Our Reports
Automotive Reports Electronics & Semiconductor Telecom & IT Technology & IT Consumer Goods Healthcare Food & Beverages Chemical
Our Links
About Us Contact Us Press Release News Our Blogs

Int'l : +1(646) 832-2886 | query@kbvresearch.com

North America Sports Analytics Market Size, Share & Industry Analysis Report By Component (Software, and Services), By Analysis (On-Field, and Off-Field),By Deployment (On-premises, and Cloud-based) By End-use, By Country and Growth Forecast, 2025 - 2032

Published Date : 09-Jan-2026

Pages: 176

Report Format: PDF + Excel

The North America Sports Analytics Market would witness market growth of 16.1% CAGR during the forecast period (2025-2032).

The US market dominated the North America Sports Analytics Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $2,524.6 million by 2032. The Canada market is experiencing a CAGR of 18.7% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 17.8% during (2025 - 2032). The US and Canada led the North America Sports Analytics Market by Country with a market share of 79.2% and 10.9% in 2024.

North America Sports Analytics Market Size, 2021 - 2032

North American sports analytics has come a long way since it was just about keeping track of basic stats. Now, it uses AI, machine learning, real-time tracking, and video analysis to create a complex, data-driven ecosystem. Professional leagues like the NFL, NBA, MLB, and NHL, as well as college and amateur programs, now use analytics to improve performance, avoid injuries, scout players, and make tactical decisions. Advanced computing and sensor technologies have made analytics more than just a tool for sports. They are now used in broadcasting, fantasy sports, sports betting, and fan engagement. Analytics is a key part of both competitive and business strategies because these tools allow for predictive modeling, personalized content, and revenue optimization. Analytics are now available to everyone, which is good for youth, college, and grassroots sports organizations.

The competition is driven by innovation and includes well-known data providers, specialized analytics firms, new tech startups, and platforms that combine media and technology. The main things that companies are competing on are data accuracy, real-time processing, predictive intelligence, and easy integration with official league data. Partnerships with leagues and governing bodies that are well-planned increase credibility and the reliability of data. To turn insights into action, more companies are putting money into proprietary platforms and cross-functional analytics teams. Working together with data providers, leagues, and technology vendors speeds up innovation even more. Overall, sports analytics has become a key part of how North American sports work, affecting everything from performance to fan experience to business outcomes.

Component Outlook

Based on Component, the market is segmented into Software, and Services. With a compound annual growth rate (CAGR) of 18.3% over the projection period, the Software Market, dominate the Canada Sports Analytics Market by Component in 2024 and would be a prominent market until 2032. The Services market is expected to witness a CAGR of 19.4% during (2025 - 2032).

Country Sports Analytics Market Size by Segmentation

Analysis Outlook

Based on Analysis, the market is segmented into On-Field, and Off-Field. The On-Field market segment dominated the Mexico Sports Analytics Market by Analysis is expected to grow at a CAGR of 17.4 % during the forecast period thereby continuing its dominance until 2032. Also, The Off-Field market is anticipated to grow as a CAGR of 18.4 % during the forecast period during (2025 - 2032).

Free Valuable Insights: The Sports Analytics Market is Predicted to reach USD 10.66 Billion by 2032, at a CAGR of 16.8%

Country Outlook

The US is the leader in North American sports analytics because it has a well-developed sports ecosystem and uses advanced technologies in both professional and college sports. Analytics are used by major leagues like the NFL, NBA, MLB, NHL, and NCAA to improve player performance, avoid injuries, make tactical decisions, and get fans more involved. The market is growing because more people are using AI, machine learning, wearable technology, and real-time data capture, all of which are supported by cloud-based and big data platforms. Advanced broadcast analysis tools and predictive analytics make it even easier to make decisions in real time and improve business. There are both well-known enterprise technology companies and new startups that offer niche analytics solutions in the competitive landscape. Strategic partnerships between leagues, teams, and analytics vendors keep driving growth and new ideas.

List of Key Companies Profiled

  • IBM Corporation
  • SAP SE
  • Alteryx, Inc.
  • Oracle Corporation
  • SAS Institute Inc.
  • Salesforce, Inc.
  • Experfy, Inc.
  • Deltatre S.p.A.
  • Stats Perform Group
  • Catapult Group International Ltd.

