Global Toys and Games Market By Distribution Channel (Offline and Online), By Product Type (Electronic Games, Outdoor & Sports, Games and Puzzles, Dolls, Preschool Toys and Others), By End User (0-8 Age, 9-15 Age and 15 Age & above), By Regional Outlook, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

The Global Toys and Games Market size is expected to reach $469 billion by 2027, rising at a market growth of 6.2% CAGR during the forecast period. Toys and games are considered as amusement things that are available on market in various forms, designs, and qualities such as, dolls, toy cars, skipping ropes, jigsaw puzzles, board games, and rattles. These toys help in the overall development of children as they offer essential values. In addition, toys are also beneficial for the children in boosting their creativity and expressing their emotions. Additionally, it plays a role in stress remover and enhances physical, social, and cognitive skills. In the past few years, the growing popularity of multi-functional and interactive toys and games has surged the growth of the toys and games market.

There is an uplift in the sales of toys and games that are designed on popular characters of cartoons, movies, and TV shows, which is also contributing to the growth of the toys and games market. Rapidly growing personnel disposable income levels and rising number of the population are some of the factors that are anticipated to augment the growth of the market. Moreover, besides children, older consumers are also anticipated to increase the sale of toys and games particularly in segments like action figures and accessories. Further, other factors like the growing popularity of educational and scientific toys, rising demand for eco-friendly toys, and massive adoption of free-to-play gaming are fueling the demand for toys and games.

COVID-19 Impact Analysis

The COVID-19 pandemic had a negative impact on almost all industries across the world. The government imposed strict regulations to prevent people from the effect of the COVID-19. Lockdown and social distancing norms imposed by several nations led to the decline of the economies of several countries. These factors are also contributing to hampering the growth of the toys and games market. In addition, the manufacturing and supply of products have also witnessed a slowdown, owing to strict restrictions on traveling.

Although, the high-income groups coupled with middle-income customers are anticipated to increase the growth of the toys and games market. These are offering favorable opportunities for the leading players to introduce various home product ranges. During the period of the pandemic, the online retail segment surged the sales of toys and games. Whereas, delay in the numerous child-centered movie release also led to a significant decline in the growth of the toys and games market.

Market Growth Factors:

Rise in popularity of video games due to the influence of technology

The latest technology has evolved the world, people are now totally dependent on smartphones, several high-tech gadgets, and the internet. As a large number of people are engaged in playing video games, the vendors have introduced a recurring revenue model in the past few years. In addition, virtual reality products, video game tournaments, and consumer spending on video content are experiencing huge growth due to the expansion in technology.

Improves problem-solving skills & development of senses

The development of specific senses is connected to the numerous types of educational toys. The sense of hearing, sight, and touch are the most common senses that educational toys seek to develop. For instance, the sense of sight can be enhanced by using bright toys with various colors. Similarly, toys producing different sounds may help in enhancing the sense of hearing. While playing with these educational toys, kids observe those materials, colors, and sounds of toys.

Market Restraining Factor:

Spending more time with toys could hamper the concentration level of children

Children like to spend their leisure time playing games. Playing with lots of toys and games helps kids in reducing their stress and boredom. But excessive time spends on games and toys may hamper their studies along with reducing their interest in studies. This can also become a barrier between kids and their life skills, social interactions, mental health, team spirit, and creativity. In addition, kids nowadays like to play online games on electronic gadgets and devices.

Distribution Channel Outlook

Based on Distribution Channel, the market is segmented into Offline and Online. Due to the outbreak of the COVID-19 pandemic, schools are closed and customers are compelled to stay at home due to which, customers have started purchasing from e-commerce across the globe. In addition, during the pandemic, children were used to pass their time at home by playing with the latest toys and games.

Product Type Outlook

Based on Product Type, the market is segmented into Electronic Games, Outdoor & Sports, Games and Puzzles, Dolls, Preschool Toys and Others. Several toymakers are increasingly investing in content production of their leading products so that the content can be further utilized as lead generators, which will help in creating interactive experiences to offer value to their physical products. For instance, Magic: The Gathering is a trading card game, which was transformed by Hasbro into an esports game by staging tournaments and live-streaming the matches on Twitch, the world's leading live streaming platform for gamers.

End User Outlook

Based on End User, the market is segmented into 0-8 Age, 9-15 Age and 15 Age & above. The 15 age & above segment acquired the maximum market share in 2020. Based on the research by CNBC, sports toys like scooters and skateboards left behind toys like fashion dolls & accessories and building sets like Lego. Average growth is witnessed in the selling prices of all products associated with toys and games. In addition, the developed nations comprise families with good disposable income, owing to which there is a surge in the purchasing rate of multi-functional, educational, and interactive toys as these toys are playing a significant role in the development of the child.

Toys and Games Market Report Coverage

Report Attribute	Details
Market size value in 2020	USD 310.3 Billion
Market size forecast in 2027	USD 469 Billion
Base Year	2020
Historical Period	2017 to 2019
Forecast Period	2021 to 2027
Revenue Growth Rate	CAGR of 6.2% from 2021 to 2027
Number of Pages	227
Number of Tables	373
Report coverage	Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling, Competitive Landscape
Segments covered	Distribution Channel, Product Type, End User, Region
Country scope	US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria
Growth Drivers	Rise in popularity of video games due to the influence of technology Improves problem-solving skills & development of senses
Restraints	Spending more time with toys could hamper the concentration level of children

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America exhibited a prominent market share in 2020. As an impact of COVID-19 in march 2020, the people were compelled to stay at home due to which, there is a surge in the downloads across the top genres like lifestyle, puzzle, simulation, and hyper-casual.

