North America Out-of-band (OOB) Authentication Market Size, Share & Industry Analysis Report By Components (Software and Services), By Deployment (Cloud and On-Premise), By Authentication Channel (SMS, Token-Based, Email and Other Authentication Channel), By End-User Industry, By Country and Growth Forecast, 2025 - 2032

The North America Out-of-band (OOB) Authentication Market would witness market growth of 15.2% CAGR during the forecast period (2025-2032).

The US market dominated the North America Out-of-band (OOB) Authentication Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,226.7 Million by 2032. The Canada market is expected to witness a CAGR of 18% during (2025 - 2032). Additionally, The Mexico market is expected to witness a CAGR of 16.9% during (2025 - 2032). The US and Canada led the North America Out-of-band (OOB) Authentication Market by Country with a market share of 79.2% and 9.9% in 2024.

The North America Out-of-Band (OOB) Authentication market has grown along with the region's early use of digital banking, e-government services, healthcare IT, and cloud systems for businesses. OOB authentication makes things safer by using a different way to verify identity, which lowers the risk of stolen credentials. As cyber threats grew and password-only security became less effective, more people started using it. Government support, especially through the NIST and CISA frameworks, strongly pushed multi-factor authentication as a best practice for cybersecurity. More people wanted things because of the rise of cloud computing, mobile devices, and remote work. OOB authentication went from being a separate tool to a key part of layered identity strategies. Today, it helps keep logins safe, check transactions, and follow the rules in all fields.

Some of the most important trends in the market are that Zero Trust initiatives are making MFA mandatory for many users, that cloud-native and remote access environments are becoming more integrated, and that authentication methods that are less likely to be hacked are becoming more popular. To make things safer and better for users, companies are moving away from SMS and toward push-based verification and authenticator apps. Market leaders build OOB features into full identity and access management platforms. Following government cybersecurity rules is still a big advantage in the market. Vendors are also putting money into context-aware, risk-based authentication to find a balance between security and ease of use. Platform integration, compliance alignment, and scalable user-centric solutions are all factors that make the competitive landscape change.

Authentication Channel Outlook

Based on Authentication Channel, the market is segmented into SMS, Token-Based, Email and Other Authentication Channel. The SMS market segment dominated the US Out-of-band (OOB) Authentication Market by Authentication Channel is expected to grow at a CAGR of 13.7 % during the forecast period thereby continuing its dominance until 2032. Also, The Email market is anticipated to grow as a CAGR of 15 % during the forecast period during (2025 - 2032).

Components Outlook

Based on Components, the market is segmented into Software and Services. With a compound annual growth rate (CAGR) of 17.6% over the projection period, the Software Market, dominate the Canada Out-of-band (OOB) Authentication Market by Components in 2024 and would be a prominent market until 2032.The Services market is expected to witness a CAGR of 18.6% during (2025 - 2032).

Free Valuable Insights: The Out-of-band (OOB) Authentication Market is Predicted to reach USD 4.59 Billion by 2032, at a CAGR of 15.8%

Country Outlook

The United States OOB authentication market is very mature and important for the country's cybersecurity and digital identity system. It is widely used in banking, healthcare, government, and enterprise IT. Phishing and account takeovers are two examples of rising cyber threats that have made people want more than just password-based security. They want multi-factor authentication. OOB adoption is also helped by strong regulatory guidance and security strategies that don't trust anyone. High smartphones use and a strong telecommunications infrastructure make it possible to deploy on a large scale. There is a shift in the market from SMS to app-based and push-notification authentication. Increasingly, biometrics and behavioral analytics are being used together. Competition is still fierce, thanks to new ideas, following the rules, and making the user experience better.

List of Key Companies Profiled

• OneSpan, Inc.
• Ping Identity Holding Corp.
• RSA Security LLC (Symphony Technology Group)
• SecurEnvoy Limited (Shearwater Group PLC)
• Thales Group S.A.
• Broadcom, Inc.
• Censornet Ltd.
• Cisco Systems, Inc.
• Deepnet Security
• i-Sprint Innovations Pte Ltd.

