USA Wi-Fi Analytics Market Size, Share & Trends Analysis Report By Component, By Type (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, and Wi-Fi Advertising Analytics), By Deployment, By End-use, Outlook and Forecast, 2023 - 2030

The USA Wi-Fi Analytics Market size is expected to reach $6.4 billion by 2030, rising at a market growth of 20.5% CAGR during the forecast period.

The wi-fi analytics market in the United States is experiencing significant growth driven by the increasing adoption of networks across various industries and the growing need for actionable insights into customer behavior and preferences. In the United States, the demand for location-based services (LBS) has increased, driven by technological advancements, changing consumer behaviors, and the increasing integration of location intelligence into various industries. The widespread adoption of smartphones and other mobile devices has created a large user base capable of accessing location-based services. Mobile users rely on LBS for navigation, local business information, and location-aware applications.

The integration of LBS with the Internet of Things (IoT) has expanded the capabilities of location-based services. IoT devices can collect and transmit location data, enabling businesses to track assets, monitor operations, and optimize logistics in real-time. In healthcare and public safety sectors, LBS is used for emergency response, asset tracking, patient monitoring, and location-based analytics. These applications improve efficiency and safety by providing real-time location information.

Moreover, enhanced customer engagement and personalization have become increasingly important for U.S. businesses across various industries in recent years. Customers in the U.S. engage with businesses through multiple online and offline channels. Providing a seamless and consistent experience across these channels enhances customer engagement and delivers personalized interactions.

Technological advances like artificial intelligence (AI), machine learning, and automation have empowered businesses to scale their personalization efforts. These technologies enable real-time decision-making and automation of personalized experiences based on customer data. Therefore, the wi-fi analytics market in the U.S. is driven by the increasing need for data-driven insights, the proliferation of Wi-Fi-enabled devices, and the growing importance of digital transformation across industries. As businesses continue to recognize the value of wi-fi analytics in driving innovation and competitive advantage, the industry is expected to grow and evolve.

Market Trends

Expanding use of wi-fi analytics in retail

The retail sector in the United States has been experiencing expansion driven by various factors such as technological advancements, changing consumer preferences, and evolving industry dynamics. Retailers increasingly adopt omnichannel strategies, integrating online and offline channels to provide a seamless shopping experience. This includes initiatives such as buying online, shopping in-store (BOPIS), and technology to bridge the gap between physical and digital retail environments. Additionally, the rise of Direct-to-Consumer (DTC) brands has disrupted traditional retail models by bypassing traditional distribution channels and selling directly to consumers. This trend has led to increased competition and forced established retailers to adapt their strategies to remain competitive. Consequently, wi-fi analytics has become a powerful tool for retailers looking to understand their customers better, optimize their operations, and create personalized shopping experiences.

The need for deeper insights into customer behavior, preferences, and in-store experiences drives the expansion of wi-fi analytics in retail. Wi-fi analytics solutions enable retailers to gather data from wi-fi networks and use advanced analytics to derive actionable insights that can enhance operations, improve marketing strategies, and personalize the customer experience. Wi-fi analytics provide retailers with footfall analysis, which helps them understand the flow of customers into and out of their stores. This data can be used to optimize staffing levels, identify peak hours, and plan for promotions or events to drive foot traffic. Moreover, by tracking the movement of products within the store, retailers can optimize their inventory levels, reduce stockouts, and improve overall inventory accuracy.

In 2018, the National Retail Federation reported that the collective GDP impact generated by the 4.2 million retail establishments in the United States amounted to an impressive $3.9 trillion. This substantial economic contribution underscores the significance of the retail sector in the country. This robust retail landscape also correlates with the burgeoning growth of the wi-fi analytics market in the U.S. The rise of wi-fi analytics in the country indicates the increasing importance of technology-driven solutions within the retail industry, contributing to the overall economic landscape and reshaping how businesses operate.

Rising use of cloud-based wi-fi advertising analytics

Wi-fi advertising analytics can help businesses measure the effectiveness of their advertising campaigns. By tracking metrics such as click-through rates, conversion rates, and customer engagement, businesses can optimize their ad spend and refine their strategies for better results. Cloud-based wi-fi advertising analytics solutions offer scalability and flexibility, allowing businesses to scale their analytics infrastructure based on their needs. This is particularly beneficial for businesses with fluctuating demand or those looking to expand their operations. Many businesses in the U.S. already use cloud-based services for various aspects of their operations. 

