“Global AI Video Market to reach a market value of USD 30.50 Billion by 2032 growing at a CAGR of 30.4%”
The Global AI Video Market size is expected to reach USD 30.50 billion by 2032, rising at a market growth of 30.4% CAGR during the forecast period.
The AI video industry going through massive transformation and growing swiftly worldwide, due to the rising government and pathbreaking innovation from the key companies. Governments such as China, India, South Korea, and the UAE are investing robustly in AI infrastructure—such as public-funded GPU infrastructure—with an ethical and regulatory framework to facilitate ethical AI usage. These measures are supporting widespread implementations of AI in video technologies throughout all state service such as citizen engagement, wildlife tracking, and media governance. At the same time, major companies are developing and building generative video capabilities which are setting new standards such as Adobe (Firefly), Google (Veo 3), OpenAI (Sora), and Vimeo these all Ais support high quality audio-video generation, automatic dubbing, and localization.
In the industry landscape, companies are incorporating AI tools into marketing, training, customer service workflows, highlighting advantages like stability, personalized, and rapid execution. For example, the execution of AI for VFX in the Eternaut series by Netflix shows how AI is capable of making high-quality content effectively. Media and entertainment sector is adopting AI to produce whole short films. Meanwhile platforms like ODK Media is leveraging it to expand its global reach via multilingual content delivery. This progress shows 3 key takeaways operational efficiency, creative empowerment, and global audience reach. Competitive factors are now described by innovation, inclusivity, and reliability.
The COVID-19 pandemic sped up the use and growth of AI video technologies in many fields by a lot. Organizations quickly turned to AI-powered video solutions to keep their businesses running, secure, and connected as lockdowns and social distancing rules made it hard to communicate and do business in the usual ways. Industries like healthcare, education, and retail relied more and more on AI-enabled video analytics for things like virtual consultations, remote monitoring, and crowd control. Thus, the COVID-19 pandemic had a Positive impact on the market.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Based on Users, the market is segmented into B2B (Enterprise), and B2C (Individuals). The B2C (individuals) segment recorded 30% revenue share in 2024. This segment is driven by the increasing availability of user-friendly AI video apps, smartphone-based editing tools, and features such as automated subtitles, filters, and background adjustments. While individual users benefit from creative flexibility and improved video quality, the adoption rate is often influenced by accessibility, affordability, and familiarity with AI tools.
Based on Device, the market is segmented into Cloud-Based Platforms, Desktop Computers, and Mobile Devices. The desktop computers segment gained 28% revenue share in 2024. Many professionals in fields such as video editing, surveillance, and data analysis continue to rely on desktop systems for their robust processing power and ability to run advanced AI software. These systems support a wide range of AI-driven functionalities, including object detection, facial recognition, and intelligent content generation, offering high levels of customization and control.
Free Valuable Insights: Global AI Video Market size to reach USD 30.50 Billion by 2032
Region-wise, the market is segmented into North America, Europe, Aisa-Pacific, LAMEA. The North America segment recorded 34% revenue share in the market in 2024. North America is leading region in this market because of the robust technological framework, early AI utilization, and the influence of the key companies such as Google, INM, and Amazon. The U.S. and Canada are capitalizing AI video technology for content personalization, surveillance, and automatic video editing. Furthermore, Europe is gaining speed in the development of the AI video solutions with the regulations formed by the GDPR. Nations such as UK, France, and Germany are implementing AI in smart city projects, crowd management, media and entertainment. The region has a holistic approach towards innovation and regulation for steady and fast growth.
On the other hand, high urbanization, increasing digital usage, and state-backed AI projects are all driving big market growth in the Asia Pacific. In addition, China is in the forefront with AI surveillance on a large scale and e-commerce video analytics. Also, Japan and South Korea are more committed on AI-powered broadcasting and robotic vision systems. India is using AI videos increasingly in farming and education. Meanwhile, LAMEA is becoming more promising—Latin America is using AI video for public safety and smart governance, especially in Brazil and Mexico. AI video is a key part of smart city plans in the UAE and Saudi Arabia. In Africa, AI video is being used in mobile education and rural development, but there are still problems with infrastructure and regulations.
| Report Attribute | Details |
|---|---|
| Market size value in 2024 | USD 3.72 Billion |
| Market size forecast in 2032 | USD 30.50 Billion |
| Base Year | 2024 |
| Historical Period | 2021 to 2023 |
| Forecast Period | 2025 to 2032 |
| Revenue Growth Rate | CAGR of 30.4% from 2025 to 2032 |
| Number of Pages | 451 |
| Number of Tables | 353 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Users, Device, Offering Type, Region |
| Country scope |
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| Companies Included | Adobe, Inc., NVIDIA Corporation, Google LLC, Microsoft Corporation, IBM Corporation, Pictory Corp., Lumen5 Technologies Ltd, OpenAI, LLC, Meta Platforms, Inc., and Tesla, Inc. |
By Users
By Device
By Offering Type
By Geography
This Market size is expected to reach $30.50 Billion by 2032.
Proliferation of Smart Devices and High-Speed Connectivity are driving the Market in coming years, however, Privacy Concerns and Regulatory Challenges restraints the growth of the Market.
Adobe, Inc., NVIDIA Corporation, Google LLC, Microsoft Corporation, IBM Corporation, Pictory Corp., Lumen5 Technologies Ltd, OpenAI, LLC, Meta Platforms, Inc., and Tesla, Inc.
The expected CAGR of this Market is 30.4% from 2023 to 2032.
The Cloud-Based Platforms segment led the maximum revenue in the Market by Device in 2024, thereby, achieving a market value of $15.15 billion by 2032.
The North America region dominated the Market by Region in 2032, thereby, achieving a market value of $9.90 billion by 2032.
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