North America Sports Analytics Market Report Segmentation

By Component

  • Software
  • Services

By Analysis

  • On-Field
    • Players & Team Analysis
    • Video Analysis
    • Health Assessment
  • Off-Field
    • Fan Engagement
    • Ticket Pricing

By Deployment

  • On-premises
  • Cloud-based

By End-use

  • Sports Betting
  • Sports Leagues / Associations
  • Sports Teams
  • Media Organization
  • Individual Players/Coaches
  • Other End-use

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Sports Analytics Market, by Component
1.4.2 North America Sports Analytics Market, by Analysis
1.4.3 North America Sports Analytics Market, by Deployment
1.4.4 North America Sports Analytics Market, by End-use
1.4.5 North America Sports Analytics Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario 
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Market Trends – North America Sports Analytics Market
Chapter 5. State of Competition – North America Sports Analytics Market
Chapter 6. Market Consolidation – North America Sports Analytics Market
Chapter 7. Key Customer Criteria – North America Sports Analytics Market
Chapter 8. Product Life Cycle – Sports Analytics Market
Chapter 9. Value Chain Analysis of Sports Analytics Market
Chapter 10. Competition Analysis - Global

10.1 KBV Cardinal Matrix
10.2 Recent Industry Wide Strategic Developments
10.2.1 Partnerships, Collaborations and Agreements
10.2.2 Product Launches and Product Expansions
10.3 Market Share Analysis, 2024
10.4 Top Winning Strategies
10.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
10.5 Porter Five Forces Analysis

Chapter 11. North America Sports Analytics Market by Component
11.1 North America Software Market by Region
11.2 North America Services Market by Region

Chapter 12. North America Sports Analytics Market by Analysis
12.1 North America On-Field Market by Country
12.2 North America Sports Analytics Market by On-Field Type
12.2.1 North America Players & Team Analysis Market by Country
12.2.2 North America Video Analysis Market by Country
12.2.3 North America Health Assessment Market by Country
12.3 North America Off-Field Market by Country
12.4 North America Sports Analytics Market by Off-Field Type
12.4.1 North America Fan Engagement Market by Country
12.4.2 North America Ticket Pricing Market by Country

Chapter 13. North America Sports Analytics Market by Deployment
13.1 North America On-premises Market by Region
13.2 North America Cloud-based Market by Region

Chapter 14. North America Sports Analytics Market by End-use
14.1 North America Sports Betting Market by Country
14.2 North America Sports Leagues / Associations Market by Country
14.3 North America Sports Teams Market by Country
14.4 North America Media Organization Market by Country
14.5 North America Individual Players/Coaches Market by Country
14.6 North America Other End-use Market by Country

Chapter 15. North America Sports Analytics Market by Country
15.1 US Sports Analytics Market
15.1.1 US Sports Analytics Market by Component
15.1.2 US Sports Analytics Market by Analysis
15.1.2.1 US Sports Analytics Market by On-Field Type
15.1.2.2 US Sports Analytics Market by Off-Field Type
15.1.3 US Sports Analytics Market by Deployment
15.1.4 US Sports Analytics Market by End-use
15.2 Canada Sports Analytics Market
15.2.1 Canada Sports Analytics Market by Component
15.2.2 Canada Sports Analytics Market by Analysis
15.2.2.1 Canada Sports Analytics Market by On-Field Type
15.2.2.2 Canada Sports Analytics Market by Off-Field Type
15.2.3 Canada Sports Analytics Market by Deployment
15.2.4 Canada Sports Analytics Market by End-use
15.3 Mexico Sports Analytics Market
15.3.1 Mexico Sports Analytics Market by Component
15.3.2 Mexico Sports Analytics Market by Analysis
15.3.2.1 Mexico Sports Analytics Market by On-Field Type
15.3.2.2 Mexico Sports Analytics Market by Off-Field Type
15.3.3 Mexico Sports Analytics Market by Deployment
15.3.4 Mexico Sports Analytics Market by End-use
15.4 Rest of North America Sports Analytics Market
15.4.1 Rest of North America Sports Analytics Market by Component
15.4.2 Rest of North America Sports Analytics Market by Analysis
15.4.2.1 Rest of North America Sports Analytics Market by On-Field Type
15.4.2.2 Rest of North America Sports Analytics Market by Off-Field Type
15.4.3 Rest of North America Sports Analytics Market by Deployment
15.4.4 Rest of North America Sports Analytics Market by End-use