North America Out-of-band (OOB) Authentication Market Report Segmentation

By Components

• Software
• Services

By Deployment

• Cloud
• On-Premise

By Authentication Channel

• SMS
• Token-Based
• Email
• Other Authentication Channel

By End-User Industry

• BFSI
• IT & Telecommunication
• Retail & E-commerce
• Government
• Media & Entertainment
• Other End-User Industry

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Out-of-band (OOB) Authentication Market, by Components
1.4.2 North America Out-of-band (OOB) Authentication Market, by Deployment
1.4.3 North America Out-of-band (OOB) Authentication Market, by Authentication Channel
1.4.4 North America Out-of-band (OOB) Authentication Market, by End-User Industry
1.4.5 North America Out-of-band (OOB) Authentication Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario 
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Market Trends – North America Out-of-band (OOB) Authentication Market
Chapter 5. State of Competition – North America Out-of-band (OOB) Authentication Market
Chapter 6. Market Consolidation – North America Out-of-band (OOB) Authentication Market
Chapter 7. Key Customer Criteria – North America Out-of-band (OOB) Authentication Market
Chapter 8. Value Chain Analysis of Out-of-band (OOB) Authentication Market
Chapter 9. Competition Analysis – Global
9.1 Market Share Analysis, 2024
9.2 Porter Five Forces Analysis

Chapter 10. Product Life Cycle – Out-of-band (OOB) Authentication Market
Chapter 11. North America Out-of-band (OOB) Authentication Market by Components
11.1 North America Software Market by Region
11.2 North America Services Market by Region

Chapter 12. North America Out-of-band (OOB) Authentication Market by Deployment
12.1 North America Cloud Market by Country
12.2 North America On-Premise Market by Country

Chapter 13. North America Out-of-band (OOB) Authentication Market by Authentication Channel
13.1 North America SMS Market by Country
13.2 North America Token-Based Market by Country
13.3 North America Email Market by Country
13.4 North America Other Authentication Channel Market by Country

Chapter 14. North America Out-of-band (OOB) Authentication Market by End-User Industry
14.1 North America BFSI Market by Country
14.2 North America IT & Telecommunication Market by Country
14.3 North America Retail & E-commerce Market by Country
14.4 North America Government Market by Country
14.5 North America Media & Entertainment Market by Country
14.6 North America Other End-User Industry Market by Country

Chapter 15. North America Out-of-band (OOB) Authentication Market by Country
15.1 US Out-of-band (OOB) Authentication Market
15.1.1 US Out-of-band (OOB) Authentication Market by Components
15.1.2 US Out-of-band (OOB) Authentication Market by Deployment
15.1.3 US Out-of-band (OOB) Authentication Market by Authentication Channel
15.1.4 US Out-of-band (OOB) Authentication Market by End-User Industry
15.2 Canada Out-of-band (OOB) Authentication Market
15.2.1 Canada Out-of-band (OOB) Authentication Market by Components
15.2.2 Canada Out-of-band (OOB) Authentication Market by Deployment
15.2.3 Canada Out-of-band (OOB) Authentication Market by Authentication Channel
15.2.4 Canada Out-of-band (OOB) Authentication Market by End-User Industry
15.3 Mexico Out-of-band (OOB) Authentication Market
15.3.1 Mexico Out-of-band (OOB) Authentication Market by Components
15.3.2 Mexico Out-of-band (OOB) Authentication Market by Deployment
15.3.3 Mexico Out-of-band (OOB) Authentication Market by Authentication Channel
15.3.4 Mexico Out-of-band (OOB) Authentication Market by End-User Industry
15.4 Rest of North America Out-of-band (OOB) Authentication Market
15.4.1 Rest of North America Out-of-band (OOB) Authentication Market by Components
15.4.2 Rest of North America Out-of-band (OOB) Authentication Market by Deployment
15.4.3 Rest of North America Out-of-band (OOB) Authentication Market by Authentication Channel
15.4.4 Rest of North America Out-of-band (OOB) Authentication Market by End-User Industry

