North America Native Advertising Market Size, Share & Industry Analysis Report By Platform, By Content Format (In-Feed Native Ads, In-Video Native Ads, Sponsored Content and In-Image Native Ads), By End Use (Retail & eCommerce, Media & Entertainment, BFSI, Travel & Hospitality, Healthcare, Telecom & IT, Automotive, Education and Other End Uses), By Country and Growth Forecast, 2025 - 2032

The North America Native Advertising Market would witness market growth of 12.4% CAGR during the forecast period (2025-2032).

The US market dominated the North America Native Advertising Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $68,110 million by 2032. The Canada market is experiencing a CAGR of 14.7% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 14.1% during (2025 - 2032). The US and Canada led the North America Native Advertising Market by Country with a market share of 78.2% and 12% in 2024.

In North America, native advertising has changed from simple advertorials and sponsored content to a more advanced digital strategy that combines promotional messaging with the look, feel, and user experience of the host platform. The Federal Trade Commission and the Interactive Advertising Bureau set the rules for early adoption. They stressed the importance of clear disclosure and standard formats like in-feed units, recommendation widgets, and promoted listings. Innovations in platforms, programmatic capabilities, and tools for making money on mobile devices have all helped native advertising grow even more. This has allowed advertisers to improve their campaigns across publishers while still keeping measurement strict, A/B testing workflows, and safe placements for their brands. This change has made native a common part of media plans, balancing user experience, transparency, and performance.

Three main trends are shaping the market today: standardized, component-based native units that make it easier for different publishers to work together; a creative shift toward campaigns that tell stories and provide value to audiences; and design practices that prioritize disclosure to keep up with regulations and build consumer trust. To get the most engagement and brand lift, leaders in the space combine productized native units, high-quality content creation, systematic measurement, and multi-channel distribution. Major platforms with their own formats, independent native networks that offer scale and targeting flexibility, and premium publishers that sell custom partnerships all shape competition. Differentiation is becoming more about the quality of the creative work, the strictness of the compliance, and the sophistication of the measurement. These factors together show that native advertising works in a mature ecosystem where it is creative, scalable, and accountable at the same time.

Platform Outlook

Based on Platform, the market is segmented into Closed Platforms, Open Platforms and Hybrid Platform. With a compound annual growth rate (CAGR) of 15% over the projection period, the Closed Platforms Market, dominate the Canada Native Advertising Market by Platform in 2024 and would be a prominent market until 2032. The Hybrid Platform market is expected to witness a CAGR of 15.5% during (2025 - 2032).

End Use Outlook

Based on End Use, the market is segmented into Retail & eCommerce, Media & Entertainment, BFSI, Travel & Hospitality, Healthcare, Telecom & IT, Automotive, Education and Other End Uses. Among various US Native Advertising Market by End Use; The Retail & eCommerce market achieved a market size of USD $7397.4 Million in 2024 and is expected to grow at a CAGR of 9.7 % during the forecast period. The Automotive market is predicted to experience a CAGR of 12.8% throughout the forecast period from (2025 - 2032).

Free Valuable Insights: The Native Advertising Market is Predicted to reach USD 263.84 Billion by 2032, at a CAGR of 13.0%

Country Outlook

The United States is the leader in native advertising in North America. This is because there are a lot of people using the internet, the programmatic infrastructure is advanced, and people consume a lot of digital media. Native ads fit in perfectly with social media, high-end publishers, and content recommendation networks. They can be placed in feeds, articles, videos, or recommendations. Rich first-party data, advanced analytics, and a focus on content-aligned advertising that keeps the user experience are some of the main factors. On the other hand, regulatory scrutiny, data privacy, and user trust shape how companies disclose information and target ads. Market trends show that programmatic native, interactive storytelling, shoppable content, and more advanced measurement metrics like viewability and engagement are becoming more popular. There is a lot of competition between content-discovery networks, DSPs, and publishers. To be successful, they need to reach a lot of people, have high-quality inventory, be able to be creative, and be able to optimize in real time. In general, technology, media fragmentation, and the focus on contextual relevance are what keep the U.S. native advertising ecosystem moving forward.

