North America Precision Nutrition Market Size, Share & Industry Analysis Report By Technology (Genomics, Metabolomics, Proteomics, Transcriptomics, and Other Technology), By End Use, By Service Type, By Application, By Country and Growth Forecast, 2025 - 2032

The North America Precision Nutrition Market would witness market growth of 15.3% CAGR during the forecast period (2025-2032).

The US market dominated the North America Precision Nutrition Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of USD 5,469 million by 2032. The Canada market is experiencing a CAGR of 18.2% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 17.3% during (2025 - 2032). The US and Canada led the North America Precision Nutrition Market by Country with a market share of 81% and 10.3% in 2024.

The North American precision nutrition market has grown from academic research in the early 2000s to a major digital health sector, thanks to government programs, OEM innovations, and consumer demand. Some important events are the NIH's $150 million Nutrition for Precision Health program in 2022, the FDA's approval of consumer glucose monitors in 2024, and Nestlé and DSM's investments in personalized nutrition platforms. These changes made precision nutrition a real healthcare strategy that brought together science, policy, and business.

Biomarker tracking is becoming more popular with consumers, research is being used to create real-world solutions, and platform ecosystems that combine diagnostics, supplements, and analytics are becoming more common. Big companies like Abbott, Dexcom, Nestlé, and DSM are building complete ecosystems. Startups like Viome and ZOE, on the other hand, focus on credibility through clinical validation. There is a lot of competition, but it is also collaborative. Partnerships, acquisitions, and following the rules will help precision nutrition grow into a professionalized, technology-enabled, and evidence-based ecosystem.

Service Type Outlook

Based on Service Type, the market is segmented into Personalized Plans & Subscription Services, Genomics & Multi-Omics Analysis Services, Digital Platforms & Solutions, Consultation Services, and Institutional & Wellness Programs. The Personalized Plans & Subscription Services market segment dominated the Canada Precision Nutrition Market by Service Type is expected to grow at a CAGR of 17.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Consultation Services market is anticipated to grow as a CAGR of 19.1 % during the forecast period during (2025 - 2032).

End Use Outlook

Based on End Use, the market is segmented into Healthcare Providers, Direct-to-Consumers, Dietary Supplement Manufacturers, Fitness & Wellness Companies, Research Institutes, and Other End Use. Among various US Precision Nutrition Market by End Use; The Healthcare Providers market achieved a market size of USD $506.3 Million in 2024 and is expected to grow at a CAGR of 13.6 % during the forecast period. The Fitness & Wellness Companies market is predicted to experience a CAGR of 15.5% throughout the forecast period from (2025 - 2032).

Free Valuable Insights: The Precision Nutrition Market is Predict to reach USD 18.94 Billion by 2032, at a CAGR of 15.9%

Country Outlook

The United States is the leader in the North American precision nutrition market, which started as research and has grown into a mainstream health system. The NIH's $150 million Nutrition for Precision Health project in 2022 gave things a big boost. It used AI, genomics, and microbiome analysis to predict how people would respond to different foods. The rise in chronic disease rates and the use of Food-as-Medicine strategies made people want more personalized solutions. By 2024, FDA-approved glucose monitors for consumers from Abbott and Dexcom made biomarker tracking available to everyone, allowing for real-time changes to diets. AI-integrated apps, personalized supplements, and microbiome-based insights are some of the trends. Companies like Levels, Nutrisense, Viome, Nestlé, and DSM are at the forefront of innovation. The U.S. is still the most advanced precision nutrition market in the world, thanks to research, policy, and corporate investment.