Chapter 16. Company Profiles
16.1 OneSpan, Inc.
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Regional Analysis
16.1.4 Research & Development Expenses
16.1.5 Recent strategies and developments:
16.1.5.1 Product Launches and Product Expansions:
16.2 Ping Identity Holding Corp.
16.2.1 Company Overview
16.2.2 Recent strategies and developments:
16.2.2.1 Partnerships, Collaborations, and Agreements:
16.3 RSA Security LLC (Symphony Technology Group)
16.3.1 Company Overview
16.3.2 SWOT Analysis
16.4 SecurEnvoy Limited (Shearwater Group PLC)
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Segmental and Regional Analysis
16.5 Thales Group S.A.
16.5.1 Company Overview
16.5.2 Financial Analysis
16.5.3 Segmental Analysis
16.5.4 Research & Development Expenses
16.5.5 SWOT Analysis
16.6 Broadcom, Inc.
16.6.1 Company Overview
16.6.2 Financial Analysis
16.6.3 Segmental and Regional Analysis
16.6.4 Research & Development Expense
16.6.5 SWOT Analysis
16.7 CensorNet Ltd.
16.7.1 Company Overview
16.8 Cisco Systems, Inc.
16.8.1 Company Overview
16.8.2 Financial Analysis
16.8.3 Regional Analysis
16.8.4 Research & Development Expense
16.8.5 SWOT Analysis
16.9 Deepnet Security
16.9.1 Company Overview
16.10. i-Sprint Innovations Pte Ltd.
16.10.1 Company Overview

