The Asia Pacific Mobile Analytics Market would witness market growth of 20.0% CAGR during the forecast period (2022-2028).
The design team can quickly track and evaluate what users are doing on certain mobile app screens and determine whether there are any variations between expected user behavior and actual user behavior with the use of custom events and funnels. For technical teams, an analytics tool is a need because it is the only method to comprehend the technical characteristics of app users, like their operating system version, resolution, and device type, network connectivity, and to optimize all of the code for the most prevalent ones.
Analytics is essential for finding technical issues with the mobile application, in addition to optimizing the code for the greatest user experience, to ensure that the app always works as intended and that other teams, like the product and marketing team, can appropriately make further optimizations.
Due to the growth in smartphone usage and the rise in mobile business emails, the Asia Pacific mobile analytics market is anticipated to expand rapidly over the course of the projected period. In addition, the growing Indian retail and e-commerce sector offers a substantial opportunity for mobile analytics suppliers. With the development of the country's internet infrastructure, the sectors will continue to expand dramatically, opening up huge opportunities for local suppliers.
The China market dominated the Asia Pacific Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,267.7 Million by 2028.The Japan market is estimated to grow a CAGR of 19.2% during (2022 - 2028). Additionally, The India market would experience a CAGR of 20.7% during (2022 - 2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Mobile Analytics Market is Projected to reach USD 14.9 Billion by 2028, at a CAGR of 19%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
Scope of the Study
Market Segments Covered in the Report:
By Component
By Application
- Mobile advertisement & Marketing Analytics
- Targeting & Behavioral Analytics
- Application Performance Analytics
- Others
By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By End-use
- Retail & E-commerce
- BFSI
- Government
- Travel & Hospitality
- IT & Telecommunications
- Media & Entertainment
- Healthcare & Life Sciences
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Google LLC
- IBM Corporation
- Micro Focus International PLC
- Microsoft Corporation
- SAS Institute, Inc.
- Oracle Corporation
- SAP SE
- Salesforce.com, Inc.
- Tibco Software, Inc. (Vista Equity Partners)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Mobile Analytics Market, by Component
1.4.2 Asia Pacific Mobile Analytics Market, by Application
1.4.3 Asia Pacific Mobile Analytics Market, by Organization Size
1.4.4 Asia Pacific Mobile Analytics Market, by End-use
1.4.5 Asia Pacific Mobile Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. Asia Pacific Mobile Analytics Market by Component
4.1 Asia Pacific Solution Market by Country
4.2 Asia Pacific Services Market by Country
Chapter 5. Asia Pacific Mobile Analytics Market by Application
5.1 Asia Pacific Mobile advertisement & Marketing Analytics Market by Country
5.2 Asia Pacific Targeting & Behavioral Analytics Market by Country
5.3 Asia Pacific Application Performance Analytics Market by Country
5.4 Asia Pacific Others Market by Country
Chapter 6. Asia Pacific Mobile Analytics Market by Organization Size
6.1 Asia Pacific Large Enterprises Market by Country
6.2 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. Asia Pacific Mobile Analytics Market by End-use
7.1 Asia Pacific Retail & E-commerce Market by Country
7.2 Asia Pacific BFSI Market by Country
7.3 Asia Pacific Government Market by Country
7.4 Asia Pacific Travel & Hospitality Market by Country
7.5 Asia Pacific IT & Telecommunications Market by Country
7.6 Asia Pacific Media & Entertainment Market by Country
7.7 Asia Pacific Healthcare & Life Sciences Market by Country
7.8 Asia Pacific Others Market by Country
Chapter 8. Asia Pacific Mobile Analytics Market by Country
8.1 China Mobile Analytics Market
8.1.1 China Mobile Analytics Market by Component
8.1.2 China Mobile Analytics Market by Application
8.1.3 China Mobile Analytics Market by Organization Size
8.1.4 China Mobile Analytics Market by End-use
8.2 Japan Mobile Analytics Market
8.2.1 Japan Mobile Analytics Market by Component
8.2.2 Japan Mobile Analytics Market by Application
8.2.3 Japan Mobile Analytics Market by Organization Size
8.2.4 Japan Mobile Analytics Market by End-use
8.3 India Mobile Analytics Market
8.3.1 India Mobile Analytics Market by Component
8.3.2 India Mobile Analytics Market by Application
8.3.3 India Mobile Analytics Market by Organization Size
8.3.4 India Mobile Analytics Market by End-use
8.4 South Korea Mobile Analytics Market
8.4.1 South Korea Mobile Analytics Market by Component
8.4.2 South Korea Mobile Analytics Market by Application
8.4.3 South Korea Mobile Analytics Market by Organization Size
8.4.4 South Korea Mobile Analytics Market by End-use
8.5 Singapore Mobile Analytics Market
8.5.1 Singapore Mobile Analytics Market by Component
8.5.2 Singapore Mobile Analytics Market by Application
8.5.3 Singapore Mobile Analytics Market by Organization Size
