly paper-based and require reworking. But with the implementation of IT in banking, one step simple verification process leads to more accuracy. Digital Banking Platform provides options to customers to receive account statements and information via message, mail, or other online ways, therefore, saves paper and contribute to saving the environment.
Challenges faced by digital banking platforms:
- Security and online threats - many customers are worried about the safety of their money. The day by day increase in online threats and crimes, mostly middle-aged people are scared of online scams as the majority of them are not very gadget friendly. Banks should make sure that their websites and apps are safe and secure to win the trust of the customers.
- Difficulty in login for 1st time user- when a user navigates the bank website or app for the 1st time, they may find difficulty. Initially, it asks for a number of information that can be inconvenient for some users, and this discourages them to use digital banking platforms. Therefore they prefer to visit banks.
- Rules and regulations – it is aimed in digital banking platforms to connect customers and banks worldwide. As every country has its own rules and regulations regarding finance laws thus imposing hindrances in achieving the goal to expand the business.
Impact of COVID-19 on digital banking platforms
Due to the pandemic caused by COVID-19, most of the countries were on complete lockdown for many months and this has a negative impact on the company’s production. On the other hand, amidst COVID-19 spread, bank operations have been hindered and tend people to rely more on digital banking platforms for their financial management. Thus banks are also introducing new digital tools to provide the banking services more conveniently and effectively to the customers.
The digital banking platforms market has been witnessing rapid growth due to a rise in the number of users of smartphones and laptops and also internet users. In addition to it, most organizations and companies and industries are preferring to digitalize their financial services. The adoption of artificial intelligence in digital banking platforms is expected to result in the growth of this market in coming years as it ensures security and more safety in the operation of digital banking and in turn, overcoming the constraints of digital banking platforms.
There are many benefits of digital banking platforms Market over traditional methods and thereby attracting users to rely on digital banking. In the meantime, the current outbreak of COVID-19 has a positive impact on the digital banking platforms market. The Global digital banking platform Market has been anticipated to rise at a growth rate of 16% CAGR over the forecast period.