The Asia Pacific In-store Analytics Market would witness market growth of 22.0% CAGR during the forecast period (2025-2032).
The China market dominated the Asia Pacific In-store Analytics Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,940 million by 2032. The Japan market is registering a CAGR of 21.3% during (2025 - 2032). Additionally, The India market would showcase a CAGR of 22.9% during (2025 - 2032).

This data helps improve store layouts, optimize product placement, and tailor promotional strategies to meet customer preferences. These analytics tools track foot traffic, offering insights into how many customers visit a store and how long they stay. This information can be utilized to assess store performance, identify peak hours, and predict demand.
Additionally, foot traffic data can help with staffing decisions, ensuring that the store is adequately manned during high-traffic periods. Another crucial application of these analytics is optimizing the sales conversion rate. By analyzing how customers interact with products, whether they pick up items but don’t purchase them or which items they tend to purchase together, retailers can develop strategies to encourage purchases.
The booming retail and e-commerce sectors in India create a strong foundation for adopting these analytics. According to the National Investment Promotion & Facilitation Agency, the Indian retail sector is projected to grow at a robust 25% annual rate, reaching $1.1 trillion by 2027 and $2 trillion by 2032. Contributing over 10% to the nation’s GDP, the retail sector in India is a critical driver of economic growth. Simultaneously, the e-commerce industry is expected to grow 18% annually through 2025, reaching a gross merchandise value of $350 billion by 2030. Additionally, in China, the rapid evolution of the digital economy, supported by a high internet penetration rate of 76.4% in 2023 (according to the China Internet Network Information Center), is revolutionizing the retail landscape. The widespread availability of Internet services has empowered consumers with digital shopping capabilities, raising expectations for convenience and personalization even in physical stores. As a result, Chinese retailers are deploying in-store analytics tools such as heatmaps, IoT sensors, and AI-powered video analytics to gain insights into customer preferences, optimize staff allocation, and streamline inventory management. In conclusion, the market in India, China, and Australia is thriving due to unique regional growth drivers, such as a booming retail economy in India, digital saturation in China, and urbanization-led retail consolidation in Australia.
Free Valuable Insights: The Global In-store Analytics Market is Predict to reach USD 22.34 Billion by 2032, at a CAGR of 21.4%
Based on Deployment, the market is segmented into Cloud, and On-premises. Based on Solution Type, the market is segmented into Shopper Traffic Analysis, Inventory Management, Queue Management, Planogram Compliance, and In-Store Navigation. Based on Application, the market is segmented into Merchandising Analysis, Customer Experience Enhancement, Retail Performance Management, and Loss Prevention and Security. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- RetailNext, Inc.
- Capillary Technologies India Limited
- SAP SE
- Honeywell International, Inc.
- Microsoft Corporation
- Mood Media, LLC
- IBM Corporation
- Johnson Controls International PLC
- Trax Technology Solutions Pte Ltd.
- Zebra Technologies Corporation
Asia Pacific In-store Analytics Market Report Segmentation
By Deployment
By Solution Type
- Shopper Traffic Analysis
- Inventory Management
- Queue Management
- Planogram Compliance
- In-Store Navigation
By Application
- Merchandising Analysis
- Customer Experience Enhancement
- Retail Performance Management
- Loss Prevention and Security
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific In-store Analytics Market, by Deployment
1.4.2 Asia Pacific In-store Analytics Market, by Solution Type
1.4.3 Asia Pacific In-store Analytics Market, by Application
1.4.4 Asia Pacific In-store Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2024
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2022, Aug – 2025, Mar) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. Asia Pacific In-store Analytics Market by Deployment
