Asia Pacific Account-based Marketing Market Size, Share & Trends Analysis Report By Organization Size (Small and Medium-sized Enterprises (SMEs) and Large Enterprises), By Account Type, By End-use, By Country and Growth Forecast, 2025 - 2032

The Asia Pacific Account-based Marketing Market would witness market growth of 17.9% CAGR during the forecast period (2025-2032).

The China market dominated the Asia Pacific Account-based Marketing Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $315.3 million by 2032. The Japan market is registering a CAGR of 17.1% during (2025 - 2032). Additionally, The India market would showcase a CAGR of 18.7% during (2025 - 2032).

ABM helps streamline this process by delivering tailored content and marketing messages that address the specific needs of each stakeholder. Additionally, IT firms leverage ABM to upsell and cross-sell their services, ensuring clients receive the most relevant and valuable solutions for their businesses. The healthcare and pharmaceutical industries require a strategic approach to marketing as they deal with regulatory constraints, compliance issues, and highly specialized buyer personas.

ABM enables medical technology firms, pharmaceutical companies, and healthcare service providers to target hospitals, healthcare professionals, and research institutions with personalized campaigns. Whether promoting new medical devices, telemedicine platforms, or pharmaceutical products, ABM ensures that marketing efforts focus on the right audience, improving engagement rates and sales conversions.

India’s banking sector has long been regarded as one of the world’s most stable, with financial inclusion improving significantly. Between FY16 and FY21, the percentage of people with bank accounts rose from 53% to 78%, highlighting the rapid expansion of the banking ecosystem. The fintech sector, in particular, is witnessing unprecedented growth, with its market value expected to reach $150 billion by 2025, up from $50 billion in 2021, and generate $2.1 trillion in opportunity by 2030. This massive transformation in digital financial services drives the demand for hyper-personalized marketing strategies, making ABM a crucial tool for financial institutions, fintech startups, and digital banking platforms. China’s software and information technology services industry generated 12.33 trillion yuan in business revenues in 2023, marking a 13.4% year-on-year growth with an accelerating growth rate. This expansion reflects China’s increasing focus on AI, cloud computing, big data, and enterprise software solutions, all contributing to the demand for B2B marketing strategies that target technology buyers, enterprise clients, and IT service providers. Thus, the rapid expansion of India’s fintech industry, China’s booming IT and software sector, and South Korea’s mobile-driven e-commerce growth are reshaping the market.

Free Valuable Insights: The Global Account-based Marketing Market is Predict to reach USD 4.53 Billion by 2032, at a CAGR of 17.3%

Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Account Type, the market is segmented into Strategic account-based Marketing, Programmatic Account-based Marketing, and Account-based Marketing Lite. Based on End-use, the market is segmented into BFSI, Media, Telecommunications, & IT, Healthcare & Life Sciences, Retail & E-commerce, Government & Public Sector, Automotive & Manufacturing, and Other End-use. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

• Adobe, Inc.
• Demandbase, Inc.
• HubSpot, Inc.
• Oracle Corporation
• SAP SE
• Salesforce, Inc.
• 6sense
• Headley Media Ltd.
• Terminus Software, Inc.
• Fypion

Asia Pacific Account-based Marketing Market Report Segmentation

By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

By Account Type

• Strategic account-based Marketing
• Programmatic Account-based Marketing
• Account-based Marketing Lite

By End-use

• BFSI
• Media, Telecommunications, & IT
• Healthcare & Life Sciences
• Retail & E-commerce
• Government & Public Sector
• Automotive & Manufacturing
• Other End-use

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Account-based Marketing Market, by Organization Size
1.4.2 Asia Pacific Account-based Marketing Market, by Account Type
1.4.3 Asia Pacific Account-based Marketing Market, by End-use
1.4.4 Asia Pacific Account-based Marketing Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Porter Five Forces Analysis

Chapter 5. Asia Pacific Account-based Marketing Market by Organization Size
5.1 Asia Pacific Small and Medium-sized Enterprises (SMEs) Market by Country
5.2 Asia Pacific Large Enterprises Market by Country

Chapter 6. Asia Pacific Account-based Marketing Market by Account Type
6.1 Asia Pacific Strategic account-based Marketing Market by Country
6.2 Asia Pacific Programmatic Account-based Marketing Market by Country
6.3 Asia Pacific Account-based Marketing Lite Market by Country

Chapter 7. Asia Pacific Account-based Marketing Market by End-use
7.1 Asia Pacific BFSI Market by Country
7.2 Asia Pacific Media, Telecommunications, & IT Market by Country
7.3 Asia Pacific Healthcare & Life Sciences Market by Country
7.4 Asia Pacific Retail & E-commerce Market by Country
7.5 Asia Pacific Government & Public Sector Market by Country
7.6 Asia Pacific Automotive & Manufacturing Market by Country
7.7 Asia Pacific Other End-use Market by Country