KBV Cardinal Matrix - Toys and Games Market Competition Analysis

Free Valuable Insights: Global Toys and Games Market size to reach USD 469 Billion by 2027

The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the major forerunners in the Toys and Games Market. Companies such as VTech Holdings Limited, NetEase, Inc., Dream International Limited are some of the key innovators in the market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Sony Corporation (Sony Interactive Entertainment LLC), VTech Holdings Limited, NetEase, Inc., LEGO Group (KIRKBI A/S), Dream International Limited, Nintendo Co., Ltd., Mattel, Inc., JAKKS Pacific, Inc. and Playmates Toys Limited (Playmates Holdings Ltd.).

Recent Strategies Deployed in Toys and Games Market

» Partnerships, Collaborations, and Agreements:

• Aug-2021: JAKKS Pacific teamed up with Disney, an American diversified multinational mass media and entertainment conglomerate. Both the companies focused on launching the latest Disney ily 4EVER 18-inch fashion doll portfolio inspired by Disney stories & characters. This collection includes trendy fashions, five dolls, and aspirational accessory packs, which provide kids a fun method to display their sense of Disney style.
• Jul-2021: Playmates Toys entered into a licensing agreement with ViacomCBS Consumer Products. This agreement aimed to coincide with the launch of the CG animated Star Trek: Prodigy which would be the first Star Trek series made for younger viewers.
• May-2021: Microsoft's Xbox Game Studios came into partnership with Tencent's TiMi. Under this partnership, TiMi Studio Group would bring multi-dimensional and in-depth cooperation & communication with Xbox Game Studios, where they would jointly develop excellent game content and give brand-new game sensory experience to players.
• Apr-2021: Microsoft entered into a partnership with Rainway, a video game streaming service. In this partnership, Rainway's browser solution would combine effortlessly into the Xbox Cloud Gaming streaming stack, which would make it possible to take Xbox content to gamers via a multitude of devices operating Google Chrome, Microsoft Edge, and Safari.
• Apr-2021: Mattel collaborated with 9 Story Media Group and Karma’s World Entertainment. Under this collaboration, the companies would sign a multi-year global licensing deal for the latest CG animated series made by Chris Ludacris Bridges, called Karma’s World.
• Apr-2021: JAKKS Pacific renewed its agreement with SEGA of America, a Japanese multinational video game developer, and publisher. This renewal included rights to create action figures, vehicles, play sets, plush and other collectibles.
• Mar-2021: VTech teamed up with Save the Children, a leading humanitarian organization for children. This collaboration aimed to organize numerous events across various nations to support vulnerable children in need. Through the collaboration, VTech would not only allow children to continue to learn by playing.
• Mar-2021: Nintendo came into partnership with Niantic, an American software development company. This partnership aimed to develop augmented reality (AR) titles, with a Pikmin-themed app.
• Feb-2021: Mattel entered into a partnership with Milestone, the global racing game developer. Together, the companies aimed to introduce Hot Wheels Unleashed, an arcade-style racing game scheduled to release across Nintendo Switch, Xbox, PlayStation, and PC.
• Dec-2020: JAKKS Pacific extended its partnership with Nintendo of America, a Japanese multinational consumer electronics and video game company. This expanded partnership aimed to enable JAKKS to manufacture, develop, market, and sell numerous Nintendo and Super Mario branded toys across the world.
• Oct-2020: Microsoft signed a multi-year partnership with GameStop, an American video game, consumer electronics, and gaming merchandise retailer. This partnership aimed to enable GameStop to expand its physical & digital video game portfolio and build up its retail infrastructure.
• Sep-2020: Nintendo partnered with Velan Studios, an American video game developer. This partnership aimed to introduce a new Mario Kart mixed reality experience, which would turn a player’s home into a Mario Kart racecourse to be traversed in physical & virtual worlds.

» Acquisitions and Mergers:

• Jul-2021: Sony acquired Nixxes, a group of highly experienced game technology programmers. Following the acquisition, Nixxes would be a strong asset for everyone in the PlayStation Studios, enabling Sony's teams to focus on their most crucial objective of developing unique PlayStation content with the best quality.
• Jun-2021: Sony took over Housemarque, a Finnish video game developer. Through this acquisition, Housemarque would get the financial backing to push boundaries with their innovative games and Sony would get another solid studio to add to their expanding portfolio of excellent first-party games.
• Mar-2021: Microsoft took over ZeniMax Media, the parent company of Bethesda Softworks. Through this acquisition, Microsoft aimed to expand from 15 to 23 creative studio teams and would be adding Bethesda's iconic franchises to Xbox Game Pass.
• Dec-2020: Microsoft acquired Smash.gg, an esports tournament platform. Following this acquisition, the Smash.gg community & tournament organizers would get benefit from the Smash.gg platform, along with Microsoft's team and also support within the Microsoft Content Services team.
• Feb-2020: Sony Interactive Entertainment completed the acquisition of Insomniac Games, a leading game developer and long-time partner of SIE. This acquisition aimed to improve the creative force under SIE WWS and formally add a studio to the PlayStation family.

» Product Launches and Product Expansions:

• Aug-2021: Nintendo unveiled the Game of Life: Super Mario Edition board game. In addition, Nintendo released a special version of the Super Mario series, which doesn’t involve staring at the screen. This game can be played by two to four-person at a time of ages 8 and above that is a perfect game for families.
• Feb-2021: Sony unveiled the PlayStation 5 in India. The standard edition involves the UHD Blu-ray drive for games and media. In addition, the PS5 India launch would also ditch the HD camera, Dual Sense charging station, and PS Headset.
• Jan-2021: VTech introduced a variety of green electronic learning products in 2021. This launch is a step towards sustainability commitment towards substituting fossil-based plastics with sustainable options by 2030. VTech developed four latest vehicles in the popular Go! Go! Smart Wheels range developed from plant-based plastic, and the Sort & Recycle Ride-on Truck is developed from reclaimed plastic.

