The Asia Pacific Fashion Influencer Marketing Market would witness market growth of 40.7% CAGR during the forecast period (2020-2026).
Social Search Optimization (SSO) and Social Search Engine (SSE) also deliver promising growth opportunities to the industry. More usage of social media platforms like Twitter, Facebook, and Instagram in countries like India and other platforms like Red Book App and WeChat in China have acted as catalysts in building the presence of many brands on digital media. SSO and SSE help optimize the content on social media platforms by refined content like articles, photos, and page descriptions, which further improves organic search results and delivers precise buying options to the customers. Usage of SSO and SSE is necessary for the fashion influencer marketing market as fashion influencers mention their showcased brands and companies that promote the use of advertised products, which further deliver insights and search results to customers.
The increasing popularity of social media platforms like Instagram reels and TikTok is one of the main factors driving the market growth. These applications provide users to make short and amazing videos. Short video apps help fashion influencers add special effects to their videos to make them more attractive, thus it aids the content creation and guaranteed higher consumer engagement. TikTok has launched its analytics tool for Pro accounts in 2019, to provide more detailed insights regarding the performance of the content and audience engagement, which allow fashion influencers to post content in sync with the demand of their followers.
Based on Fashion Type, the market is segmented into Beauty & Cosmetics, Jewelry & Accessories and Apparel. Based on Influencer Type, the market is segmented into Nanoinfluencers, Microinfluencers, Macroinfluencers, and Megainfluencers. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: Fashion Influencer Marketing Market in Asia Pacific is expected to register a CAGR of 40.7% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IZEA Worldwide, Inc., Launchmetrics, Inc., Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, InfluencerDB Tech GmbH & Co. KG, Speakr, Inc., Juliusworks, Inc. (Hypr Brands) and Socially Powerful.
Scope of the Study
Market Segments Covered in the Report:
By Fashion Type
- Beauty & Cosmetics
- Jewelry & Accessories
- Apparel
By Influencer Type
- Nanoinfluencers
- Microinfluencers
- Macroinfluencers
- Megainfluencers
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Companies Profiled
- IZEA Worldwide, Inc.
- Launchmetrics, Inc.
- Klear
- Upfluence, Inc.
- AspireIQ, Inc.
- Mavrck
- InfluencerDB Tech GmbH & Co. KG
- Speakr, Inc.
- Juliusworks, Inc. (Hypr Brands)
- Socially Powerful
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Fashion Influencer Marketing Market, by Fashion Type
1.4.2 Asia Pacific Fashion Influencer Marketing Market, by Influencer Type
1.4.3 Asia Pacific Fashion Influencer Marketing Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Asia Pacific Fashion Influencer Marketing Market by Fashion Type