List of Key Companies Profiled

• Teads Holding Co. (Outbrain Inc.)
• TABOOLA.COM LTD.
• MGID Inc.
• RevContent, LLC (Star Mountain Fund Management, LLC)
• Nativo, Inc.
• Yahoo Inc.
• Triple Lift, Inc. (Vista Equity Partners Management, LLC)
• adMarketplace Inc.
• ADYOULIKE SA (Open Web Technologies Ltd.)
• Sharethrough Inc.

North America Native Advertising Market Report Segmentation

By Platform

• Closed Platforms
• Open Platforms
• Hybrid Platform

By Content Format

• In-Feed Native Ads
• In-Video Native Ads
• Sponsored Content
• In-Image Native Ads

By End Use

• Retail & eCommerce
• Media & Entertainment
• BFSI
• Travel & Hospitality
• Healthcare
• Telecom & IT
• Automotive
• Education
• Other End Uses

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Native Advertising Market, by Platform
1.4.2 North America Native Advertising Market, by Content Format
1.4.3 North America Native Advertising Market, by End Use
1.4.4 North America Native Advertising Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Market Trends – North America Native Advertising Market
Chapter 5. State of Competition – North America Native Advertising Market
Chapter 6. Value Chain Analysis of Native Advertising Market
Chapter 7. Competition Analysis – Global
7.1 Market Share Analysis, 2024
7.2 Recent Strategies Deployed in Native Advertising Market
7.3 Porter Five Forces Analysis

Chapter 8. Product Life Cycle (PLC) – Native Advertising Market
Chapter 9. Market Consolidation – Native Advertising Market
Chapter 10. Key Customer Criteria – Native Advertising Market
Chapter 11. North America Native Advertising Market by Platform
11.1 North America Closed Platforms Market by Country
11.2 North America Open Platforms Market by Country
11.3 North America Hybrid Platform Market by Country

Chapter 12. North America Native Advertising Market by Content Format
12.1 North America In-Feed Native Ads Market by Country
12.2 North America In-Video Native Ads Market by Country
12.3 North America Sponsored Content Market by Country
12.4 North America In-Image Native Ads Market by Country

Chapter 13. North America Native Advertising Market by End Use
13.1 North America Retail & eCommerce Market by Country
13.2 North America Media & Entertainment Market by Country
13.3 North America BFSI Market by Country
13.4 North America Travel & Hospitality Market by Country
13.5 North America Healthcare Market by Country
13.6 North America Telecom & IT Market by Country
13.7 North America Automotive Market by Country
13.8 North America Education Market by Country
13.9 North America Other End Uses Market by Country

Chapter 14. North America Native Advertising Market by Country
14.1 US Native Advertising Market
14.1.1 US Native Advertising Market by Platform
14.1.2 US Native Advertising Market by Content Format
14.1.3 US Native Advertising Market by End Use
14.2 Canada Native Advertising Market
14.2.1 Canada Native Advertising Market by Platform
14.2.2 Canada Native Advertising Market by Content Format
14.2.3 Canada Native Advertising Market by End Use
14.3 Mexico Native Advertising Market
14.3.1 Mexico Native Advertising Market by Platform
14.3.2 Mexico Native Advertising Market by Content Format
14.3.3 Mexico Native Advertising Market by End Use
14.4 Rest of North America Native Advertising Market
14.4.1 Rest of North America Native Advertising Market by Platform
14.4.2 Rest of North America Native Advertising Market by Content Format
14.4.3 Rest of North America Native Advertising Market by End Use

Chapter 15. Company Profiles
15.1 Teads Holding Co. (Outbrain Inc.)
15.1.1 Company Overview
15.1.2 Financial Analysis
15.1.3 Research & Development Expenses
15.1.4 Recent strategies and developments:
15.1.4.1 Partnerships, Collaborations, and Agreements:
15.2 TABOOLA.COM LTD.
15.2.1 Company Overview
15.2.2 Financial Analysis
15.2.3 Regional Analysis
15.2.4 Research & Development Expenses
15.2.5 Recent strategies and developments:
15.2.5.1 Product Launches and Product Expansions:
15.3 MGID Inc.
15.3.1 Company Overview
15.3.2 Recent strategies and developments:
15.3.2.1 Partnerships, Collaborations, and Agreements:
15.3.2.2 Product Launches and Product Expansions:
15.3.2.3 Acquisition and Mergers:
15.4 RevContent, LLC (Star Mountain Fund Management, LLC)
15.4.1 Company Overview
15.5 Nativo, Inc.
15.5.1 Company Overview
15.5.2 Recent strategies and developments:
15.5.2.1 Product Launches and Product Expansions:
15.6 Yahoo, Inc.
15.6.1 Company Overview
15.6.2 SWOT Analysis
15.7 Triple Lift, Inc. (Vista Equity Partners Management, LLC)
15.7.1 Company Overview
15.8 adMarketplace Inc.
15.8.1 Company Overview
15.9 ADYOULIKE SA (Open Web Technologies Ltd.)
15.9.1 Company Overview
15.10. Sharethrough Inc.
15.10.1 Company Overview