Scope of the Study

Market Segments Covered in the Report:

By Distribution Channel

• Offline
• Online

By Product Type

• Electronic Games
• Outdoor & Sports
• Games and Puzzles
• Dolls
• Preschool Toys
• Others

By End User

• 0 - 8 age
• 9 - 15 age
• 15 age & above

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Microsoft Corporation
• Sony Corporation (Sony Interactive Entertainment LLC)
• VTech Holdings Limited
• NetEase, Inc.
• LEGO Group (KIRKBI A/S)
• Dream International Limited
• Nintendo Co., Ltd.
• Mattel, Inc.
• JAKKS Pacific, Inc.
• Playmates Toys Limited (Playmates Holdings Ltd.)

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Toys and Games Market, by Distribution Channel
1.4.2 Global Toys and Games Market, by Product Type
1.4.3 Global Toys and Games Market, by End User
1.4.4 Global Toys and Games Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun – 2021, Aug) Leading Players

Chapter 4. Global Toys and Games Market by Distribution Channel
4.1 Global Offline Market by Region
4.2 Global Online Market by Region

Chapter 5. Global Toys and Games Market by Product Type
5.1 Global Electronic Games Market by Region
5.2 Global Outdoor & Sports Market by Region
5.3 Global Games and Puzzles Market by Region
5.4 Global Dolls Market by Region
5.5 Global Preschool Toys Market by Region
5.6 Global Other Product Type Market by Region

Chapter 6. Global Toys and Games Market by End User
6.1 Global 0 - 8 age Market by Region
6.2 Global 9 - 15 age Market by Region
6.3 Global 15 age & above Market by Region