Moreover, cloud-based wi-fi advertising analytics solutions can easily integrate with other cloud services, such as customer relationship management (CRM) systems and marketing automation platforms, creating a seamless workflow. Cloud service providers often invest heavily in security measures and compliance certifications, which can provide businesses with peace of mind regarding the security of their data. This is particularly important in the U.S., where data privacy regulations such as the California Consumer Privacy Act (CCPA) and the Health Insurance Portability and Accountability Act (HIPAA) are in place. Thus, the rising use of cloud-based wi-fi advertising analytics in the U.S. is driven by the need for scalable, cost-effective, real-time analytics solutions to provide advanced insights into advertising performance.

Competition Analysis

Several companies in the U.S. wi-fi analytics market offer solutions and services tailored to businesses seeking to leverage wi-fi data for insights, marketing, and operational improvements. Some of the prominent companies operating in this industry include Cisco Systems, Inc., Aruba Networks (HPE), Fortinet, Inc., Purple, Ruckus Networks (CommScope), Cloud4Wi, Aislelabs, Euclid (A part of WeWork), RetailNext, Extreme Networks, Mist Systems, a Juniper Networks company, etc.

Aruba Networks, a subsidiary of Hewlett Packard Enterprise (HPE), is known for its expertise in wireless networking and offers wi-fi analytics solutions focused on location-based services, user engagement, and network optimization. Aruba's analytics tools help businesses gain valuable insights into customer behavior and preferences within physical spaces, allowing for targeted marketing efforts and enhanced customer experiences.

Ekahau specializes in wi-fi network design and planning, providing wi-fi analytics solutions that offer insights into network performance, coverage, and capacity. Ekahau's tools are used by businesses to optimize their wi-fi infrastructure for improved performance and user experiences, making it a key player in the wi-fi analytics market.

RetailNext provides wi-fi analytics solutions tailored to the retail industry, offering insights into customer behavior, store performance, and in-store analytics. RetailNext's tools help retailers optimize their operations and improve the in-store shopping experience through data-driven decision-making, making it a significant player in the wi-fi analytics market.

Aislelabs is another notable player in the wi-fi analytics market, offering solutions that provide insights into customer behavior, demographics, and engagement within physical spaces. Aislelabs' tools help businesses optimize their marketing strategies and improve customer experiences based on wi-fi analytics data, contributing to its presence in the wi-fi analytics market. These companies, among others, are at the forefront of driving innovation and adoption of wi-fi analytics solutions in the U.S. industry, catering to the diverse needs of businesses across industries for actionable insights derived from wi-fi networks.

List of Key Companies Profiled

• Cisco Systems, Inc.
• Aruba Networks (Hewlett Packard Enterprise Company)
• Fortinet, Inc.
• Extreme Networks, Inc.
• Hughes Network Systems, LLC (EchoStar Corporation)
• Singtel (Temasek Holdings (Private) Limited)
• MetTel
• GoZone WiFi LLC
• Bloom Intelligence LLC
• Cloud4Wi, Inc.

US Wi-Fi Analytics Market Report Segmentation

USA Wi-Fi Analytics Market, by Component

• Software
• Services

By Type

• Wi-Fi Presence Analytics
• Wi-Fi Marketing Analytics
• Wi-Fi Advertising Analytics

By Deployment

• Cloud
• On-premise

By End-use

• Restaurants/Hospitality
• Smart Cities & Communities
• Travel & Transportation
• Retail
• Education
• Others

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 USA Wi-Fi Analytics Market, by Component
1.4.2 USA Wi-Fi Analytics Market, by Type
1.4.3 USA Wi-Fi Analytics Market, by Deployment
1.4.4 USA Wi-Fi Analytics Market, by End-use
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
2.3 Porter’s Five Forces Analysis

Chapter 3. Strategies Deployed in Wi-Fi Analytics Market

Chapter 4. US Wi-Fi Analytics Market
4.1 US Wi-Fi Analytics Market, By Component
4.2 US Wi-Fi Analytics Market, By Type
4.3 US Wi-Fi Analytics Market, By Deployment
4.4 US Wi-Fi Analytics Market, By End-use