8.5.4 Singapore Mobile Analytics Market by End-use
8.6 Malaysia Mobile Analytics Market
8.6.1 Malaysia Mobile Analytics Market by Component
8.6.2 Malaysia Mobile Analytics Market by Application
8.6.3 Malaysia Mobile Analytics Market by Organization Size
8.6.4 Malaysia Mobile Analytics Market by End-use
8.7 Rest of Asia Pacific Mobile Analytics Market
8.7.1 Rest of Asia Pacific Mobile Analytics Market by Component
8.7.2 Rest of Asia Pacific Mobile Analytics Market by Application
8.7.3 Rest of Asia Pacific Mobile Analytics Market by Organization Size
8.7.4 Rest of Asia Pacific Mobile Analytics Market by End-use
Chapter 9. Company Profiles
9.1 Oracle Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 SAP SE
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.5.2 Partnerships, Collaborations and Agreements:
9.3.5.3 Acquisition and Mergers:
9.3.6 SWOT Analysis
9.4 Google LLC
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Partnerships, Collaborations, and Agreements:
9.4.6 SWOT Analysis
9.5 Salesforce.com, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Microsoft Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.6 SWOT Analysis
9.7 Adobe, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.8 Micro Focus International PLC
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.9 Tibco Software, Inc. (Vista Equity Partners)
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.9.2.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Acquisition and Mergers:
TABLE 1 Asia Pacific Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 2 Asia Pacific Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Mobile Analytics Market
TABLE 4 Product Launches And Product Expansions– Mobile Analytics Market
TABLE 5 Acquisition and Mergers– Mobile Analytics Market
TABLE 6 Asia Pacific Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 7 Asia Pacific Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 8 Asia Pacific Solution Market by Country, 2018 - 2021, USD Million
TABLE 9 Asia Pacific Solution Market by Country, 2022 - 2028, USD Million
TABLE 10 Asia Pacific Services Market by Country, 2018 - 2021, USD Million
TABLE 11 Asia Pacific Services Market by Country, 2022 - 2028, USD Million
TABLE 12 Asia Pacific Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 13 Asia Pacific Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 14 Asia Pacific Mobile advertisement & Marketing Analytics Market by Country, 2018 - 2021, USD Million
TABLE 15 Asia Pacific Mobile advertisement & Marketing Analytics Market by Country, 2022 - 2028, USD Million
TABLE 16 Asia Pacific Targeting & Behavioral Analytics Market by Country, 2018 - 2021, USD Million
TABLE 17 Asia Pacific Targeting & Behavioral Analytics Market by Country, 2022 - 2028, USD Million
TABLE 18 Asia Pacific Application Performance Analytics Market by Country, 2018 - 2021, USD Million
TABLE 19 Asia Pacific Application Performance Analytics Market by Country, 2022 - 2028, USD Million
TABLE 20 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 21 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 22 Asia Pacific Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 23 Asia Pacific Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 24 Asia Pacific Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 25 Asia Pacific Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 26 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country, 2018 - 2021, USD Million
TABLE 27 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country, 2022 - 2028, USD Million
TABLE 28 Asia Pacific Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 29 Asia Pacific Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 30 Asia Pacific Retail & E-commerce Market by Country, 2018 - 2021, USD Million
TABLE 31 Asia Pacific Retail & E-commerce Market by Country, 2022 - 2028, USD Million
TABLE 32 Asia Pacific BFSI Market by Country, 2018 - 2021, USD Million
TABLE 33 Asia Pacific BFSI Market by Country, 2022 - 2028, USD Million
TABLE 34 Asia Pacific Government Market by Country, 2018 - 2021, USD Million
TABLE 35 Asia Pacific Government Market by Country, 2022 - 2028, USD Million
TABLE 36 Asia Pacific Travel & Hospitality Market by Country, 2018 - 2021, USD Million
TABLE 37 Asia Pacific Travel & Hospitality Market by Country, 2022 - 2028, USD Million
TABLE 38 Asia Pacific IT & Telecommunications Market by Country, 2018 - 2021, USD Million
TABLE 39 Asia Pacific IT & Telecommunications Market by Country, 2022 - 2028, USD Million
TABLE 40 Asia Pacific Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 41 Asia Pacific Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 42 Asia Pacific Healthcare & Life Sciences Market by Country, 2018 - 2021, USD Million
TABLE 43 Asia Pacific Healthcare & Life Sciences Market by Country, 2022 - 2028, USD Million
TABLE 44 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 45 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 46 Asia Pacific Mobile Analytics Market by Country, 2018 - 2021, USD Million
TABLE 47 Asia Pacific Mobile Analytics Market by Country, 2022 - 2028, USD Million