Chapter 7. Global Toys and Games Market by Region
7.1 North America Toys and Games Market
7.1.1 North America Toys and Games Market by Distribution Channel
7.1.1.1 North America Offline Market by Country
7.1.1.2 North America Online Market by Country
7.1.2 North America Toys and Games Market by Product Type
7.1.2.1 North America Electronic Games Market by Country
7.1.2.2 North America Outdoor & Sports Market by Country
7.1.2.3 North America Games and Puzzles Market by Country
7.1.2.4 North America Dolls Market by Country
7.1.2.5 North America Preschool Toys Market by Country
7.1.2.6 North America Other Product Type Market by Country
7.1.3 North America Toys and Games Market by End User
7.1.3.1 North America 0 - 8 age Market by Country
7.1.3.2 North America 9 - 15 age Market by Country
7.1.3.3 North America 15 age & above Market by Country
7.1.4 North America Toys and Games Market by Country
7.1.4.1 US Toys and Games Market
7.1.4.1.1 US Toys and Games Market by Distribution Channel
7.1.4.1.2 US Toys and Games Market by Product Type
7.1.4.1.3 US Toys and Games Market by End User
7.1.4.2 Canada Toys and Games Market
7.1.4.2.1 Canada Toys and Games Market by Distribution Channel
7.1.4.2.2 Canada Toys and Games Market by Product Type
7.1.4.2.3 Canada Toys and Games Market by End User
7.1.4.3 Mexico Toys and Games Market
7.1.4.3.1 Mexico Toys and Games Market by Distribution Channel
7.1.4.3.2 Mexico Toys and Games Market by Product Type
7.1.4.3.3 Mexico Toys and Games Market by End User
7.1.4.4 Rest of North America Toys and Games Market
7.1.4.4.1 Rest of North America Toys and Games Market by Distribution Channel
7.1.4.4.2 Rest of North America Toys and Games Market by Product Type
7.1.4.4.3 Rest of North America Toys and Games Market by End User
7.2 Europe Toys and Games Market
7.2.1 Europe Toys and Games Market by Distribution Channel
7.2.1.1 Europe Offline Market by Country
7.2.1.2 Europe Online Market by Country
7.2.2 Europe Toys and Games Market by Product Type
7.2.2.1 Europe Electronic Games Market by Country
7.2.2.2 Europe Outdoor & Sports Market by Country
7.2.2.3 Europe Games and Puzzles Market by Country
7.2.2.4 Europe Dolls Market by Country
7.2.2.5 Europe Preschool Toys Market by Country
7.2.2.6 Europe Other Product Type Market by Country
7.2.3 Europe Toys and Games Market by End User
7.2.3.1 Europe 0 - 8 age Market by Country
7.2.3.2 Europe 9 - 15 age Market by Country
7.2.3.3 Europe 15 age & above Market by Country
7.2.4 Europe Toys and Games Market by Country
7.2.4.1 Germany Toys and Games Market
7.2.4.1.1 Germany Toys and Games Market by Distribution Channel
7.2.4.1.2 Germany Toys and Games Market by Product Type
7.2.4.1.3 Germany Toys and Games Market by End User
7.2.4.2 UK Toys and Games Market
7.2.4.2.1 UK Toys and Games Market by Distribution Channel
7.2.4.2.2 UK Toys and Games Market by Product Type
7.2.4.2.3 UK Toys and Games Market by End User
7.2.4.3 France Toys and Games Market
7.2.4.3.1 France Toys and Games Market by Distribution Channel
7.2.4.3.2 France Toys and Games Market by Product Type
7.2.4.3.3 France Toys and Games Market by End User
7.2.4.4 Russia Toys and Games Market
7.2.4.4.1 Russia Toys and Games Market by Distribution Channel
7.2.4.4.2 Russia Toys and Games Market by Product Type
7.2.4.4.3 Russia Toys and Games Market by End User
7.2.4.5 Spain Toys and Games Market
7.2.4.5.1 Spain Toys and Games Market by Distribution Channel
7.2.4.5.2 Spain Toys and Games Market by Product Type
7.2.4.5.3 Spain Toys and Games Market by End User
7.2.4.6 Italy Toys and Games Market
7.2.4.6.1 Italy Toys and Games Market by Distribution Channel
7.2.4.6.2 Italy Toys and Games Market by Product Type
7.2.4.6.3 Italy Toys and Games Market by End User
7.2.4.7 Rest of Europe Toys and Games Market
7.2.4.7.1 Rest of Europe Toys and Games Market by Distribution Channel
7.2.4.7.2 Rest of Europe Toys and Games Market by Product Type
7.2.4.7.3 Rest of Europe Toys and Games Market by End User
7.3 Asia Pacific Toys and Games Market
7.3.1 Asia Pacific Toys and Games Market by Distribution Channel
7.3.1.1 Asia Pacific Offline Market by Country
7.3.1.2 Asia Pacific Online Market by Country
7.3.2 Asia Pacific Toys and Games Market by Product Type
7.3.2.1 Asia Pacific Electronic Games Market by Country