List of Key Companies Profiled

• Viome Life Sciences, Inc.
• ZOE Limited
• Lifenome Inc.
• Precision Nutrition Inc.
• Prenetics Global Limited
• Decodify Me LLC (SelfDecode)
• 23ANDME HOLDING CO.
• Genesis Healthcare Co.
• AMILI Pte Ltd
• Xcode Life

North America Precision Nutrition Market Report Segmentation

By Technology

• Genomics
• Metabolomics
• Proteomics
• Transcriptomics
• Other Technology

By End Use

• Healthcare Providers
• Direct-to-Consumers
• Dietary Supplement Manufacturers
• Fitness & Wellness Companies
• Research Institutes
• Other End Use

By Service Type

• Personalized Plans & Subscription Services
• Genomics & Multi-Omics Analysis Services
• Digital Platforms & Solutions
• Consultation Services
• Institutional & Wellness Programs

By Application

• Weight Management
• Disease Management
• General Health & Wellness
• Sports Nutrition

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Precision Nutrition Market, by Technology
1.4.2 North America Precision Nutrition Market, by End Use
1.4.3 North America Precision Nutrition Market, by Service Type
1.4.4 North America Precision Nutrition Market, by Application
1.4.5 North America Precision Nutrition Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Market Trends – Precision Nutrition Market
Chapter 5. State of Competition – Precision Nutrition Market
Chapter 6. Product Life Cycle – Precision Nutrition Market
Chapter 7. Market Consolidation – Precision Nutrition Market
Chapter 8. Value Chain Analysis of Precision Nutrition Market
8.1 Scientific Research & Raw Data Collection
8.2 Biomarker & Algorithm Development
8.3 Test Kit & Assay Provisioning
8.4 Analysis & Interpretation (Report Generation)
8.5 Product & Service Packaging
8.6 Regulatory Compliance & Claims Verification
8.7 Distribution & Delivery Channels
8.8 Consumer Engagement & Feedback Loop

Chapter 9. Key Customer Criteria – Precision Nutrition Market
Chapter 10. North America Precision Nutrition Market by Technology
10.1 North America Genomics Market by Country
10.2 North America Metabolomics Market by Country
10.3 North America Proteomics Market by Country
10.4 North America Transcriptomics Market by Country
10.5 North America Other Technology Market by Country

Chapter 11. North America Precision Nutrition Market by End Use
11.1 North America Healthcare Providers Market by Country
11.2 North America Direct-to-Consumers Market by Country
11.3 North America Dietary Supplement Manufacturers Market by Country
11.4 North America Fitness & Wellness Companies Market by Country
11.5 North America Research Institutes Market by Country
11.6 North America Other End Use Market by Country

Chapter 12. North America Precision Nutrition Market by Service Type
12.1 North America Personalized Plans & Subscription Services Market by Country
12.2 North America Genomics & Multi-Omics Analysis Services Market by Country
12.3 North America Digital Platforms & Solutions Market by Country
12.4 North America Consultation Services Market by Country
12.5 North America Institutional & Wellness Programs Market by Country

Chapter 13. North America Precision Nutrition Market by Application
13.1 North America Weight Management Market by Country
13.2 North America Disease Management Market by Country
13.3 North America General Health & Wellness Market by Country
13.4 North America Sports Nutrition Market by Country

Chapter 14. North America Precision Nutrition Market by Country
14.1 US Precision Nutrition Market
14.1.1 US Precision Nutrition Market by Technology
14.1.2 US Precision Nutrition Market by End Use
14.1.3 US Precision Nutrition Market by Service Type
14.1.4 US Precision Nutrition Market by Application
14.2 Canada Precision Nutrition Market
14.2.1 Canada Precision Nutrition Market by Technology
14.2.2 Canada Precision Nutrition Market by End Use
14.2.3 Canada Precision Nutrition Market by Service Type
14.2.4 Canada Precision Nutrition Market by Application
14.3 Mexico Precision Nutrition Market
14.3.1 Mexico Precision Nutrition Market by Technology
14.3.2 Mexico Precision Nutrition Market by End Use
14.3.3 Mexico Precision Nutrition Market by Service Type
14.3.4 Mexico Precision Nutrition Market by Application
14.4 Rest of North America Precision Nutrition Market
14.4.1 Rest of North America Precision Nutrition Market by Technology
14.4.2 Rest of North America Precision Nutrition Market by End Use
14.4.3 Rest of North America Precision Nutrition Market by Service Type
14.4.4 Rest of North America Precision Nutrition Market by Application

