North America Nootropics Market Size, Share & Trends Analysis Report By Distribution Channel (Offline and Online), By Form (Capsules & Tablets, Powder, Drinks, and Other Form), By Country and Growth Forecast, 2025 - 2032

The North America Nootropics Market would witness market growth of 13.6% CAGR during the forecast period (2025-2032).

The US market dominated the North America Nootropics Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $3,431 million by 2032. The Canada market is experiencing a CAGR of 15.4% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 15% during (2025 - 2032).

This market is a rapidly growing segment within the wellness and cognitive enhancement industries. Often referred to as “smart drugs” or “cognitive enhancers,” these are substances that are believed to improve cognitive functions such as memory, creativity, attention, focus, and overall mental clarity. These substances can be naturally occurring or synthetically manufactured.

They are gaining popularity across various demographic groups—from students looking to improve their academic performance to working professionals seeking ways to boost productivity and even older adults aiming to maintain cognitive function as they age. They have wide-ranging applications across several sectors, most notably in education, healthcare, and the workplace.

In the United States, mental health issues are a widespread concern, with over 59.3 million adults, or 23.1% of the U.S. adult population, living with some form of mental illness in 2022. This high prevalence of mental health disorders, ranging from mild to severe conditions, underscores the growing need for mental wellness solutions, including nootropics. As more individuals seek products that support cognitive health, improve mood, and reduce stress, the market for this is experiencing substantial growth. Also, Mexico’s e-commerce sector has been growing rapidly, with a 23% increase in retail value, reaching USD 26.2 billion in 2022. Over 63 million Mexicans were using e-commerce in 2022, a significant increase from the previous year. This booming e-commerce sector is creating a favorable environment for the distribution and sale of nootropic products. As more consumers in Mexico turn to online platforms for health and wellness products, these are becoming increasingly accessible. Therefore, the market in Canada, Mexico, and the USA is poised for strong growth due to several interrelated factors.

Free Valuable Insights: The Nootropics Market is Predict to reach USD 13.31 Billion by 2032, at a CAGR of 14.3%

Based on Distribution Channel, the market is segmented into Offline and Online. Based on Form, the market is segmented into Capsules & Tablets, Powder, Drinks, and Other Form. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Onnit Labs, Inc.
• Reckitt Benckiser Group PLC
• Natural Stacks
• Mind Lab Pro (Opti-Nutra, ltd.)
• PowderCity.com,Ltd
• NOW Foods, Inc.
• Purelife Bioscience Co., Ltd.
• Peak Nootropics
• AlternaScript
• Teva Pharmaceutical Industries Ltd.

North America Nootropics Market Report Segmentation

By Distribution Channel

• Offline
• Online

By Form

• Capsules & Tablets
• Powder
• Drinks
• Other Form

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Nootropics Market, by Distribution Channel
1.4.2 North America Nootropics Market, by Form
1.4.3 North America Nootropics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. North America Nootropics Market by Distribution Channel
4.1 North America Offline Market by Region
4.2 North America Online Market by Region
Chapter 5. North America Nootropics Market by Form
5.1 North America Capsules & Tablets Market by Country
5.2 North America Powder Market by Country
5.3 North America Drinks Market by Country
5.4 North America Other Form Market by Country
Chapter 6. North America Nootropics Market by Country
6.1 US Nootropics Market
6.1.1 US Nootropics Market by Distribution Channel
6.1.2 US Nootropics Market by Form
6.2 Canada Nootropics Market
6.2.1 Canada Nootropics Market by Distribution Channel
6.2.2 Canada Nootropics Market by Form
6.3 Mexico Nootropics Market
6.3.1 Mexico Nootropics Market by Distribution Channel
6.3.2 Mexico Nootropics Market by Form
6.4 Rest of North America Nootropics Market
6.4.1 Rest of North America Nootropics Market by Distribution Channel
6.4.2 Rest of North America Nootropics Market by Form
Chapter 7. Company Profiles
7.1 Onnit Labs, Inc.
7.1.1 Company Overview
7.2 Reckitt Benckiser Group PLC
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expenses
7.2.5 SWOT Analysis
7.3 Natural Stacks
7.3.1 Company Overview
7.4 Mind Lab Pro (Opti-Nutra, ltd.)
7.4.1 Company Overview
7.5 PowderCity.com,Ltd
7.5.1 Company Overview
7.6 NOW Foods, Inc.
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 Purelife Bioscience Co., Ltd.
7.7.1 Company Overview
7.8 Peak Nootropics
7.8.1 Company Overview
7.9 AlternaScript
7.9.1 Company Overview
7.10. Teva Pharmaceutical Industries Ltd.
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Segmental Analysis
7.10.4 Research & Development Expenses
7.10.5 SWOT Analysis