7.3.2.2 Asia Pacific Outdoor & Sports Market by Country
7.3.2.3 Asia Pacific Games and Puzzles Market by Country
7.3.2.4 Asia Pacific Dolls Market by Country
7.3.2.5 Asia Pacific Preschool Toys Market by Country
7.3.2.6 Asia Pacific Other Product Type Market by Country
7.3.3 Asia Pacific Toys and Games Market by End User
7.3.3.1 Asia Pacific 0 - 8 age Market by Country
7.3.3.2 Asia Pacific 9 - 15 age Market by Country
7.3.3.3 Asia Pacific 15 age & above Market by Country
7.3.4 Asia Pacific Toys and Games Market by Country
7.3.4.1 China Toys and Games Market
7.3.4.1.1 China Toys and Games Market by Distribution Channel
7.3.4.1.2 China Toys and Games Market by Product Type
7.3.4.1.3 China Toys and Games Market by End User
7.3.4.2 Japan Toys and Games Market
7.3.4.2.1 Japan Toys and Games Market by Distribution Channel
7.3.4.2.2 Japan Toys and Games Market by Product Type
7.3.4.2.3 Japan Toys and Games Market by End User
7.3.4.3 India Toys and Games Market
7.3.4.3.1 India Toys and Games Market by Distribution Channel
7.3.4.3.2 India Toys and Games Market by Product Type
7.3.4.3.3 India Toys and Games Market by End User
7.3.4.4 South Korea Toys and Games Market
7.3.4.4.1 South Korea Toys and Games Market by Distribution Channel
7.3.4.4.2 South Korea Toys and Games Market by Product Type
7.3.4.4.3 South Korea Toys and Games Market by End User
7.3.4.5 Singapore Toys and Games Market
7.3.4.5.1 Singapore Toys and Games Market by Distribution Channel
7.3.4.5.2 Singapore Toys and Games Market by Product Type
7.3.4.5.3 Singapore Toys and Games Market by End User
7.3.4.6 Malaysia Toys and Games Market
7.3.4.6.1 Malaysia Toys and Games Market by Distribution Channel
7.3.4.6.2 Malaysia Toys and Games Market by Product Type
7.3.4.6.3 Malaysia Toys and Games Market by End User
7.3.4.7 Rest of Asia Pacific Toys and Games Market
7.3.4.7.1 Rest of Asia Pacific Toys and Games Market by Distribution Channel
7.3.4.7.2 Rest of Asia Pacific Toys and Games Market by Product Type
7.3.4.7.3 Rest of Asia Pacific Toys and Games Market by End User
7.4 LAMEA Toys and Games Market
7.4.1 LAMEA Toys and Games Market by Distribution Channel
7.4.1.1 LAMEA Offline Market by Country
7.4.1.2 LAMEA Online Market by Country
7.4.2 LAMEA Toys and Games Market by Product Type
7.4.2.1 LAMEA Electronic Games Market by Country
7.4.2.2 LAMEA Outdoor & Sports Market by Country
7.4.2.3 LAMEA Games and Puzzles Market by Country
7.4.2.4 LAMEA Dolls Market by Country
7.4.2.5 LAMEA Preschool Toys Market by Country
7.4.2.6 LAMEA Other Product Type Market by Country
7.4.3 LAMEA Toys and Games Market by End User
7.4.3.1 LAMEA 0 - 8 age Market by Country
7.4.3.2 LAMEA 9 - 15 age Market by Country
7.4.3.3 LAMEA 15 age & above Market by Country
7.4.4 LAMEA Toys and Games Market by Country
7.4.4.1 Brazil Toys and Games Market
7.4.4.1.1 Brazil Toys and Games Market by Distribution Channel
7.4.4.2 Brazil Toys and Games Market by Product Type
7.4.4.2.1 Brazil Toys and Games Market by End User
7.4.4.3 Argentina Toys and Games Market
7.4.4.3.1 Argentina Toys and Games Market by Distribution Channel
7.4.4.3.2 Argentina Toys and Games Market by Product Type
7.4.4.3.3 Argentina Toys and Games Market by End User
7.4.4.4 UAE Toys and Games Market
7.4.4.4.1 UAE Toys and Games Market by Distribution Channel
7.4.4.4.2 UAE Toys and Games Market by Product Type
7.4.4.4.3 UAE Toys and Games Market by End User
7.4.4.5 Saudi Arabia Toys and Games Market
7.4.4.5.1 Saudi Arabia Toys and Games Market by Distribution Channel
7.4.4.5.2 Saudi Arabia Toys and Games Market by Product Type
7.4.4.5.3 Saudi Arabia Toys and Games Market by End User
7.4.4.6 South Africa Toys and Games Market
7.4.4.6.1 South Africa Toys and Games Market by Distribution Channel
7.4.4.6.2 South Africa Toys and Games Market by Product Type
7.4.4.6.3 South Africa Toys and Games Market by End User
7.4.4.7 Nigeria Toys and Games Market
7.4.4.7.1 Nigeria Toys and Games Market by Distribution Channel
7.4.4.7.2 Nigeria Toys and Games Market by Product Type
7.4.4.7.3 Nigeria Toys and Games Market by End User
7.4.4.8 Rest of LAMEA Toys and Games Market
7.4.4.8.1 Rest of LAMEA Toys and Games Market by Distribution Channel
7.4.4.8.2 Rest of LAMEA Toys and Games Market by Product Type
7.4.4.8.3 Rest of LAMEA Toys and Games Market by End User