TABLE 1 North America Native Advertising Market, 2021 - 2024, USD Million
TABLE 2 North America Native Advertising Market, 2025 - 2032, USD Million
TABLE 3 Key Customer Criteria – Native Advertising Market
TABLE 4 North America Native Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 5 North America Native Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 6 North America Closed Platforms Market by Country, 2021 - 2024, USD Million
TABLE 7 North America Closed Platforms Market by Country, 2025 - 2032, USD Million
TABLE 8 North America Open Platforms Market by Country, 2021 - 2024, USD Million
TABLE 9 North America Open Platforms Market by Country, 2025 - 2032, USD Million
TABLE 10 North America Hybrid Platform Market by Country, 2021 - 2024, USD Million
TABLE 11 North America Hybrid Platform Market by Country, 2025 - 2032, USD Million
TABLE 12 North America Native Advertising Market by Content Format, 2021 - 2024, USD Million
TABLE 13 North America Native Advertising Market by Content Format, 2025 - 2032, USD Million
TABLE 14 North America In-Feed Native Ads Market by Country, 2021 - 2024, USD Million
TABLE 15 North America In-Feed Native Ads Market by Country, 2025 - 2032, USD Million
TABLE 16 North America In-Video Native Ads Market by Country, 2021 - 2024, USD Million
TABLE 17 North America In-Video Native Ads Market by Country, 2025 - 2032, USD Million
TABLE 18 North America Sponsored Content Market by Country, 2021 - 2024, USD Million
TABLE 19 North America Sponsored Content Market by Country, 2025 - 2032, USD Million
TABLE 20 North America In-Image Native Ads Market by Country, 2021 - 2024, USD Million
TABLE 21 North America In-Image Native Ads Market by Country, 2025 - 2032, USD Million
TABLE 22 North America Native Advertising Market by End Use, 2021 - 2024, USD Million
TABLE 23 North America Native Advertising Market by End Use, 2025 - 2032, USD Million
TABLE 24 North America Retail & eCommerce Market by Country, 2021 - 2024, USD Million
TABLE 25 North America Retail & eCommerce Market by Country, 2025 - 2032, USD Million
TABLE 26 North America Media & Entertainment Market by Country, 2021 - 2024, USD Million
TABLE 27 North America Media & Entertainment Market by Country, 2025 - 2032, USD Million
TABLE 28 North America BFSI Market by Country, 2021 - 2024, USD Million
TABLE 29 North America BFSI Market by Country, 2025 - 2032, USD Million
TABLE 30 North America Travel & Hospitality Market by Country, 2021 - 2024, USD Million
TABLE 31 North America Travel & Hospitality Market by Country, 2025 - 2032, USD Million
TABLE 32 North America Healthcare Market by Country, 2021 - 2024, USD Million
TABLE 33 North America Healthcare Market by Country, 2025 - 2032, USD Million
TABLE 34 North America Telecom & IT Market by Country, 2021 - 2024, USD Million
TABLE 35 North America Telecom & IT Market by Country, 2025 - 2032, USD Million
TABLE 36 North America Automotive Market by Country, 2021 - 2024, USD Million
TABLE 37 North America Automotive Market by Country, 2025 - 2032, USD Million
TABLE 38 North America Education Market by Country, 2021 - 2024, USD Million
TABLE 39 North America Education Market by Country, 2025 - 2032, USD Million
TABLE 40 North America Other End Uses Market by Country, 2021 - 2024, USD Million
TABLE 41 North America Other End Uses Market by Country, 2025 - 2032, USD Million
TABLE 42 North America Native Advertising Market by Country, 2021 - 2024, USD Million
TABLE 43 North America Native Advertising Market by Country, 2025 - 2032, USD Million
TABLE 44 US Native Advertising Market, 2021 - 2024, USD Million
TABLE 45 US Native Advertising Market, 2025 - 2032, USD Million
TABLE 46 US Native Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 47 US Native Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 48 US Native Advertising Market by Content Format, 2021 - 2024, USD Million
TABLE 49 US Native Advertising Market by Content Format, 2025 - 2032, USD Million