TABLE 1 North America Out-of-band (OOB) Authentication Market, 2021 - 2024, USD Billion
TABLE 2 North America Out-of-band (OOB) Authentication Market, 2025 - 2032, USD Billion
TABLE 3 Key Customer Criteria – North America Out-of-band (OOB) Authentication Market
TABLE 4 North America Out-of-band (OOB) Authentication Market by Components, 2021 - 2024, USD Billion
TABLE 5 North America Out-of-band (OOB) Authentication Market by Components, 2025 - 2032, USD Billion
TABLE 6 North America Software Market by Region, 2021 - 2024, USD Billion
TABLE 7 North America Software Market by Region, 2025 - 2032, USD Billion
TABLE 8 North America Services Market by Region, 2021 - 2024, USD Billion
TABLE 9 North America Services Market by Region, 2025 - 2032, USD Billion
TABLE 10 North America Out-of-band (OOB) Authentication Market by Deployment, 2021 - 2024, USD Billion
TABLE 11 North America Out-of-band (OOB) Authentication Market by Deployment, 2025 - 2032, USD Billion
TABLE 12 North America Cloud Market by Country, 2021 - 2024, USD Billion
TABLE 13 North America Cloud Market by Country, 2025 - 2032, USD Billion
TABLE 14 North America On-Premise Market by Country, 2021 - 2024, USD Billion
TABLE 15 North America On-Premise Market by Country, 2025 - 2032, USD Billion
TABLE 16 North America Out-of-band (OOB) Authentication Market by Authentication Channel, 2021 - 2024, USD Billion
TABLE 17 North America Out-of-band (OOB) Authentication Market by Authentication Channel, 2025 - 2032, USD Billion
TABLE 18 North America SMS Market by Country, 2021 - 2024, USD Billion
TABLE 19 North America SMS Market by Country, 2025 - 2032, USD Billion
TABLE 20 North America Token-Based Market by Country, 2021 - 2024, USD Billion
TABLE 21 North America Token-Based Market by Country, 2025 - 2032, USD Billion
TABLE 22 North America Email Market by Country, 2021 - 2024, USD Billion
TABLE 23 North America Email Market by Country, 2025 - 2032, USD Billion
TABLE 24 North America Other Authentication Channel Market by Country, 2021 - 2024, USD Billion
TABLE 25 North America Other Authentication Channel Market by Country, 2025 - 2032, USD Billion
TABLE 26 North America Out-of-band (OOB) Authentication Market by End-User Industry, 2021 - 2024, USD Billion
TABLE 27 North America Out-of-band (OOB) Authentication Market by End-User Industry, 2025 - 2032, USD Billion
TABLE 28 North America BFSI Market by Country, 2021 - 2024, USD Billion
TABLE 29 North America BFSI Market by Country, 2025 - 2032, USD Billion
TABLE 30 North America IT & Telecommunication Market by Country, 2021 - 2024, USD Billion
TABLE 31 North America IT & Telecommunication Market by Country, 2025 - 2032, USD Billion
TABLE 32 North America Retail & E-commerce Market by Country, 2021 - 2024, USD Billion
TABLE 33 North America Retail & E-commerce Market by Country, 2025 - 2032, USD Billion
TABLE 34 North America Government Market by Country, 2021 - 2024, USD Billion
TABLE 35 North America Government Market by Country, 2025 - 2032, USD Billion
TABLE 36 North America Media & Entertainment Market by Country, 2021 - 2024, USD Billion
TABLE 37 North America Media & Entertainment Market by Country, 2025 - 2032, USD Billion
TABLE 38 North America Other End-User Industry Market by Country, 2021 - 2024, USD Billion
TABLE 39 North America Other End-User Industry Market by Country, 2025 - 2032, USD Billion
TABLE 40 North America Out-of-band (OOB) Authentication Market by Country, 2021 - 2024, USD Billion
TABLE 41 North America Out-of-band (OOB) Authentication Market by Country, 2025 - 2032, USD Billion
TABLE 42 US Out-of-band (OOB) Authentication Market, 2021 - 2024, USD Billion
TABLE 43 US Out-of-band (OOB) Authentication Market, 2025 - 2032, USD Billion
TABLE 44 US Out-of-band (OOB) Authentication Market by Components, 2021 - 2024, USD Billion
TABLE 45 US Out-of-band (OOB) Authentication Market by Components, 2025 - 2032, USD Billion
TABLE 46 US Out-of-band (OOB) Authentication Market by Deployment, 2021 - 2024, USD Billion
TABLE 47 US Out-of-band (OOB) Authentication Market by Deployment, 2025 - 2032, USD Billion
TABLE 48 US Out-of-band (OOB) Authentication Market by Authentication Channel, 2021 - 2024, USD Billion
TABLE 49 US Out-of-band (OOB) Authentication Market by Authentication Channel, 2025 - 2032, USD Billion
TABLE 50 US Out-of-band (OOB) Authentication Market by End-User Industry, 2021 - 2024, USD Billion
TABLE 51 US Out-of-band (OOB) Authentication Market by End-User Industry, 2025 - 2032, USD Billion
TABLE 52 Canada Out-of-band (OOB) Authentication Market, 2021 - 2024, USD Billion
TABLE 53 Canada Out-of-band (OOB) Authentication Market, 2025 - 2032, USD Billion
TABLE 54 Canada Out-of-band (OOB) Authentication Market by Components, 2021 - 2024, USD Billion
TABLE 55 Canada Out-of-band (OOB) Authentication Market by Components, 2025 - 2032, USD Billion
TABLE 56 Canada Out-of-band (OOB) Authentication Market by Deployment, 2021 - 2024, USD Billion
TABLE 57 Canada Out-of-band (OOB) Authentication Market by Deployment, 2025 - 2032, USD Billion
TABLE 58 Canada Out-of-band (OOB) Authentication Market by Authentication Channel, 2021 - 2024, USD Billion
