Developing right capabilities to retain customers is the major steps banks are taking to stay competitive in the digital world. As the world is moving speedily towards digitization, banks are no less, as brining in innovative ideas to bring customer delight is the vital aspect of the business. Businesses that are unwilling to update to the fast changing technology will eventually go into extinction. Therefore, being at par with changing technology would become paramount to the growth and sustenance of any business. Customers are increasingly gaining awareness about the latest technologies and the benefits of the same. Customers are not willing to be loyal any more, instead, look for grounds that are safer and offer better services.
Banks are focusing on increasing the adoption of biometric technology to give better services to the customers. Biometric access is considered as a safer way to transact and with finger prints, facial recognition technologies, and other associated technologies security landscape is now being redefined.
Incidences of password theft, account hacking, and many other criminal activities have raised alarm in both customers and banks. The need for security and safety of online transactions has never been more important. Therefore, banks are focusing on implementing technologies that are hack proof and give multi layered security to the transactions.
Ease of use would be another prominent feature customers might be very interested in. Despite technology being updated, yet the need for simplicity is ever increasing. Customers demand for higher security levels, and at the same time, have distinctive need for simplicity. It would surely be a challenge for banks to offer both highly secure, and yet a simple interface to their customers.
Where North America led the market for almost anything, the times are slowly changing. The advancement in economical status of people in the emerging economies has had a huge impact on the global markets. Fast emerging economies have lately been defining market products and compelling market leaders to bring products that are appealing to the crowd that is a part of the fastest growing markets. Major banks are working hard to gain ground in these regions, as the potential in unprecedented and with better market share, the banks can stay profitable. However, to gain market share, innovation will be a vita factor. With timely innovative moves, largely banking companies will be in a position to shift market trends in their favour. With digitization, banking sector is already reaping big benefits; however, there is a lot of scope for further development and enhancement for the banks, as the landscape is just ripening for harvest.