Chapter 15. Company Profiles
15.1 Viome Life Sciences, Inc.
15.1.1 Company Overview
15.1.2 Recent strategies and developments:
15.1.2.1 Product Launches and Product Expansions:
15.2 ZOE Limited
15.2.1 Company Overview
15.3 LifeNome Inc.
15.3.1 Company Overview
15.4 Precision Nutrition Inc.
15.4.1 Company Overview
15.5 Prenetics Global Limited
15.5.1 Company Overview
15.5.2 Financial Analysis
15.5.3 Segmental and Regional Analysis
15.5.4 Research & Development Expenses
15.6 Decodify Me LLC (SelfDecode)
15.6.1 Company Overview
15.7 23ANDME HOLDING CO.
15.7.1 Company Overview
15.7.2 Financial Analysis
15.7.3 Regional Analysis
15.7.4 Research & Development Expenses
15.7.5 Recent strategies and developments:
15.7.5.1 Partnerships, Collaborations, and Agreements:
15.7.5.2 Product Launches and Product Expansions:
15.8 Genesis Healthcare Co.
15.8.1 Company Overview
15.9 AMILI Pte Ltd
15.9.1 Company Overview
15.10. Xcode Life
15.10.1 Company Overview

TABLE 1 North America Precision Nutrition Market, 2021 - 2024, USD Million
TABLE 2 North America Precision Nutrition Market, 2025 - 2032, USD Million
TABLE 3 Key Customer Criteria – Precision Nutrition Market
TABLE 4 North America Precision Nutrition Market by Technology, 2021 - 2024, USD Million
TABLE 5 North America Precision Nutrition Market by Technology, 2025 - 2032, USD Million
TABLE 6 North America Genomics Market by Country, 2021 - 2024, USD Million
TABLE 7 North America Genomics Market by Country, 2025 - 2032, USD Million
TABLE 8 North America Metabolomics Market by Country, 2021 - 2024, USD Million
TABLE 9 North America Metabolomics Market by Country, 2025 - 2032, USD Million
TABLE 10 North America Proteomics Market by Country, 2021 - 2024, USD Million
TABLE 11 North America Proteomics Market by Country, 2025 - 2032, USD Million
TABLE 12 North America Transcriptomics Market by Country, 2021 - 2024, USD Million
TABLE 13 North America Transcriptomics Market by Country, 2025 - 2032, USD Million
TABLE 14 North America Other Technology Market by Country, 2021 - 2024, USD Million
TABLE 15 North America Other Technology Market by Country, 2025 - 2032, USD Million
TABLE 16 North America Precision Nutrition Market by End Use, 2021 - 2024, USD Million
TABLE 17 North America Precision Nutrition Market by End Use, 2025 - 2032, USD Million
TABLE 18 North America Healthcare Providers Market by Country, 2021 - 2024, USD Million
TABLE 19 North America Healthcare Providers Market by Country, 2025 - 2032, USD Million
TABLE 20 North America Direct-to-Consumers Market by Country, 2021 - 2024, USD Million
TABLE 21 North America Direct-to-Consumers Market by Country, 2025 - 2032, USD Million
TABLE 22 North America Dietary Supplement Manufacturers Market by Country, 2021 - 2024, USD Million
TABLE 23 North America Dietary Supplement Manufacturers Market by Country, 2025 - 2032, USD Million
TABLE 24 North America Fitness & Wellness Companies Market by Country, 2021 - 2024, USD Million
TABLE 25 North America Fitness & Wellness Companies Market by Country, 2025 - 2032, USD Million
TABLE 26 North America Research Institutes Market by Country, 2021 - 2024, USD Million
TABLE 27 North America Research Institutes Market by Country, 2025 - 2032, USD Million
TABLE 28 North America Other End Use Market by Country, 2021 - 2024, USD Million
TABLE 29 North America Other End Use Market by Country, 2025 - 2032, USD Million
TABLE 30 North America Precision Nutrition Market by Service Type, 2021 - 2024, USD Million
TABLE 31 North America Precision Nutrition Market by Service Type, 2025 - 2032, USD Million
TABLE 32 North America Personalized Plans & Subscription Services Market by Country, 2021 - 2024, USD Million
TABLE 33 North America Personalized Plans & Subscription Services Market by Country, 2025 - 2032, USD Million
TABLE 34 North America Genomics & Multi-Omics Analysis Services Market by Country, 2021 - 2024, USD Million
TABLE 35 North America Genomics & Multi-Omics Analysis Services Market by Country, 2025 - 2032, USD Million
TABLE 36 North America Digital Platforms & Solutions Market by Country, 2021 - 2024, USD Million
TABLE 37 North America Digital Platforms & Solutions Market by Country, 2025 - 2032, USD Million
TABLE 38 North America Consultation Services Market by Country, 2021 - 2024, USD Million
TABLE 39 North America Consultation Services Market by Country, 2025 - 2032, USD Million
TABLE 40 North America Institutional & Wellness Programs Market by Country, 2021 - 2024, USD Million
TABLE 41 North America Institutional & Wellness Programs Market by Country, 2025 - 2032, USD Million
TABLE 42 North America Precision Nutrition Market by Application, 2021 - 2024, USD Million
