A2P messaging: Best Way to Increases the Reach to Users
A2P messaging is a powerful medium for communication that is available for companies. Text messages are a very popular form of communicating through devices over the networks. They help in sending and receiving messages in text form to the concerned person.
The increasing digitalization around the world has resulted in the growing penetration of gadgets like smartphones, in the global economy. In addition to it, we can say that almost every person in the world has some kind of communicating gadgets. These gadgets increase the reach of any company to its users.
Since SMS can outreach any part of the world within some seconds. A2P messaging is a centralized system and popular medium for delivering a message to any person. Most companies use A2P messaging to communicate with their customers.
Reasons for using A2P messaging
A2P messaging is widely used by the business sector for various purposes. You have surely come across many messages on your phone related to some ongoing sales, recent launches and more like these. These messages are sent by companies through the centralized A2P messaging applications. Here, we are listing the types of services for which companies use A2P messaging.
One of the main motives of the companies to use A2P messaging is for promotional activities. When a company introduces any new product, it starts its promotional activities and due to the wide reach of this medium. Product launch is one aspect of promotional activities, however, there are many other things include in promotional activities like brand promotion. Many brands opt to message medium because of its wide reach around the globe.
Banks are the best example for this use, whenever you do a transaction of money; you receive a message from the bank through A2P messaging applications. When you place an order over any online shopping site; you receive a message after every transaction you make, from placing an order to delivery of the product. All these things are the example of transactional services, for which companies use the messaging application.
There are many times when a company wants feedback from their consumers and then they communicate through messaging. Apart from that, you must have come across the many competition messages which some companies send you to build their customer relationship. These kinds of messages fall under interactive services. Government organization also uses this application to aware people about different public issued notice.
Types of companies that use A2P messaging
There are many verticals of the under a business domain, which is widely using this technology. So we are listing down some of the business verticals below:
- Banking and Finance companies- This sector widely uses the messaging for updating their customers about payment transactions.
- IT & Telecommunication companies- This sector is the major user of this application as they update their customers about their recent plans.
- Education and research- Educational institutions use this system to update parents about their children and also about their future events.
- Healthcare sector- Many hospitals send invoices, prescriptions, timing, appointment scheduling, etc., through messaging applications.
- Government sector- Government uses messaging applications to issue notices among people during the pandemics and about general interests like income tax returns, verification codes, etc.
- E-commerce- During Online shopping you have witnessed many messages for login details, product updating, delivery status, etc.
Companies providing A2P messaging services
There are many companies operating in this sector, which provides these services to many other companies operating in the domain. Here mentioned companies are among the renowned companies in no particular order. These companies are as follows:
- Tata communications
- TATA Communications
- China Mobile
A2P messaging application is the medium for the communication of a company to its users. It helps them to generate leads, increase sales, promotional activities build customer relationships, create awareness, and many more. Further, It is applied in various sectors like BFSI, retail & marketing, e-commerce, travel & tourism, healthcare, and others.
The A2P messaging market is driven by the increasing number of mobile users, the growing trend of mobile marketing, and the secure, convenient and fast nature of A2P messaging. Although, the strict government rules and regulations and adoption of the grey route are hampering the growth of the A2P messaging market.
Overall, the global A2P messaging market is estimated to rise at a market growth of 3.7% CAGR during the forecast period.