TABLE 1 North America Nootropics Market, 2021 - 2024, USD Million
TABLE 2 North America Nootropics Market, 2025 - 2032, USD Million
TABLE 3 North America Nootropics Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 4 North America Nootropics Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 5 North America Offline Market by Region, 2021 - 2024, USD Million
TABLE 6 North America Offline Market by Region, 2025 - 2032, USD Million
TABLE 7 North America Online Market by Region, 2021 - 2024, USD Million
TABLE 8 North America Online Market by Region, 2025 - 2032, USD Million
TABLE 9 North America Nootropics Market by Form, 2021 - 2024, USD Million
TABLE 10 North America Nootropics Market by Form, 2025 - 2032, USD Million
TABLE 11 North America Capsules & Tablets Market by Country, 2021 - 2024, USD Million
TABLE 12 North America Capsules & Tablets Market by Country, 2025 - 2032, USD Million
TABLE 13 North America Powder Market by Country, 2021 - 2024, USD Million
TABLE 14 North America Powder Market by Country, 2025 - 2032, USD Million
TABLE 15 North America Drinks Market by Country, 2021 - 2024, USD Million
TABLE 16 North America Drinks Market by Country, 2025 - 2032, USD Million
TABLE 17 North America Other Form Market by Country, 2021 - 2024, USD Million
TABLE 18 North America Other Form Market by Country, 2025 - 2032, USD Million
TABLE 19 North America Nootropics Market by Country, 2021 - 2024, USD Million
TABLE 20 North America Nootropics Market by Country, 2025 - 2032, USD Million
TABLE 21 US Nootropics Market, 2021 - 2024, USD Million
TABLE 22 US Nootropics Market, 2025 - 2032, USD Million
TABLE 23 US Nootropics Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 24 US Nootropics Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 25 US Nootropics Market by Form, 2021 - 2024, USD Million
TABLE 26 US Nootropics Market by Form, 2025 - 2032, USD Million
TABLE 27 Canada Nootropics Market, 2021 - 2024, USD Million
TABLE 28 Canada Nootropics Market, 2025 - 2032, USD Million
TABLE 29 Canada Nootropics Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 30 Canada Nootropics Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 31 Canada Nootropics Market by Form, 2021 - 2024, USD Million
TABLE 32 Canada Nootropics Market by Form, 2025 - 2032, USD Million
TABLE 33 Mexico Nootropics Market, 2021 - 2024, USD Million
TABLE 34 Mexico Nootropics Market, 2025 - 2032, USD Million
TABLE 35 Mexico Nootropics Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 36 Mexico Nootropics Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 37 Mexico Nootropics Market by Form, 2021 - 2024, USD Million
TABLE 38 Mexico Nootropics Market by Form, 2025 - 2032, USD Million
TABLE 39 Rest of North America Nootropics Market, 2021 - 2024, USD Million
TABLE 40 Rest of North America Nootropics Market, 2025 - 2032, USD Million
TABLE 41 Rest of North America Nootropics Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 42 Rest of North America Nootropics Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 43 Rest of North America Nootropics Market by Form, 2021 - 2024, USD Million
TABLE 44 Rest of North America Nootropics Market by Form, 2025 - 2032, USD Million
TABLE 45 Key Information – Onnit Labs, Inc.
TABLE 46 Key information – Reckitt Benckiser Group PLC
TABLE 47 Key Information – Natural Stacks
TABLE 48 Key Information – Mind Lab Pro
TABLE 49 Key Information – PowderCity.com,Ltd
TABLE 50 Key Information – NOW Foods, Inc.
TABLE 51 Key Information – Purelife Bioscience Co., Ltd.
TABLE 52 key information – Peak Nootropics
TABLE 53 key Information – AlternaScript
TABLE 54 Key Information – Teva Pharmaceuticals Industries Ltd.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Nootropics Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Nootropics Market
FIG 4 Porter’s Five Forces Analysis – Nootropics Market
FIG 5 North America Nootropics Market share by Distribution Channel, 2024
FIG 6 North America Nootropics Market by Distribution Channel, 2032
FIG 7 North America Nootropics Market by Distribution Channel, 2021 - 2032, USD Million
FIG 8 North America Nootropics Market share by Form, 2024
FIG 9 North America Nootropics Market by Form, 2032
FIG 10 North America Nootropics Market by Form, 2021 - 2032, USD Million
FIG 11 North America Nootropics Market share by Country, 2024
FIG 12 North America Nootropics Market by Country, 2032
FIG 13 North America Nootropics Market by Country, 2021 - 2032, USD Million
FIG 14 SWOT Analysis: Reckitt Benckiser Group PLC
FIG 15 SWOT Analysis: NOW Foods, Inc.
FIG 16 SWOT Analysis: Teva Pharmaceuticals Industries Ltd.