TABLE 59 Canada Out-of-band (OOB) Authentication Market by Authentication Channel, 2025 - 2032, USD Billion
TABLE 60 Canada Out-of-band (OOB) Authentication Market by End-User Industry, 2021 - 2024, USD Billion
TABLE 61 Canada Out-of-band (OOB) Authentication Market by End-User Industry, 2025 - 2032, USD Billion
TABLE 62 Mexico Out-of-band (OOB) Authentication Market, 2021 - 2024, USD Billion
TABLE 63 Mexico Out-of-band (OOB) Authentication Market, 2025 - 2032, USD Billion
TABLE 64 Mexico Out-of-band (OOB) Authentication Market by Components, 2021 - 2024, USD Billion
TABLE 65 Mexico Out-of-band (OOB) Authentication Market by Components, 2025 - 2032, USD Billion
TABLE 66 Mexico Out-of-band (OOB) Authentication Market by Deployment, 2021 - 2024, USD Billion
TABLE 67 Mexico Out-of-band (OOB) Authentication Market by Deployment, 2025 - 2032, USD Billion
TABLE 68 Mexico Out-of-band (OOB) Authentication Market by Authentication Channel, 2021 - 2024, USD Billion
TABLE 69 Mexico Out-of-band (OOB) Authentication Market by Authentication Channel, 2025 - 2032, USD Billion
TABLE 70 Mexico Out-of-band (OOB) Authentication Market by End-User Industry, 2021 - 2024, USD Billion
TABLE 71 Mexico Out-of-band (OOB) Authentication Market by End-User Industry, 2025 - 2032, USD Billion
TABLE 72 Rest of North America Out-of-band (OOB) Authentication Market, 2021 - 2024, USD Billion
TABLE 73 Rest of North America Out-of-band (OOB) Authentication Market, 2025 - 2032, USD Billion
TABLE 74 Rest of North America Out-of-band (OOB) Authentication Market by Components, 2021 - 2024, USD Billion
TABLE 75 Rest of North America Out-of-band (OOB) Authentication Market by Components, 2025 - 2032, USD Billion
TABLE 76 Rest of North America Out-of-band (OOB) Authentication Market by Deployment, 2021 - 2024, USD Billion
TABLE 77 Rest of North America Out-of-band (OOB) Authentication Market by Deployment, 2025 - 2032, USD Billion
TABLE 78 Rest of North America Out-of-band (OOB) Authentication Market by Authentication Channel, 2021 - 2024, USD Billion
TABLE 79 Rest of North America Out-of-band (OOB) Authentication Market by Authentication Channel, 2025 - 2032, USD Billion
TABLE 80 Rest of North America Out-of-band (OOB) Authentication Market by End-User Industry, 2021 - 2024, USD Billion
TABLE 81 Rest of North America Out-of-band (OOB) Authentication Market by End-User Industry, 2025 - 2032, USD Billion
TABLE 82 Key information – OneSpan, Inc.
TABLE 83 Key information – Ping Identity Holding Corp.
TABLE 84 Key Information – RSA Security LLC
TABLE 85 key Information – SecurEnvoy Limited
TABLE 86 Key Information – Thales Group S.A.
TABLE 87 Key Information – Broadcom, Inc.
TABLE 88 Key Information – Censornet Ltd.
TABLE 89 Key Information – Cisco Systems, Inc.
TABLE 90 Key Information – Deepnet Security
TABLE 91 Key Information – i-Sprint Innovations Pte Ltd.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Out-of-band (OOB) Authentication Market, 2021 - 2032, USD Billion
FIG 3 Key Factors Impacting North America Out-of-Band (OOB) Authentication Market
FIG 4 Market Consolidation – North America Out-of-band (OOB) Authentication Market
FIG 5 Key Customer Criteria – North America Out-of-band (OOB) Authentication Market
FIG 6 Value Chain Analysis of Out-of-band (OOB) Authentication Market
FIG 7 Market Share Analysis, 2024
FIG 8 Porter’s Five Forces Analysis – Out-of-Band (OOB) Authentication market
FIG 9 Product Life Cycle – Out-of-band (OOB) Authentication Market
FIG 10 North America Out-of-band (OOB) Authentication Market SHare by Components, 2024
FIG 11 North America Out-of-band (OOB) Authentication Market SHare by Components, 2032
FIG 12 North America Out-of-band (OOB) Authentication Market by Components, 2021 - 2032, USD Billion
FIG 13 North America Out-of-band (OOB) Authentication Market share by Deployment, 2024
FIG 14 North America Out-of-band (OOB) Authentication Market share by Deployment, 2032
FIG 15 North America Out-of-band (OOB) Authentication Market by Deployment, 2021 - 2032, USD Billion
FIG 16 North America Out-of-band (OOB) Authentication Market Share by Authentication Channel, 2024
FIG 17 North America Out-of-band (OOB) Authentication Market Share by Authentication Channel, 2032
FIG 18 North America Out-of-band (OOB) Authentication Market by Authentication Channel, 2021 - 2032, USD Billion
FIG 19 North America Out-of-band (OOB) Authentication Market Share by End-User Industry, 2024
FIG 20 North America Out-of-band (OOB) Authentication Market Share by End-User Industry, 2032
FIG 21 North America Out-of-band (OOB) Authentication Market by End-User Industry, 2021 - 2032, USD Billion
FIG 22 North America Out-of-band (OOB) Authentication Market SHare by Country, 2024
FIG 23 North America Out-of-band (OOB) Authentication Market SHare by Country, 2032
FIG 24 North America Out-of-band (OOB) Authentication Market by Country, 2021 - 2032, USD Billion
FIG 25 SWOT Analysis: RSA Security LLC
FIG 26 SWOT Analysis: Thales Group S.A.
FIG 27 SWOT Analysis: Broadcom, Inc.
FIG 28 SWOT Analysis: Cisco Systems, Inc.