TABLE 48 China Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 49 China Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 50 China Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 51 China Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 52 China Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 53 China Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 54 China Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 55 China Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 56 China Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 57 China Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 58 Japan Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 59 Japan Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 60 Japan Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 61 Japan Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 62 Japan Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 63 Japan Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 64 Japan Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 65 Japan Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 66 Japan Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 67 Japan Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 68 India Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 69 India Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 70 India Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 71 India Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 72 India Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 73 India Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 74 India Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 75 India Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 76 India Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 77 India Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 78 South Korea Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 79 South Korea Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 80 South Korea Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 81 South Korea Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 82 South Korea Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 83 South Korea Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 84 South Korea Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 85 South Korea Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 86 South Korea Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 87 South Korea Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 88 Singapore Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 89 Singapore Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 90 Singapore Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 91 Singapore Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 92 Singapore Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 93 Singapore Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 94 Singapore Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 95 Singapore Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 96 Singapore Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 97 Singapore Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 98 Malaysia Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 99 Malaysia Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 100 Malaysia Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 101 Malaysia Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 102 Malaysia Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 103 Malaysia Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 104 Malaysia Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 105 Malaysia Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 106 Malaysia Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 107 Malaysia Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 108 Rest of Asia Pacific Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 109 Rest of Asia Pacific Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 110 Rest of Asia Pacific Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 111 Rest of Asia Pacific Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 112 Rest of Asia Pacific Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 113 Rest of Asia Pacific Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 114 Rest of Asia Pacific Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 115 Rest of Asia Pacific Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 116 Rest of Asia Pacific Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 117 Rest of Asia Pacific Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 118 Key Information – Oracle Corporation
TABLE 119 Key Information – SAP SE
TABLE 120 Key information – IBM Corporation
TABLE 121 Key Information – Google LLC
TABLE 122 Key Information –Salesforce.com, Inc.
TABLE 123 key information – Microsoft Corporation
TABLE 124 Key Information – Adobe, Inc.
TABLE 125 Key Information – Micro Focus International PLC
TABLE 126 Key information – Tibco Software, Inc.
TABLE 127 Key information – SAS Institute, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 4 SWOT analysis: Oracle Corporation
FIG 5 SWOT Analysis: SAP SE
FIG 6 Recent strategies and developments: IBM Corporation
FIG 7 Swot analysis: IBM Corporation
FIG 8 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 9 SWOT Analysis: Salesforce.com Inc.
FIG 10 SWOT Analysis: Microsoft Corporation
FIG 11 Recent strategies and developments: Tibco Software, Inc.