Chapter 8. Company Profiles
8.1 Microsoft Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.1 Recent strategies and developments:
8.1.1.1 Partnerships, Collaborations, and Agreements:
8.1.1.2 Acquisitions and Mergers:
8.1.2 SWOT Analysis
8.2 Sony Corporation (Sony Interactive Entertainment LLC)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisitions and Mergers:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 VTech Holdings Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Launches:
8.4 NetEase, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisitions and Mergers:
8.5 LEGO Group (KIRKBI A/S)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Research & Development Expenses
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.6 Dream International Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.7 Nintendo Co., Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Mattel, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations and Agreements:
8.9 JAKKS Pacific, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.10. Playmates Toys Limited (Playmates Holdings Ltd.)
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:

TABLE 1 Global Toys and Games Market, 2017 - 2020, USD Million
TABLE 2 Global Toys and Games Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Toys and Games Market
TABLE 4 Product Launches And Product Expansions– Toys and Games Market
TABLE 5 Acquisition and Mergers– Toys and Games Market
TABLE 6 Global Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 7 Global Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 8 Global Offline Market by Region, 2017 - 2020, USD Million
TABLE 9 Global Offline Market by Region, 2021 - 2027, USD Million
TABLE 10 Global Online Market by Region, 2017 - 2020, USD Million
TABLE 11 Global Online Market by Region, 2021 - 2027, USD Million
TABLE 12 Global Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 13 Global Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 14 Global Electronic Games Market by Region, 2017 - 2020, USD Million
TABLE 15 Global Electronic Games Market by Region, 2021 - 2027, USD Million
TABLE 16 Global Outdoor & Sports Market by Region, 2017 - 2020, USD Million
TABLE 17 Global Outdoor & Sports Market by Region, 2021 - 2027, USD Million
TABLE 18 Global Games and Puzzles Market by Region, 2017 - 2020, USD Million
TABLE 19 Global Games and Puzzles Market by Region, 2021 - 2027, USD Million
TABLE 20 Global Dolls Market by Region, 2017 - 2020, USD Million
TABLE 21 Global Dolls Market by Region, 2021 - 2027, USD Million
TABLE 22 Global Preschool Toys Market by Region, 2017 - 2020, USD Million
TABLE 23 Global Preschool Toys Market by Region, 2021 - 2027, USD Million
TABLE 24 Global Other Product Type Market by Region, 2017 - 2020, USD Million
TABLE 25 Global Other Product Type Market by Region, 2021 - 2027, USD Million
TABLE 26 Global Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 27 Global Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 28 Global 0 - 8 age Market by Region, 2017 - 2020, USD Million
TABLE 29 Global 0 - 8 age Market by Region, 2021 - 2027, USD Million
TABLE 30 Global 9 - 15 age Market by Region, 2017 - 2020, USD Million
TABLE 31 Global 9 - 15 age Market by Region, 2021 - 2027, USD Million
TABLE 32 Global 15 age & above Market by Region, 2017 - 2020, USD Million
TABLE 33 Global 15 age & above Market by Region, 2021 - 2027, USD Million
TABLE 34 Global Toys and Games Market by Region, 2017 - 2020, USD Million
TABLE 35 Global Toys and Games Market by Region, 2021 - 2027, USD Million
TABLE 36 North America Toys and Games Market, 2017 - 2020, USD Million
TABLE 37 North America Toys and Games Market, 2021 - 2027, USD Million
TABLE 38 North America Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 39 North America Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 40 North America Offline Market by Country, 2017 - 2020, USD Million
TABLE 41 North America Offline Market by Country, 2021 - 2027, USD Million
TABLE 42 North America Online Market by Country, 2017 - 2020, USD Million
TABLE 43 North America Online Market by Country, 2021 - 2027, USD Million
TABLE 44 North America Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 45 North America Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 46 North America Electronic Games Market by Country, 2017 - 2020, USD Million
TABLE 47 North America Electronic Games Market by Country, 2021 - 2027, USD Million
TABLE 48 North America Outdoor & Sports Market by Country, 2017 - 2020, USD Million
TABLE 49 North America Outdoor & Sports Market by Country, 2021 - 2027, USD Million
TABLE 50 North America Games and Puzzles Market by Country, 2017 - 2020, USD Million
TABLE 51 North America Games and Puzzles Market by Country, 2021 - 2027, USD Million
TABLE 52 North America Dolls Market by Country, 2017 - 2020, USD Million
TABLE 53 North America Dolls Market by Country, 2021 - 2027, USD Million
TABLE 54 North America Preschool Toys Market by Country, 2017 - 2020, USD Million
TABLE 55 North America Preschool Toys Market by Country, 2021 - 2027, USD Million
TABLE 56 North America Other Product Type Market by Country, 2017 - 2020, USD Million
TABLE 57 North America Other Product Type Market by Country, 2021 - 2027, USD Million
TABLE 58 North America Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 59 North America Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 60 North America 0 - 8 age Market by Country, 2017 - 2020, USD Million
TABLE 61 North America 0 - 8 age Market by Country, 2021 - 2027, USD Million
TABLE 62 North America 9 - 15 age Market by Country, 2017 - 2020, USD Million
TABLE 63 North America 9 - 15 age Market by Country, 2021 - 2027, USD Million
TABLE 64 North America 15 age & above Market by Country, 2017 - 2020, USD Million
TABLE 65 North America 15 age & above Market by Country, 2021 - 2027, USD Million
TABLE 66 North America Toys and Games Market by Country, 2017 - 2020, USD Million
TABLE 67 North America Toys and Games Market by Country, 2021 - 2027, USD Million
TABLE 68 US Toys and Games Market, 2017 - 2020, USD Million
TABLE 69 US Toys and Games Market, 2021 - 2027, USD Million
TABLE 70 US Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 71 US Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 72 US Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 73 US Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 74 US Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 75 US Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 76 Canada Toys and Games Market, 2017 - 2020, USD Million
TABLE 77 Canada Toys and Games Market, 2021 - 2027, USD Million
TABLE 78 Canada Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 79 Canada Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 80 Canada Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 81 Canada Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 82 Canada Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 83 Canada Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 84 Mexico Toys and Games Market, 2017 - 2020, USD Million
TABLE 85 Mexico Toys and Games Market, 2021 - 2027, USD Million
TABLE 86 Mexico Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 87 Mexico Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 88 Mexico Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 89 Mexico Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 90 Mexico Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 91 Mexico Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 92 Rest of North America Toys and Games Market, 2017 - 2020, USD Million
TABLE 93 Rest of North America Toys and Games Market, 2021 - 2027, USD Million
TABLE 94 Rest of North America Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 95 Rest of North America Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 96 Rest of North America Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 97 Rest of North America Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 98 Rest of North America Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 99 Rest of North America Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 100 Europe Toys and Games Market, 2017 - 2020, USD Million
TABLE 101 Europe Toys and Games Market, 2021 - 2027, USD Million
TABLE 102 Europe Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 103 Europe Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 104 Europe Offline Market by Country, 2017 - 2020, USD Million
TABLE 105 Europe Offline Market by Country, 2021 - 2027, USD Million
TABLE 106 Europe Online Market by Country, 2017 - 2020, USD Million
TABLE 107 Europe Online Market by Country, 2021 - 2027, USD Million
TABLE 108 Europe Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 109 Europe Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 110 Europe Electronic Games Market by Country, 2017 - 2020, USD Million
TABLE 111 Europe Electronic Games Market by Country, 2021 - 2027, USD Million
TABLE 112 Europe Outdoor & Sports Market by Country, 2017 - 2020, USD Million
TABLE 113 Europe Outdoor & Sports Market by Country, 2021 - 2027, USD Million