Chapter 5. Company Profiles – Global Leaders
5.1 Cisco Systems, Inc.
5.1.1 Company Overview
5.1.2 Financial Analysis
5.1.3 Regional Analysis
5.1.4 Research & Development Expense
5.1.5 Recent strategies and developments:
5.1.5.1 Product Launches and Product Expansions:
5.1.5.2 Acquisition and Mergers:
5.1.6 SWOT Analysis
5.2 Aruba Networks (Hewlett Packard Enterprise Company)
5.2.1 Company Overview
5.2.2 Financial Analysis
5.2.3 Segmental and Regional Analysis
5.2.4 Research & Development Expenses
5.2.5 SWOT Analysis
5.3 Fortinet, Inc.
5.3.1 Company Overview
5.3.2 Financial Analysis
5.3.3 Regional Analysis
5.3.4 Research & Development Expenses
5.3.5 Recent strategies and developments:
5.3.5.1 Product Launches and Product Expansions:
5.3.6 SWOT Analysis
5.4 Extreme Networks, Inc.
5.4.1 Company Overview
5.4.2 Financial Analysis
5.4.3 Regional Analysis
5.4.4 Research & Development Expense
5.4.5 Recent strategies and developments:
5.4.5.1 Partnerships, Collaborations, and Agreements:
5.4.5.2 Acquisition and Mergers:
5.4.6 SWOT Analysis
5.5 Hughes Network Systems, LLC (EchoStar Corporation)
5.5.1 Company Overview
5.5.2 Financial Analysis
5.5.3 Segmental and Regional Analysis
5.5.4 Research & Development Expenses
5.5.5 SWOT Analysis
5.6 Singtel (Temasek Holdings (Private) Limited)
5.6.1 Company Overview
5.6.2 Financial Analysis
5.6.3 Segmental Analysis
5.6.4 SWOT Analysis
5.7 MetTel
5.7.1 Company Overview
5.7.2 SWOT Analysis
5.8 GoZone WiFi LLC
5.8.1 Company Overview
5.8.2 SWOT Analysis
5.9 Bloom Intelligence LLC
5.9.1 Company Overview
5.9.2 SWOT Analysis
5.10. Cloud4Wi, Inc.
5.10.1 Company Overview
5.10.2 SWOT Analysis

TABLE 1 US Wi-Fi Analytics Market, 2019 - 2022, USD Million
TABLE 2 US Wi-Fi Analytics Market, 2023 - 2030, USD Million
TABLE 3 US Wi-Fi Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 4 US Wi-Fi Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 5 US Wi-Fi Analytics Market, By Type, 2019 - 2022, USD Million
TABLE 6 US Wi-Fi Analytics Market, By Type, 2023 - 2030, USD Million
TABLE 7 US Wi-Fi Analytics Market, By Deployment, 2019 - 2022, USD Million
TABLE 8 US Wi-Fi Analytics Market, By Deployment, 2023 - 2030, USD Million
TABLE 9 US Wi-Fi Analytics Market, By End-use, 2019 - 2022, USD Million
TABLE 10 US Wi-Fi Analytics Market, By End-use, 2023 - 2030, USD Million
TABLE 11 Key Information – Cisco Systems, Inc.
TABLE 12 Key Information – Aruba Networks
TABLE 13 Key Information – Fortinet, Inc.
TABLE 14 Key Information – Extreme Networks, Inc.
TABLE 15 Key Information – Hughes Network Systems, LLC
TABLE 16 Key Information – Singtel
TABLE 17 Key Information – MetTel
TABLE 18 Key Information – GoZone WiFi LLC
TABLE 19 Key Information – Bloom Intelligence LLC
TABLE 20 Key Information – Cloud4Wi, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 US Wi-Fi Analytics Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Wi-Fi Analytics Market
FIG 4 Porter’s Five Forces Analysis – Wi-Fi Analytics Market
FIG 5 US Wi-Fi Analytics Market Share, By Component, 2022
FIG 6 US Wi-Fi Analytics Market Share, By Component, 2022
FIG 7 US Wi-Fi Analytics Market, By Component, 2019 - 2030, USD Million
FIG 8 US Wi-Fi Analytics Market Share, By Type, 2022
FIG 9 US Wi-Fi Analytics Market Share, By Type, 2030
FIG 10 US Wi-Fi Analytics Market, By Type, 2019 - 2030, USD Million
FIG 11 US Wi-Fi Analytics Market Share, By Deployment, 2022
FIG 12 US Wi-Fi Analytics Market Share, By Deployment, 2022
FIG 13 US Wi-Fi Analytics Market, By Deployment, 2019 - 2030, USD Million
FIG 14 US Wi-Fi Analytics Market Share, By End-use, 2022
FIG 15 US Wi-Fi Analytics Market Share, By End-use, 2030
FIG 16 US Wi-Fi Analytics Market, By End-use, 2019 - 2030, USD Million
FIG 17 Recent strategies and developments: Cisco Systems Inc.
FIG 18 SWOT Analysis: Cisco Systems, Inc.
FIG 19 SWOT Analysis: Aruba Networks
FIG 20 SWOT Analysis: Fortinet, Inc.
FIG 21 Recent strategies and developments: Extreme Networks, Inc.
FIG 22 SWOT Analysis: EXTREME NETWORKS, INC.
FIG 23 SWOT Analysis: Hughes Network Systems, LLC
FIG 24 SWOT Analysis: Singtel
FIG 25 SWOT Analysis: MetTel
FIG 26 SWOT Analysis: GoZone WiFi LLC
FIG 27 SWOT Analysis: Bloom Intelligence LLC
FIG 28 SWOT Analysis: Cloud4Wi, Inc.