Chapter 16. Company Profiles
16.1 IBM Corporation
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Regional & Segmental Analysis
16.1.4 Research & Development Expenses
16.1.5 Recent strategies and developments:
16.1.5.1 Partnerships, Collaborations, and Agreements:
16.1.5.2 Product Launches and Product Expansions:
16.1.6 SWOT Analysis
16.2 SAP SE
16.2.1 Company Overview
16.2.2 Financial Analysis
16.2.3 Regional Analysis
16.2.4 Research & Development Expense
16.2.5 SWOT Analysis
16.3 Alteryx, Inc.
16.3.1 Company Overview
16.3.2 Financial Analysis
16.3.3 Research & Development Expenses
16.3.4 Recent strategies and developments:
16.3.4.1 Product Launches and Product Expansions:
16.3.5 SWOT Analysis
16.4 Oracle Corporation
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Segmental and Regional Analysis
16.4.4 Research & Development Expense
16.4.5 Recent strategies and developments:
16.4.5.1 Partnerships, Collaborations, and Agreements:
16.4.5.2 Product Launches and Product Expansions:
16.4.6 SWOT Analysis
16.5 SAS Institute, Inc.
16.5.1 Company Overview
16.5.2 SWOT Analysis
16.6 Salesforce, Inc.
16.6.1 Company Overview
16.6.2 Financial Analysis
16.6.3 Regional Analysis
16.6.4 Research & Development Expenses
16.6.5 Recent strategies and developments:
16.6.5.1 Partnerships, Collaborations, and Agreements:
16.6.6 SWOT Analysis
16.7 Experfy, Inc.
16.7.1 Company Overview
16.8 Deltatre S.p.A.
16.8.1 Company Overview
16.9 Stats Perform Group
16.9.1 Company Overview
16.9.2 Recent strategies and developments:
16.9.2.1 Partnerships, Collaborations, and Agreements:
16.10. Catapult Group International Limited
16.10.1 Company Overview
16.10.2 Financial Analysis
16.10.3 Segmental and Regional Analysis
16.10.4 Recent strategies and developments:
16.10.4.1 Product Launches and Product Expansions:
TABLE 1 North America Sports Analytics Market, 2021 - 2024, USD Million
TABLE 2 North America Sports Analytics Market, 2025 - 2032, USD Million
TABLE 3 Key Customer Criteria Ratings– North America Sports Analytics Market
TABLE 4 Partnerships, Collaborations and Agreements– Sports Analytics Market
TABLE 5 Product Launches And Product Expansions– Sports Analytics Market
TABLE 6 North America Sports Analytics Market by Component, 2021 - 2024, USD Million
TABLE 7 North America Sports Analytics Market by Component, 2025 - 2032, USD Million
TABLE 8 North America Software Market by Region, 2021 - 2024, USD Million
TABLE 9 North America Software Market by Region, 2025 - 2032, USD Million
TABLE 10 North America Services Market by Region, 2021 - 2024, USD Million
TABLE 11 North America Services Market by Region, 2025 - 2032, USD Million
TABLE 12 North America Sports Analytics Market by Analysis, 2021 - 2024, USD Million
TABLE 13 North America Sports Analytics Market by Analysis, 2025 - 2032, USD Million
TABLE 14 North America On-Field Market by Country, 2021 - 2024, USD Million
TABLE 15 North America On-Field Market by Country, 2025 - 2032, USD Million
TABLE 16 North America Sports Analytics Market by On-Field Type, 2021 - 2024, USD Million
TABLE 17 North America Sports Analytics Market by On-Field Type, 2025 - 2032, USD Million
TABLE 18 North America Players & Team Analysis Market by Country, 2021 - 2024, USD Million
TABLE 19 North America Players & Team Analysis Market by Country, 2025 - 2032, USD Million
TABLE 20 North America Video Analysis Market by Country, 2021 - 2024, USD Million
TABLE 21 North America Video Analysis Market by Country, 2025 - 2032, USD Million
TABLE 22 North America Health Assessment Market by Country, 2021 - 2024, USD Million
TABLE 23 North America Health Assessment Market by Country, 2025 - 2032, USD Million
TABLE 24 North America Off-Field Market by Country, 2021 - 2024, USD Million
TABLE 25 North America Off-Field Market by Country, 2025 - 2032, USD Million
TABLE 26 North America Sports Analytics Market by Off-Field Type, 2021 - 2024, USD Million
TABLE 27 North America Sports Analytics Market by Off-Field Type, 2025 - 2032, USD Million
TABLE 28 North America Fan Engagement Market by Country, 2021 - 2024, USD Million
TABLE 29 North America Fan Engagement Market by Country, 2025 - 2032, USD Million
TABLE 30 North America Ticket Pricing Market by Country, 2021 - 2024, USD Million
TABLE 31 North America Ticket Pricing Market by Country, 2025 - 2032, USD Million
TABLE 32 North America Sports Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 33 North America Sports Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 34 North America On-premises Market by Region, 2021 - 2024, USD Million
TABLE 35 North America On-premises Market by Region, 2025 - 2032, USD Million
TABLE 36 North America Cloud-based Market by Region, 2021 - 2024, USD Million
TABLE 37 North America Cloud-based Market by Region, 2025 - 2032, USD Million
TABLE 38 North America Sports Analytics Market by End-use, 2021 - 2024, USD Million
TABLE 39 North America Sports Analytics Market by End-use, 2025 - 2032, USD Million
TABLE 40 North America Sports Betting Market by Country, 2021 - 2024, USD Million
TABLE 41 North America Sports Betting Market by Country, 2025 - 2032, USD Million
TABLE 42 North America Sports Leagues / Associations Market by Country, 2021 - 2024, USD Million
TABLE 43 North America Sports Leagues / Associations Market by Country, 2025 - 2032, USD Million
TABLE 44 North America Sports Teams Market by Country, 2021 - 2024, USD Million
TABLE 45 North America Sports Teams Market by Country, 2025 - 2032, USD Million
TABLE 46 North America Media Organization Market by Country, 2021 - 2024, USD Million