3.1 Asia Pacific Fashion Influencer Marketing Beauty & Cosmetics Market by Country
3.2 Asia Pacific Fashion Influencer Marketing Jewelry & Accessories Market by Country
3.3 Asia Pacific Fashion Influencer Marketing Apparel Market by Country
Chapter 4. Asia Pacific Fashion Influencer Marketing Market by Influencer Type
4.1 Asia Pacific Nanoinfluencers Fashion Influencer Marketing Market by Country
4.2 Asia Pacific Microinfluencers Fashion Influencer Marketing Market by Country
4.3 Asia Pacific Macroinfluencers Fashion Influencer Marketing Market by Country
4.4 Asia Pacific Megainfluencers Fashion Influencer Marketing Market by Country
Chapter 5. Asia Pacific Fashion Influencer Marketing Market by Country
5.1 China Fashion Influencer Marketing Market
5.1.1 China Fashion Influencer Marketing Market by Fashion Type
5.1.2 China Fashion Influencer Marketing Market by Influencer Type
5.2 Japan Fashion Influencer Marketing Market
5.2.1 Japan Fashion Influencer Marketing Market by Fashion Type
5.2.2 Japan Fashion Influencer Marketing Market by Influencer Type
5.3 India Fashion Influencer Marketing Market
5.3.1 India Fashion Influencer Marketing Market by Fashion Type
5.3.2 India Fashion Influencer Marketing Market by Influencer Type
5.4 South Korea Fashion Influencer Marketing Market
5.4.1 South Korea Fashion Influencer Marketing Market by Fashion Type
5.4.2 South Korea Fashion Influencer Marketing Market by Influencer Type
5.5 Singapore Fashion Influencer Marketing Market
5.5.1 Singapore Fashion Influencer Marketing Market by Fashion Type
5.5.2 Singapore Fashion Influencer Marketing Market by Influencer Type
5.6 Malaysia Fashion Influencer Marketing Market
5.6.1 Malaysia Fashion Influencer Marketing Market by Fashion Type
5.6.2 Malaysia Fashion Influencer Marketing Market by Influencer Type
5.7 Rest of Asia Pacific Fashion Influencer Marketing Market
5.7.1 Rest of Asia Pacific Fashion Influencer Marketing Market by Fashion Type
5.7.2 Rest of Asia Pacific Fashion Influencer Marketing Market by Influencer Type
Chapter 6. Company Profiles
6.1 IZEA Worldwide, Inc.
6.1.1 Company Overview
6.1.2 Financial Analysis
6.1.3 Recent strategies and developments:
6.1.3.1 Product Launches and Product Expansions:
6.1.3.2 Acquisition and Mergers:
6.1.4 SWOT Analysis
6.2 Launchmetrics, Inc.
6.2.1 Company Overview
6.2.1 Recent strategies and developments:
6.2.1.1 Product Launches and Product Expansions:
6.2.1.2 Acquisition and Mergers:
6.2.1.3 Partnerships, Collaborations, and Agreements:
6.3 Klear
6.3.1 Company Overview
6.3.2 Recent strategies and developments:
6.3.2.1 Partnerships, Collaborations, and Agreements:
6.4 Upfluence, Inc.
6.4.1 Company Overview
6.5 AspireIQ, Inc.
6.5.1 Company Overview
6.5.2 Recent strategies and developments:
6.5.2.1 Product Launches and Product Expansions:
6.6 Mavrck
6.6.1 Company Overview
6.7 InfluencerDB Tech GmbH & Co. KG
6.7.1 Company Overview
6.8 Speakr, Inc.
6.8.1 Company Overview
6.9 Juliusworks, Inc. (Hypr Brands)
6.9.1 Company Overview
6.9.2 Recent strategies and developments:
6.9.2.1 Product Launches and Product Expansions:
6.9.2.2 Partnerships, Collaborations, and Agreements:
6.10. Socially Powerful
6.10.1 Company Overview
TABLE 1 Asia Pacific Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 2 Asia Pacific Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 3 Asia Pacific Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 4 Asia Pacific Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 5 Asia Pacific Fashion Influencer Marketing Beauty & Cosmetics Market by Country, 2016 - 2019, USD Million
TABLE 6 Asia Pacific Fashion Influencer Marketing Beauty & Cosmetics Market by Country, 2020 - 2026, USD Million
TABLE 7 Asia Pacific Fashion Influencer Marketing Jewelry & Accessories Market by Country, 2016 - 2019, USD Million
TABLE 8 Asia Pacific Fashion Influencer Marketing Jewelry & Accessories Market by Country, 2020 - 2026, USD Million
TABLE 9 Asia Pacific Fashion Influencer Marketing Apparel Market by Country, 2016 - 2019, USD Million
TABLE 10 Asia Pacific Fashion Influencer Marketing Apparel Market by Country, 2020 - 2026, USD Million
TABLE 11 Asia Pacific Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 12 Asia Pacific Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 13 Asia Pacific Nanoinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 14 Asia Pacific Nanoinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 15 Asia Pacific Microinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 16 Asia Pacific Microinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 17 Asia Pacific Macroinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 18 Asia Pacific Macroinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 19 Asia Pacific Megainfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 20 Asia Pacific Megainfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 21 Asia Pacific Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 22 Asia Pacific Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 23 China Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 24 China Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 25 China Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 26 China Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 27 China Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 28 China Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 29 Japan Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 30 Japan Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 31 Japan Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 32 Japan Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 33 Japan Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 34 Japan Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 35 India Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 36 India Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 37 India Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 38 India Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 39 India Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 40 India Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 41 South Korea Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 42 South Korea Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 43 South Korea Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 44 South Korea Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 45 South Korea Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 46 South Korea Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 47 Singapore Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 48 Singapore Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 49 Singapore Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 50 Singapore Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 51 Singapore Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 52 Singapore Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 53 Malaysia Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 54 Malaysia Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 55 Malaysia Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 56 Malaysia Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 57 Malaysia Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 58 Malaysia Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 59 Rest of Asia Pacific Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 60 Rest of Asia Pacific Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 61 Rest of Asia Pacific Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 62 Rest of Asia Pacific Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 63 Rest of Asia Pacific Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 64 Rest of Asia Pacific Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 65 key information – IZEA Worldwide, Inc.
TABLE 66 Key Information – Launchmetrics, Inc.
TABLE 67 key information – Klear
TABLE 68 key information – Upfluence, Inc.
TABLE 69 Key Information – AspireIQ, Inc.
TABLE 70 Key Information – Mavrck
TABLE 71 Key Information – InfluencerDB Tech GmbH & Co. KG
TABLE 72 key Information – Speakr, Inc.
TABLE 73 Key Information – Juliusworks, Inc.
TABLE 74 Key Information – Socially Powerful
List of Figures
FIG 1 Methodology for the research
FIG 2 Recent strategies and developments: IZEA Worldwide, Inc.
FIG 3 Swot analysis: IZEA Worldwide, Inc.
FIG 4 Recent strategies and developments: Launchmetrics, Inc.
FIG 5 Recent strategies and developments: Juliusworks, Inc.