5.1 Asia Pacific Cloud Market by Country
5.2 Asia Pacific On-premises Market by Country
Chapter 6. Asia Pacific In-store Analytics Market by Solution Type
6.1 Asia Pacific Shopper Traffic Analysis Market by Country
6.2 Asia Pacific Inventory Management Market by Country
6.3 Asia Pacific Queue Management Market by Country
6.4 Asia Pacific Planogram Compliance Market by Country
6.5 Asia Pacific In-Store Navigation Market by Country
Chapter 7. Asia Pacific In-store Analytics Market by Application
7.1 Asia Pacific Merchandising Analysis Market by Country
7.2 Asia Pacific Customer Experience Enhancement Market by Country
7.3 Asia Pacific Retail Performance Management Market by Country
7.4 Asia Pacific Loss Prevention and Security Market by Country
Chapter 8. Asia Pacific In-store Analytics Market by Country
8.1 China In-store Analytics Market
8.1.1 China In-store Analytics Market by Deployment
8.1.2 China In-store Analytics Market by Solution Type
8.1.3 China In-store Analytics Market by Application
8.2 Japan In-store Analytics Market
8.2.1 Japan In-store Analytics Market by Deployment
8.2.2 Japan In-store Analytics Market by Solution Type
8.2.3 Japan In-store Analytics Market by Application
8.3 India In-store Analytics Market
8.3.1 India In-store Analytics Market by Deployment
8.3.2 India In-store Analytics Market by Solution Type
8.3.3 India In-store Analytics Market by Application
8.4 South Korea In-store Analytics Market
8.4.1 South Korea In-store Analytics Market by Deployment
8.4.2 South Korea In-store Analytics Market by Solution Type
8.4.3 South Korea In-store Analytics Market by Application
8.5 Singapore In-store Analytics Market
8.5.1 Singapore In-store Analytics Market by Deployment
8.5.2 Singapore In-store Analytics Market by Solution Type
8.5.3 Singapore In-store Analytics Market by Application
8.6 Malaysia In-store Analytics Market
8.6.1 Malaysia In-store Analytics Market by Deployment
8.6.2 Malaysia In-store Analytics Market by Solution Type
8.6.3 Malaysia In-store Analytics Market by Application
8.7 Rest of Asia Pacific In-store Analytics Market
8.7.1 Rest of Asia Pacific In-store Analytics Market by Deployment
8.7.2 Rest of Asia Pacific In-store Analytics Market by Solution Type
8.7.3 Rest of Asia Pacific In-store Analytics Market by Application
Chapter 9. Company Profiles
9.1 RetailNext Inc.
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Partnerships, Collaborations, and Agreements:
9.2 Capillary Technologies India Limited
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 Recent strategies and developments:
9.2.4.1 Partnerships, Collaborations, and Agreements:
9.2.5 SWOT Analysis
9.3 SAP SE
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Honeywell International, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 Recent strategies and developments:
9.4.5.1 Partnerships, Collaborations, and Agreements:
9.4.6 SWOT Analysis
9.5 Microsoft Corporation
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 Recent strategies and developments:
9.5.5.1 Product Launches and Product Expansions:
9.5.6 SWOT Analysis
9.6 Mood Media, LLC
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Acquisition and Mergers:
9.7 IBM Corporation
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional & Segmental Analysis
9.7.4 Research & Development Expenses
9.7.5 Recent strategies and developments:
9.7.5.1 Acquisition and Mergers:
9.7.6 SWOT Analysis
9.8 Johnson Controls International PLC
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental & Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 SWOT Analysis
9.9 Trax Technology Solutions Pte. Ltd.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.10. Zebra Technologies Corporation
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expenses
9.10.5 Recent strategies and developments:
9.10.5.1 Product Launches and Product Expansions:
9.10.6 SWOT Analysis
TABLE 1 Asia Pacific In-store Analytics Market, 2021 - 2024, USD Million
TABLE 2 Asia Pacific In-store Analytics Market, 2025 - 2032, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– In-store Analytics Market
TABLE 4 Product Launches And Product Expansions– In-store Analytics Market
TABLE 5 Acquisition and Mergers– In-store Analytics Market
TABLE 6 Asia Pacific In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 7 Asia Pacific In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 8 Asia Pacific Cloud Market by Country, 2021 - 2024, USD Million
TABLE 9 Asia Pacific Cloud Market by Country, 2025 - 2032, USD Million
TABLE 10 Asia Pacific On-premises Market by Country, 2021 - 2024, USD Million
TABLE 11 Asia Pacific On-premises Market by Country, 2025 - 2032, USD Million
TABLE 12 Asia Pacific In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 13 Asia Pacific In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 14 Asia Pacific Shopper Traffic Analysis Market by Country, 2021 - 2024, USD Million
TABLE 15 Asia Pacific Shopper Traffic Analysis Market by Country, 2025 - 2032, USD Million
TABLE 16 Asia Pacific Inventory Management Market by Country, 2021 - 2024, USD Million
TABLE 17 Asia Pacific Inventory Management Market by Country, 2025 - 2032, USD Million
TABLE 18 Asia Pacific Queue Management Market by Country, 2021 - 2024, USD Million
TABLE 19 Asia Pacific Queue Management Market by Country, 2025 - 2032, USD Million
TABLE 20 Asia Pacific Planogram Compliance Market by Country, 2021 - 2024, USD Million
TABLE 21 Asia Pacific Planogram Compliance Market by Country, 2025 - 2032, USD Million
TABLE 22 Asia Pacific In-Store Navigation Market by Country, 2021 - 2024, USD Million
TABLE 23 Asia Pacific In-Store Navigation Market by Country, 2025 - 2032, USD Million
TABLE 24 Asia Pacific In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 25 Asia Pacific In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 26 Asia Pacific Merchandising Analysis Market by Country, 2021 - 2024, USD Million
TABLE 27 Asia Pacific Merchandising Analysis Market by Country, 2025 - 2032, USD Million
TABLE 28 Asia Pacific Customer Experience Enhancement Market by Country, 2021 - 2024, USD Million
TABLE 29 Asia Pacific Customer Experience Enhancement Market by Country, 2025 - 2032, USD Million
TABLE 30 Asia Pacific Retail Performance Management Market by Country, 2021 - 2024, USD Million
TABLE 31 Asia Pacific Retail Performance Management Market by Country, 2025 - 2032, USD Million