Chapter 8. Asia Pacific Account-based Marketing Market by Country
8.1 China Account-based Marketing Market
8.1.1 China Account-based Marketing Market by Organization Size
8.1.2 China Account-based Marketing Market by Account Type
8.1.3 China Account-based Marketing Market by End-use
8.2 Japan Account-based Marketing Market
8.2.1 Japan Account-based Marketing Market by Organization Size
8.2.2 Japan Account-based Marketing Market by Account Type
8.2.3 Japan Account-based Marketing Market by End-use
8.3 India Account-based Marketing Market
8.3.1 India Account-based Marketing Market by Organization Size
8.3.2 India Account-based Marketing Market by Account Type
8.3.3 India Account-based Marketing Market by End-use
8.4 South Korea Account-based Marketing Market
8.4.1 South Korea Account-based Marketing Market by Organization Size
8.4.2 South Korea Account-based Marketing Market by Account Type
8.4.3 South Korea Account-based Marketing Market by End-use
8.5 Singapore Account-based Marketing Market
8.5.1 Singapore Account-based Marketing Market by Organization Size
8.5.2 Singapore Account-based Marketing Market by Account Type
8.5.3 Singapore Account-based Marketing Market by End-use
8.6 Malaysia Account-based Marketing Market
8.6.1 Malaysia Account-based Marketing Market by Organization Size
8.6.2 Malaysia Account-based Marketing Market by Account Type
8.6.3 Malaysia Account-based Marketing Market by End-use
8.7 Rest of Asia Pacific Account-based Marketing Market
8.7.1 Rest of Asia Pacific Account-based Marketing Market by Organization Size
8.7.2 Rest of Asia Pacific Account-based Marketing Market by Account Type
8.7.3 Rest of Asia Pacific Account-based Marketing Market by End-use

Chapter 9. Company Profiles
9.1 Adobe, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 Demandbase, Inc.
9.2.1 Company Overview
9.2.2 Recent strategies and developments:
9.2.2.1 Partnerships, Collaborations, and Agreements:
9.2.3 SWOT Analysis
9.3 HubSpot, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expenses
9.4 Oracle Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 SWOT Analysis
9.5 SAP SE
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Salesforce, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 SWOT Analysis
9.7 6sense
9.7.1 Company Overview
9.7.2 SWOT Analysis
9.8 Headley Media Ltd.
9.8.1 Company Overview
9.9 Terminus Software, Inc.
9.9.1 Company Overview
9.10. Fypion
9.10.1 Company Overview