TABLE 47 North America Media Organization Market by Country, 2025 - 2032, USD Million
TABLE 48 North America Individual Players/Coaches Market by Country, 2021 - 2024, USD Million
TABLE 49 North America Individual Players/Coaches Market by Country, 2025 - 2032, USD Million
TABLE 50 North America Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 51 North America Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 52 North America Sports Analytics Market by Country, 2021 - 2024, USD Million
TABLE 53 North America Sports Analytics Market by Country, 2025 - 2032, USD Million
TABLE 54 US Sports Analytics Market, 2021 - 2024, USD Million
TABLE 55 US Sports Analytics Market, 2025 - 2032, USD Million
TABLE 56 US Sports Analytics Market by Component, 2021 - 2024, USD Million
TABLE 57 US Sports Analytics Market by Component, 2025 - 2032, USD Million
TABLE 58 US Sports Analytics Market by Analysis, 2021 - 2024, USD Million
TABLE 59 US Sports Analytics Market by Analysis, 2025 - 2032, USD Million
TABLE 60 US Sports Analytics Market by On-Field Type, 2021 - 2024, USD Million
TABLE 61 US Sports Analytics Market by On-Field Type, 2025 - 2032, USD Million
TABLE 62 US Sports Analytics Market by Off-Field Type, 2021 - 2024, USD Million
TABLE 63 US Sports Analytics Market by Off-Field Type, 2025 - 2032, USD Million
TABLE 64 US Sports Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 65 US Sports Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 66 US Sports Analytics Market by End-use, 2021 - 2024, USD Million
TABLE 67 US Sports Analytics Market by End-use, 2025 - 2032, USD Million
TABLE 68 Canada Sports Analytics Market, 2021 - 2024, USD Million
TABLE 69 Canada Sports Analytics Market, 2025 - 2032, USD Million
TABLE 70 Canada Sports Analytics Market by Component, 2021 - 2024, USD Million
TABLE 71 Canada Sports Analytics Market by Component, 2025 - 2032, USD Million
TABLE 72 Canada Sports Analytics Market by Analysis, 2021 - 2024, USD Million
TABLE 73 Canada Sports Analytics Market by Analysis, 2025 - 2032, USD Million
TABLE 74 Canada Sports Analytics Market by On-Field Type, 2021 - 2024, USD Million
TABLE 75 Canada Sports Analytics Market by On-Field Type, 2025 - 2032, USD Million
TABLE 76 Canada Sports Analytics Market by Off-Field Type, 2021 - 2024, USD Million
TABLE 77 Canada Sports Analytics Market by Off-Field Type, 2025 - 2032, USD Million
TABLE 78 Canada Sports Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 79 Canada Sports Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 80 Canada Sports Analytics Market by End-use, 2021 - 2024, USD Million
TABLE 81 Canada Sports Analytics Market by End-use, 2025 - 2032, USD Million
TABLE 82 Mexico Sports Analytics Market, 2021 - 2024, USD Million
TABLE 83 Mexico Sports Analytics Market, 2025 - 2032, USD Million
TABLE 84 Mexico Sports Analytics Market by Component, 2021 - 2024, USD Million
TABLE 85 Mexico Sports Analytics Market by Component, 2025 - 2032, USD Million
TABLE 86 Mexico Sports Analytics Market by Analysis, 2021 - 2024, USD Million
TABLE 87 Mexico Sports Analytics Market by Analysis, 2025 - 2032, USD Million
TABLE 88 Mexico Sports Analytics Market by On-Field Type, 2021 - 2024, USD Million
TABLE 89 Mexico Sports Analytics Market by On-Field Type, 2025 - 2032, USD Million
TABLE 90 Mexico Sports Analytics Market by Off-Field Type, 2021 - 2024, USD Million
TABLE 91 Mexico Sports Analytics Market by Off-Field Type, 2025 - 2032, USD Million
TABLE 92 Mexico Sports Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 93 Mexico Sports Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 94 Mexico Sports Analytics Market by End-use, 2021 - 2024, USD Million
TABLE 95 Mexico Sports Analytics Market by End-use, 2025 - 2032, USD Million
TABLE 96 Rest of North America Sports Analytics Market, 2021 - 2024, USD Million
TABLE 97 Rest of North America Sports Analytics Market, 2025 - 2032, USD Million
TABLE 98 Rest of North America Sports Analytics Market by Component, 2021 - 2024, USD Million
TABLE 99 Rest of North America Sports Analytics Market by Component, 2025 - 2032, USD Million
TABLE 100 Rest of North America Sports Analytics Market by Analysis, 2021 - 2024, USD Million
TABLE 101 Rest of North America Sports Analytics Market by Analysis, 2025 - 2032, USD Million
TABLE 102 Rest of North America Sports Analytics Market by On-Field Type, 2021 - 2024, USD Million
TABLE 103 Rest of North America Sports Analytics Market by On-Field Type, 2025 - 2032, USD Million
TABLE 104 Rest of North America Sports Analytics Market by Off-Field Type, 2021 - 2024, USD Million
TABLE 105 Rest of North America Sports Analytics Market by Off-Field Type, 2025 - 2032, USD Million
TABLE 106 Rest of North America Sports Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 107 Rest of North America Sports Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 108 Rest of North America Sports Analytics Market by End-use, 2021 - 2024, USD Million
TABLE 109 Rest of North America Sports Analytics Market by End-use, 2025 - 2032, USD Million
TABLE 110 Key Information – IBM Corporation
TABLE 111 Key Information – SAP SE
TABLE 112 Key Information – Alteryx, Inc.
TABLE 113 Key Information – Oracle Corporation
TABLE 114 Key Information – SAS Institute, Inc.
TABLE 115 Key Information – Salesforce, Inc.
TABLE 116 Key Information – Experfy, Inc.
TABLE 117 Key Information – Deltatre S.p.A.
TABLE 118 Key Information – Stats Perform Group
TABLE 119 Key Information – Catapult Group International Limited