TABLE 50 US Native Advertising Market by End Use, 2021 - 2024, USD Million
TABLE 51 US Native Advertising Market by End Use, 2025 - 2032, USD Million
TABLE 52 Canada Native Advertising Market, 2021 - 2024, USD Million
TABLE 53 Canada Native Advertising Market, 2025 - 2032, USD Million
TABLE 54 Canada Native Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 55 Canada Native Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 56 Canada Native Advertising Market by Content Format, 2021 - 2024, USD Million
TABLE 57 Canada Native Advertising Market by Content Format, 2025 - 2032, USD Million
TABLE 58 Canada Native Advertising Market by End Use, 2021 - 2024, USD Million
TABLE 59 Canada Native Advertising Market by End Use, 2025 - 2032, USD Million
TABLE 60 Mexico Native Advertising Market, 2021 - 2024, USD Million
TABLE 61 Mexico Native Advertising Market, 2025 - 2032, USD Million
TABLE 62 Mexico Native Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 63 Mexico Native Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 64 Mexico Native Advertising Market by Content Format, 2021 - 2024, USD Million
TABLE 65 Mexico Native Advertising Market by Content Format, 2025 - 2032, USD Million
TABLE 66 Mexico Native Advertising Market by End Use, 2021 - 2024, USD Million
TABLE 67 Mexico Native Advertising Market by End Use, 2025 - 2032, USD Million
TABLE 68 Rest of North America Native Advertising Market, 2021 - 2024, USD Million
TABLE 69 Rest of North America Native Advertising Market, 2025 - 2032, USD Million
TABLE 70 Rest of North America Native Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 71 Rest of North America Native Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 72 Rest of North America Native Advertising Market by Content Format, 2021 - 2024, USD Million
TABLE 73 Rest of North America Native Advertising Market by Content Format, 2025 - 2032, USD Million
TABLE 74 Rest of North America Native Advertising Market by End Use, 2021 - 2024, USD Million
TABLE 75 Rest of North America Native Advertising Market by End Use, 2025 - 2032, USD Million
TABLE 76 Key Information – Teads Holding Co.
TABLE 77 Key Information – TABOOLA.COM LTD.
TABLE 78 Key Information – MGID Inc.
TABLE 79 Key Information – RevContent, LLC
TABLE 80 Key Information – Nativo, Inc.
TABLE 81 Key Information – Yahoo, Inc.
TABLE 82 Key Information – Triple Lift, Inc.
TABLE 83 Key Information – adMarketplace Inc.
TABLE 84 Key Information – ADYOULIKE SA
TABLE 85 Key Information – Sharethrough Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Native Advertising Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting North America Native Advertising Market
FIG 4 Value Chain Analysis of Native Advertising Market
FIG 5 Market Share Analysis, 2024
FIG 6 Porter’s Five Forces Analysis – Native Advertising Market
FIG 7 Product Life Cycle (PLC) – Native Advertising Market
FIG 8 Market Consolidation – Native Advertising Market
FIG 9 Key Customer Criteria – Native Advertising Market
FIG 10 North America Native Advertising Market Share by Platform, 2024
FIG 11 North America Native Advertising Market Share by Platform, 2032
FIG 12 North America Native Advertising Market by Platform, 2021 - 2032, USD Million
FIG 13 North America Native Advertising Market Share by Content Format, 2024
FIG 14 North America Native Advertising Market Share by Content Format, 2032
FIG 15 North America Native Advertising Market by Content Format, 2021 - 2032, USD Million
FIG 16 North America Native Advertising Market Share by End Use, 2024
FIG 17 North America Native Advertising Market Share by End Use, 2032
FIG 18 North America Native Advertising Market by End Use, 2021 - 2032, USD Million
FIG 19 North America Native Advertising Market Share by Country, 2024
FIG 20 North America Native Advertising Market Share by Country, 2032
FIG 21 North America Native Advertising Market by Country, 2021 - 2032, USD Million
FIG 22 Recent strategies and developments: MGID Inc.
FIG 23 SWOT analysis: Yahoo, Inc.