TABLE 1 Asia Pacific Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 2 Asia Pacific Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 3 Asia Pacific Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 4 Asia Pacific Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 5 Asia Pacific Small and Medium-sized Enterprises (SMEs) Market by Country, 2021 - 2024, USD Million
TABLE 6 Asia Pacific Small and Medium-sized Enterprises (SMEs) Market by Country, 2025 - 2032, USD Million
TABLE 7 Asia Pacific Large Enterprises Market by Country, 2021 - 2024, USD Million
TABLE 8 Asia Pacific Large Enterprises Market by Country, 2025 - 2032, USD Million
TABLE 9 Asia Pacific Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 10 Asia Pacific Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 11 Asia Pacific Strategic account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 12 Asia Pacific Strategic account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 13 Asia Pacific Programmatic Account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 14 Asia Pacific Programmatic Account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 15 Asia Pacific Account-based Marketing Lite Market by Country, 2021 - 2024, USD Million
TABLE 16 Asia Pacific Account-based Marketing Lite Market by Country, 2025 - 2032, USD Million
TABLE 17 Asia Pacific Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 18 Asia Pacific Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 19 Asia Pacific BFSI Market by Country, 2021 - 2024, USD Million
TABLE 20 Asia Pacific BFSI Market by Country, 2025 - 2032, USD Million
TABLE 21 Asia Pacific Media, Telecommunications, & IT Market by Country, 2021 - 2024, USD Million
TABLE 22 Asia Pacific Media, Telecommunications, & IT Market by Country, 2025 - 2032, USD Million
TABLE 23 Asia Pacific Healthcare & Life Sciences Market by Country, 2021 - 2024, USD Million
TABLE 24 Asia Pacific Healthcare & Life Sciences Market by Country, 2025 - 2032, USD Million
TABLE 25 Asia Pacific Retail & E-commerce Market by Country, 2021 - 2024, USD Million
TABLE 26 Asia Pacific Retail & E-commerce Market by Country, 2025 - 2032, USD Million
TABLE 27 Asia Pacific Government & Public Sector Market by Country, 2021 - 2024, USD Million
TABLE 28 Asia Pacific Government & Public Sector Market by Country, 2025 - 2032, USD Million
TABLE 29 Asia Pacific Automotive & Manufacturing Market by Country, 2021 - 2024, USD Million
TABLE 30 Asia Pacific Automotive & Manufacturing Market by Country, 2025 - 2032, USD Million
TABLE 31 Asia Pacific Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 32 Asia Pacific Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 33 Asia Pacific Account-based Marketing Market by Country, 2021 - 2024, USD Million
TABLE 34 Asia Pacific Account-based Marketing Market by Country, 2025 - 2032, USD Million
TABLE 35 China Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 36 China Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 37 China Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 38 China Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 39 China Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 40 China Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 41 China Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 42 China Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 43 Japan Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 44 Japan Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 45 Japan Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 46 Japan Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 47 Japan Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 48 Japan Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 49 Japan Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 50 Japan Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 51 India Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 52 India Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 53 India Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 54 India Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 55 India Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 56 India Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 57 India Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 58 India Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 59 South Korea Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 60 South Korea Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 61 South Korea Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 62 South Korea Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 63 South Korea Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 64 South Korea Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 65 South Korea Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 66 South Korea Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 67 Singapore Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 68 Singapore Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 69 Singapore Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 70 Singapore Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 71 Singapore Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 72 Singapore Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 73 Singapore Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 74 Singapore Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 75 Malaysia Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 76 Malaysia Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 77 Malaysia Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 78 Malaysia Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 79 Malaysia Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 80 Malaysia Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 81 Malaysia Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 82 Malaysia Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 83 Rest of Asia Pacific Account-based Marketing Market, 2021 - 2024, USD Million
TABLE 84 Rest of Asia Pacific Account-based Marketing Market, 2025 - 2032, USD Million
TABLE 85 Rest of Asia Pacific Account-based Marketing Market by Organization Size, 2021 - 2024, USD Million
TABLE 86 Rest of Asia Pacific Account-based Marketing Market by Organization Size, 2025 - 2032, USD Million
TABLE 87 Rest of Asia Pacific Account-based Marketing Market by Account Type, 2021 - 2024, USD Million
TABLE 88 Rest of Asia Pacific Account-based Marketing Market by Account Type, 2025 - 2032, USD Million
TABLE 89 Rest of Asia Pacific Account-based Marketing Market by End-use, 2021 - 2024, USD Million
TABLE 90 Rest of Asia Pacific Account-based Marketing Market by End-use, 2025 - 2032, USD Million
TABLE 91 Key Information – Adobe, Inc.
TABLE 92 Key Information – Demandbase, Inc.
TABLE 93 Key Information – HubSpot, Inc.
TABLE 94 Key Information – Oracle Corporation
TABLE 95 Key Information – SAP SE
TABLE 96 Key Information – Salesforce, Inc.
TABLE 97 Key Information – 6sense
TABLE 98 Key Information – Headley Media Ltd.
TABLE 99 Key Information – Terminus Software, Inc.
TABLE 100 Key Information – Fypion

List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Account-based Marketing Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Account-based Marketing Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – Account-based Marketing Market
FIG 6 Asia Pacific Account-based Marketing Market share by Organization Size, 2024
FIG 7 Asia Pacific Account-based Marketing Market share by Organization Size, 2032
FIG 8 Asia Pacific Account-based Marketing Market by Organization Size, 2021 - 2032, USD Million
FIG 9 Asia Pacific Account-based Marketing Market share by Account Type, 2024
FIG 10 Asia Pacific Account-based Marketing Market share by Account Type, 2032
FIG 11 Asia Pacific Account-based Marketing Market by Account Type, 2021 - 2032, USD Million
FIG 12 Asia Pacific Account-based Marketing Market share by End-use, 2024
FIG 13 Asia Pacific Account-based Marketing Market share by End-use, 2032
FIG 14 Asia Pacific Account-based Marketing Market by End-use, 2021 - 2032, USD Million
FIG 15 Asia Pacific Account-based Marketing Market share by Country, 2024
FIG 16 Asia Pacific Account-based Marketing Market share by Country, 2032
FIG 17 Asia Pacific Account-based Marketing Market by Country, 2021 - 2032, USD Million
FIG 18 Recent strategies and developments: Adobe, Inc.
FIG 19 SWOT Analysis: Adobe, Inc.
FIG 20 SWOT Analysis: Demandbase, Inc.
FIG 21 SWOT Analysis: Oracle Corporation
FIG 22 SWOT Analysis: SAP SE
FIG 23 SWOT Analysis: Salesforce, Inc.
FIG 24 SWOT Analysis: 6sense