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Sports Analytics Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting north America Sports Analytics Market
FIG 4 Market Consolidation – North America Sports Analytics Market
FIG 5 Key Customer Criteria Ratings– North America Sports Analytics Market
FIG 6 Product Life Cycle – Sports Analytics Market
FIG 7 Value Chain Analysis of Sports Analytics Market
FIG 8 KBV Cardinal Matrix
FIG 9 Market Share Analysis, 2024
FIG 10 Key Leading Strategies: Percentage Distribution (2021-2025)
FIG 11 Porter’s Five Forces Analysis – sports analytics market
FIG 12 North America Sports Analytics Market share by Component, 2024
FIG 13 North America Sports Analytics Market share by Component, 2032
FIG 14 North America Sports Analytics Market by Component, 2021 - 2032, USD Million
FIG 15 North America Sports Analytics Market share by Analysis, 2024
FIG 16 North America Sports Analytics Market share by Analysis, 2032
FIG 17 North America Sports Analytics Market by Analysis, 2021 - 2032, USD Million
FIG 18 North America Sports Analytics Market share by Deployment, 2024
FIG 19 North America Sports Analytics Market share by Deployment, 2032
FIG 20 North America Sports Analytics Market by Deployment, 2021 - 2032, USD Million
FIG 21 North America Sports Analytics Market share by End-use, 2024
FIG 22 North America Sports Analytics Market share by End-use, 2032
FIG 23 North America Sports Analytics Market by End-use, 2021 - 2032, USD Million
FIG 24 North America Sports Analytics Market share by Country, 2024
FIG 25 North America Sports Analytics Market share by Country, 2032
FIG 26 North America Sports Analytics Market by Country, 2021 - 2032, USD Million
FIG 27 Recent strategies and developments: IBM Corporation
FIG 28 SWOT Analysis: IBM Corporation
FIG 29 SWOT Analysis: SAP SE
FIG 30 SWOT Analysis: Alteryx, Inc.
FIG 31 Recent strategies and developments: Oracle Corporation
FIG 32 SWOT Analysis: Oracle Corporation
FIG 33 SWOT Analysis: SAS INSTITUTE, INC.
FIG 34 SWOT Analysis: Salesforce, Inc.

Purchase Full Report of
North America Sports Analytics Market

Buy Now

Avail up to 60% discount on subscription plans on

SUBSCRIPTION MODEL