TABLE 43 North America Precision Nutrition Market by Application, 2025 - 2032, USD Million
TABLE 44 North America Weight Management Market by Country, 2021 - 2024, USD Million
TABLE 45 North America Weight Management Market by Country, 2025 - 2032, USD Million
TABLE 46 North America Disease Management Market by Country, 2021 - 2024, USD Million
TABLE 47 North America Disease Management Market by Country, 2025 - 2032, USD Million
TABLE 48 North America General Health & Wellness Market by Country, 2021 - 2024, USD Million
TABLE 49 North America General Health & Wellness Market by Country, 2025 - 2032, USD Million
TABLE 50 North America Sports Nutrition Market by Country, 2021 - 2024, USD Million
TABLE 51 North America Sports Nutrition Market by Country, 2025 - 2032, USD Million
TABLE 52 North America Precision Nutrition Market by Country, 2021 - 2024, USD Million
TABLE 53 North America Precision Nutrition Market by Country, 2025 - 2032, USD Million
TABLE 54 US Precision Nutrition Market, 2021 - 2024, USD Million
TABLE 55 US Precision Nutrition Market, 2025 - 2032, USD Million
TABLE 56 US Precision Nutrition Market by Technology, 2021 - 2024, USD Million
TABLE 57 US Precision Nutrition Market by Technology, 2025 - 2032, USD Million
TABLE 58 US Precision Nutrition Market by End Use, 2021 - 2024, USD Million
TABLE 59 US Precision Nutrition Market by End Use, 2025 - 2032, USD Million
TABLE 60 US Precision Nutrition Market by Service Type, 2021 - 2024, USD Million
TABLE 61 US Precision Nutrition Market by Service Type, 2025 - 2032, USD Million
TABLE 62 US Precision Nutrition Market by Application, 2021 - 2024, USD Million
TABLE 63 US Precision Nutrition Market by Application, 2025 - 2032, USD Million
TABLE 64 Canada Precision Nutrition Market, 2021 - 2024, USD Million
TABLE 65 Canada Precision Nutrition Market, 2025 - 2032, USD Million
TABLE 66 Canada Precision Nutrition Market by Technology, 2021 - 2024, USD Million
TABLE 67 Canada Precision Nutrition Market by Technology, 2025 - 2032, USD Million
TABLE 68 Canada Precision Nutrition Market by End Use, 2021 - 2024, USD Million
TABLE 69 Canada Precision Nutrition Market by End Use, 2025 - 2032, USD Million
TABLE 70 Canada Precision Nutrition Market by Service Type, 2021 - 2024, USD Million
TABLE 71 Canada Precision Nutrition Market by Service Type, 2025 - 2032, USD Million
TABLE 72 Canada Precision Nutrition Market by Application, 2021 - 2024, USD Million
TABLE 73 Canada Precision Nutrition Market by Application, 2025 - 2032, USD Million
TABLE 74 Mexico Precision Nutrition Market, 2021 - 2024, USD Million
TABLE 75 Mexico Precision Nutrition Market, 2025 - 2032, USD Million
TABLE 76 Mexico Precision Nutrition Market by Technology, 2021 - 2024, USD Million
TABLE 77 Mexico Precision Nutrition Market by Technology, 2025 - 2032, USD Million
TABLE 78 Mexico Precision Nutrition Market by End Use, 2021 - 2024, USD Million
TABLE 79 Mexico Precision Nutrition Market by End Use, 2025 - 2032, USD Million
TABLE 80 Mexico Precision Nutrition Market by Service Type, 2021 - 2024, USD Million
TABLE 81 Mexico Precision Nutrition Market by Service Type, 2025 - 2032, USD Million
TABLE 82 Mexico Precision Nutrition Market by Application, 2021 - 2024, USD Million
TABLE 83 Mexico Precision Nutrition Market by Application, 2025 - 2032, USD Million
TABLE 84 Rest of North America Precision Nutrition Market, 2021 - 2024, USD Million
TABLE 85 Rest of North America Precision Nutrition Market, 2025 - 2032, USD Million
TABLE 86 Rest of North America Precision Nutrition Market by Technology, 2021 - 2024, USD Million
TABLE 87 Rest of North America Precision Nutrition Market by Technology, 2025 - 2032, USD Million
TABLE 88 Rest of North America Precision Nutrition Market by End Use, 2021 - 2024, USD Million
TABLE 89 Rest of North America Precision Nutrition Market by End Use, 2025 - 2032, USD Million
TABLE 90 Rest of North America Precision Nutrition Market by Service Type, 2021 - 2024, USD Million
TABLE 91 Rest of North America Precision Nutrition Market by Service Type, 2025 - 2032, USD Million
TABLE 92 Rest of North America Precision Nutrition Market by Application, 2021 - 2024, USD Million
TABLE 93 Rest of North America Precision Nutrition Market by Application, 2025 - 2032, USD Million
TABLE 94 Key Information – Viome Life Sciences, Inc.
TABLE 95 Key Information – ZOE Limited
TABLE 96 Key Information – LifeNome Inc.
TABLE 97 Key Information – Precision Nutrition Inc.
TABLE 98 Key Information – Prenetics Global Limited
TABLE 99 Key Information – Decodify Me LLC
TABLE 100 Key Information – 23ANDME HOLDING CO.
TABLE 101 Key Information – Genesis Healthcare Co.
TABLE 102 Key Information – AMILI Pte Ltd
TABLE 103 Key Information – Xcode Life