TABLE 114 Europe Games and Puzzles Market by Country, 2017 - 2020, USD Million
TABLE 115 Europe Games and Puzzles Market by Country, 2021 - 2027, USD Million
TABLE 116 Europe Dolls Market by Country, 2017 - 2020, USD Million
TABLE 117 Europe Dolls Market by Country, 2021 - 2027, USD Million
TABLE 118 Europe Preschool Toys Market by Country, 2017 - 2020, USD Million
TABLE 119 Europe Preschool Toys Market by Country, 2021 - 2027, USD Million
TABLE 120 Europe Other Product Type Market by Country, 2017 - 2020, USD Million
TABLE 121 Europe Other Product Type Market by Country, 2021 - 2027, USD Million
TABLE 122 Europe Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 123 Europe Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 124 Europe 0 - 8 age Market by Country, 2017 - 2020, USD Million
TABLE 125 Europe 0 - 8 age Market by Country, 2021 - 2027, USD Million
TABLE 126 Europe 9 - 15 age Market by Country, 2017 - 2020, USD Million
TABLE 127 Europe 9 - 15 age Market by Country, 2021 - 2027, USD Million
TABLE 128 Europe 15 age & above Market by Country, 2017 - 2020, USD Million
TABLE 129 Europe 15 age & above Market by Country, 2021 - 2027, USD Million
TABLE 130 Europe Toys and Games Market by Country, 2017 - 2020, USD Million
TABLE 131 Europe Toys and Games Market by Country, 2021 - 2027, USD Million
TABLE 132 Germany Toys and Games Market, 2017 - 2020, USD Million
TABLE 133 Germany Toys and Games Market, 2021 - 2027, USD Million
TABLE 134 Germany Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 135 Germany Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 136 Germany Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 137 Germany Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 138 Germany Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 139 Germany Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 140 UK Toys and Games Market, 2017 - 2020, USD Million
TABLE 141 UK Toys and Games Market, 2021 - 2027, USD Million
TABLE 142 UK Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 143 UK Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 144 UK Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 145 UK Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 146 UK Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 147 UK Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 148 France Toys and Games Market, 2017 - 2020, USD Million
TABLE 149 France Toys and Games Market, 2021 - 2027, USD Million
TABLE 150 France Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 151 France Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 152 France Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 153 France Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 154 France Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 155 France Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 156 Russia Toys and Games Market, 2017 - 2020, USD Million
TABLE 157 Russia Toys and Games Market, 2021 - 2027, USD Million
TABLE 158 Russia Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 159 Russia Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 160 Russia Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 161 Russia Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 162 Russia Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 163 Russia Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 164 Spain Toys and Games Market, 2017 - 2020, USD Million
TABLE 165 Spain Toys and Games Market, 2021 - 2027, USD Million
TABLE 166 Spain Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 167 Spain Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 168 Spain Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 169 Spain Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 170 Spain Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 171 Spain Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 172 Italy Toys and Games Market, 2017 - 2020, USD Million
TABLE 173 Italy Toys and Games Market, 2021 - 2027, USD Million
TABLE 174 Italy Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 175 Italy Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 176 Italy Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 177 Italy Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 178 Italy Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 179 Italy Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 180 Rest of Europe Toys and Games Market, 2017 - 2020, USD Million
TABLE 181 Rest of Europe Toys and Games Market, 2021 - 2027, USD Million
TABLE 182 Rest of Europe Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 183 Rest of Europe Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 184 Rest of Europe Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 185 Rest of Europe Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 186 Rest of Europe Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 187 Rest of Europe Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 188 Asia Pacific Toys and Games Market, 2017 - 2020, USD Million
TABLE 189 Asia Pacific Toys and Games Market, 2021 - 2027, USD Million
TABLE 190 Asia Pacific Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 191 Asia Pacific Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 192 Asia Pacific Offline Market by Country, 2017 - 2020, USD Million
TABLE 193 Asia Pacific Offline Market by Country, 2021 - 2027, USD Million
TABLE 194 Asia Pacific Online Market by Country, 2017 - 2020, USD Million
TABLE 195 Asia Pacific Online Market by Country, 2021 - 2027, USD Million
TABLE 196 Asia Pacific Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 197 Asia Pacific Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 198 Asia Pacific Electronic Games Market by Country, 2017 - 2020, USD Million
TABLE 199 Asia Pacific Electronic Games Market by Country, 2021 - 2027, USD Million
TABLE 200 Asia Pacific Outdoor & Sports Market by Country, 2017 - 2020, USD Million
TABLE 201 Asia Pacific Outdoor & Sports Market by Country, 2021 - 2027, USD Million
TABLE 202 Asia Pacific Games and Puzzles Market by Country, 2017 - 2020, USD Million
TABLE 203 Asia Pacific Games and Puzzles Market by Country, 2021 - 2027, USD Million
TABLE 204 Asia Pacific Dolls Market by Country, 2017 - 2020, USD Million
TABLE 205 Asia Pacific Dolls Market by Country, 2021 - 2027, USD Million
TABLE 206 Asia Pacific Preschool Toys Market by Country, 2017 - 2020, USD Million
TABLE 207 Asia Pacific Preschool Toys Market by Country, 2021 - 2027, USD Million
TABLE 208 Asia Pacific Other Product Type Market by Country, 2017 - 2020, USD Million
TABLE 209 Asia Pacific Other Product Type Market by Country, 2021 - 2027, USD Million
TABLE 210 Asia Pacific Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 211 Asia Pacific Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 212 Asia Pacific 0 - 8 age Market by Country, 2017 - 2020, USD Million
TABLE 213 Asia Pacific 0 - 8 age Market by Country, 2021 - 2027, USD Million
TABLE 214 Asia Pacific 9 - 15 age Market by Country, 2017 - 2020, USD Million
TABLE 215 Asia Pacific 9 - 15 age Market by Country, 2021 - 2027, USD Million
TABLE 216 Asia Pacific 15 age & above Market by Country, 2017 - 2020, USD Million
TABLE 217 Asia Pacific 15 age & above Market by Country, 2021 - 2027, USD Million
TABLE 218 Asia Pacific Toys and Games Market by Country, 2017 - 2020, USD Million
TABLE 219 Asia Pacific Toys and Games Market by Country, 2021 - 2027, USD Million
TABLE 220 China Toys and Games Market, 2017 - 2020, USD Million
TABLE 221 China Toys and Games Market, 2021 - 2027, USD Million
TABLE 222 China Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 223 China Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 224 China Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 225 China Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 226 China Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 227 China Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 228 Japan Toys and Games Market, 2017 - 2020, USD Million
TABLE 229 Japan Toys and Games Market, 2021 - 2027, USD Million
TABLE 230 Japan Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 231 Japan Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 232 Japan Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 233 Japan Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 234 Japan Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 235 Japan Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 236 India Toys and Games Market, 2017 - 2020, USD Million
TABLE 237 India Toys and Games Market, 2021 - 2027, USD Million
TABLE 238 India Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 239 India Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 240 India Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 241 India Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 242 India Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 243 India Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 244 South Korea Toys and Games Market, 2017 - 2020, USD Million
TABLE 245 South Korea Toys and Games Market, 2021 - 2027, USD Million
