The Asia Pacific User Experience (UX) Research Software Market would witness market growth of 12.0% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific User Experience (UX) Research Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $73.8 million by 2031. The Japan market is registering a CAGR of 11.3% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 13.1% during (2024 - 2031).

UX research tools improve website and mobile application usability and user interface. They allow businesses to test how users interact with these platforms, identify friction points, and refine designs to improve overall user satisfaction.
Furthermore, in healthcare, especially with the increasing use of telemedicine, UX research software is applied to ensure that healthcare apps and portals are easy for patients and healthcare providers to navigate. User testing can help ensure that health-related apps are intuitive, accessible, and designed to support users’ needs.
In India, the banking sector has shown remarkable growth over recent years, with the percentage of people holding bank accounts increasing from 53% to 78% between FY 16 and FY 21. This rapid expansion has led to establishing over 1.6 lakh bank branches, with a density of around 15 branches per 100,000 people. This growth in banking infrastructure is accompanied by a substantial digital shift as more people turn to mobile banking, online transactions, and digital financial services. As the fintech sector in India is projected to reach $150 billion by 2025, up from $50 billion in 2021, the need for seamless digital banking experiences has become more critical.
Free Valuable Insights: The Global User Experience (UX) Research Software Market is Predict to reach USD 896.19 Million by 2031, at a CAGR of 11.4%
Based on Deployment, the market is segmented into On-premises and Cloud. Based on Enterprise Type, the market is segmented into Large Enterprise and SMEs. Based on Industry, the market is segmented into Financial Services, Retail & Consumer Goods, Healthcare & Pharmaceuticals, Automotive, Travel & Hospitality, and Other Industry. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Taiwan, and Rest of Asia Pacific.
List of Key Companies Profiled
- Typeform
- Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- UserZoom (UserTesting Group)
- Optimal Workshop Ltd.
- Lookback Group, Inc
- PlaybookUX LLC
- Maze
- Dovetail Research Pty. Ltd.
- UsabilityHub Pty Ltd (Lyssna)
- Hotjar Ltd. (ContentSquare)
Asia Pacific User Experience (UX) Research Software Market Report Segmentation
By Deployment
By Enterprise Type
By Industry
- Financial Services
- Retail & Consumer Goods
- Healthcare & Pharmaceuticals
- Automotive
- Travel & Hospitality
- Other Industry
By Country
- China
- Japan
- India
- South Korea
- Singapore
- taiwan
- Rest of Asia Pacific
TABLE 1 Asia Pacific User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 4 Asia Pacific User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 5 Asia Pacific On-premises Market by Country, 2020 - 2023, USD Million
TABLE 6 Asia Pacific On-premises Market by Country, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Cloud Market by Country, 2020 - 2023, USD Million
TABLE 8 Asia Pacific Cloud Market by Country, 2024 - 2031, USD Million
TABLE 9 Asia Pacific User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 10 Asia Pacific User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Large Enterprise Market by Country, 2020 - 2023, USD Million
TABLE 12 Asia Pacific Large Enterprise Market by Country, 2024 - 2031, USD Million
TABLE 13 Asia Pacific SMEs Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific SMEs Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 16 Asia Pacific User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 17 Asia Pacific Financial Services Market by Country, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Financial Services Market by Country, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Retail & Consumer Goods Market by Country, 2020 - 2023, USD Million
TABLE 20 Asia Pacific Retail & Consumer Goods Market by Country, 2024 - 2031, USD Million
TABLE 21 Asia Pacific Healthcare & Pharmaceuticals Market by Country, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Healthcare & Pharmaceuticals Market by Country, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Automotive Market by Country, 2020 - 2023, USD Million
TABLE 24 Asia Pacific Automotive Market by Country, 2024 - 2031, USD Million
TABLE 25 Asia Pacific Travel & Hospitality Market by Country, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Travel & Hospitality Market by Country, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Other Industry Market by Country, 2020 - 2023, USD Million
TABLE 28 Asia Pacific Other Industry Market by Country, 2024 - 2031, USD Million
TABLE 29 Asia Pacific User Experience (UX) Research Software Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific User Experience (UX) Research Software Market by Country, 2024 - 2031, USD Million
TABLE 31 China User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 32 China User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 33 China User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 34 China User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 35 China User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 36 China User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 37 China User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 38 China User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 39 Japan User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 40 Japan User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 41 Japan User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 42 Japan User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 43 Japan User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 44 Japan User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 45 Japan User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 46 Japan User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 47 India User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 48 India User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 49 India User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 50 India User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 51 India User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 52 India User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 53 India User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 54 India User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 55 South Korea User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 56 South Korea User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 57 South Korea User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 58 South Korea User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 59 South Korea User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 60 South Korea User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 61 South Korea User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 62 South Korea User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 63 Singapore User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 64 Singapore User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 65 Singapore User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 66 Singapore User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 67 Singapore User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 68 Singapore User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 69 Singapore User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 70 Singapore User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 71 Taiwan User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 72 Taiwan User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 73 Taiwan User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 74 Taiwan User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 75 Taiwan User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 76 Taiwan User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 77 Taiwan User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 78 Taiwan User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 79 Rest of Asia Pacific User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 80 Rest of Asia Pacific User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 81 Rest of Asia Pacific User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 82 Rest of Asia Pacific User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 83 Rest of Asia Pacific User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 84 Rest of Asia Pacific User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 85 Rest of Asia Pacific User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 86 Rest of Asia Pacific User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 87 Key Information – Typeform
TABLE 88 Key Information – Qualtrics, LLC
TABLE 89 Key Information – UserZoom
TABLE 90 Key Information – Optimal Workshop Ltd.
TABLE 91 Key Information – Lookback Group, Inc.
TABLE 92 Key Information – PlaybookUX LLC
TABLE 93 Key Information – Maze
TABLE 94 Key Information – Dovetail Research Pty. Ltd.
TABLE 95 Key Information – UsabilityHub Pty Ltd
TABLE 96 Key Information – Hotjar Ltd.
List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific User Experience (UX) Research Software Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting User Experience (UX) Research Software Market
FIG 4 Porter’s Five Forces Analysis – User Experience (UX) Research Software Market
FIG 5 Asia Pacific User Experience (UX) Research Software Market share by Deployment, 2023
FIG 6 Asia Pacific User Experience (UX) Research Software Market share by Deployment, 2031
FIG 7 Asia Pacific User Experience (UX) Research Software Market by Deployment, 2020 - 2031, USD Million
FIG 8 Asia Pacific User Experience (UX) Research Software Market share by Enterprise Type, 2023
FIG 9 Asia Pacific User Experience (UX) Research Software Market share by Enterprise Type, 2031
FIG 10 Asia Pacific User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2031, USD Million
FIG 11 Asia Pacific User Experience (UX) Research Software Market share by Industry, 2023
FIG 12 Asia Pacific User Experience (UX) Research Software Market share by Industry, 2031
FIG 13 Asia Pacific User Experience (UX) Research Software Market by Industry, 2020 - 2031, USD Million
FIG 14 Asia Pacific User Experience (UX) Research Software Market share by Country, 2023
FIG 15 Asia Pacific User Experience (UX) Research Software Market share by Country, 2031
FIG 16 Asia Pacific User Experience (UX) Research Software Market by Country, 2020 - 2031, USD Million