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Precision Nutrition Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting – Precision Nutrition Market
FIG 4 Porter’s Five Forces Analysis – Precision Nutrition Market
FIG 5 Value Chain Analysis of Precision Nutrition Market
FIG 6 Key Customer Criteria – Precision Nutrition Market
FIG 7 North America Precision Nutrition Market Share by Technology, 2024
FIG 8 North America Precision Nutrition Market Share by Technology, 2032
FIG 9 North America Precision Nutrition Market by Technology, 2021 - 2032, USD Million
FIG 10 North America Precision Nutrition Market Share by End Use, 2024
FIG 11 North America Precision Nutrition Market Share by End Use, 2032
FIG 12 North America Precision Nutrition Market by End Use, 2021 - 2032, USD Million
FIG 13 North America Precision Nutrition Market Share by Service Type, 2024
FIG 14 North America Precision Nutrition Market Share by Service Type, 2032
FIG 15 North America Precision Nutrition Market by Service Type, 2021 - 2032, USD Million
FIG 16 North America Precision Nutrition Market Share by Application, 2024
FIG 17 North America Precision Nutrition Market Share by Application, 2032
FIG 18 North America Precision Nutrition Market by Application, 2021 - 2032, USD Million
FIG 19 North America Precision Nutrition Market Share by Country, 2024
FIG 20 North America Precision Nutrition Market Share by Country, 2032
FIG 21 North America Precision Nutrition Market by Country, 2021 - 2032, USD Million
FIG 22 Recent strategies and developments: 23ANDME HOLDING CO.