TABLE 246 South Korea Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 247 South Korea Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 248 South Korea Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 249 South Korea Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 250 South Korea Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 251 South Korea Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 252 Singapore Toys and Games Market, 2017 - 2020, USD Million
TABLE 253 Singapore Toys and Games Market, 2021 - 2027, USD Million
TABLE 254 Singapore Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 255 Singapore Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 256 Singapore Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 257 Singapore Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 258 Singapore Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 259 Singapore Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 260 Malaysia Toys and Games Market, 2017 - 2020, USD Million
TABLE 261 Malaysia Toys and Games Market, 2021 - 2027, USD Million
TABLE 262 Malaysia Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 263 Malaysia Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 264 Malaysia Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 265 Malaysia Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 266 Malaysia Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 267 Malaysia Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 268 Rest of Asia Pacific Toys and Games Market, 2017 - 2020, USD Million
TABLE 269 Rest of Asia Pacific Toys and Games Market, 2021 - 2027, USD Million
TABLE 270 Rest of Asia Pacific Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 271 Rest of Asia Pacific Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 272 Rest of Asia Pacific Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 273 Rest of Asia Pacific Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 274 Rest of Asia Pacific Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 275 Rest of Asia Pacific Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 276 LAMEA Toys and Games Market, 2017 - 2020, USD Million
TABLE 277 LAMEA Toys and Games Market, 2021 - 2027, USD Million
TABLE 278 LAMEA Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 279 LAMEA Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 280 LAMEA Offline Market by Country, 2017 - 2020, USD Million
TABLE 281 LAMEA Offline Market by Country, 2021 - 2027, USD Million
TABLE 282 LAMEA Online Market by Country, 2017 - 2020, USD Million
TABLE 283 LAMEA Online Market by Country, 2021 - 2027, USD Million
TABLE 284 LAMEA Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 285 LAMEA Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 286 LAMEA Electronic Games Market by Country, 2017 - 2020, USD Million
TABLE 287 LAMEA Electronic Games Market by Country, 2021 - 2027, USD Million
TABLE 288 LAMEA Outdoor & Sports Market by Country, 2017 - 2020, USD Million
TABLE 289 LAMEA Outdoor & Sports Market by Country, 2021 - 2027, USD Million
TABLE 290 LAMEA Games and Puzzles Market by Country, 2017 - 2020, USD Million
TABLE 291 LAMEA Games and Puzzles Market by Country, 2021 - 2027, USD Million
TABLE 292 LAMEA Dolls Market by Country, 2017 - 2020, USD Million
TABLE 293 LAMEA Dolls Market by Country, 2021 - 2027, USD Million
TABLE 294 LAMEA Preschool Toys Market by Country, 2017 - 2020, USD Million
TABLE 295 LAMEA Preschool Toys Market by Country, 2021 - 2027, USD Million
TABLE 296 LAMEA Other Product Type Market by Country, 2017 - 2020, USD Million
TABLE 297 LAMEA Other Product Type Market by Country, 2021 - 2027, USD Million
TABLE 298 LAMEA Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 299 LAMEA Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 300 LAMEA 0 - 8 age Market by Country, 2017 - 2020, USD Million
TABLE 301 LAMEA 0 - 8 age Market by Country, 2021 - 2027, USD Million
TABLE 302 LAMEA 9 - 15 age Market by Country, 2017 - 2020, USD Million
TABLE 303 LAMEA 9 - 15 age Market by Country, 2021 - 2027, USD Million
TABLE 304 LAMEA 15 age & above Market by Country, 2017 - 2020, USD Million
TABLE 305 LAMEA 15 age & above Market by Country, 2021 - 2027, USD Million
TABLE 306 LAMEA Toys and Games Market by Country, 2017 - 2020, USD Million
TABLE 307 LAMEA Toys and Games Market by Country, 2021 - 2027, USD Million
TABLE 308 Brazil Toys and Games Market, 2017 - 2020, USD Million
TABLE 309 Brazil Toys and Games Market, 2021 - 2027, USD Million
TABLE 310 Brazil Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 311 Brazil Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 312 Brazil Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 313 Brazil Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 314 Brazil Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 315 Brazil Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 316 Argentina Toys and Games Market, 2017 - 2020, USD Million
TABLE 317 Argentina Toys and Games Market, 2021 - 2027, USD Million
TABLE 318 Argentina Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 319 Argentina Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 320 Argentina Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 321 Argentina Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 322 Argentina Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 323 Argentina Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 324 UAE Toys and Games Market, 2017 - 2020, USD Million
TABLE 325 UAE Toys and Games Market, 2021 - 2027, USD Million
TABLE 326 UAE Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 327 UAE Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 328 UAE Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 329 UAE Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 330 UAE Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 331 UAE Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 332 Saudi Arabia Toys and Games Market, 2017 - 2020, USD Million
TABLE 333 Saudi Arabia Toys and Games Market, 2021 - 2027, USD Million
TABLE 334 Saudi Arabia Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 335 Saudi Arabia Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 336 Saudi Arabia Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 337 Saudi Arabia Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 338 Saudi Arabia Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 339 Saudi Arabia Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 340 South Africa Toys and Games Market, 2017 - 2020, USD Million
TABLE 341 South Africa Toys and Games Market, 2021 - 2027, USD Million
TABLE 342 South Africa Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 343 South Africa Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 344 South Africa Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 345 South Africa Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 346 South Africa Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 347 South Africa Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 348 Nigeria Toys and Games Market, 2017 - 2020, USD Million
TABLE 349 Nigeria Toys and Games Market, 2021 - 2027, USD Million
TABLE 350 Nigeria Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 351 Nigeria Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 352 Nigeria Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 353 Nigeria Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 354 Nigeria Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 355 Nigeria Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 356 Rest of LAMEA Toys and Games Market, 2017 - 2020, USD Million
TABLE 357 Rest of LAMEA Toys and Games Market, 2021 - 2027, USD Million
TABLE 358 Rest of LAMEA Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 359 Rest of LAMEA Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 360 Rest of LAMEA Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 361 Rest of LAMEA Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 362 Rest of LAMEA Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 363 Rest of LAMEA Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 364 key information – Microsoft Corporation
TABLE 365 Key Information – Sony Corporation
TABLE 366 key information – VTech Holdings Limited
TABLE 367 key information – NetEase, Inc.
TABLE 368 key information – LEGO Group
TABLE 369 key information – Dream International Limited
TABLE 370 key information – Nintendo Co., Ltd.
TABLE 371 key information – Mattel, Inc.
TABLE 372 key information – JAKKS Pacific, Inc.
TABLE 373 key information – Playmates Toys Limited

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2017, Jun – 2021, Aug) Leading Players
FIG 5 Recent strategies and developments: Microsoft Corporation
FIG 6 SWOT Analysis: Microsoft Corporation
FIG 7 Recent strategies and developments: Sony Corporation
FIG 8 Swot analysis: sony corporation
FIG 9 Recent strategies and developments: VTech Holdings Limited
FIG 10 Recent strategies and developments: NetEase, Inc.
FIG 11 Recent strategies and developments: Nintendo Co., Ltd.