TABLE 32 Asia Pacific Loss Prevention and Security Market by Country, 2021 - 2024, USD Million
TABLE 33 Asia Pacific Loss Prevention and Security Market by Country, 2025 - 2032, USD Million
TABLE 34 Asia Pacific In-store Analytics Market by Country, 2021 - 2024, USD Million
TABLE 35 Asia Pacific In-store Analytics Market by Country, 2025 - 2032, USD Million
TABLE 36 China In-store Analytics Market, 2021 - 2024, USD Million
TABLE 37 China In-store Analytics Market, 2025 - 2032, USD Million
TABLE 38 China In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 39 China In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 40 China In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 41 China In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 42 China In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 43 China In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 44 Japan In-store Analytics Market, 2021 - 2024, USD Million
TABLE 45 Japan In-store Analytics Market, 2025 - 2032, USD Million
TABLE 46 Japan In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 47 Japan In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 48 Japan In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 49 Japan In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 50 Japan In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 51 Japan In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 52 India In-store Analytics Market, 2021 - 2024, USD Million
TABLE 53 India In-store Analytics Market, 2025 - 2032, USD Million
TABLE 54 India In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 55 India In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 56 India In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 57 India In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 58 India In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 59 India In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 60 South Korea In-store Analytics Market, 2021 - 2024, USD Million
TABLE 61 South Korea In-store Analytics Market, 2025 - 2032, USD Million
TABLE 62 South Korea In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 63 South Korea In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 64 South Korea In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 65 South Korea In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 66 South Korea In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 67 South Korea In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 68 Singapore In-store Analytics Market, 2021 - 2024, USD Million
TABLE 69 Singapore In-store Analytics Market, 2025 - 2032, USD Million
TABLE 70 Singapore In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 71 Singapore In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 72 Singapore In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 73 Singapore In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 74 Singapore In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 75 Singapore In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 76 Malaysia In-store Analytics Market, 2021 - 2024, USD Million
TABLE 77 Malaysia In-store Analytics Market, 2025 - 2032, USD Million
TABLE 78 Malaysia In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 79 Malaysia In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 80 Malaysia In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 81 Malaysia In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 82 Malaysia In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 83 Malaysia In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 84 Rest of Asia Pacific In-store Analytics Market, 2021 - 2024, USD Million
TABLE 85 Rest of Asia Pacific In-store Analytics Market, 2025 - 2032, USD Million
TABLE 86 Rest of Asia Pacific In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 87 Rest of Asia Pacific In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 88 Rest of Asia Pacific In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 89 Rest of Asia Pacific In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 90 Rest of Asia Pacific In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 91 Rest of Asia Pacific In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 92 Key information –Retailnext inc.
TABLE 93 Key Information – Capillary Technologies India Limited
TABLE 94 Key Information – SAP SE
TABLE 95 Key Information – Honeywell International, Inc.
TABLE 96 Key Information – Microsoft Corporation
TABLE 97 Key Information – Mood Media, LLC
TABLE 98 Key Information – IBM Corporation
TABLE 99 Key Information – Johnson Controls International PLC
TABLE 100 Key Information – Trax Technology Solutions Pte. Ltd.
TABLE 101 Key information – Zebra Technologies Corporation
List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific In-store Analytics Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting In-store Analytics Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2024
FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
FIG 7 Key Strategic Move: (Product Launches and Product Expansions : 2022, Aug – 2025, Mar) Leading Players
FIG 8 Porter’s Five Forces Analysis – In-store Analytics Market
FIG 9 Asia Pacific In-store Analytics Market share by Deployment, 2024
FIG 10 Asia Pacific In-store Analytics Market share by Deployment, 2032
FIG 11 Asia Pacific In-store Analytics Market by Deployment, 2021 - 2032, USD Million
FIG 12 Asia Pacific In-store Analytics Market share by Solution Type, 2024
FIG 13 Asia Pacific In-store Analytics Market share by Solution Type, 2032
FIG 14 Asia Pacific In-store Analytics Market by Solution Type, 2021 - 2032, USD Million
FIG 15 Asia Pacific In-store Analytics Market share by Application, 2024
FIG 16 Asia Pacific In-store Analytics Market share by Application, 2032
FIG 17 Asia Pacific In-store Analytics Market by Application, 2021 - 2032, USD Million
FIG 18 Asia Pacific In-store Analytics Market share by Country, 2024
FIG 19 Asia Pacific In-store Analytics Market share by Country, 2032
FIG 20 Asia Pacific In-store Analytics Market by Country, 2021 - 2032, USD Million
FIG 21 SWOT Analysis: Capillary Technologies India Limited
FIG 22 SWOT Analysis: SAP SE
FIG 23 SWOT Analysis: Honeywell international, inc.
FIG 24 SWOT Analysis: Microsoft Corporation
FIG 25 SWOT Analysis: IBM Corporation
FIG 26 SWOT Analysis: Johnson Controls International PLC
FIG 27 SWOT Analysis: Zebra Technologies Corporation